EMZ Unitec

What EMZ Unitec does

EMZ Elektromaschinenzentrale GmbH, operating commercially as EMZ Unitec via its Swiss subsidiary EMZ-Unitec AG, is an owner-managed German industrial drive-technology company founded in 1952 and headquartered in Recklinghausen, with wholly owned subsidiaries in Pfungen (Switzerland) and Cernay (France). The company manufactures and distributes high-voltage and low-voltage electric motors, frequency converters, and resistance/soft starters, organized into a Low Voltage portfolio built around its own EMK brand (squirrel cage and slip ring motors up to 690 V, plus EMK FIT frequency converters) and a High Voltage portfolio spanning compact and modular series motors, synchronous and special-purpose machines, high-voltage frequency converters, and starters. In parallel, EMZ functions as a certified Siemens Approved Partner – Value Added Reseller and long-standing distributor of Getriebebau Nord, VEM, and SEW Eurodrive products, offering manufacturer-independent product consulting supported by more than 50,000 motors in stock and an in-house modification workshop for 100% interchangeable replacements.

Name

EMZ Unitec

Legal name

EMZ Elektromaschinenzentrale GmbH

Website

https://emz.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

EMZ Elektromaschinenzentrale GmbH (commercially EMZ Unitec) manufactures and distributes high-voltage and low-voltage electric motors, frequency converters, and soft starters under its own EMK brand and as a Siemens/Getriebebau Nord/VEM/SEW distributor, serving heavy-industry customers in cement, steel, recycling, mining, and paper worldwide.

Ownership category

akta.pro rank

Product category

Industrial Electric Motors & Drive Technology

NAICS

Motor and Generator Manufacturing (335312)

SIC

Motors & Generators (3621)

akta.pro primary industry

AC Motors (Induction, Synchronous) (IMAGACAA)

akta.pro secondary industries

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ), Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF)

Keywords

• Industrial electric motors
• Drive technology solutions
• High voltage motors
• Frequency converters
• Electric motor services

Headquarters

HQ city

Pfungen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electric Motor Sales: Sale of high-voltage and low-voltage electric motors including own EMK brand motors and partner brand products (Siemens/Innomotics, Getriebebau Nord, VEM, SEW). Products include squirrel cage motors, slip ring motors, and synchronous machines.
2. Frequency Converters and Soft Starters: Sale and supply of frequency converters (variable speed drives) and resistance starters/soft starters for motor control applications.
3. Service, Repair and Maintenance: Service and repair of electric motors, drives and transformers including the EASA-certified service network. 24/7 emergency service available through dedicated hotline.
4. Motor Modifications: Custom modifications to stock motors according to customer requirements through in-house workshop capabilities for short-term delivery after production failures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

EMZ manufactures and distributes industrial electric motors for low-voltage and high-voltage applications, including squirrel cage motors, slip ring motors, synchronous machines, frequency converters, resistance starters and soft starters under its own EMK brand and as a value-added reseller for Siemens/Innomotics, Getriebebau Nord, VEM and SEW. The company complements hardware supply with 24/7 emergency service, in-house custom motor modifications and 100% interchangeable replacement motors, supported by an online shop with product configurator and a global EASA service network.

Product overview

EMZ Elektromaschinenzentrale is an electric motor distributor and manufacturer serving heavy industry worldwide. The portfolio is organized into two voltage tiers: Low Voltage (EMK brand motors, EMK frequency converters, and additional drive technology) and High Voltage (Compact Series, Modular Series, Synchronous & Special Motors, High Voltage Frequency Converters, and Resistance Starters & Soft Starters). The company also distributes partner brands including SIEMENS/INNOMOTICS (as a certified Siemens Approved Partner), Getriebebau Nord, VEM, and SEW Eurodrive. An e-commerce platform with a product configurator and stock inquiry system supports the full product range. Services include 24/7 emergency support, in-house modifications, Augmented Reality support using Realwear smart glasses, and access to the EASA global service network. Energy savings estimation tools (EMSmart) are available online for pump and fan drive optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• EMK Low Voltage Motors (EMK Motoren) Three-phase asynchronous low-voltage motors (up to 690 V) sold under the company's own EMK brand, available as squirrel cage and slip ring designs. Positioned for industrial customers across all sectors requiring low-voltage motors.
• EMK Frequency Converters Low-voltage frequency converters (frequency inverters) sold under the EMK brand, used to control motor speed and optimize energy consumption in low voltage motor applications.
• Kompakt-Baureihe High Voltage Motors High voltage motors in a compact series design for industrial applications requiring space-efficient large drives.
• Modular-Baureihe High Voltage Motors High voltage motors in a modular series design offering configurable configurations for heavy industrial applications.
• Synchronous and Special-Purpose High Voltage Motors Synchronous motors and special-purpose high voltage motors, including custom-engineered machines for specific industrial requirements such as cement mills and shredder drives.
• High Voltage Frequency Converters High voltage frequency converters used to control the speed of high voltage motors, enabling energy-efficient process control in heavy-industry applications.
• Resistance Starters and Soft Starters Resistance starters and soft starters for high voltage motors, enabling controlled motor start-up to reduce mechanical stress and network load.
• Siemens / Innomotics Motor Distribution Resale of Siemens and INNOMOTICS low-voltage and high-voltage motors distributed by EMZ under its Siemens Approved Partner Value Added Reseller status.
• Getriebebau Nord Geared Motors and Drive Systems Geared motors and drive systems from Getriebebau Nord distributed by EMZ as a long-standing channel partner.
• EMZ Service Portfolio (Motor Service, Repair and 24/7 Emergency Support) Service and repair of electric motors, gear motors and transformers, including EASA-certified service network coverage, in-house modifications workshop, and 24/7 emergency hotline support for motor replacements.
• EMZ Online Shop and Product Configurator Web-based e-commerce platform with a product configurator, real-time stock availability checking, copper surcharge (DEL-Notiz) pricing, freight calculation by postcode and weight, and delivery tracking for EMK and partner-brand products.

