What B4B Solutions does

B4B Solutions is a private IT services firm headquartered in Graz, Austria, founded in 2012 and operating commercially as All for One Customer Experience within the All for One Group. The company functions as a CX Full Service Provider delivering cloud-based customer experience solutions built on the SAP Customer Experience Suite, supplemented by in-house proprietary extensions (Eigenentwicklungen) that extend SAP standard functionality. It holds SAP Platinum Partner status and has been recognized as a multiple-time award-winning SAP partner in the CX domain.

The product portfolio follows a platform-plus-modules architecture: the SAP CX cloud suite anchors the offering, with discrete add-on modules spanning Smart Marketing, Smart Sales, Smart Commerce, Smart Service, a Customer/Service Portal, Customer Care, and Einstiegspakete starter packages for new implementations. The go-to-market is direct enterprise field sales, positioning as a Trusted Advisor to mid-market industrial clients across seven verticals including mechanical engineering, metal and plastics processing, hightech, wholesale, construction, automotive, and food and beverage. Friedrich Woltran serves as Senior Director Customer Experience.

Revenue is generated primarily through subscription and recurring services tied to SAP CX cloud portfolio implementation, consulting, and ongoing managed services across the full customer journey. The firm is privately held with no public financials or funding rounds disclosed in the available data, and operates within the broader All for One Group's corporate structure in the DACH market.

Name

B4B Solutions

Legal name

All for One Customer Experience GmbH

Website

https://b4b-solutions.at

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

B4B Solutions, operating as All for One Customer Experience within the All for One Group, is a DACH-based SAP Platinum Partner that delivers cloud-based customer experience solutions and proprietary extensions across marketing, sales, commerce, and service for mid-market industrial clients.

Ownership category

akta.pro rank

Product category

SAP Customer Experience Consulting & Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• SAP consulting services
• Customer experience management
• Cloud implementation services
• SAP CX solutions
• IT process optimization

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SAP CX Cloud Portfolio Implementation and Services: Provides cloud-based CX solutions based on SAP Customer Experience Suite along with consulting, implementation and ongoing services as a Full Service Provider.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

B4B Solutions provides IT potential analysis, process optimization, and IT customer experience consulting alongside SAP cloud management services. It acts as a CX Full Service Provider and multi-time award-winning SAP Platinum Partner, delivering and extending the SAP Customer Experience Suite across marketing, sales, commerce and service with proprietary custom developments (Eigenentwicklungen).

Product overview

All for One Customer Experience operates as a CX Full Service Provider delivering solutions built on the SAP Customer Experience Suite. The offering is a platform-plus-modules architecture combining SAP's cloud portfolio with proprietary custom developments (Eigenentwicklungen). Core offerings span Smart Marketing, Smart Sales (including SAP Sales Cloud), Smart Commerce, Smart Service (including SAP Service Cloud), Customer Portal/Service Portal, and Customer Care modules. Entry-level packages (Einstiegspakete) are available for initial implementations. The company acts as a Trusted Advisor, extending SAP standards with custom developments to create tailored customer experience solutions for industries including manufacturing, automotive, wholesale, and food/beverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Experience (CX) Solutions Comprehensive CX full-service offering spanning the entire Customer Journey, including marketing, sales, commerce, and service optimization, targeted at enterprises seeking end-to-end customer experience transformation.
• Smart Marketing Marketing automation and optimization module focused on individual customer targeting and personalized marketing campaigns, for enterprises looking to digitize and personalize customer outreach.
• Smart Sales Sales optimization module including SAP Sales Cloud integration for sales control and performance management, aimed at sales leaders seeking cloud-based sales force effectiveness.
• Smart Commerce E-commerce and digital commerce solutions for B2B and B2C channels, for enterprises seeking omnichannel commerce capabilities integrated with SAP CX.
• Smart Service Service management module including SAP Service Cloud capabilities for digital service offerings, for enterprises seeking to digitize field service and customer support.
• Customer Portal / Service Portal Digital customer and service portal solutions for streamlined self-service and customer interactions, for enterprises needing self-service portals integrated with their CX platform.
• Customer Care Customer support and care solutions integrated with the CX suite, for enterprises seeking managed customer support capabilities alongside their CX platform.
• Einstiegspakete (Starter Packages) Entry-level packages for initial CX implementation and onboarding, for organizations beginning their customer experience cloud journey.

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• SAPcoreTechnology or IntegrationSAP Platinum Partner status. Delivers innovative cloud solutions based on SAP Customer Experience Suite. The company is a multiple-time award-winning SAP Platinum Partner, providing SAP CX cloud portfolio implementations.

Recent moves1 record

Expansion highlights3 records

Direct peers

• cbs Corporate Business Solutions: Heidelberg-based SAP S/4HANA and CX consultancy serving global industrial customers. Comparable as a German SAP boutique competing for the same enterprise transformation budgets in manufacturing-heavy accounts.
• NTT DATA Business Solutions: Global SAP Platinum Partner specializing in SAP S/4HANA and SAP CX/CRM implementations for mid-market and enterprise customers. Closely comparable as a fellow SAP-focused consulting firm selling cloud CX transformation services into industrial and consumer verticals.
• msg group: German-headquartered IT consulting group with deep SAP practice and a dedicated customer experience / CRM line. Directly comparable in geography, SAP-centric delivery model, and DACH Mittelstand customer base.
• SNP Schneider-Neureither & Partner: Heidelberg-headquartered SAP data and transformation specialist with a CrystalBridge platform. Comparable as a DACH-listed SAP transformation firm selling proprietary tooling on top of SAP standard — directly analogous to the subject's Eigenentwicklungen strategy.

Broad incumbents

• Deloitte SAP Practice: Big Four advisory firm with significant SAP CX/CRM and S/4HANA transformation practice. Comparable as a broad incumbent offering overlapping SAP Customer Experience services to enterprise and upper mid-market accounts.
• Atos SAP Practice: European-headquartered IT services firm with a strong SAP practice and CX cloud delivery capability. Comparable as a large incumbent active in DACH manufacturing and industrial CX transformations.
• Accenture SAP Practice: Global SI with one of the largest SAP practices worldwide, including a dedicated SAP Customer Experience go-to-market. Comparable as a large incumbent competing for the same SAP CX transformation deals, especially at the upper end of the mid-market.
• All for One Group SE: Parent group and broader SAP consulting/managed services firm in DACH. Highly comparable because the subject company operates as the dedicated Customer Experience unit within this group, sharing the same SAP Platinum Partner positioning, Mittelstand mid-market focus, and CX/cloud transformation offering.
• Capgemini Invent: Global consulting and SI group with a dedicated SAP Customer Experience offering. Comparable as a broad incumbent that competes with the subject firm on enterprise SAP CX deals, particularly in automotive and industrial manufacturing.

Emerging players

• Salesforce Consulting Partners (e.g., Slalom, Persistent Systems): Specialist CX consulting firms delivering on competing CRM/CX platforms (Salesforce, Microsoft Dynamics 365) into the same mid-market industrial accounts. Comparable as the principal alternative platform ecosystem the subject firm competes against for customer experience transformation budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/B4B_Solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B4B Solutions