HB Wealth

What HB Wealth does

HB Wealth is a fee-only, fiduciary registered investment adviser founded in 1989 in Atlanta, Georgia, that provides comprehensive wealth management to high-net-worth and ultra-high-net-worth individuals, families, business owners, corporate executives, professional practitioners, and select institutions. The firm operates through 12 offices across six southeastern and mid-Atlantic states (Georgia, Florida, Maryland, North Carolina, South Carolina, Tennessee) and serves clients in 48 states, managing more than $29 billion in assets under management as of March 31, 2026, with a separate figure of $32 billion cited in June 2026 CNBC Elite Advisors coverage. The service offering is organized around three pillars—Wealth Advisory Services, Investment Management, and Family Office Services—delivered by 3-4 person dedicated advisor teams, with the majority of advisors holding or pursuing CFP and/or CFA designations.

The underlying technology includes an interactive financial planning platform that allows clients to model wealth forecasts and test scenarios in real time, an online client reporting portal for portfolio visibility, and a partnership with Arch covering more than 10,000 private market holdings (private equity, private debt, private real estate) that automates document collection and reporting. The firm maintains a dedicated 27-person investment research team and 100+ active private market manager relationships, with $5 billion dedicated to private markets, placing it in the top fifth of RIAs by private markets exposure. Underlying technology is therefore primarily workflow automation and interactive visualization rather than AI-native or algorithmic differentiation.

The business model is fee-only advisory with a three-tier transparent service structure; revenue derives from advisory fees on AUM, with no commissions, placement fees, or referral payments, and the firm reports a 98%+ client retention rate. Headcount stands at 342 employees as of June 2026, including 86 shareholder participants and approximately 200 with economic participation, reflecting a broad-based employee ownership model. Distribution is relationship-based, combining direct advisor coverage from physical offices, CPA and estate attorney referral networks, and a content marketing engine (Market Sense publication, social media, media coverage). The firm has executed a multi-year southeastern and mid-Atlantic expansion strategy, rebranded from Homrich Berg to HB Wealth in 2025, completed a leadership transition to CEO Thomas Carroll in January 2024, and entered the Mid-Atlantic through a partnership with WMS Partners in 2025.

Name

HB Wealth

Legal name

HB Wealth

Website

https://hbwealth.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

HB Wealth is a fee-only fiduciary registered investment adviser managing $29+ billion in assets for high-net-worth and ultra-high-net-worth individuals, families, and institutions across 48 states. Founded in 1989 and headquartered in Atlanta, the firm delivers comprehensive wealth advisory, investment management, and family office services through 12 offices in six states, supported by in-house financial planning technology and a $5B private markets practice.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

akta.pro secondary industries

Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF), Private Client/High-Net-Worth Advisory (FSAEAAAN), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Estate Planning, Trust Structuring & Governance (FSAAADAF), Family Office Trust & Fiduciary Services (FSAEAKAF)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management
• Private market investments
• Family office services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fee-Only Advisory Services: HB Wealth operates as a fee-only registered investment adviser, compensated directly by clients through transparent fees. The firm does not earn commissions, placement fees, or receive referral payments from third parties. Revenue is derived from advisory fees based on assets under management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

HB Wealth is a fee-only fiduciary registered investment adviser that provides comprehensive wealth management services through three core pillars: Wealth Advisory Services (financial planning, tax, estate, retirement, and multi-generational planning), Investment Management (personalized portfolio construction with access to private equity, private debt, and private real estate), and Family Office Services (consolidated reporting, entity structuring, and family governance for ultra-high-net-worth families). The firm manages $29+ billion in assets under management for clients across 48 states, delivered by credentialed advisors holding CFP and/or CFA certifications.

