HMO PROPERTY DESIGNS
HMO Property Designs is a UK property firm that acquires, refurbishes, and manages multi-let HMO properties for individual investors across Northern England via Design & Build, Up & Running, and Joint Venture schemes.
- Company typePrivate
- Founded2010
- HeadquartersRosendale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What HMO PROPERTY DESIGNS does
HMO Property Designs (legal entity: HMO Designs Ltd) is a UK-based property investment and management firm specializing in Houses in Multiple Occupation (HMOs). Founded in 2010 and headquartered in Rossendale, Lancashire, the company acquires, refurbishes, and operates multi-let HMO properties on behalf of individual property investors. The firm operates primarily across the North West and North East of England, with active markets in Barrow-in-Furness, Morecambe, Lancaster, Preston, Salford, Manchester, Darlington, Redcar, Grimsby, and Nelson.
The company offers three investment products: Design & Build (acquisition and full refurbishment of a property to HMO specification), Up & Running (ongoing management of an already-operational HMO), and Joint Venture (collaborative deals structured so the investor does not need to provide development finance). It charges a 10% management fee inclusive of VAT, covering tenant sourcing, rent collection, and ongoing maintenance. The firm reports over 300 delivered projects across 15+ years of operation and has expanded its investor base beyond its Lancashire home market to include clients from London, Birmingham, and Dubai via a remote-investment model.
In 2025, the company announced an expansion into social housing, offering turnkey HMO solutions to housing providers and pivoting part of the business toward an institutional and public-sector adjacent buyer segment. The underlying operating model is a vertically integrated stack: below-market-value property sourcing, refurbishment execution (with FJL Contracting as a delivery partner), HMO licensing, and ongoing rental management. The business is services- and real-estate-driven rather than technology-driven, with no disclosed proprietary software, data platform, or AI/ML capability.
HMO PROPERTY DESIGNS firmographics
Firmographics- Name
- HMO PROPERTY DESIGNS
- Legal name
- HMO Designs Ltd
- Website
- https://hmodesigns.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HMO Property Designs is a UK property firm that acquires, refurbishes, and manages multi-let HMO properties for individual investors across Northern England via Design & Build, Up & Running, and Joint Venture schemes.
- Ownership category
- akta.pro rank
Where HMO PROPERTY DESIGNS is headquartered
LocationHeadquarters
- HQ city
- Rosendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HMO PROPERTY DESIGNS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Design & Build Fee: HMO Property Designs handles the full acquisition, renovation, and conversion of properties for investors. Fees cover property sourcing, purchase support, professional plans, project management, and refurbishment oversight. Under the Design & Build scheme, total client outlay is approximately £130,000 producing a gross yield of 21% on a four-bed HMO.
- Property Transaction Fees (Up & Running Scheme): Pre-purchased and reconstructed HMO properties sold on a going-concern basis, fully furnished and rented. Prices start from £180,000. Revenue derived from the margin between acquisition/refurbishment cost and sale price, with a guaranteed minimum £10,000–£15,000 equity against market value for the purchaser.
- Joint Venture Scheme: HMO Property Designs funds the initial cash purchase and carries out total restructuring. The completed, fully refurbished, and tenanted unit is sold to the investor at a pre-agreed price starting from £145,000. Revenue from development margin with no development finance required from the investor.
- Property Management Fees: Ongoing management fees charged at 10% inclusive of VAT. Covers full property management, tenant sourcing, maintenance coordination, and regulatory compliance. Management fee is deducted from gross rental income before calculating net income for investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Design & Build Scheme — full service from acquisition to tenant placement |
| One time/ perpetual license | Pay-as-you-go | Up & Running Scheme — turnkey completed HMO |
| One time/ perpetual license | Pay-as-you-go | Joint Venture Scheme — company-funded purchase and renovation |
| Subscription | Monthly | Property Management — ongoing 10% incl. VAT |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
HMO PROPERTY DESIGNS product offering
Product offeringCore offering
HMO Property Designs acquires, designs, refurbishes, licenses and manages Houses in Multiple Occupation (HMO) for property investors across Northern England. It delivers three investor schemes — Design & Build (client-funded acquisition and conversion, ~£130,000 outlay), Up & Running (pre-renovated, tenanted turnkey HMOs from £180,000), and Joint Venture (company-funded purchase, from £145,000) — plus turnkey HMO solutions for social housing providers and ongoing 10% incl. VAT property management.
