Isracard

What Isracard does

Isracard is an Israeli credit card and financial technology company founded in 1975 and headquartered in Bnei Brak, serving Israeli consumers, businesses, and affinity/club member segments. Its core product is a diversified credit card portfolio — including +CashBack (up to 4,800 shekels annual cashback), BASIC (0% foreign transaction fees), TOP premium, FLY CARD (El Al co-brand), prepaid, corporate, and multiple club/affinity cards — issued and processed through Mastercard, Visa, and American Express network rails, with contactless support via Apple Pay, Google Pay, Garmin Pay, and a proprietary Payment Ring.

Revenue is generated across five streams: merchant transaction fees, cardholder annual membership fees, interest from non-bank personal loans (5,000–200,000 shekels at prime + spread with a 0.5% digital discount), foreign currency transaction fees (2.9% purchases / 3.5% cash withdrawals abroad), and insurance products (travel, car, pet). Distribution is digital-first through the Isracard website and iOS/Android mobile app, supplemented by dedicated call centers, WhatsApp support, and corporate field sales.

In March 2026, Isracard announced the acquisition of esh Bank (digital challenger bank) at a $130 million valuation and a 25% stake in eshOS — an agentic AI platform founded by Nir Zuk — for $40 million, signaling a strategic pivot from card issuance and non-bank lending into full digital banking and AI-native financial infrastructure, with potential cross-jurisdiction deployment references including Liberty Bank in California.

Name

Isracard

Legal name

ישראכרט בע"מ

Website

https://digital.isracard.co.il

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Isracard is an Israeli credit card and financial technology company founded in 1975, serving consumers, businesses, and affinity groups with credit cards, non-bank lending, insurance, and digital payments, and now expanding into digital banking via its esh Bank acquisition.

Ownership category

akta.pro rank

Product category

Consumer Credit Card Services

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221), Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

General-Purpose Credit Card Schemes (FSAMAAAA)

akta.pro secondary industries

Business / Corporate Credit Cards (FSAKABAF), Corporate Cards & Expense Solutions (T&E, purchasing, fleet) (FSABAIAG)

Keywords

• Credit card services
• Consumer lending
• Digital payments
• Merchant processing
• Non-bank loans

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Credit Card Transaction Fees: Revenue generated from merchant transaction fees when customers use Isracard credit cards for purchases. Fees are charged to merchants (not cardholders) for processing payments.
2. Credit Card Annual Fees: Annual membership fees charged to cardholders for various credit card products including BASIC, TOP, +CashBack, and club-specific cards.
3. Loan Interest Income: Interest revenue from non-bank loans including personal loans, home improvement loans, and other credit products offered to customers.
4. Currency Exchange Fees: Foreign currency transaction fees (approximately 2.9% for purchases, 3.5% for cash withdrawals abroad) charged when customers use cards internationally.
5. Insurance Products: Revenue from travel insurance and other insurance products offered through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Isracard is an Israeli credit card issuer and financial services company that issues consumer and corporate credit cards under multiple brands (BASIC, +CashBack, TOP, FLY CARD, club and corporate cards), operates a payment processing network, and offers non-bank personal loans, revolving credit, installment plans, insurance products (travel, car, pet), and savings products. It also operates a mobile app with digital wallet integrations (Apple Pay, Google Pay, Garmin Pay), issues digital cards and payment rings, and is expanding into digital banking via the esh Bank acquisition.

Product overview

Isracard operates as a comprehensive financial services platform offering credit cards as its core product line supplemented by lending, insurance, savings, and digital payment services. The credit card portfolio includes CashBack Plus (cashback rewards), BASIC (0% foreign fees), TOP (premium), FLY CARD (El Al co-branded), prepaid cards, corporate cards, and various club/affiliation cards. Digital payment integrations cover Apple Pay, Google Pay, and Garmin Pay for contactless mobile payments. The company also offers personal loans, revolving credit, installment plans, travel/car/animal insurance, and Best Invest savings products through partnerships. Recent strategic expansion includes the acquisition of digital bank esh Bank and investment in eshOS agentic AI platform. The Isracard mobile app serves as the primary customer interface for card management, transactions, and service access.

Differentiator

Problem solved

Functional benefit

Brands

• +CashBack: Cashback credit card that returns money on purchases
• BASIC
• TOP
• FLY CARD
• נטענ'יק (Prepaid Card)
• Living
• W

