Leaders Communication

What Leaders Communication does

Leaders Comunicación (legal name: LEADERS ASESORES EN COMUNICACION IMAGEN Y GESTION DE PUBLICIDAD, S.L.) is a privately held Spanish communication and marketing agency headquartered in Oviedo, Asturias, with a secondary office in Madrid. Founded circa 1990 and operating as a Sociedad Limitada, the firm has functioned continuously for over 30 years, reporting a cumulative track record of more than 500 communication projects, 350 media campaigns, 200 websites, and roughly 20 corporate magazines.

The agency delivers a 360° service portfolio organized around seven core offerings: traditional and online advertising, web development and e-commerce, corporate identity and graphic design, strategic communication and social media management, turnkey editorial projects (catalogs, corporate magazines, annual reports, books), corporate event organization, and a newer premium tourism experiences line targeted at international executives visiting Asturias. Its technology stack centers on standard professional creative tools, notably Adobe InDesign for editorial production. Pricing is custom and project-based, with a free communication audit offered as a customer-acquisition entry point. Distribution is direct-sales only, with no reseller or channel-partner model.

Leaders Comunicación serves a mix of SMEs and local businesses, professional associations, business organizations, and public institutions primarily in Asturias and across Spain, alongside a smaller set of national enterprise clients in energy (Enagás), telecommunications (FENITEL, Somos Telecos Madrid), transport (ASETRA), and environmental services (Recyclia, Ecopilas). The go-to-market motion is sales-led, combining outbound direct sales with content marketing through the company blog and organic social media (Facebook, X, LinkedIn, TikTok), supported by event participation at trade fairs such as Fitur and Matelec. The firm holds ISO 14001:2015 environmental management certification (obtained 2020-02-20) and maintains long-standing institutional partnerships with Asturex, Fuensanta, and L'Amuravela.

Name

Leaders Communication

Legal name

LEADERS ASESORES EN COMUNICACION IMAGEN Y GESTION DE PUBLICIDAD, S.L.

Website

https://leaderscomunicacion.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Leaders Comunicación is a privately held Spanish 360° communication and marketing agency founded circa 1990 in Asturias, serving SMEs, professional associations, and national enterprise clients with advertising, web design, corporate identity, social media, editorial, and event services from offices in Oviedo and Madrid.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Thought Leadership & Executive Visibility (BPAFADAG), Reputation Management & Executive Thought Leadership (MPAAADAK)

Keywords

• Corporate communication services
• Marketing and advertising agency
• Corporate publishing services
• Web design and e-commerce
• Corporate event management

Headquarters

HQ city

Oviedo

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication and Marketing Consulting: Strategic communication services for enterprises and organizations seeking visibility, reputation, and leadership positioning.
2. Advertising Services: Traditional and online advertising campaigns, including media planning and buying.
3. Web Development and E-commerce: Corporate website development and online commerce solutions.
4. Corporate Identity Design: Visual identity design, corporate applications, and branding services.
5. Editorial Projects: Catalogs, corporate magazines, annual reports, books, and turnkey editorial projects including writing, design, layout, and printing.
6. Corporate Events: Event organization and management services for corporate and institutional clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Leaders Comunicación is a full-service 360° communication and marketing agency headquartered in Oviedo, Asturias, Spain, with a secondary office in Madrid. It delivers strategic communication, traditional and online advertising, corporate website development and e-commerce, corporate identity and graphic design, social media management, turnkey editorial projects (corporate magazines, annual reports, catalogs, books), corporate event organization, and premium executive travel experiences in Asturias.

Product overview

Leaders Comunicación operates as a comprehensive 360-degree communication and marketing agency based in Asturias, Spain. The company offers an integrated portfolio of services that work together as a unified offering rather than standalone products. Their core services include traditional and online advertising (Agencia de Publicidad), website development and e-commerce (Webs y Redes), corporate identity design (Diseño), social media management (Comunicación y Redes Sociales), editorial projects producing corporate magazines and publications, corporate event organization, and premium travel experiences. With over 30 years of experience and more than 500 communication projects, 350 media campaigns, 200 websites, and a dozen corporate magazines delivered, the agency positions itself as a full-service partner for SMEs, local businesses, professional organizations, business associations, and institutions seeking visibility, reputation, and leadership positioning.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• AsturexminorStrategic or Co-development PartnerCollaboration with Asturex (Asturias Exportation and Investment Society) for internationalization efforts. Participation in Fitur tourism fair and Asturex Open Days.
• ENAGÁSminorStrategic or Co-development PartnerOrganized the ENAGÁS presentation event in Pola de Siero, demonstrating event organization capabilities for major energy sector clients.
• Fuensanta (Nava, Asturias)minorStrategic or Co-development PartnerCollaborated on 180th anniversary commemorative publication for Fuensanta, a traditional entity in Nava, Asturias. Long-standing relationship spanning over 25 years.
• L'Amuravela (Sermón Pixueto)minorStrategic or Co-development PartnerOver 25 years of collaboration with L'Amuravela, the oldest Pixueto sermon in Asturias, supporting cultural and traditional communication.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shackleton: Spanish full-service creative and communications agency with integrated advertising, branding and content offerings for brands and institutions. Closely matches Leaders' integrated agency positioning, though operating at significantly larger scale nationally and internationally.
• Tinkle: Spanish independent creative agency offering integrated brand communication, advertising and digital services. Comparable mid-sized full-service model serving brands and organizations in Spain.
• Equipo Singular: Spanish independent creative agency with integrated communication, advertising and digital services. Comparable independent full-service agency profile serving Spanish brands and institutions.
• LLYC (Llorente & Cuenca): Spanish-headquartered communication, public relations and marketing consultancy serving enterprises and institutions across Spanish-speaking markets. Direct overlap with Leaders' strategic communication, reputation management and corporate events workstreams, at a substantially larger scale.
• El Cuarto Persona: Madrid-based independent agency offering integrated communication, social media management and content production. Comparable independent full-service profile with similar scope of digital and editorial services.

Broad incumbents

• DDB Spain: Spanish office of DDB Worldwide offering creative advertising and integrated brand communication. Comparable integrated agency services within a global holding structure.
• McCann Spain: Madrid-based office of McCann Worldgroup providing advertising, brand strategy and integrated communications. Overlaps with Leaders' integrated agency model but operates at multinational scale.
• Contrapunto BBDO: Madrid-headquartered creative agency within the BBDO global network, offering integrated advertising and communication services. Comparable in integrated creative services but operates as part of a global holding with materially greater resources.
• Ogilvy Spain: Spanish arm of the Ogilvy global network offering advertising, PR, digital and brand strategy. Directly comparable integrated service categories but as a large multinational incumbent with global capabilities Leaders cannot match.

Regional players

• Vinizius: Spanish independent agency network focused on SME and regional business communication, with a model and client base closely aligned with Leaders' SME and association focus in regional Spain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LeadersComunica
• Facebookfacebook.com/leaderscomunicacion
• LinkedInlinkedin.com/company/leaderscomunicacion
• TikToktiktok.com/@leaderscomunica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaders Communication