What Altacrest Capital does

Altacrest Capital is a Dallas, Texas-based private equity firm founded in 1999 that invests in lower-middle-market consumer brands, eCommerce businesses, essential services, and natural/organic healthcare companies. The firm targets businesses with a minimum of $5M in EBITDA and a preferred revenue base of $25M or more, with a stated hold period of 3 to 7 years and a deal cadence of approximately one transaction per year or every other year. It claims more than 100 completed transactions and over $3 billion in cumulative transaction value across its history.

The firm's go-to-market is founder- and owner-friendly, leveraging a "strong, conservative balance sheet" rather than a traditional fund vehicle, which the firm markets as enabling faster decisions and flexible deal structures. Operating capabilities emphasized to portfolio companies include Asia sourcing relationships, direct-to-consumer and eCommerce channel expertise, and brand-building for digitally native and omnichannel brands. Active portfolio companies include Corganics (clinical CBD) and Big Blanket Co, while Barton Watch Bands, Clockwork Synergy, and Big Dot of Happiness represent prior investments. The team is led by Managing Partner Rick Sukkar (ex-JPMorgan), with partners Tim Laczkowski and Brien Davis, and the firm supplements its capabilities with operating advisors such as Andy Hollon (former YETI COO), who joined the Big Blanket Co board in October 2021.

The firm is privately held with 1–10 employees and is not a technology company; it does not disclose AI capabilities, proprietary technology platforms, or differentiated data assets. Its revenue model has not been disclosed, and given the small team, slow deal cadence, and self-funded posture, firm-level revenue is likely modest. Content marketing is conducted primarily through the firm's website and blog, with deals sourced through proprietary channels rather than competitive auctions.

Name

Altacrest Capital

Legal name

Altacrest Capital LLC

Website

https://altacrestcapital.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Altacrest Capital is a Dallas-based private equity firm founded in 1999 that invests in lower-middle-market consumer brands, eCommerce businesses, essential services, and natural/organic healthcare companies with $5M+ EBITDA.

Ownership category

akta.pro rank

Product category

Private Equity / Growth Capital Investment

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Consumer & Retail Growth Equity (FSANACAC)

Keywords

• Private equity investment
• Consumer brand investing
• Ecommerce growth capital
• Middle-market buyouts
• Controlling stake acquisitions

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Equity Investment Returns: Altacrest generates investment returns by acquiring controlling stakes in profitable, cash-flowing consumer brands and sustainable growth businesses. Returns are generated through operational value creation, core growth opportunities execution, and eventual exit. The firm maximizes cash-on-cash returns (as opposed to IRR) with a pragmatic approach to capitalizing on market opportunities. They prefer to do one deal each year or every other year.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Altacrest Capital is a private equity firm that invests in asset-light, profitable, cash-flowing consumer brands and eCommerce businesses. The firm acquires controlling stakes in founder-owned companies (typically first outside investor), targets minimum $5M EBITDA and $25M+ revenue for consumer brands, and provides growth capital alongside hands-on operational support including omnichannel digital marketing, channel expansion, product development, and Asia sourcing connections over a 3–7 year horizon.

Product overview

Altacrest Capital is a Dallas-based private equity firm (not a product company) that provides investment capital and operational expertise to middle-market consumer brands and eCommerce businesses. The firm focuses on acquiring controlling stakes in asset-light, profitable businesses with sustainable growth characteristics, particularly in consumer products, eCommerce channels, and essential service businesses. Altacrest's portfolio currently includes Corganics Clinical CBD (clinical cannabinoid products distributed through healthcare professionals) and Big Blanket Co (eCommerce blanket brand). Previously exited portfolio companies include Barton Watch Bands and Big Dot of Happiness. The firm typically targets companies with minimum EBITDA of $5 million and revenue over $25 million for consumer brands, aiming to grow businesses from $5-10 million to $30-50 million in revenue over a 3-7 year investment horizon.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Bryan Simpson (Founder of Big Blanket Co)coreOthersBryan Simpson is the founder of Big Blanket Co, a portfolio company of Altacrest Capital. He remains as CEO and primary driver of the business, maintaining ultimate responsibility for growing the company with Altacrest's support.
• Andy Hollon (Former COO of YETI Coolers)coreOthersAndy Hollon, former COO of YETI Coolers, joined the board of Big Blanket Co (Altacrest portfolio company) in October 2021. He brings deep expertise in scaling rapidly growing consumer products businesses, having helped grow YETI's top-line revenue over 80x during his tenure from 2010-2019.
• Tim Laczkowski (Partner at Altacrest Capital)coreOthersPartner Tim Laczkowski has been quoted stating that Altacrest requires a controlling stake in investments and takes responsibility for managing businesses to the next level of scale. The model is appropriate for founders who want to participate in next stage growth while taking some chips off the table.
• Brien Davis (Partner at Altacrest Capital)coreOthersPartner Brien Davis has authored multiple insights articles on consumer brand investing, eCommerce strategy, and partnership selection. The firm has executed over 200 transactions across the team.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Mountaingate Capital: Boulder-based PE firm focused on healthy and active lifestyle consumer brands. Emerging peer to Altacrest with overlapping target profile (DTC/consumer brands with healthy margins) but typically smaller checks and earlier-stage targets.

Direct peers

• L Catterton: Largest consumer-focused private equity firm globally. Directly comparable to Altacrest in category specialization (consumer brands), though much larger in scale, with deeper operating resources and brand-building expertise.
• KarpReilly: Small, Greenwich-based PE firm investing in founder-owned consumer brands. Directly comparable to Altacrest in size, sector specialization, and partnership-led, capital-light consumer brand thesis.
• Centre Partners: Middle-market PE firm with deep consumer/retail heritage. Closely comparable to Altacrest in fund size, founder-friendly orientation, and consumer-brand investment criteria.
• Palladin Consumer Retail Partners: Boston-based PE firm exclusively focused on consumer and retail businesses in the lower middle market. Near-direct peer to Altacrest in scale, sector focus, and founder/owner-operator orientation.
• TSG Consumer Partners: Specialist consumer-focused PE firm investing in growth-oriented consumer brands, often partnering with founders. Directly comparable to Altacrest in thesis (consumer brand investing with operational involvement) though typically larger checks and slightly larger brands.
• Sun Capital Partners: Middle-market private equity firm focused on consumer products, retail, and restaurants. Direct peer to Altacrest: similar fund size bracket, similar founder/lower-middle-market consumer brand focus, and similar preference for operational value creation over financial engineering.
• Tengram Capital Partners: Consumer-focused growth equity and buyout firm investing in founder-led consumer brands. Directly comparable to Altacrest in thesis, target company profile, and partner-led sourcing model.

Broad incumbents

• Norwest Equity Partners: Middle-market PE firm with a dedicated consumer practice but operating across multiple sectors. Broad incumbent peer: larger, more diversified, and competes with Altacrest on consumer brand deals but is not consumer-exclusive.

Others

• JMH Capital: Consumer-focused advisory and investment firm working with consumer brands on transactions and partnerships. Adjacent to Altacrest in sector focus and founder-brand client base, though more advisory than principal-investor oriented.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altacrest Capital