Products and services

• +CashBack Credit Card Consumer credit card that returns a percentage of purchases to cardholders. Maximum annual cashback of 4,800 shekels (400 shekels/month cap), redeemable via digital gift card at participating retailers.
• BASIC Credit Card Entry-level consumer credit card with 0% foreign currency transaction fees on purchases, designed for online shopping abroad and international travel.
• TOP Credit Card Premium consumer credit card with enhanced benefits and rewards program for high-spending customers.
• FLY CARD Co-branded airline credit card with El Al, offering flight-related rewards and benefits to frequent travelers; exclusive to Isracard.
• Prepaid Card Reloadable prepaid card for specific use cases and personal budget management.
• Corporate Credit Cards Business credit cards for organizations including Corporate, Mezer, Tov+, and Amdocs-branded variants, supporting employee expense management and corporate spending controls.
• Club/Affinity Credit Cards Affinity credit cards (Chever, Ramie Levy, Lifestyle Stiyl, W, Living, Hamesh, Meshukard) offering partner-specific benefits, discounts, and reward programs with Israeli retail and service partners.
• Non-Bank Personal Loans Non-bank personal loans ranging from 5,000 to 200,000 shekels for any purpose. Pricing is prime + spread with a 0.5% discount for digital applications, 18–100 month terms, and up to 3 months' grace period before repayment begins.
• Travel Insurance Travel insurance for trips abroad, with free 5-day coverage for Isracard cardholders and additional paid coverage options.
• Car Insurance Vehicle insurance products distributed through Isracard's insurance agency.
• Pet Insurance Pet insurance coverage distributed to Isracard cardholders.
• Best Invest Savings Savings and investment insurance product offered in partnership with Harel Insurance (Harchava), with a 100–200 shekel joining bonus for new policyholders.
• Isracard Mobile App Comprehensive iOS and Android mobile application providing credit card management, transaction monitoring, loan applications, digital wallet integration (Apple Pay/Google Pay/Garmin Pay), and access to benefits for Isracard customers.
• Gift Cards Prepaid gift cards available for corporate promotions and personal gifting, redeemable at participating retailers.
• TOPCASH Online Cashback Online cashback rewards platform offering additional cashback to cardholders when shopping at hundreds of participating brand websites.
• esh Bank (Digital Banking) Digital challenger bank based in Tel Aviv being acquired by Isracard for approximately 400 million shekels (~$130M), with planned public launch later in 2026. Extends Isracard's credit-and-lending franchise into full-stack digital banking.

Quantifiable outcome

• Cashback accumulation up to 4,800 shekels per year for +CashBack card holders
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• esh Bank (Esh Digital Bank)coreStrategic or Co-development Partner · 13 April 2026Isracard signed memorandum of understanding to acquire esh Bank and make significant investment in eOS technology platform. eOS is the same platform that Palo Alto Networks founder Nir Zuk intends to deploy at Liberty Bank in California.
• esh Bank (Esh Digital Bank)coreStrategic or Co-development Partner · 24 March 2026Isracard acquiring Esh Bank for $130 million as part of strategic expansion into digital banking. Esh Bank is a digital challenger bank based in Tel Aviv, Israel with upcoming public launch planned.
• eshOS (eOS)coreStrategic or Co-development Partner · 17 March 2026Isracard acquiring 25% stake in eshOS (Nir Zuk's AI platform powering esh Bank) for $40 million, implying a $160 million valuation for the technology platform.
• Apple (Apple Pay)flagshipTechnology or IntegrationIntegration partnership allowing Isracard cardholders to add their cards to Apple Pay for contactless payments on iPhone, Apple Watch, iPad, and Mac.
• Google (Google Pay)flagshipTechnology or IntegrationIntegration partnership enabling Isracard cardholders to use Google Pay on Android devices for contactless transactions.
• MastercardflagshipTechnology or IntegrationPayment network partnership for credit card processing and international transactions.
• Harcharat (Gift Cards)minorChannel Partner/ Reseller/ DistributorPartnership for gift card products and services offered to business customers.
• BuyMeminorChannel Partner/ Reseller/ DistributorCashback redemption partner for +CashBack card, allowing users to redeem accumulated cashback at BuyMe partner merchants.
• El Al Airlines (FLY CARD)minorChannel Partner/ Reseller/ DistributorCo-branded credit card partnership for El Al frequent flyers offering FLY CARD with Isracard.
• Harel Insurance (Best Invest)minorChannel Partner/ Reseller/ DistributorInsurance savings product partnership through Hamesh (Harel) offering Best Invest savings plans to Isracard customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visa: Global card network and a partner of Isracard; competes at the network/brand level, especially in cross-border and premium card segments, and influences Isracard's fee economics.
• American Express: Global premium card network that competes with Isracard's higher-tier products (e.g., TOP card) for affluent Israeli consumers and corporate expense customers.
• Mastercard: Global card network and Isracard's named processing partner; competes in network branding and corporate card programs while also enabling Isracard's international card acceptance.

Others

• Apple Pay: Digital wallet platform that Isracard integrates with; functions as both a partner distribution channel and a competitive threat at the consumer wallet/interface layer in Israel.
• Google Pay: Android-based digital wallet that Isracard integrates with; like Apple Pay, it is a partner on card tokenization but also a competitive payment-rail alternative for in-store and online transactions.

Emerging players

• PayPal: Global digital payments and credit platform; overlaps with Isracard in online checkout, digital wallets, and consumer credit, increasingly relevant for Israeli cross-border e-commerce.
• Revolut: Digital challenger bank offering multi-currency cards, transfers, and banking; competes with Isracard's FX-driven card business (e.g., BASIC card) for Israeli consumers who travel or transact internationally.
• Wise: Cross-border payments and multi-currency card specialist; overlaps with Isracard's foreign currency transaction and travel money offerings for Israeli consumers and freelancers.

Direct peers

• Cal (Discount Bank Card Business): Discount Bank's credit card subsidiary in Israel; one of Isracard's principal domestic competitors offering cards, loans, and digital payment products to Israeli consumers and businesses.
• Leumi Card: Israeli credit card issuer owned by Bank Leumi; competes head-to-head with Isracard in the Israeli consumer and corporate card market with similar product suites (cashback, revolving credit, installments).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/IsracardLtd
• Facebookfacebook.com/Isracardfb/?locale=he_IL
• Instagraminstagram.com/isracard
• TikToktiktok.com/@isracard_official
• Xx.com/Isracard
• LinkedInlinkedin.com/company/isracard

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isracard