CitizenKid
CitizenKid is a French city-guide website (founded 2004, Lyon) that curates children's activities, events, and family outings across 12 French metropolitan areas, monetizing a free B2C audience via subscription boxes, affiliate commissions, advertising, and brand partnerships.
- Company typePrivate
- Founded2004
- HeadquartersVilleurbanne, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What CitizenKid does
CitizenKid is a French online city-guide platform founded in 2004 and headquartered in Lyon (registered office: 7 Quai Saint-Vincent, RCS Lyon 452 719 800), targeting French families with children aged 0-15 seeking activities, outings, and entertainment. The platform aggregates and curates editorial listings of events, shows, museums, workshops, sports activities, and family-friendly experiences across 12 major French metropolitan areas (Paris, Marseille, Lyon, Lille, Nantes, Strasbourg, Toulouse, Nice, Bordeaux, Montpellier, Rennes, Clermont-Ferrand), with location-based filtering by city, time frame, age group, and activity type. The technology stack is a web-based, mobile-responsive content platform with no native mobile app, no public API, and no disclosed AI/ML capabilities; differentiation sits in editorial curation, community reviews, and a Kidipoints loyalty layer rather than in proprietary algorithms. The business model is freemium-B2C: core access is free and monetized through four streams: (1) subscription and one-off boxed products (Box Anniversaire birthday kits, Box Halloween at €19.00, Box Pâques, and the recurring e-box Sorties Paris), (2) affiliate and promotional commissions from 130+ venue partners offering reduced-price tickets, (3) advertising and brand partnerships (sponsored content, contests, VIP events), and (4) newsletter and data monetization via the 'news bons plans' opt-in list. Go-to-market is direct-to-consumer via owned digital channels (website, Facebook, Pinterest, Instagram, YouTube) and email newsletter, with a registered free 'Club Citizen Kid' membership powering contests, loyalty points, and VIP event access. The company operates as a small team (1-10 employees) SARL with no disclosed funding rounds, no parent company, no subsidiaries, and no acquisitions.
CitizenKid firmographics
Firmographics- Name
- CitizenKid
- Legal name
- CITIZEN KID
- Website
- https://citizenkid.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CitizenKid is a French city-guide website (founded 2004, Lyon) that curates children's activities, events, and family outings across 12 French metropolitan areas, monetizing a free B2C audience via subscription boxes, affiliate commissions, advertising, and brand partnerships.
- Ownership category
- akta.pro rank
CitizenKid industry classification
Industry- Product category
- Parenting & Family Activities Platform
- NAICS
- Tour Operators (56152), Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Birthday Party Services (HSACACAA)
- akta.pro secondary industry
- Holiday Party Services (HSACACAF)
Keywords
Where CitizenKid is headquartered
LocationHeadquarters
- HQ city
- Villeurbanne
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
CitizenKid business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- Subscription box sales: Sale of themed activity boxes including e-box sorties Paris (surprise activity boxes), box anniversaire (birthday party kits), and seasonal craft boxes. Physical products shipped to customers with materials, instructions, and themed activities for children.
- Affiliate and promotional commissions: Revenue generated through promotional partnerships with venues, theaters, museums, and activity centers offering reduced prices and discounts to CitizenKid subscribers. Commissions earned on referred ticket sales and bookings.
- Advertising and brand partnerships: Sponsored content, promotional placements, and VIP event partnerships with cultural institutions and family-oriented brands. Includes contests with prizes provided by partner brands.
- Newsletter and data monetization: Newsletter subscription service ('news bons plans') with opt-in marketing communications. User registration with data collection for targeted promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Box Halloween - €19.00 per unit |
| Freemium | Pay-as-you-go | Free Club Citizen Kid membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CitizenKid product offering
Product offeringCore offering
CitizenKid operates a French online city guide platform that curates and lists children's activities, family outings, shows, museums, workshops, and cultural events across 12 major French metropolitan areas (Paris, Marseille, Lyon, Lille, Nantes, Strasbourg, Toulouse, Nice, Bordeaux, Montpellier, Rennes, Clermont-Ferrand). The platform supplements its editorial content with physical and digital subscription box products — including birthday party kits, seasonal craft boxes (Halloween, Easter), and monthly surprise outing boxes — and monetizes through affiliate commissions on discounted tickets, advertising, and member promotions.
Product overview
CitizenKid is a French city-guide platform for children's activities and family outings, covering major French cities (Paris, Marseille, Lyon, Lille, Nantes, Strasbourg, Toulouse, Nice, Bordeaux, Montpellier, Rennes, Clermont-Ferrand). The core offering consists of curated event listings and activity recommendations. The product portfolio includes physical craft boxes (Box Anniversaire for birthday parties, Box Halloween, Box Bricolage Pâques) and a subscription e-box service (La e-box Sorties Paris) offering monthly surprise outing options. Additional offerings include a free community newsletter with exclusive deals and invitations, video content through CitizenKid TV, and organized VIP events across France.
Differentiator
Problem solved
Functional benefit
Brands
- Box Citizenkid: Subscription box service offering themed activity kits for children including birthday party kits, craft boxes for Easter, Halloween, and surprise outing boxes for families.