Quantifiable outcome

• Deliveries completed within 2 days for emergency replacements (e.g., air freight to China)
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Baumüller UK Ltd.minorStrategic or Co-development Partner · 1 July 2023Since two years, EMZ has been linked by a very fruitful cooperation with Baumüller UK Ltd. from Stockport. Official distribution and service partner certificate was presented end of July 2023. Together they offer UK customers maximum flexibility and excellent support, including post-Brexit.
• Siemens / InnomoticscoreChannel Partner/ Reseller/ DistributorEMZ is a certified Siemens Approved Partner - Value Added Reseller. They offer Siemens low-voltage and high-voltage motors through the LDA portal. This is a flagship partnership enabling them to distribute Siemens/Innomotics motors alongside their own EMK brand.
• Getriebebau NordcoreChannel Partner/ Reseller/ DistributorLong-standing partnership with Getriebebau Nord for geared motors. EMZ offers their products at attractive prices thanks to close business relationships and large purchasing volumes.
• VEMminorChannel Partner/ Reseller/ DistributorLong-standing partnership for VEM motors. EMZ offers these products at attractive prices as part of their multi-brand portfolio.
• SEW (SEW-Eurodrive)minorChannel Partner/ Reseller/ DistributorLong-standing partnership for SEW products. SEW is offered alongside the other partner brands in EMZ's product portfolio.
• EASA (Electrical Apparatus Service Association)coreStrategic or Co-development PartnerEMZ is a certified member of EASA, which represents companies in 62 countries for sale, maintenance and repair of electrical and mechanical machinery. The EASA network provides over 2,000 service bases worldwide for customer support.
• CG Drives & Automation / EmotroncoreTechnology or IntegrationEMZ collaborates with CG Drives & Automation Germany GmbH for Emotron frequency converters (FDU69, VFX series) for large drive applications. The Emotron drives are designed for the same intermittent torque loads as EMZ motors and adjust drive speed accordingly.
• HAZEMAGminorStrategic or Co-development PartnerEMZ manufactures custom motors for HAZEMAG hammer mill drives. Two 740 kW motors were delivered for ATEX zone 22 applications in South Korea coal processing, designed in close cooperation with the customer.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Nidec Corporation: Nidec is a global Japanese motor manufacturer covering industrial, appliance, and automotive motors. Comparable to EMZ because Nidec's industrial motor and drive portfolio (especially through its acquisition of Leroy-Somer and Kato Engineering) targets the same high-voltage industrial verticals as EMZ.
• Siemens / Innomotics: Siemens is the largest European industrial drives and motors manufacturer and one of EMZ's principal distribution partners. Comparable because EMZ serves as a certified Siemens Approved Partner VAR for low-voltage and high-voltage motors, competing with and against Siemens in adjacent verticals.
• WEG: WEG is one of the world's largest manufacturers of electric motors, generators, drives, and coatings. Comparable to EMZ because WEG serves the same heavy-industry verticals (cement, mining, steel, water) with a directly overlapping product portfolio of LV/HV motors, VFDs, and soft starters.
• Regal Rexnord: Regal Rexnord is a major US-based manufacturer of electric motors, power transmission, and drive components, including heavy-duty industrial motors through Marathon, Leeson, and other brands. Comparable to EMZ because the heavy-industrial motor and gearmotor portfolio overlaps directly with EMZ's product offering.
• ABB: ABB is a global supplier of industrial motors, drives, and frequency converters serving cement, mining, and heavy industry. Comparable to EMZ because ABB offers high-voltage induction and synchronous motors, VFDs, and service networks that overlap directly with EMZ's product portfolio and target verticals.
• SEW-Eurodrive: SEW-Eurodrive is a leading manufacturer of geared motors, drive electronics, and mechatronic systems, and is one of EMZ's distribution partners. Comparable because SEW competes in the same geared-motor and drive segments where EMZ sells both its own EMK line and SEW partner products to industrial customers.

Direct peers

• Bonfiglioli: Bonfiglioli is an Italian manufacturer of gearmotors, drive systems, and inverters serving heavy industry worldwide. Comparable to EMZ because Bonfiglioli competes directly in the same geared-motor and drive segment with multi-brand distributors, particularly in cement, mining, and recycling applications.
• Getriebebau Nord: Getriebebau Nord is a German manufacturer of geared motors, drive electronics, and frequency converters, and is a core long-standing distribution partner of EMZ. Comparable because Nord's product portfolio overlaps almost entirely with EMZ's distributed partner-brand offering, and the two companies routinely compete for the same heavy-industry end customers.
• VEM Holding: VEM is a German manufacturer of low-voltage and high-voltage electric motors for industrial applications, and is another long-standing EMZ distribution partner. Comparable because VEM directly competes with EMZ's own EMK brand in the same voltage classes and verticals (cement, steel, mining, water).

Emerging players

• TECO-Westinghouse: TECO-Westinghouse manufactures large industrial AC motors and drives for heavy-duty applications. Comparable to EMZ because the company's high-voltage induction and synchronous motors target the same cement, mining, and steel applications where EMZ has documented reference projects.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/emz-elektro-maschinen-zentrale-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMZ Unitec