NOLTE&LAUTH
Experience One AG (NOLTE&LAUTH) is a Stuttgart-based, founder-managed German digital transformation consultancy employing 100+ Experience Engineers to deliver CX strategy, experience design, and technology services to enterprise brands including Mercedes-Benz, Bosch, Zeiss, and the Sparkassen-Finanzgruppe.
- Company typePrivate
- Founded2006
- HeadquartersStuttgart, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What NOLTE&LAUTH does
Experience One AG (operating as NOLTE&LAUTH/Experience One) is a founder-managed German professional services firm founded in 2006 in Stuttgart, delivering end-to-end digital transformation and customer experience (CX) solutions to enterprise brands. The company operates from three German locations — Stuttgart (headquarters), Berlin, and Frankfurt (co-located with innovation partner Futury GmbH) — and employs over 100 specialists the firm calls 'Experience Engineers,' configured at the intersection of strategy, design, and technology.
The firm's service portfolio is structured around three pillars: Experience Consulting (CX strategy, CX governance, data analysis, research and insights), Experience Design (service, UX, visual, and interaction design), and Experience Technology (architecture, frontend, backend, and DevOps). On top of these consulting capabilities, Experience One builds client-specific digital platforms, mobile applications, e-commerce solutions, and intelligent configurators — demonstrated through marquee engagements such as the Mercedes-Benz 'me Flexperience' mobile app, the global Mercedes OneWeb Vans B2B platform (rolled out to 72 markets), the Mercedes-Benz Lifestyle Configurator, the smart Digital Showroom across six European and Asian markets, the Postbank Business Assistant, and the Bosch Home & Garden consumer platform. The firm has codified proprietary methodologies including the 5-Level AI Experience Model (for measuring Generative and Agentic AI impact on CX/EX), the Design System Maturity Framework, and the Road to Agentic AI Framework.
Commercially, Experience One generates revenue on a project-based, professional services engagement model with no disclosed pricing tiers; the company targets large enterprise clients (Automotive, Banking/Financial Services, Healthcare, Industrial/Consumer, Energy, Fashion/E-commerce) through direct enterprise field sales and a content-driven thought-leadership engine (EO Day annual event, whitepapers, Newsletter). The company is incorporated as an Aktiengesellschaft (AG), is founder-controlled, has no parent company, has not raised external funding (no funding rounds reported), and was recognized three times by the iF Design Award 2025 jury.
NOLTE&LAUTH firmographics
Firmographics- Name
- NOLTE&LAUTH
- Legal name
- Experience One AG
- Website
- https://nolteundlauth.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Experience One AG (NOLTE&LAUTH) is a Stuttgart-based, founder-managed German digital transformation consultancy employing 100+ Experience Engineers to deliver CX strategy, experience design, and technology services to enterprise brands including Mercedes-Benz, Bosch, Zeiss, and the Sparkassen-Finanzgruppe.
- Ownership category
- akta.pro rank
Where NOLTE&LAUTH is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
NOLTE&LAUTH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services: Consulting and implementation services for digital transformation, CX strategy, experience design, and technology development. Revenue generated through project-based engagements with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
NOLTE&LAUTH product offering
Product offeringCore offering
Experience One AG is a B2B professional services firm delivering digital transformation, customer experience strategy, and end-to-end technology implementation for enterprise clients. Its offering spans three integrated service pillars—Experience Consulting, Experience Design, and Experience Technology—covering CX strategy, service/UX/visual/interaction design, and full-stack software development (frontend, backend, DevOps, architectural design). The firm builds mobile applications, e-commerce platforms, digital configurators, and customer portals for major brands such as Mercedes-Benz, Bosch, AOK, Postbank, and Kia.
Product overview
Experience One is a founder-led digital transformation and innovation partner offering a three-pillar service portfolio: Experience Consulting (Business Design & CX Strategy, CX Management & Governance, Data Analysis & Science, Research & Insights Reports), Experience Design (Service Design, UX Design, Visual Design, Interaction Design), and Experience Technology (Architectural Design, Frontend Development, Backend Development, DevOps). The company also delivers client-specific projects including digital platforms, mobile applications, e-commerce solutions, and intelligent configurators for brands such as Mercedes-Benz, Kia, Bosch, and Postbank.
Differentiator
Problem solved
Functional benefit
Products and services
- Experience Consulting Strategic consulting services covering Business Design and CX Strategy, CX Management and Governance, Data Analysis and Science, and Research and Insights Reports, designed to help enterprise brands develop customer-centric strategies and governance frameworks.
