Koblenz Tourism

What Koblenz Tourism does

Koblenz-Touristik GmbH is the official municipal tourism organization for the City of Koblenz (Stadt Koblenz), Germany, registered as a private limited company under HRB 26019 and wholly owned by the city. It is headquartered at Bahnhofplatz 7, with its public tourist information center at Forum Confluentes (Zentralplatz 1), and is led by Managing Director Claus Hoffmann. The company operates across destination marketing under the #visitkoblenz brand, tourist information services, guided tours, hotel and event ticket reservations, and convention/event management — most prominently as the lead organizer of the "Rhine in Flames" (Rhein in Flammen) event series.

The company manages the Rhein-Mosel-Halle event venue, oversees harbor services for passenger shipping on the Rhine and Mosel, and administers several municipal properties including the Kurfürstliches Schloss. Its digital infrastructure is built on the feratel Deskline destination management system (covering hotel booking, ticketing, and package distribution) with Matomo analytics for web traffic measurement, supplemented by a dedicated press/media portal. Customer-facing transactions are routed through these platforms alongside the on-site tourist information center.

Revenue is generated through a mix of event organization (sponsorships, ticket sales, market-stall fees of EUR 8-60 depending on category), venue and property rentals, commissions on hotel and tour bookings, harbor service fees, and regional tourism marketing contracts. Customers include individual leisure tourists, tour operators and MICE clients, regional tourism service providers (hotels, restaurants), and event sponsors spanning beverage (Bitburger), media (SWR), energy (evm), transport (Koblenzer Verkehrsbetriebe), and tourism infrastructure (Skyglide cable car).

Name

Koblenz Tourism

Legal name

Koblenz-Touristik GmbH

Website

https://koblenz-touristik.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Koblenz-Touristik GmbH is the municipal tourism organization for the City of Koblenz, Germany, operating destination marketing, tourist information, event management (notably Rhine in Flames), venue operations, harbor services, and property management for leisure tourists, tour operators, MICE clients, and event sponsors.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Scenic and Sightseeing Transportation, Water (48721)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Destination tourism services
• Event organization management
• Convention venue rental
• Accommodation booking services
• Visitor information center

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Organization & Management: Organization and management of major events including Rhine in Flames, Electronic Wine festival, Koblenz Summer Festival, and municipal flea markets. Revenue from sponsorships, ticket sales, and event partnerships.
2. Tourism Services: Sales of tourist services including guided tours, hotel reservations, event tickets, and travel packages through Tourist Information center and Deskline platform. Commission-based revenue from partner bookings.
3. Venue & Property Management: Management and leasing of city properties including Rhein-Mosel-Halle conference center, Kurfürstliches Schloss, Rhein-Mosel campsite, Weindorf, Pegelhaus, and commercial kiosks. Revenue from venue rentals and property leases.
4. Harbor Services: Harbor master services for passenger shipping in Koblenz and surrounding area, including boat registration and mooring services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Koblenz-Touristik GmbH is the official municipal tourism organization of the City of Koblenz, providing destination marketing, visitor information, accommodation and tour booking (via Deskline), event organization (Rhine in Flames, Electronic Wine, Koblenz Summer Festival, flea markets), and venue/property management including the Rhein-Mosel-Halle congress center and city properties. It also provides harbor master services for passenger shipping in Koblenz and the surrounding region.

Product overview

Koblenz-Touristik GmbH operates as a unified tourism platform combining digital and physical visitor services. The core offering consists of the main Koblenz-Touristik website and its visitor-facing portal Visit Koblenz, which together provide tourism information, booking capabilities (via feratel Deskline integration), and event listings. Physical services include the on-site Tourist-Information center at Forum Confluentes and the Gäste- und Buchungsservice for group travel operators. The company manages significant events including Rhine in Flames, Electronic Wine, and the Koblenz Summer Festival, while also operating the Rhein-Mosel-Halle convention center and maintaining social media channels for destination marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Visit Koblenz: The official tourist website for Koblenz, providing comprehensive information about tourism, events, accommodations, and attractions in Koblenz and the surrounding region.

