Healthcare People Management Association

Name

Healthcare People Management Association

Legal name

Healthcare People Management Association

Website

https://hpma.org.uk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Healthcare HR Association

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Leadership Potential, High-Potential & Succession Assessments (BPACAMAH)

Keywords

• Healthcare HR association
• Professional development programmes
• NHS workforce development
• HR membership organisation
• Healthcare leadership training

Headquarters

HQ city

Lytham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: HPMA generates revenue through membership fees from NHS trusts, ICBs, and individual HR/OD professionals across the UK. Members range from HR directors to trusts and ICBs.
2. Development programme fees: HPMA charges fees for professional development programmes: ASPIRE BP Programme at £1,500 per participant, ASPIRE DD Talent Pool at £1,000 per participant, and Aspiring Leaders Programme at £2,000 per participant. These are payable by member organisations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

HPMA is a UK professional membership association providing HR and Organisational Development (OD) professionals in healthcare with paid development programmes, conferences, regional academies, awards, and resource hubs. Core offerings include structured talent and leadership programmes (ASPIRE Business Partner, ASPIRE Deputy Director Talent Pool, Aspiring Leaders, Future People Leaders, Anti-Racist Leadership), the annual national conference, the Excellence in People Awards, and the Avoiding Harm programme, delivered through nine regional branches and dedicated academies in London and the North.

Product overview

HPMA (Healthcare People Management Association) operates as a professional membership organization offering a portfolio of development programmes, resources, and events for HR and OD professionals in UK health and care. The core offerings include national and regional academies (London Academy, North Academy) delivering structured development programmes; talent development initiatives including the ASPIRE Business Partner Programme and ASPIRE Deputy Director Talent Pool for career advancement; the Anti-Racist HR and OD Leadership Programme and #InclusiveHR Toolkit for EDI advancement; the Avoiding Harm Programme focused on improving disciplinary processes; and the annual Conference and Excellence in People Awards. Supporting infrastructure includes the HPMA HUB for online resource access, the Realising My Potential Resource Hub for career development, and the Events Calendar for programme scheduling. The organization serves members through regional branches across the UK, offering networking, best practice sharing, and professional development opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• HPMA Excellence in People Awards: Annual awards program celebrating excellence in people management practice
• HPMA London Academy
• HPMA North Academy
• National Academy
• HPMA Cymru
• Future People Leaders Programme
• Aspiring Leaders Programme
• ASPIRE Deputy Director Talent Pool
• ASPIRE Business Partner Programme
• #InclusiveHR
• Avoiding Harm Programme
• Delve OD Programme
• HPMA HUB
• Realising My Potential

Products and services

• HPMA Membership Annual membership subscription for NHS HR/OD professionals, NHS trusts, and Integrated Care Boards providing access to the UK-wide branch network, development programmes, events, awards, and online resource hubs.
• HPMA Annual Conference HPMA's flagship annual national conference bringing together HR and OD professionals from across the UK healthcare sector for networking, learning, and the Excellence in People Awards celebration.
• HPMA Excellence in People Awards Annual awards programme celebrating excellence in people management and HR practices across UK healthcare organisations, including the Avoidable Employee Harm Award category sponsored by Bevan Brittan.
• ASPIRE Business Partner Programme Six-month development programme for HR and OD professionals aiming to move into an HR/OD business partner role, including 360 assessments, core modules, action learning sets, mentoring, and business projects. Priced at £1,500 per participant, payable by member organisations.
• ASPIRE Deputy Director Talent Pool Award-winning talent pool programme for HR and OD professionals aspiring to become Deputy Director roles within three years, offering tailored development plans and networking opportunities. Priced at £1,000 per participant for 2024/25, payable by member organisation.
• Aspiring Leaders Programme Structured development programme for HR and OD professionals at Bands 6&7 identified as having potential and ambition to move into leadership roles within the next 12-18 months. Hybrid programme with in-person modules and online action learning sets. Priced at £2,000 per participant.
• Future People Leaders Programme Leadership development programme designed for aspiring HR/OD leaders to develop their skills and advance their careers in the healthcare people profession.
• Anti-Racist HR and OD Leadership Programme Cohort-based programme for senior HR/OD practitioners to develop competence and confidence in tackling racism, supporting participants to lead anti-racist practice transformation in NHS organisations. Funded by NHS England London region; organisations contribute £650 for the Diamond Power Index assessment tool and coaching session.
• London Academy Regional development academy for London providing a comprehensive programme of 100+ development events annually for 50 NHS organisations, including talent pools and development programmes.
• North Academy Programme Regional development programme for the North of England providing events, workshops, and development opportunities for people professionals in NHS organisations, including free offerings to North Academy members such as the Delve OD Programme and Facilitation Skills Workshop.
• National Programme National-level events, webinars, and development offerings available to HPMA members across all UK regions.
• Avoiding Harm Programme National programme focused on improving disciplinary processes in NHS organisations to reduce avoidable employee harm, including discussion papers, online seminars, and the Avoidable Employee Harm Award. Over 800 attendees at Avoiding Harm online seminars and 100+ conversations started through the programme.
• Delve OD Programme Organisational development programme available free to North Academy members, featuring virtual sessions focused on developing OD capabilities and practices.
• HPMA Events Calendar Centralised calendar listing all HPMA events, conferences, workshops, and development programmes available to members across the UK branches.

Quantifiable outcome

• Over 100 development events delivered annually through London Academy alone
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered supporting, major, regular and core.

