What MyDigitalSchool does

MyDigitalSchool is a French private higher-education institution, founded in 2015 and operating as a brand under Eduservices Group S.A.S. (legal entity: Eduservices S.A.S., capital €28,002,965, RCS Paris/Nanterre B 522 823 681). The school is 100% focused on digital professions and delivers a portfolio of 20 state-certified programs across three sectors: Marketing Digital, Design et Création Web, and Informatique et Développement. Programs span three tiers — BTS SIO (RNCP Level 5, Bac+2), Bachelor (RNCP Level 6, Bac+3), and MBA (RNCP Level 7, Bac+5) — and cover webmarketing, social media, UX/UI design, web development, data/AI, cybersecurity, full-stack development, digital artistic direction, digital entrepreneurship, and digital project management. All programs are RNCP-registered with France Compétences and the institution holds Qualiopi certification, enabling access to public funding and OPCO mechanisms.

The underlying technology stack is a conventional educational-services platform: an e-learning system, a CRM for student management, digital portfolio tools, and web/marketing infrastructure (Google Analytics, Tag Manager, YouTube, Microsoft Clarity, AB Tasty, Idelio, hosted on Platform.sh and Spiriit/Upsun). The school does not operate its own proprietary AI models; instead, AI is taught and consumed via third-party tools such as ChatGPT, Claude, Midjourney, GitHub Copilot, Runway, Notion AI, and Perplexity, with AI content integrated across marketing, design, and development curricula, and a dedicated MBA Big Data & IA program at the top of the academic ladder.

MyDigitalSchool operates 17 physical campuses across France (Angers, Annecy, Bordeaux, Caen, Grenoble, Lille, Lyon, Melun, Montpellier, Nancy, Nantes, Nice, Paris, Rennes, Saint-Quentin-en-Yvelines, Toulouse, Vannes), with headquarters at 38 rue Anatole France, Levallois-Perret. The go-to-market is direct-to-consumer (open days, online application) supplemented by sales-led outreach to Parcoursup candidates. Revenue is generated through three streams: (1) alternance tuition funded by 1,800+ partner companies who hire students as apprentices (the primary model for Bachelors and MBAs), (2) individual-student tuition for formation initiale with a 30% deposit and payment-plan options, and (3) continuing professional training (FPC) funded by OPCO. The school claims 5,000 alumni in position, an 82% post-MBA placement rate (France Compétences 2024), a 94.08% BTS SIO success rate at Caen, a 4.9/5 Google review rating, and a MyDigitalStartUp incubator embedded in the entrepreneurship MBA.

Name

MyDigitalSchool

Legal name

EDUSERVICES S.A.S.

Website

https://mydigitalschool.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MyDigitalSchool is a French private higher-education institution under Eduservices Group, operating 17 campuses nationwide and offering 20 BTS, Bachelor, and MBA programs (RNCP Levels 5–7) in digital marketing, web development, UX/UI design, cybersecurity, and data/AI, delivered primarily via alternance funded by 1,800+ partner companies.

Ownership category

akta.pro rank

Product category

Higher Education and Digital Professional Training

NAICS

Colleges, Universities, and Professional Schools (611310), Technical and Trade Schools (6115), Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strategy, Consulting & General Management Institutes (EDAHAHAI)

akta.pro secondary industries

Workforce Development & Continuing Education Divisions (Noncredit) (EDAHADAG), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)

Keywords

• Higher education
• Digital training
• Work-study programs
• Professional certification
• Web development training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition - Alternance: Companies fund student tuition in exchange for work contracts. Students receive salary while learning. This is the primary revenue model for Bachelors and MBAs.
2. Tuition - Individual Students: Individual students pay tuition fees for initial training (formation initiale) with payment plans, deferred payment options, and financial assistance programs.
3. Professional Training (FPC): Continuing professional education services for companies, funded through OPCO and other professional development programs.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

MyDigitalSchool is a French private higher education institution operating 17 campuses that delivers 20 state-certified (RNCP) digital training programs at Bac+2, Bac+3, and Bac+5 levels. Programs cover web development, digital marketing, UX/UI design, cybersecurity, data/AI, and digital project management, primarily delivered through an alternance (work-study) model combining in-person classes with paid workplace contracts at partner companies.

