Ideas Formación Empresa

What Ideas Formación Empresa does

Ideas Formación Empresa (legal name: Ideas consultora de formación SL) is a privately-held Spanish training consultancy founded in 2013 and headquartered at Calle Vinyassa 4A in Palma de Mallorca. The company specializes in FUNDAE (Fundación Estatal para la Formación en el Empleo) subsidized training management for Spanish companies, managing the complete lifecycle from training needs analysis and bespoke program design through trainer selection, delivery, and full subsidy recovery via Social Security deductions. Its core service pillars are Gestión Integral FUNDAE (end-to-end subsidy administration), Selección de Formadores (trainer sourcing), Formación Presencial y Online (in-person, online, and on-premise delivery), and Formación Totalmente a Medida (fully customized training itineraries). There is no proprietary technology platform — the offering is fundamentally a human-consulting service built around regulatory expertise and a network of qualified sector-specialized trainers.

The company operates a sales-led, direct engagement go-to-market model targeting Spanish companies of all sizes and sectors. Pricing is almost entirely bespoke and quote-based; the only publicly priced offering is the ProLeadership Work Team open-enrollment intensive at €240+VAT per participant (€180+VAT for BNI members). Revenue model is professional services fee-for-engagement, with potential up to 100% FUNDAE subsidy recovery positioning the net cost to clients as effectively zero. Customer segments span hospitality and tourism (Grupo Toledo, UM Beach House Portals, TUI, Real Club Náutico de Palma), construction and services (Amer e Hijos, Amer Obres i Serveis), sports and education (Academia Rafa Nadal), and home services (Habitissimo), with internally reported scale of 1,000+ courses managed, 7,500+ students trained, and over €2 million in training subsidies recovered for client companies. Marketing is anchored on a content-rich blog, active social media presence, and inbound conversion via website contact form, phone, and WhatsApp.

The business is independent and bootstrapped — no external funding rounds, no parent company, and no public listing are recorded. Distribution is exclusively direct to corporate clients; there is no reseller, marketplace, or self-serve channel beyond the single open-enrollment ProLeadership course. The company has received the Sello Cum Laude from Emagister and self-reports a 99% customer satisfaction rate, with multiple long-standing annual partnership renewals serving as the primary evidence of customer retention. Management team, headcount, and detailed financial figures are not disclosed in the available source material.

Name

Ideas Formación Empresa

Legal name

Ideas consultora de formación SL

Website

https://ideasconsultora.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ideas Formación Empresa is a Palma de Mallorca-based Spanish training consultancy, founded in 2013, that designs fully bespoke corporate training programs and manages the end-to-end FUNDAE subsidy lifecycle for Spanish companies of all sizes, with named clients including TUI, Academia Rafa Nadal, and Grupo Toledo.

Ownership category

akta.pro rank

Product category

Corporate Training and FUNDAE Subsidy Management Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Corporate training services
• FUNDAE subsidy management
• Subsidized employee training
• Bespoke professional development
• Vocational training consulting

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training and Education Services: Ideas Formación generates revenue by providing comprehensive training and education services to Spanish companies. They charge fees for designing and delivering bespoke professional development programs, with the primary value-add being the end-to-end management of FUNDAE (State Foundation for Employment Training) subsidy applications. The company handles the full subsidy lifecycle — from credit calculation and regulatory compliance through to subsidy recovery via Social Security deductions — on behalf of their client companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ideas Formación Empresa designs and delivers fully customized corporate training programs (in-person, online, or hybrid) across disciplines including leadership, hospitality, IT, finance, sales, languages, and emotional intelligence. Its signature service is end-to-end FUNDAE subsidy management — handling needs analysis, program design, trainer selection, delivery, and full administrative recovery of training credits via Social Security deductions so qualifying Spanish companies can effectively train at zero net cost.

Product overview

Ideas Formación Empresa operates as a unified training and consulting service for businesses, specializing in FUNDAE subsidized training management. The core offering is the Gestíon Integral FUNDAE service, which handles the complete training process from analysis to FUNDAE subsidy management. The company offers three main service pillars: Presencial y Online Training (in-person and online modalities), Selección de Formadores (trainer selection), and Formación Totalmente a Medida (fully customized training). Training is delivered across multiple sectors including HR/L leadership, hospitality, finance, health/safety, IT, communication/sales, languages, and emotional intelligence. The company has a portfolio of specific courses such as Executive Housekeeping Manager, E-commerce for small commerce, Artisan in the business world, Personal Image, Cleaning sector entrepreneurship, and ProLeadership Work Team.