- Experience Design Design services covering Service Design, UX Design, Visual Design, and Interaction Design to create cohesive and intuitive customer experiences for enterprise brands.
- Experience Technology Technology development services including Architectural Design, Frontend Development, Backend Development, and DevOps for building end-to-end digital platforms, mobile applications, and e-commerce solutions.
Companies that use NOLTE&LAUTH
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
NOLTE&LAUTH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NOLTE&LAUTH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Futury GmbHminorCo-location partnership at the Frankfurt office. Futury GmbH hosts Experience One AG at their Frankfurt location.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
NOLTE&LAUTH competitors and assessment
Company assessmentEmerging players
- Hugo & Cat: Smaller Berlin-based digital agency specializing in strategy, branding, web and app development for German enterprise and SME clients; overlaps Experience One on the design and technology pillars at smaller scale.
Broad incumbents
- IBM iX (IBM Consulting Experience): IBM's experience design and digital transformation consultancy serving large German enterprise and automotive clients with integrated strategy, design and engineering capabilities.
- Publicis Sapient: Global digital transformation company within Publicis Groupe, with significant automotive and financial-services client engagements in Germany overlapping Experience One's sweet spot.
- Accenture Song: Global experience-led creative and technology arm of Accenture competing for the same enterprise CX, AI and digital transformation mandates that Experience One serves, with vastly larger delivery capacity.
- McKinsey QuantumBlack: McKinsey's AI and analytics arm that competes for enterprise AI transformation and CX strategy engagements, often at the strategy and operating-model layer where Experience One's 5-Level AI Model also plays.
- Deloitte Digital: Global digital transformation arm of Deloitte competing for enterprise CX, design and platform implementation work with bundled consulting, technology and creative capabilities.
Direct peers
- SinnerSchrader: Hamburg-based digital agency (now part of Accenture Song) historically focused on enterprise CX, e-commerce and mobile platforms for German DAX brands; directly overlaps Experience One's automotive and financial-services client base.
- Scholz & Volkmer: Wiesbaden-based digital agency specializing in brand strategy, UX, design and digital platform implementation for enterprise clients including automotive and financial services, similar in size and positioning to Experience One.
- Valtech: Paris-headquartered digital transformation agency with strong German DACH presence and similar end-to-end strategy/design/engineering offerings for enterprise clients like Mercedes-Benz and Audi, making it the closest comparable in scale and portfolio.
- UDG United Digital Group: German full-service digital agency delivering strategy, design, technology and data services for major brands, with comparable enterprise client mix and integrated delivery model.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NOLTE&LAUTH social profiles
Digital presenceNOLTE&LAUTH financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOLTE&LAUTH leadership team
Management profileNumber of profiles
NOLTE&LAUTH subsidiaries and ownership
Company hierarchySubsidiaries1 record
NOLTE&LAUTH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOLTE&LAUTH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOLTE&LAUTH
What does NOLTE&LAUTH do?
Experience One AG is a B2B professional services firm delivering digital transformation, customer experience strategy, and end-to-end technology implementation for enterprise clients. Its offering spans three integrated service pillars—Experience Consulting, Experience Design, and Experience Technology—covering CX strategy, service/UX/visual/interaction design, and full-stack software development (frontend, backend, DevOps, architectural design). The firm builds mobile applications, e-commerce platforms, digital configurators, and customer portals for major brands such as Mercedes-Benz, Bosch, AOK, Postbank, and Kia.
Is NOLTE&LAUTH a public or private company?
NOLTE&LAUTH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOLTE&LAUTH founded?
NOLTE&LAUTH was founded in 2006. It employs 51 to 100 people.
Where is NOLTE&LAUTH based?
NOLTE&LAUTH is headquartered in Stuttgart, Germany, in the Europe region.
How does NOLTE&LAUTH make money?
One revenue line is on record: professional Services.
Who are NOLTE&LAUTH's main competitors?
Hugo & Cat is listed as an emerging player. Broad incumbents are IBM iX (IBM Consulting Experience), Publicis Sapient, Accenture Song, McKinsey QuantumBlack and Deloitte Digital. Direct peers are SinnerSchrader, Scholz & Volkmer, Valtech and UDG United Digital Group.
Does NOLTE&LAUTH have an API?
No public API is recorded for NOLTE&LAUTH.