Product overview

MyDigitalSchool is a French private higher education institution dedicated to digital professions, offering a portfolio of 20 training programs from Bac+2 to Bac+5. The core offering spans three sectors: Marketing Digital (digital marketing, webmarketing, social media), Design et Création Web (UX/UI design, web design, digital creation), and Informatique et Développement (web development, IT, cybersecurity). Programs are organized in three tiers: BTS SIO (Bac+2 diploma, RNCP Level 5), Bachelors (Bac+3 diplomas including Webmarketing & Social Media, UX/UI Design, Web Development, Digital Project Management, Digital Creation, Cybersecurity, Data Analyst & IA, Digital Design, IT, Marketing Digital, Web Business Development), and MBAs (Bac+5 RNCP Level 7 including Big Data & IA, Cybersecurity & Network Architecture, Full-Stack Developer, Digital Artistic Direction, Digital Business & Entrepreneurship, Expert Digital Marketing, Lead UX/UI Designer, and Digital Project Management). All programs emphasize hands-on pedagogy through alternating work-study programs, real client projects, MyDigitalStartUp incubator projects, and inter-disciplinary workshops. Programs deliver state-recognized RNCP certifications (Levels 5 through 7) and integrate AI tools and methodologies across marketing, development, and design curricula.

Differentiator

Problem solved

Functional benefit

Products and services

• BTS SIO (Services Informatiques aux Organisations) A Bac+2 diploma program in IT services for organizations with two specializations: SISR (Infrastructure, Systems and Networks) and SLAM (Software Solutions and Business Applications). Covers system administration, cybersecurity, and application development with cloud and virtualization training, designed for students seeking entry-level IT careers.
• Bachelor Webmarketing & Social Media A Bac+3 program training specialists in digital marketing strategy, social media management, AI prompt engineering, SEO/SEA campaigns, community management, podcast creation, and data-driven performance reporting.
• Bachelor UX/UI Design A Bac+3 program focused on user experience and interface design, teaching Figma, Adobe tools, Front-End development basics, UX research methods, prototyping, and accessibility standards for web and mobile interfaces.
• Bachelor Développeur Web A Bac+3 program training full-stack web developers in front-end, back-end, databases, APIs, web security, and agile methodologies with GitHub Copilot AI-assisted coding.
• Bachelor Création Numérique A Bac+3 creative digital program training students in visual content creation, digital design, motion graphics, and digital brand identity across multimedia platforms.
• Bachelor Chef de Projet Digital A Bac+3 program preparing digital project managers to orchestrate web, mobile, e-commerce, and data projects using agile methodologies (Scrum, Kanban), with method, vision, and agility.
• Bachelor Cybersécurité et Administrateur Réseau A Bac+3 program training cybersecurity and network administration professionals in infrastructure protection, threat detection, system hardening, and incident response.
• Bachelor Data Analyst & IA A Bac+3 program teaching data analysis and artificial intelligence skills, covering Python, SQL, data visualization, machine learning fundamentals, and AI-driven business intelligence.
• Bachelor Digital Design A Bac+3 digital design program training creative professionals in digital brand design, visual communication, interactive design, and digital content production.
• Bachelor Informatique A Bac+3 IT program training professionals in software development, system architecture, database management, and IT infrastructure fundamentals.
• Bachelor Marketing Digital A Bac+3 digital marketing program covering SEO, SEA, online advertising, data analytics, and digital communication strategies for businesses.
• Bachelor Chargé d'Affaires Web A Bac+3 business development program focused on web client acquisition, digital sales, and managing web-based business accounts and partnerships.
• MBA Big Data & Intelligence Artificielle (IA) A Bac+5 program (RNCP Level 7) training Chief Data Officers, Data Scientists, and AI engineers in big data architecture, machine learning, Python, SQL, Spark, PowerBI, cloud computing, and AI industrialization. RNCP code 40363.
• MBA Cybersécurité et Architecture Réseau A Bac+5 program (RNCP Level 7) training cybersecurity architects and network infrastructure leaders in threat mitigation, security architecture, cloud security, DevOps, IoT, and AI-driven security solutions. RNCP code 40363.
• MBA Développeur Full-Stack A Bac+5 program (RNCP Level 7) training full-stack developers and software architects in front-end, back-end, APIs, databases, cloud, DevOps, and security. RNCP code 40363.
• MBA Direction Artistique Digitale A Bac+5 program (RNCP Level 7) training digital art directors in visual creation, UI/UX design, motion design, multimedia production, and creative team leadership. RNCP code 40602.
• MBA Entrepreneuriat et Digital Business A Bac+5 program (RNCP Level 7) training digital entrepreneurs and business developers in digital business models, growth strategies, commercial leadership, and venture creation including MyDigitalStartUp incubator project. RNCP code 40359.
• MBA Expert Marketing Digital A Bac+5 program (RNCP Level 7) training digital marketing strategists in multichannel marketing, SEO/SEA, Social Ads, community management, generative AI content creation, and data-driven campaign optimization. RNCP code 37280.
• MBA Lead UX/UI Designer A Bac+5 program (RNCP Level 7) training lead UX/UI designers and product designers in design strategy, Design Systems, Figma, UI/UX design leadership, and design responsible practices. RNCP code 40362.
• MBA Management de Projet Digital A Bac+5 program (RNCP Level 7) training digital project managers, product owners, and transformation consultants in agile methodologies (Scrum, Kanban), digital strategy, Jira, Trello, CRM, analytics, and no-code automation. RNCP code 40362.
• Formation Professionnelle Continue (FPC) Continuing professional education services for companies seeking to upskill employees in digital disciplines, funded through OPCO (French professional development funds) and other professional training programs. Designed for corporate clients needing workforce digital upskilling.