Product overview

HB Wealth offers a unified wealth management platform organized around three core service pillars: Wealth Advisory Services, Investment Management, and Family Office Services. The Wealth Advisory Services pillar encompasses comprehensive financial planning modules including Financial Planning, Executive Financial Planning, Multi-Generational Planning, Estate Planning, Tax Planning, Interactive Planning, Wealth Forecast, Retirement Planning, Insurance Planning, Administrative Services, Charitable Planning, and Education Planning. The Investment Management pillar includes Private Market Investments (with access to private equity, private debt, and private real estate), Key Investment Principles, Online Reporting, Investment Process, Investment Expertise, Investment Communication, and Investment Risk Management. The Family Office Services pillar provides consolidated reporting, entity structuring, administrative support, family education, and independent due diligence for ultra-high-net-worth families. All services are delivered through a fee-only fiduciary model, emphasizing credentialed expertise and concierge-level care.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Advisory Services Comprehensive wealth advisory services including financial planning, retirement planning, tax planning, estate planning, insurance planning, charitable planning, education planning, and multi-generational planning delivered through a fee-only fiduciary approach for high-net-worth individuals and families.
• Investment Management Personalized investment management services combining core investment principles with portfolio construction targeting superior risk-adjusted returns aligned with client goals, including access to private market investments and an interactive online reporting platform.
• Family Office Services Comprehensive services tailored to help select families manage wealth across generations, including consolidated reporting, entity structuring, administrative support, family education, insurance reviews, and independent due diligence for ultra-high-net-worth families.
• Private Market Investments Access to private equity, private debt, and private real estate investments with over 30 years of experience, managed through a dedicated 27-person research team and over 100 active manager relationships. HB Wealth dedicates $5 billion of its $29+ billion AUM to private markets.

Quantifiable outcome

• 98%+ client retention rate demonstrating high client satisfaction and trust
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ArchcoreTechnology or Integration · 28 April 2026Expanded partnership with Arch to automate document collection and reporting across private markets portfolios. The partnership covers more than 10,000 holdings in private equity, private debt, and private real estate. Arch's platform reduces administrative burden of managing K-1s and investment statements while enabling real-time portfolio visibility. Enables HB Wealth to scale geographic footprint while driving margin expansion and high-touch client services.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Mercer Advisors: Mercer Advisors is a national fee-only RIA serving HNW clients with comprehensive wealth management, financial planning, and family office services. Directly comparable in business model, M&A-driven geographic expansion strategy, and target client segment.
• Carson Group: Carson Group is a leading RIA serving financial advisors and their HNW clients through coaching, technology, and practice management. Comparable fee-only RIA model and HNW client focus, with a distinct partner-advisor distribution approach.
• Cerity Partners: Cerity Partners is a fee-only wealth management and business advisory firm serving UHNW families, foundations, and institutions. Directly comparable in HNW/UHNW client focus, integrated advisory offering, and multi-office national footprint.
• Mariner Wealth Advisors: Mariner Wealth Advisors is an independent, employee-owned RIA serving HNW/UHNW clients with comprehensive wealth advisory, investment management, and family office services. Comparable fee-only structure, multi-office footprint, employee ownership model, and integrated service offering.
• Moneta Group: Moneta is a fee-only RIA serving HNW families and business owners with integrated financial planning, investment management, tax, and estate services. Similar service model, employee ownership, and target client base make it a close peer.
• Creative Planning: Creative Planning is one of the largest independent, fee-only RIAs in the U.S., serving HNW and UHNW clients with comprehensive wealth management, financial planning, and investment management. Directly comparable in business model (fee-only fiduciary), service breadth, and target client segment, with similar scale (~$200B+ AUM).

Broad incumbents

• Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs, serving mass-affluent to HNW clients with financial planning and investment management. Comparable fee-only RIA model and integrated planning offering, but reaches further down-market through its 401(k) participant base.
• Fisher Investments: Fisher Investments is a large independent investment management firm primarily serving HNW retail and institutional clients. Comparable in scale and HNW client focus, but more investment-product-led versus HB Wealth's planning-led approach.
• Goldman Sachs Personal Financial Management: Goldman Sachs Personal Financial Management serves mass-affluent to HNW clients with wealth advisory and financial planning. Comparable HNW planning offering, but backed by the broader Goldman Sachs balance sheet and brand versus HB Wealth's independent model.

Regional players

• Argent Financial Group: Argent Financial Group is an independent, employee-owned RIA serving HNW clients across the southeastern U.S. with wealth management and trust services. Overlapping southeastern geography, fee-only fiduciary model, and trust/estate capabilities make it a regional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HB_wealth
• YouTubeyoutube.com/@hb_wealth
• Facebookfacebook.com/HBWealthRIA
• LinkedInlinkedin.com/company/hbwealth
• Instagraminstagram.com/hbwealthria

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HB Wealth