Product overview
HMO Property Designs is a multi-let property acquisition and design company offering three distinct investment schemes: the Design & Build Scheme (client-funded property acquisition and renovation with full service from purchase to tenant placement), the Up and Running Scheme (pre-renovated tenanted properties sold as going concerns), and the Joint Venture Scheme (company-funded purchase with risk-free handover upon completion). The company also provides Turnkey HMO Solutions for Social Housing Providers and maintains a portfolio of investment properties across Northern England including HMOs in Barrow-in-Furness, Darlington, Morecambe, Salford, Preston, Lancaster, Redcar, Grimsby, and Nelson. All offerings include optional management facilities through trusted partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Design & Build Scheme
- Up and Running Scheme
- Joint Venture Scheme
- Property Management Service
- Turnkey HMO Solutions for Social Housing Providers
Quantifiable outcome
- 15–20% guaranteed yields on multi-let HMO model, corresponding to net profit of approximately £13,200 per year on a four-bed HMO
- +4 more outcomes
Companies that use HMO PROPERTY DESIGNS
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
HMO PROPERTY DESIGNS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HMO PROPERTY DESIGNS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FJL ContractingminorFJL Contracting is a contractor used by HMO Property Designs for property refurbishment and HMO conversion works. The company was publicly credited by a Norwich-based client for their work on a completed HMO project. The partnership appears operational rather than strategic, supporting the build/refurbishment stage of the investment process.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
HMO PROPERTY DESIGNS competitors and assessment
Company assessmentDirect peers
- BTL Property Partners: A UK buy-to-let and HMO investment firm offering turnkey investment packages similar to HMO Property Designs' Design & Build and Up & Running schemes. Targets the same SMB investor segment with comparable gross-yield propositions and fully managed end-to-end delivery.
- Ascend Properties: A specialist HMO management and investment firm in Northern England offering ongoing management services to HMO landlords and turnkey investment opportunities. Closely comparable in customer base, geographic focus, and recurring management-fee revenue model.
- RW Invest: A UK property investment firm operating a comparable turnkey BTL and HMO investment model with similar end-to-end sourcing, refurbishment, and tenanting services targeted at individual buy-to-let investors. Directly competes for the same pool of hands-off UK property investors seeking high-yield assets in Northern England.
Broad incumbents
- Knight Frank: Global real estate advisory with a UK residential investment practice covering HMO, BTL, and student housing investment sales. Overlaps with HMO Property Designs at the investor advisory and portfolio acquisition layer but operates as a broad, multi-product incumbent rather than a niche HMO converter.
- Savills: Global real estate services firm with significant UK residential investment and student housing advisory practices. Comparable insofar as it serves investors evaluating HMO and multi-let strategies in Northern England, but as a broad incumbent rather than a hands-on conversion specialist.
- Unite Students: The UK's largest purpose-built student accommodation operator. Comparable in addressing the same student housing demand in Manchester and other Northern university cities, but operates at institutional PBSA scale rather than converted HMO stock.
Emerging players
- OpenRent: UK online rental marketplace that facilitates tenant sourcing and landlord onboarding. Comparable as a parallel channel that landlords (including HMO operators in Northern England) use to find tenants, representing both a complementary ecosystem player and a partial alternative to HMO Property Designs' own tenant placement service.
- Homes for Students: A UK provider of purpose-built student accommodation and HMO-style rental homes. Comparable as it serves the same student tenant demand in Northern England university cities that drives HMO Property Designs' rental occupancy and yield economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HMO PROPERTY DESIGNS social profiles
Digital presenceHMO PROPERTY DESIGNS financial estimates
Financial estimateRevenue estimate
Valuation estimate
HMO PROPERTY DESIGNS leadership team
Management profileNumber of profiles
HMO PROPERTY DESIGNS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HMO PROPERTY DESIGNS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HMO PROPERTY DESIGNS
What does HMO PROPERTY DESIGNS do?
HMO Property Designs acquires, designs, refurbishes, licenses and manages Houses in Multiple Occupation (HMO) for property investors across Northern England. It delivers three investor schemes — Design & Build (client-funded acquisition and conversion, ~£130,000 outlay), Up & Running (pre-renovated, tenanted turnkey HMOs from £180,000), and Joint Venture (company-funded purchase, from £145,000) — plus turnkey HMO solutions for social housing providers and ongoing 10% incl. VAT property management.
Is HMO PROPERTY DESIGNS a public or private company?
HMO PROPERTY DESIGNS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HMO PROPERTY DESIGNS founded?
HMO PROPERTY DESIGNS was founded in 2010. It employs 1 to 10 people.
Where is HMO PROPERTY DESIGNS based?
HMO PROPERTY DESIGNS is headquartered in Rosendale, United States, in the North America region.
How does HMO PROPERTY DESIGNS make money?
Four revenue lines are on record. Design & Build Fee is the primary driver. The others are property Transaction Fees (Up & Running Scheme), joint Venture Scheme and property Management Fees.
Who are HMO PROPERTY DESIGNS's main competitors?
Direct peers on record are BTL Property Partners, Ascend Properties and RW Invest. Broad incumbents are Knight Frank, Savills and Unite Students. Emerging players are OpenRent and Homes for Students.
Does HMO PROPERTY DESIGNS have an API?
No public API is recorded for HMO PROPERTY DESIGNS.