Quantifiable outcome

• 82% placement rate after MBA (France Compétences 2024)
• +2 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Partnerships

Two partnerships are on record, tiered core.

• Eduservices GroupcoreStrategic or Co-development PartnerParent group of multiple digital education schools in France. MyDigitalSchool is part of the Eduservices alliance, providing shared resources, brand recognition, and network effects across member institutions.
• Partner Companies (1,800+)coreChannel Partner/ Reseller/ DistributorCompanies across France that hire MyDigitalSchool students as apprentices through alternance contracts. They fund student tuition in exchange for part-time employees trained in digital skills.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ESGI: ESGI is a Paris-based private school offering BTS, Bachelor and MBA programs in computer science, digital marketing, and web development. It is one of MyDigitalSchool's closest direct competitors, sharing the same RNCP-certified, alternance-heavy model and the same target student profile.
• Web School Factory: Web School Factory is a French private school dedicated to digital professions, covering web development, digital marketing, and project management. It mirrors MyDigitalSchool's portfolio structure and competes for the same Bac+2 to Bac+5 student pool.
• Wild Code School: Wild Code School is a French-founded digital training school offering web development, data, and AI bootcamps across multiple French campuses. While more bootcamp-focused, it overlaps with MyDigitalSchool's developer and data/AI programs and shares the same employer-partner ecosystem.
• HETIC: HETIC is a Paris-based private school offering Bachelor and MBA programs in web development, digital marketing, and data. It overlaps directly with MyDigitalSchool's digital marketing, web development, and data/AI programs and targets the same corporate alternance partners.
• EPITECH: EPITECH is a major French private school specializing in computer science, cybersecurity, and digital innovation with multiple campuses. It is a direct competitor on the IT, cybersecurity, and developer tracks and one of the larger independent players in the same Bac+2 to Bac+5 segment.
• Sup de Web: Sup de Web is a French private school offering Bachelor and MBA programs in web development, digital marketing, and web design. It is a comparable Bac+3/Bac+5 digital school targeting the same candidate profile and corporate partenaires.
• IIM (Institut de l'Internet et du Multimédia): IIM is a French Grande École program focused on digital, web, multimedia, and 3D animation. It competes directly with MyDigitalSchool for digital-track applicants and operates under the same RNCP certification and post-baccalaureate diploma structure.
• EEMI: EEMI (École Européenne des Métiers de l'Internet) is a Paris-based private school covering web development, digital marketing, and UX/UI design. It directly competes with MyDigitalSchool for the same applicants on the web, design, and marketing tracks.

Emerging players

• Le Wagon: Le Wagon is a France-founded coding bootcamp operating globally with strong Paris presence. It competes for the same French applicants seeking web development and data training but uses a shorter, intensive bootcamp format rather than RNCP-anchored multi-year degrees.

Broad incumbents

• OpenClassrooms: OpenClassrooms is a France-founded online education platform offering degree programs and bootcamps in web development, data, and digital marketing with employer-funded tuition models. It is a broader incumbent with a wider portfolio and online delivery model that competes for the same outcome-driven French learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/my.digital.schoolFR
• LinkedInlinkedin.com/company/mydigitalschool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDigitalSchool