Central Brasileira de Busdoor/OOH

What Central Brasileira de Busdoor/OOH does

Central Brasileira de Busdoor/OOH (CBB/OOH, also styled CBBOOH) is a privately held Brazilian out-of-home (OOH) advertising company headquartered in São Paulo at Av. Miguel Estefno, 779, in the Jardim da Saúde neighborhood. The company commercializes advertising space across two integrated service lines: Bus Media, which covers advertising on city buses in formats including busdoor (bus door panels), backbus (rear panels), chaparia (bus body), envelopamento (full vehicle wrapping), lateral (side panels), and vidro (window advertising); and OOH Media, which covers traditional outdoor formats including outdoor billboards, front-light panels, highway (rodoviário) panels, empena (building facade murals), mobiliário urbano (urban street furniture), and taxidoor (taxi advertising). The company claims a national footprint covering more than 500 municipalities across Brazil, with the ability to scope campaigns at national, regional, state, city, neighborhood, and route-specific granularity.

CBB/OOH generates revenue primarily through media space rental to advertisers and advertising agencies, supplemented by full-service campaign planning, location selection, execution, and display control services. Pricing is quote-based and not publicly disclosed; the company emphasizes budget-adjusted campaigns with cost-benefit optimization. The go-to-market motion is enterprise field sales led by Commercial Director Carlos Barbosa and Marketing Director Fábio Roberto, supported by WhatsApp-based consultation (numbers 11 9 7638-2409 and 11 9 6463-9511) and website inquiry forms as primary conversion channels. Distribution is exclusively domestic within Brazil, with no international operations disclosed.

The customer base includes enterprise advertisers across multiple verticals: food delivery (iFood), real estate development (Even Construtora), dental services (Sorridents), healthcare diagnostics (Laboratório Sabin, Diagnoson), pet healthcare, and transportation (Grupo Zelo, Next). No revenue figures, headcount, funding history, or ownership details are disclosed in publicly available material. The leadership team brings decades of OOH industry experience from prior tenures at Exibus, Novelli Mídia Exterior, Publicidade Klimes, Grupo Pereira de Souza, BME-Brasil Mídia Exterior, RWB Busdoor, NEO-Núcleo Especializado em Outdoor, and other Brazilian media companies. No AI/ML capabilities, APIs, patents, awards, partnerships, or regulatory actions are disclosed.

Name

Central Brasileira de Busdoor/OOH

Legal name

Central Brasileira de Busdoor

Website

https://cbbooh.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Central Brasileira de Busdoor/OOH is a São Paulo-based Brazilian out-of-home advertising company that commercializes bus media (busdoor, backbus, wrapping) and traditional outdoor formats (billboards, panels, building facades, urban furniture) across more than 500 municipalities, serving advertisers and advertising agencies with quote-based campaign planning and execution.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)

akta.pro secondary industries

Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Out-of-home advertising
• Bus media advertising
• Outdoor media buying
• Billboard advertising services
• OOH campaign management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Bus Media Advertising: CBB/OOH commercializes advertising space on buses including busdoor, backbus, bus wrapping (envelopamento), side panels, and window advertising. Revenue is generated through media space rental to advertisers and agencies.
2. OOH Media Advertising: Commercialization of outdoor advertising across multiple formats including Outdoor, Front-light panels, Highway panels, Building facades (Empena), Urban furniture, and Taxidoor. Revenue generated from media space rental with full-service campaign management.
3. Campaign Planning and Management Services: Full-service campaign management including location selection, programming, execution, and display control, providing personalized and high-quality advisory throughout the advertising campaign process.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

CBB/OOH commercializes out-of-home (OOH) advertising space in Brazil through two main service lines: Bus Media (advertising on city buses in formats such as Busdoor, Backbus, Chaparia, Envelopamento, Lateral, and Vidro) and OOH Media (traditional outdoor formats including Outdoor, Painel Front-light, Painel Rodoviário, Empena, Mobiliário Urbano, and Taxidoor). The company provides full-service campaign management covering location selection, planning, execution, and display control, with national coverage across more than 500 municipalities.

Product overview

CBBOOH is a Brazilian Out-of-Home (OOH) advertising company offering two integrated service lines: Bus Media (advertising on city buses in formats including Busdoor, Backbus, Chaparia, Envelopamento, Lateral, and Vidro) and OOH Media (traditional outdoor formats including Outdoor, Painel Front-light, Painel Rodoviário, Empena, Mobiliário Urbano, and Taxidoor). The company operates with a national footprint covering over 500 municipalities, providing comprehensive campaign services including location selection, planning, execution, and display control for both formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Bus Media

Quantifiable outcome

• 200,000+ monthly impacts per bus

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Outfront Media Brazil: Latin American arm of US-based Outfront Media, focused on transit and outdoor advertising including bus media. Comparable product overlap with CBB/OOH in bus and outdoor formats, operating at significantly larger scale.
• JCDecaux Brazil: Brazilian arm of global OOH leader JCDecaux, operating street furniture, transit, and billboard advertising across São Paulo and other major cities. Directly comparable to CBB/OOH in OOH media categories (bus, outdoor, urban furniture), but at vastly larger scale and with global holding-company relationships.
• Clear Channel Outdoor Brazil: Operates traditional billboards, transit advertising, and street furniture across Brazil. Comparable to CBB/OOH in product categories served (busdoor, billboards, urban furniture), but with international scale and integrated agency-deal networks.

Direct peers

• Tudo Outdoor: Brazilian outdoor advertising marketplace and media company connecting advertisers with outdoor inventory across multiple municipalities. Comparable in outdoor format commercialization and geographic coverage ambition across Brazil.
• Elemídia: Brazilian OOH company specializing in digital panels in elevators, malls, and high-traffic venues. Comparable as a Brazilian OOH media operator targeting advertisers seeking location-based exposure, though focused on digital formats rather than CBB/OOH's bus/outdoor emphasis.
• R&R Outdoor: Brazilian outdoor advertising company operating traditional billboards, panels, and some transit formats. Directly comparable in outdoor format commercialization and full-service campaign management model similar to CBB/OOH.
• Brasil Outdoor: Brazilian outdoor advertising company operating traditional billboards and panels. Directly comparable in static outdoor format commercialization and similar target customer base (advertisers and agencies) as CBB/OOH.

Regional players

• Painel & Cia: Brazilian outdoor panel operator with regional coverage, focused on billboard and panel formats. Comparable in product category and SMB/mid-market advertiser focus, though geographically more concentrated than CBB/OOH.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CBBOOH

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Brasileira de Busdoor/OOH