EVOO Legend

What EVOO Legend does

EVOO Legend, legally AOVE LEYENDA, S.L. and trading as AOVE Leyenda, is a private Spanish olive-oil producer founded in 2018 by a young farming couple representing the fourth generation of olive growers. It serves premium individual consumers and gift buyers through a direct-to-consumer model, and its disclosed operating footprint is Spain.

The portfolio comprises AOVE Leyenda Primer Día de Cosecha, a 500 ml Picual olive oil harvested on October 10–15, cold-extracted at 18°C, and described with maximum acidity of 0.11°; AOVE Leyenda Ecológico, an organic 500 ml oil cold-extracted at a maximum of 25°C and described with maximum acidity of 0.2°; and Arroyo Salado, a one-liter first-extraction oil described with maximum acidity of 0.3°. The family farms are between Quesada and Larva in Jaén, and the flagship parcel is 500 meters from the mill, where the olives are milled within minutes using controlled mechanical extraction.

Revenue comes from one-time retail sales through the company's own e-commerce store. The flagship single bottle is priced at €14.00 including VAT, while 3-, 6-, and 12-bottle packs are priced at €41.00, €79.00, and €155.00; free shipping applies above €40. The website, educational blog, and organic Facebook and Instagram presence are its principal marketing channels. Revenue, order volume, and a headcount history are not disclosed, while current headcount is reported at 1–10 employees.

Name

EVOO Legend

Legal name

AOVE LEYENDA, S.L.

Website

https://aoveleyenda.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

EVOO Legend, legally AOVE LEYENDA, S.L., produces premium extra virgin olive oil in Spain and sells Picual, organic, and first-extraction products online to individual consumers and gift buyers through its direct-to-consumer store.

Ownership category

akta.pro rank

Product category

Premium Extra Virgin Olive Oil

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070)

akta.pro industry

PRIMARYAFAKAEAC

Olive Oil Production & Bottling

Agriculture & Food Production/Food Processing & Manufacturing/Edible Oils, Fats & Margarine Manufacturing

SECONDARYAFAJALAB

Virgin & Cold-Pressed Culinary Oils

Agriculture & Food Production/Food Ingredients & Additives/Fats & Oils Ingredients (Edible Oils, Specialty Fats, Lipid Systems)

SECONDARYAFAGACAG

Olive Groves (Olives for Oil & Table)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

Keywords

• Premium extra virgin olive oil
• Picual olive oil
• Early harvest olive oil
• Organic olive oil
• Single estate olive oil

Headquarters

HQ city

Úbeda

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Olive Oil Product Sales: Direct sales of premium extra virgin olive oil products (AOVE Leyenda, AOVE Ecológico, Arroyo Salado) through their e-commerce platform. Revenue is generated through one-time product transactions with volume discounts available for multi-bottle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EVOO Legend produces and sells premium extra virgin olive oil (AOVE) from Picual olives grown on family farms between Quesada and Larva in Jaén, Spain. Its portfolio includes AOVE Leyenda (first-day harvest, cold-extracted at 18°C), AOVE Leyenda Ecológico (organic certified), and Arroyo Salado (mature fruity profile), all sold directly to consumers through its own online store in 500ml and 1L formats with free shipping over €40.

Product overview

AOVE Leyenda is an olive oil producer founded in 2018, offering a portfolio of premium extra virgin olive oils (AOVE) from family farms in Quesada and Larva, Jaén province, Spain. The product line includes three main offerings: AOVE Leyenda (Premier harvest day oil from Picual olives with green fruity intensity), AOVE Leyenda Ecológico (organic certified oil), and Arroyo Salado (a more accessible premium option with mature fruity notes). All products are cold-extracted using mechanical procedures and sold primarily through the company's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• AOVE Leyenda Ecológico: Organic extra virgin olive oil, early harvest, from Las Espesas and El Llano family farms in Larva. Maximum acidity 0.2°, first cold extraction at maximum 25°C temperature.
• Arroyo Salado

Products and services

• AOVE Leyenda (Primer Día de Cosecha)

Quantifiable outcome

• 86/100 Flos Olei rating (2022)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Castillo de Canena: Jaén-based premium extra virgin olive oil producer with single-estate Picual oils and direct-to-consumer sales. Most directly comparable to AOVE Leyenda by geography, variety, premium positioning, and DTC motion.
• Oro Bailén: Premium Jaén single-estate EVOO producer with strong Flos Olei ratings and a portfolio of early-harvest and organic SKUs. Comparable in production philosophy, regional origin, and international awards recognition.
• Aceites Melgarejo: Boutique Jaén EVOO producer focused on early-harvest Picual and organic lines, with direct online sales and international awards. Closely comparable in scale, premium positioning, and DTC-led go-to-market.
• Marqués de Griñón: Spanish premium olive oil brand with single-estate production and high-end positioning targeting gourmet and gift segments. Comparable as a Spanish premium EVOO brand competing in the same connoisseur buyer profile.

Broad incumbents

• Hojiblanca: Large Andalusian olive oil cooperative producing Hojiblanca and other varieties at industrial scale. Comparable as a major Spanish olive oil supplier, though operating at much higher volume and broader distribution than AOVE Leyenda.
• Deoleo: World's largest olive oil company headquartered in Spain, owner of brands including Bertolli and Carapelli. Operates across the full premium-to-mass spectrum; relevant as the broad incumbent shaping Spanish EVOO distribution and pricing.
• Sovena: Portuguese-headquartered multinational olive oil producer with extensive own-brand and private-label footprint. Comparable as a large-scale Iberian olive oil processor competing across price tiers.
• Grupo Ybarra: Historic Spanish olive oil and food company with mass-market brands sold domestically and internationally. Comparable as a Spanish olive oil producer of much larger scale with overlapping distribution.
• La Española: Spanish olive oil brand with broad retail presence across Spain and export markets. Comparable as a national Spanish EVOO brand competing for the same grocery shelf and consumer wallet, though at a more accessible price tier.

Regional players

• California Olive Ranch: US-based premium extra virgin olive oil producer operating a DTC e-commerce plus grocery retail model with early-harvest positioning. Comparable in DTC-led premium EVOO playbook, but geographically distinct (North America vs. Spain).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aoveleyenda
• Instagraminstagram.com/aoveleyenda

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVOO Legend