Persiana & Cia

What Persiana & Cia does

Persiana & Cia is a privately held Brazilian home fashion retailer and service provider headquartered in Taubaté, São Paulo, founded in 1998. The company sells curtains, blinds (persianas), awnings (toldos), wallpapers, upholstery fabrics and services, and decoration fabrics, complemented by specialized blind cleaning (higienização) and technical assistance and maintenance for window treatments. It serves a horizontal mix of residential, office, and small commercial customers in the São Paulo region.

The business is operated as a traditional, owner-managed micro-enterprise with 1-10 employees and a single physical location. Go-to-market is direct-to-consumer, driven by WhatsApp-based project consultations and a content/portfolio website. The product catalog is augmented by an authorized reseller relationship with Hunter Douglas, a premium international window treatment brand, and pricing is quote-based rather than publicly disclosed.

Revenue is generated through one-time product sales, installation services, and recurring maintenance and cleaning engagements. There is no disclosed technology platform, no AI/ML component, no digital subscription product, and no external funding. The company's defensibility rests on 25 years of local brand presence, an integrated advisory-to-maintenance service workflow, and access to branded product lines via Hunter Douglas.

Name

Persiana & Cia

Legal name

Persiana & Cia

Website

https://persianacia.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Persiana & Cia is a Taubaté, Brazil-based home decoration retailer and service provider, founded in 1998, selling curtains, blinds, awnings, wallpapers, upholstery, and decoration fabrics alongside installation, cleaning, and maintenance services to residential and small commercial customers in the São Paulo region.

Ownership category

akta.pro rank

Headquarters

HQ city

Taubaté

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Sales of curtains, blinds, awnings, wallpapers, upholstery fabrics, and decoration fabrics. Products range from classic to modern solutions for residential and commercial spaces.
2. Installation Services: Professional installation services ensuring perfect fit and impeccable appearance in customer environments.
3. Maintenance and Cleaning Services: Specialized blind cleaning (higienização) and technical assistance/maintenance services for persianas.
4. Advisory and Consulting: Advisory and consulting services for product selection and interior decoration projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Persiana & Cia is a Brazilian interior-decoration retailer operating since 1998 that sells and installs window treatments (curtains and blinds), awnings, wallpapers, upholstery, and decoration fabrics for residential and commercial spaces, and complements these products with advisory, professional installation, blind cleaning (higienização), and technical maintenance services. The company also acts as an authorized dealer of Hunter Douglas brand blind products within its portfolio.

Product overview

Persiana & Cia is a traditional interior decoration company operating since 1998, offering a comprehensive portfolio of window treatment products and services. The core product lineup consists of Cortinas e Persianas (curtains and blinds), Toldos (awnings), Papéis de Parede (wallpapers), Tapeçaria (upholstery), and Tecidos para Decoração (decoration fabrics) — collectively serving residential and commercial interior design needs. These products are complemented by value-added services including blind cleaning (Higienização de Persianas) and technical assistance/maintenance (Assistência Técnica e Manutenção de Persianas). The company positions itself as a one-stop destination for interior decoration, offering product supply combined with advisory, selection, and installation services for homes, offices, and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Curtains and Blinds (Cortinas e Persianas) Window treatments including curtains and blinds (persianas) for light control, privacy, and style in residential and commercial environments, available in classic to modern designs.
• Awnings (Toldos) Awnings for exterior shading solutions, providing sun protection and aesthetic enhancement for outdoor spaces.
• Wallpapers (Papéis de Parede) Wallpapers for interior decoration, offering diverse designs and patterns to transform room aesthetics.
• Upholstery (Tapeçaria) Upholstery services and products for furniture restoration and interior decoration enhancement.
• Decoration Fabrics (Tecidos para Decoração) Decoration fabrics for curtains, upholstery, and various interior design applications.
• Blind Cleaning (Higienização de Persianas) Professional cleaning service for blinds (persianas) and window treatments to maintain hygiene and appearance in customer environments.
• Technical Assistance and Blind Maintenance (Assistência Técnica e Manutenção de Persianas) Technical assistance and maintenance services for blinds (persianas), ensuring proper function and longevity of window treatments for customers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hunter DouglasminorChannel Partner/ Reseller/ DistributorHunter Douglas logo displayed on website with link to their products page. Company appears to offer/resell Hunter Douglas blind products as part of their product portfolio. Relationship indicates product sourcing or authorized dealer status for Hunter Douglas window treatment solutions.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/persianaecia
• Facebookfacebook.com/PersianaCia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persiana & Cia