Differentiator

Problem solved

Functional benefit

Products and services

• Gestión Integral FUNDAE (FUNDAE Subsidy Management) Complete management of the FUNDAE subsidized training process for Spanish companies, including training plan preparation, economic justification, FUNDAE follow-up, and credit recovery. Aimed at Spanish companies that want to leverage training subsidies without handling the bureaucracy themselves.
• Formación Totalmente a Medida (Fully Customized Corporate Training) Design and execution of fully personalized training itineraries tailored to specific client needs, across disciplines including leadership, HR, hospitality, finance, health and safety, IT, communication and sales, languages, and emotional intelligence. Delivered to Spanish companies of any size.
• Formación Presencial y Online (In-Person and Online Training Delivery) Delivery of training programs in three modalities: at Ideas Formación's Palma de Mallorca facilities, on-site at the client's premises, or via the company's online platform. Targeted at Spanish companies seeking flexible training formats.
• Selección de Formadores (Trainer Selection / Matching) Service that connects client organizations with highly qualified sector-specialist trainers across disciplines including leadership, communication, sales, languages, IT, and emotional intelligence. Aimed at companies needing expert trainers for bespoke programs.
• Executive Housekeeping Manager Course Training program designed to prepare participants to become Hotel Executive Housekeeping Managers, covering accommodation management, documentary procedures, cleaning techniques, quality assurance, risk prevention, IT skills, and English for housekeeping. Aimed at hospitality employees and housekeeping staff in hotels.
• Trabajar y vender en Internet para el pequeño comercio (E-commerce for Small Retail) Course on working and selling on the internet for small retailers, covering e-commerce basics, advantages and disadvantages, types of e-commerce, Web 2.0, and virtual stores. Targeted at small Spanish retailers seeking to establish an online presence.
• El artesano como parte del mundo empresarial (Artisan in the Business World) Training for artisans on operating within the business world, covering paths to becoming self-employed or joining a cooperative, relations with tax authorities, and accessing financial markets. Targeted at Spanish artisans transitioning into formal business activity.
• Imagen Personal (Personal Image) Professional personal image training in work environments, covering personal image management, personal appearance, and personal marketing. Targeted at employees and professionals seeking to improve workplace presence and professional brand.
• Curso emprendimiento en el sector de la limpieza (Cleaning Sector Entrepreneurship) Entrepreneurship course focused on the cleaning sector, covering economic sector context, types of cleaning services, operative and labor issues, budgeting, environmental aspects, risk prevention, and financial keys. Targeted at aspiring and current entrepreneurs in the cleaning industry.
• ProLeadership Work Team Intensive 3-hour open-enrollment training program covering leadership, team management, efficiency, client confidence, and sales professionalization. Priced at €240 + VAT per participant (25% BNI member discount available). Targeted at managers, team leaders, and business professionals.

Quantifiable outcome

• 100% FUNDAE subsidy recovery possible for qualifying companies
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Grupo ToledocoreStrategic or Co-development Partner · 31 August 2022Annual collaboration agreement renewed for another year. Ideas Formación provides customized training programs and manages FUNDAE subsidies for Grupo Toledo's workforce. Grupo Toledo is a hospitality company with over 30 years of history and strong market reputation. The partnership involves ongoing employee capacity building and professional development.
• TUIcoreStrategic or Co-development Partner · 24 June 2022New collaboration agreement signed with TUI, the leading global tourism group. TUI opened its doors to Ideas Formación to work together on training management and application for TUI's workforce. This represents a significant client win for Ideas given TUI's scale and market leadership in tourism.
• Amer e HijoscoreStrategic or Co-development PartnerLong-standing training partnership with a construction company operating in the Balearic Islands. Ideas manages their FUNDAE subsidized training programs. The collaboration has been renewed multiple times over several years, indicating a strong ongoing relationship.
• UM Beach House PortalscoreStrategic or Co-development PartnerOngoing collaboration agreement for the management of staff training at UM Beach House Portals. The partnership is renewed annually, with Ideas handling all training coordination and FUNDAE subsidy management.
• Academia Rafa NadalcoreStrategic or Co-development PartnerAnnual collaboration agreement renewal with one of the most emblematic clients. The Rafa Nadal Academy relies on Ideas Formación for employee training management and FUNDAE subsidy coordination. The partnership reflects the academy's commitment to staff professional development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• APD (Asociación para el Progreso de la Dirección): Spanish executive education and management training organization serving large Spanish companies. Comparable to Ideas Formación in offering leadership and management development programs to corporate clients across Spain.
• Euroforum: Spanish executive education and corporate training provider. Comparable to Ideas Formación in delivering customized professional development programs for Spanish enterprises, including leadership and management training.
• Trezea Formación: Spanish corporate training provider offering subsidized training courses and FUNDAE management. Competes with Ideas in the same niche of end-to-end training administration and bespoke program delivery.
• Cegos (Spain): International training and consultancy group with a Spanish operation. Comparable to Ideas Formación as a corporate training provider offering customized programs, leadership development, and soft skills training to Spanish businesses.
• PlusFormación: Spanish training consultancy specializing in FUNDAE subsidized training management. Directly comparable to Ideas Formación in core FUNDAE administration, bespoke program design, and trainer sourcing for Spanish companies.
• Demos (Grupo Demos): Spanish training consultancy providing customized corporate training programs and e-learning solutions. Comparable to Ideas Formación in serving Spanish companies with bespoke curriculum and subsidized training administration.
• Novae Formación: Spanish training provider specializing in quality management, environment, and occupational safety courses. Comparable to Ideas Formación in offering FUNDAE-subsidized customized training to Spanish companies across multiple sectors.

Broad incumbents

• Adecco (Adecco Training Spain): Global HR services leader with a Spanish training division offering subsidized corporate training. Comparable to Ideas Formación as a large incumbent in the same market, though Adecco spans staffing, training, and broader HR services rather than specializing in FUNDAE management.
• Hays Spain: Global staffing and recruitment firm with a Spanish training and development arm. Comparable to Ideas as a broader incumbent offering corporate training services, though training is part of a wider HR services portfolio rather than a boutique focus.

Emerging players

• IMF Business School: Spanish online-focused business school and corporate training provider. Comparable to Ideas Formación in targeting working professionals with structured training programs, though with a stronger digital/e-learning model rather than full-service FUNDAE management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBvKjVfYQ9YFVtcuAHhd5qw
• Facebookfacebook.com/ideasformaciondeempresa
• LinkedInlinkedin.com/company/ideasconsultora
• Instagraminstagram.com/ideasformacion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideas Formación Empresa