Products and services
- CitizenKid Website and City Guide Platform A free French city-guide website for family outings and children's activities, featuring curated event listings, activity recommendations, user reviews, and filters by city, time frame, age group, and activity type, serving parents across 12 French metropolitan areas.
- Box Anniversaire by CitizenKid A complete birthday party kit for children containing a treasure hunt scenario with the character Joe Lavadrignac, decorations, table settings, and practical advice for parents organizing a child's birthday celebration.
- Box Halloween by CitizenKid A Halloween craft box for children aged 3+ containing a makeup palette, costume accessories, a customizable candy bag, a spider web decoration kit, and an instructional booklet with tutorials, recipes, and games. Priced at €19.00 per unit.
- Box Bricolage Pâques by CitizenKid An Easter-themed craft box featuring activities such as making an Easter basket, painting decorative eggs, and creating special holiday recipes.
- La e-box Sorties Paris A monthly surprise outing subscription box offering 3 to 5 outing options (theater, circus, museum, musical shows, new leisure activities) for families in Paris, providing savings on family outings.
- VIP Events for Children Backstage tours of shows, preview screenings, VIP events for children, adapted playful routes, and special magical family moments organized throughout France for members.
Quantifiable outcome
- Coverage of 12 major French metropolitan areas with local event listings
Companies that use CitizenKid
Customer profileSegments2 records
Ideal customer profiles2 records
CitizenKid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CitizenKid partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
CitizenKid competitors and assessment
Company assessmentBroad incumbents
- Time Out: Global city-guide and events platform with French editions (Time Out Paris, Time Out France). Comparable business model of curated activity/event listings, ticketing, and editorial content, but at a much broader scale and audience.
- Enfant.com: A major French parenting media brand covering family activities, products, and advice. Competes for the same audience as CitizenKid and serves as a broader incumbent in French family content.
- Magicmaman: Established French parenting media outlet with editorial coverage of family activities and outings. Overlaps CitizenKid's audience and content category, with significantly larger scale.
Direct peers
- Les Belles Combines: French platform curating free or low-cost family activities and outings across France. Closely overlaps CitizenKid in audience (French families), product (curated activity listings), and revenue approach (partnerships, deals).
- Familiscope: A long-standing French online guide for children's activities, outings, and family events. Directly comparable to CitizenKid as a family-activities city guide and event-listing platform targeting French parents.
- Sortir à Paris (SortiraParis): A French city-guide platform for events and outings in Paris and Île-de-France. While broader in audience, it overlaps CitizenKid on curated event listings, ticket promotions, and family-activities coverage.
- Bravolino: French online guide for kids' activities, birthday parties, and family outings. Directly comparable to CitizenKid's Box Anniversaire and city-by-city activity coverage.
Emerging players
- Fever: A global experiences and events marketplace with strong presence in French cities. Competes with CitizenKid in family experience discovery and ticketing, with a more transactional, marketplace-driven model.
- Wekids: A French platform organizing children's activity workshops, birthday parties, and after-school programs. Overlaps CitizenKid's birthday-party and kids-activity categories, but with a more direct service-provider model.
Others
- CitizenKid box suppliers (e.g., Tulipe & Cie): Thematic activity-box and craft-kit providers in the French children's market. While not direct platform peers, they are adjacent ecosystem participants whose products overlap with CitizenKid's Box Anniversaire, Box Halloween, and Box Pâques SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CitizenKid social profiles
Digital presenceCitizenKid financial estimates
Financial estimateRevenue estimate
Valuation estimate
CitizenKid leadership team
Management profileNumber of profiles
CitizenKid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CitizenKid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CitizenKid
What does CitizenKid do?
CitizenKid operates a French online city guide platform that curates and lists children's activities, family outings, shows, museums, workshops, and cultural events across 12 major French metropolitan areas (Paris, Marseille, Lyon, Lille, Nantes, Strasbourg, Toulouse, Nice, Bordeaux, Montpellier, Rennes, Clermont-Ferrand). The platform supplements its editorial content with physical and digital subscription box products — including birthday party kits, seasonal craft boxes (Halloween, Easter), and monthly surprise outing boxes — and monetizes through affiliate commissions on discounted tickets, advertising, and member promotions.
Is CitizenKid a public or private company?
CitizenKid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CitizenKid founded?
CitizenKid was founded in 2004. It employs 1 to 10 people.
Where is CitizenKid based?
CitizenKid is headquartered in Villeurbanne, France, in the Europe region.
How does CitizenKid make money?
Four revenue lines are on record. Subscription box sales are the primary driver. The others are affiliate and promotional commissions, advertising and brand partnerships and newsletter and data monetization.
Who are CitizenKid's main competitors?
Broad incumbents on record are Time Out, Enfant.com and Magicmaman. Direct peers are Les Belles Combines, Familiscope, Sortir à Paris (SortiraParis) and Bravolino. Emerging players are Fever and Wekids. CitizenKid box suppliers (e.g., Tulipe & Cie) is listed as an others.
Does CitizenKid have an API?
No public API is recorded for CitizenKid.
What industry is CitizenKid in?
CitizenKid's product category is Parenting & Family Activities Platform. Its primary akta.pro industry code is HSACACAA, Birthday Party Services, with a secondary code of HSACACAF, Holiday Party Services. Its NAICS code is 56152 and its SIC code is 7900.