• Reward Gateway|EdenredsupportingStrategic or Co-development Partner · 10 December 2025Reward Gateway|Edenred co-authored research on NHS workforce engagement with HPMA. They contribute content on employee recognition, wellbeing, and engagement for HPMA webinars and publications.
• KPMG UKmajorStrategic or Co-development Partner · 5 August 2024HPMA partnered with KPMG UK to celebrate 50 years with a special event exploring 'The Future of HR'. KPMG UK Lead for Healthcare Workforce James Devine (named HR's Most Influential Practitioner 2024) co-hosted with CEO Julie Rogers.
• Capsticks, Mills and Reeves, Brown Jacobson, Bevan BrittanregularImplementation/ SI/ Consulting Partner · 19 June 2024Four law firms partnered with HPMA West Midlands for their 2024 conference, providing legal expertise and sponsorship. These firms provide employment law events and support for HPMA branch activities.
• NHS EmployerscoreStrategic or Co-development PartnerNHS Employers is a key partner supporting HPMA initiatives including the #InclusiveHR Toolkit launch. NHS Employers provides endorsement and collaboration for HPMA's professional development programmes and resources.
• CIPDcoreStrategic or Co-development PartnerHPMA works closely with CIPD (Chartered Institute of Personnel and Development). The CEO Julie Rogers is a chartered fellow of CIPD. CIPD HR-Inform resources are promoted through HPMA. HPMA aligns programmes with CIPD professional membership qualifications.
• Patchwork, Conformity Software, Liaison Group, NHS Business Services AuthoritysupportingGTM or Marketing PartnerThese organisations supported the North East and Cumbria branch conference 'A future of hope' at Radisson Blu Durham with over 90 delegates attending.
• Bevan BrittansupportingGTM or Marketing PartnerBevan Brittan sponsored the 'Avoidable Employee Harm' Award category at HPMA's annual awards. Lee Carroll from Bevan Brittan presented the award to Welsh Ambulance Services University NHS Trust.
• Weightmans LLPsupportingStrategic or Co-development PartnerWeightmans LLP contributes blog content to HPMA, with Head of Healthcare Employment Emlyn Williams writing about NHS organisational change topics.
• workpalsupportingStrategic or Co-development Partnerworkpal contributes blog posts on digital capability and people analytics topics, including articles on digital skills and workforce data analytics published on HPMA website.
• NHS Leadership AcademycoreStrategic or Co-development PartnerHPMA collaborates with NHS Leadership Academy on leadership development programmes and resources, referencing their programmes in career pathway information.
• Health Education England (HEE)coreStrategic or Co-development PartnerHPMA references HEE resources including the Digital Skills Assessment Tool (DSAT) and collaborates on workforce development initiatives.
• Hill DickinsonsupportingImplementation/ SI/ Consulting PartnerHill Dickinson presents webinars for HPMA on topics including Subject Access Requests and Freedom of Information Requests, with speakers Lee-Anne Crossman and Charlotte Jones.
• Bristol University PresssupportingGTM or Marketing PartnerBristol University Press publishes 'Under Investigation: Transforming Disciplinary Practice in the Workplace' co-edited by HPMA Development Director Andrew Cooper, available through HPMA awards and events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• World Federation of People Management Associations (WFPMA): The global federation of national HR and people management associations. HPMA is an indirect peer through CIPD's membership in WFPMA, with WFPMA setting standards that influence HPMA's professional development framework.

Regional players

• AHRI (Australian HR Institute): The national professional body for HR practitioners in Australia, offering membership, certification, and learning programmes. As a healthcare-agnostic HR membership body in another geography, it is the closest regional analogue to HPMA.
• Scottish Government Health Workforce Directorate / NHS Education for Scotland (NES): NHS Education for Scotland is a national health board responsible for education, training, and workforce development for the NHS in Scotland. It operates overlapping workforce and HR development functions and is a regional peer within HPMA's Scotland branch territory.

Direct peers

• NHS Employers: The employers' organisation for the NHS in England, focused on workforce, staff experience, and HR policy. As HPMA's co-launch partner on the #InclusiveHR Toolkit and a strategic collaborator on workforce programmes, NHS Employers directly overlaps on HPMA's NHS HR and OD agenda.
• Chartered Management Institute (CMI): UK chartered body for managers and leaders offering chartered status, qualifications, and leadership development programmes. CMI overlaps with HPMA's leadership and management development offerings, particularly at Band 8+ and aspiring-director levels.
• NHS Leadership Academy: Operates national and regional NHS leadership development programmes and is referenced as a core strategic partner in HPMA's career-pathway and talent-development content. It competes and cooperates on the same NHS leadership pipeline.
• CIPD (Chartered Institute of Personnel and Development): The chartered professional body for HR and people development in the UK and Ireland. CIPD and HPMA co-promote resources (HR-Inform), and HPMA's CEO is a chartered fellow of CIPD — making it the broadest direct peer for HPMA's HR professional membership and development offering.
• Healthcare Financial Management Association (HFMA): The UK professional body for healthcare finance staff, providing qualifications, events, networking and policy input for a separate NHS function. It is a directly comparable specialist membership association model in the same NHS audience.
• NHS Confederation: The membership body for the whole NHS system in England, including trusts, ICBs, and primary care. NHS Confederation overlaps with HPMA on workforce and leadership policy and convenes a comparable senior NHS audience.

Broad incumbents

• Society for Human Resource Management (SHRM): The largest HR professional membership body globally, serving more than 300,000 members across industries. As a much larger incumbent HR body, SHRM is the most relevant international benchmark for HPMA's membership, certification, and content strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HPMAAwards
• LinkedInlinkedin.com/company/healthcare-people-management-association
• Facebookfacebook.com/healthcarepeoplemanagementassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Healthcare People Management Association