Products and services

• Visit Koblenz (visit-koblenz.de) Visitor-facing tourism website offering destination information, travel inspiration, accommodation booking (via feratel Deskline), event listings, brochure requests, and tourist information services for Koblenz and the surrounding region.
• Tourist-Information (Forum Confluentes) On-site visitor services at the Tourist Information center located in Forum Confluentes on Zentralplatz, providing in-person consultation, hotel reservations, guided tour bookings, and ticket sales for events and experiences in Koblenz.
• Gäste- und Buchungsservice (Guest and Booking Service) B2B booking service for travel operators and tour operators, handling group reservations, hotel bookings, museum admissions, and organization of incentive trips and excursions in Koblenz and the region.
• Rhein-Mosel-Halle Congress Center Modern convention center with 16 event rooms, a congressional garden, and a rooftop terrace situated on the Rhine and Moselle rivers, available for meetings, conferences, congresses, and events.
• Rhine in Flames (Rhein in Flammen) Major annual fireworks festival featuring illuminated ship convoys, live music, and celebrations across multiple venues along the Rhine from Spay to Koblenz, culminating in fireworks over Festung Ehrenbreitstein. In 2024, Koblenz-Touristik served as the overall organizer of the event.
• Electronic Wine Festival combining electronic music with wine culture at Deutsches Eck, featuring multimedia shows and wine tastings.
• Koblenz Summer Festival Multi-day summer festival with live music, fairground attractions, and cultural offerings across eight event areas in Koblenz, coinciding with Rhine in Flames.
• Municipal Flea Market (Flohmarkt) Recurring municipal flea market event with 500 total stall spaces (including 100 children's market spots), operated by Koblenz-Touristik with private stall fees of €24.00 and commercial stall fees of €60.00 for 3-meter stands, and €8.00 for 1.5x1.5m children's market stands.
• Harbor Master Services (Hafen) Harbor master services for passenger shipping in Koblenz and the surrounding region, including boat registration and mooring services. In 2024, 29 boats were registered for the Rhine in Flames boat convoy.
• City Property Management (Liegenschaften) Management and leasing of city-owned properties including the Kurfürstliches Schloss, Rhein-Mosel campsite, Weindorf, Pegelhaus, and commercial kiosks, with revenue from venue rentals and property leases.
• Press & Media Relations Press and media relations service for journalists, bloggers, and influencers, providing press photos, press trips, media kits, and exclusive access to support destination marketing and content creation for Koblenz.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• Bitburger Brewery GroupmajorGTM or Marketing Partner · 10 August 2024Main sponsor of Rhine in Flames and Koblenz Summer Festival 2024 event series.
• SWR (Südwestrundfunk)majorGTM or Marketing Partner · 10 August 2024Media partner broadcasting Rhine in Flames live from Spay to Koblenz from 8:15 p.m. during the festival
• evm - Energieversorgung MittelrheincoreGTM or Marketing Partner · 10 August 2024Sponsor of Koblenz Summer Festival supporting event operations
• Koblenzer VerkehrsbetriebecoreGTM or Marketing Partner · 10 August 2024Local transportation partner for event logistics and public transit during festivals
• Rhenser Mineralbrunnen GmbHminorGTM or Marketing Partner · 10 August 2024Beverage sponsor for festival events
• Romantischer Rhein Tourismus GmbHcoreStrategic or Co-development Partner · 10 August 2024Regional tourism organization partner coordinating Rhine in Flames events across multiple municipalities from Spay to Koblenz
• NICO EuropeminorStrategic or Co-development Partner · 10 August 2024Fireworks partner providing CO2-neutral, low-noise, plastic-free fireworks for Rhine in Flames
• Skyglide Event Deutschland GmbH (Koblenzer Seilbahn)coreStrategic or Co-development PartnerPartnership for cable car experiences and promotional use of Koblenz cable car imagery for tourism marketing
• Moselbad KoblenzminorGTM or Marketing PartnerSponsor of Koblenz Summer Festival
• SMART e.V.minorGTM or Marketing PartnerSponsor of Koblenz Summer Festival
• siseva Sicherheitsdienste GmbHminorGTM or Marketing PartnerSecurity services partner for event safety during Rhine in Flames and summer festival

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• VisitBerlin Berlin Tourismus & Kongress GmbH: Berlin's municipal DMO with the same GmbH structure under city ownership — operates tourist info, convention bureau, and event marketing. Larger scale but identical business model.
• Trier Tourismus und Marketing GmbH: Official tourism organization for Trier — comparable mid-sized German city DMO on the Moselle with similar tourist information, event management, and heritage tourism focus.
• Bonn-Tourismus (Bonn/Region Tourismus & Congress GmbH): DMO for Bonn and region operating a comparable mix of visitor services, MICE, and city marketing — same organizational model at similar scale.
• Romantischer Rhein Tourismus GmbH: Regional DMO coordinating Upper Middle Rhine Valley tourism; current co-organizer of Rhine in Flames and explicit partner of Koblenz-Touristik. Same destination, same event portfolio, same DMO model — direct functional peer.
• mainz tourismus / Tourist-Information Mainz: City DMO for Mainz, another Rhineland-Palatinate Rhine city with comparable tourist information, event, and convention operations. Closest direct comparable in size and structure to Koblenz-Touristik.
• KölnTourismus GmbH: Official DMO for Cologne — same municipal-owned GmbH structure, same mix of visitor information, event organization, and MICE operations, but at much larger scale. Best-in-class benchmark for the German city DMO model.

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT / GNTB): National tourism board for Germany promoting the country internationally. Operates upstream of city DMOs like Koblenz-Touristik but in the same destination marketing space — comparable as the broadest-tier industry counterpart.
• Deutscher Tourismusverband (DTV): National industry association representing German DMOs and tourism providers; Koblenz-Touristik is a member and uses DTV classification. Sets standards and provides benchmarking across the same DMO category.
• Rheinland-Pfalz Tourismus GmbH: State-level DMO for Rhineland-Palatinate; previously organized Rhine in Flames and now overlapping in destination marketing. Larger geographic scope, same tourism marketing and event coordination model.

Regional players

• Luxembourg City Tourist Office (LCTO): Regional Greater Region DMO covering Luxembourg City and surroundings — comparable destination marketing and event organization model in the immediate cross-border market to Koblenz.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KoblenzTouristik
• Facebookfacebook.com/Koblenz.Touristik
• LinkedInlinkedin.com/company/koblenz-touristik
• Instagraminstagram.com/visit.koblenz
• Xx.com/ko_touristik

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koblenz Tourism