Renacen
Renacen is a Spanish software company that builds web-based 3D visualization, Virtual Reality, and Natural User Interface technology — primarily its flagship 3D SeatMapVR product — for enterprise customers in the aviation, command-and-control, and automotive industries.
- Company typePrivate
- Founded2016
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Renacen does
Renacen (legal entity: Renacens Sistemas, S.L.) is a Spanish software company specializing in 3D visualization, Virtual Reality, and Natural User Interface (NUI) technologies for enterprise customers. Founded in Badajoz, Extremadura in 2016, the company has built a flagship product — 3D SeatMapVR — a web-based visualization engine that renders immersive 360-degree cabin views during the airline seat booking process, eliminating plugin requirements and supporting PCs, tablets, smartphones, and VR headsets including Google Cardboard. Secondary products include SmartRetia, a multi-user multitouch command-and-control visualization platform, and UX-NUI-3D design services; the company has also conducted grant-funded R&D projects including 3D DesignCarVR (automotive VR configurator), Seat2You (social network for aircraft interior information), and a Big Data cloud platform with machine-learning-driven predictive analytics.
The company generates revenue through software licensing of its proprietary 3D visualization products, custom software development services, and ICT consulting to enterprise clients across aviation, control center operations, and automotive segments. Its go-to-market combines direct enterprise sales targeting airlines (most notably Emirates Airline as launch customer) with a channel-partner strategy embedding 3D SeatMapVR into travel-technology platforms such as ATPCO's Routehappy and the myRiva travel marketplace. Renacen maintains offices in Badajoz (HQ), Madrid, Singapore (APAC regional), and Mexico City; it employs approximately 25-30 people, has won the 2018 Crystal Cabin Award (Visionary Concepts category), and holds ISO 9001 and ISO 27001 certifications plus Spanish Innovative SME (PYME Innovadora) status valid through August 2027. To date the company has been entirely funded through Spanish/EU non-dilutive grants (Red.es, CDTI, ICEX, Junta de Extremadura) cumulatively around €302K, with no venture capital disclosed.
Renacen firmographics
Firmographics- Name
- Renacen
- Legal name
- Renacens Sistemas, S.L.
- Website
- https://renacen.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Renacen is a Spanish software company that builds web-based 3D visualization, Virtual Reality, and Natural User Interface technology — primarily its flagship 3D SeatMapVR product — for enterprise customers in the aviation, command-and-control, and automotive industries.
- Ownership category
- akta.pro rank
Renacen industry classification
Industry- Product category
- 3D Visualization and VR Software
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where Renacen is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Renacen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing: Renacen licenses its proprietary software products (3D SeatMapVR, SmartRetia) to enterprise customers in the aviation and control center industries. Revenue is generated through licensing agreements with airlines and technology integrators.
- Custom Software Development: The company provides custom software development services, requirement analysis, proposal of approaches, solution development, and implementation/testing. Services are tailored to customer needs with a personalized approach.
- Technology Consulting: ICT consulting services including software development, mobile application development, and accessibility solutions. Technical expertise provided to enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise licensing and custom development projects |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Renacen product offering
Product offeringCore offering
Renacen develops and licenses proprietary 3D visualization and virtual reality software products for enterprise customers. Its flagship 3D SeatMapVR enables airlines to deliver immersive 360-degree seat previews during flight booking, while SmartRetia provides command and control center operators a Natural User Interface integrating 2D, 3D, and Business Intelligence data. The company also offers custom software development and UX-NUI-3D design services.
Product overview
Renacen operates as a UX (User Experience) company offering specialized software solutions and technology services. The core product portfolio centers on 3D SeatMapVR, a visualization engine for airline seat selection, and SmartRetia for Command and Control center management. Additional services include UX-NUI-3D design services. The company has also conducted R&D projects including 3D DesignCarVR (a 3D vehicle configurator) and Seat2You (a social network for aircraft interior information). The product ecosystem is unified through expertise in 3D visualization, Virtual Reality, Natural User Interfaces, and immersive user experience design.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D SeatMapVR A 3D visualization engine that displays immersive 3D 360-degree views of aircraft cabin interiors during the seat booking process, enabling passengers to preview seat dimensions, materials, and surroundings before purchasing. Delivered via web technology compatible with PC, tablets, smartphones, and VR glasses such as Google Cardboard without plugins or external applications. Licensed to airlines such as Emirates and travel technology platforms including ATPCO's Routehappy.
- SmartRetia A software solution for Command and Control centers featuring Natural User Interface and integration of 2D, 3D, and Business Intelligence elements on the same screen. Multi-user, multitouch, and multilayer design optimizes decision making and workflow for security operations centers, emergency response centers, and enterprise command centers.
- UX-NUI-3D Services User experience design services combining Natural User Interfaces, immersive 3D elements, and Virtual Reality integration for enhanced user experiences. Engagements follow a four-phase methodology (requirement analysis, proposal of approaches, solution development, implementation and testing).
Quantifiable outcome
- Emirates Airline became the first airline globally to deploy 3D SeatMapVR technology
- +3 more outcomes
Companies that use Renacen
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Renacen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Renacen partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- ATPCO (Routehappy)coreATPCO's Routehappy partnered with Renacen to integrate 3D SeatMapVR technology into their travel content platform, enabling virtual flight tours that allow travelers to preview cabin layouts, seating configurations, and onboard amenities before booking.
- myRivacoremyRiva, an AI-driven travel marketplace, partnered with ATPCO's Routehappy powered by Renacen's 3D SeatMapVR technology to provide virtual flight tours. This positions myRiva as one of the first platforms to offer visual flight experience previews at the point of booking.
- Tecnologias Plexus SLminorParticipated as a partner in the CAREBOT project led by Tecnologias Plexus SL, alongside Everis Spain and Arcade Consultores. The project developed intelligent robotic units for ambulatory care activity in healthcare centers.
- Emirates AirlineflagshipEmirates Airline partnered with Renacen to become the first airline globally to deploy 3D SeatMapVR technology across their digital booking channels. This partnership enabled Emirates to offer immersive seat visualization to passengers during the booking process, helping sell premium seats and upgrades while reducing customer complaints through better expectation management.
- Spain Tech Center / ICEX / Red.esminorSelected for the Spain Tech Center Silicon Valley immersion program promoted by ICEX España Exportación e Inversiones and Red.es. The program provided training sessions in Madrid and a trip to San Francisco with financial and legal advice, and market access strategies.
- GoogleminorRenacen participated in Silicon Valley immersion programs including visits to Google Headquarters. Company COO visited Google HQ as part of technology immersion activities.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Renacen competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Renacen social profiles
Digital presenceRenacen compliance and trust
Trust signalCompliance2 records
Renacen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renacen leadership team
Management profileNumber of profiles
Profiles4 records
Renacen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renacen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renacen
What does Renacen do?
Renacen develops and licenses proprietary 3D visualization and virtual reality software products for enterprise customers. Its flagship 3D SeatMapVR enables airlines to deliver immersive 360-degree seat previews during flight booking, while SmartRetia provides command and control center operators a Natural User Interface integrating 2D, 3D, and Business Intelligence data. The company also offers custom software development and UX-NUI-3D design services.
Is Renacen a public or private company?
Renacen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Renacen founded?
Renacen was founded in 2016. It employs 11 to 50 people.
Where is Renacen based?
Renacen is headquartered in Madrid, Spain, in the Europe region.
How does Renacen make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are custom Software Development and technology Consulting.
Does Renacen have an API?
No public API is recorded for Renacen.
What industry is Renacen in?
Renacen's product category is 3D Visualization and VR Software. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 541430.