Datapay Payroll Services
Datapay Payroll Services is a privately held regional payroll and HCM provider founded in 1971, serving small and mid-size businesses across Connecticut, Massachusetts, Rhode Island, and South Carolina through four staffed offices, a subscription-based quote-driven sales model, and partner-integrated modules for timekeeping, HR, onboarding, background checks, and secure file sharing.
- Company typePrivate
- Founded1971
- HeadquartersWest Hartford, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Datapay Payroll Services does
Datapay Payroll Services, Inc. is a privately held regional payroll and human capital management provider founded in 1971 and headquartered at 1038 Farmington Avenue in West Hartford, Connecticut. The company delivers recurring core payroll processing—including electronic tax filings, direct deposit, and quarterly/annual compliance reporting (941, 940, W-2/W-3)—alongside a bundled suite of partner-integrated modules: PlatinumPay Xpress (PPX) for self-service online payroll entry, SwipeClock for time and attendance, Zywave HR360 for HR guidance and labor-law compliance, National Crime Search for background checks, pay-as-you-go workers compensation, digital employee onboarding, and FileGuardian encrypted file sharing. Pricing is quote-based with monthly billing, and the firm advertises 30-40% lower rates than competitors.
Datapay serves small to mid-size businesses with 1-500 employees across four states—Connecticut, Massachusetts, Rhode Island, and South Carolina—through four staffed regional offices and a phone- and quote-driven sales motion. The go-to-market emphasizes local accessibility, no automated phone systems, and immediate human response as core differentiators against national payroll providers; customer testimonials reference relationship tenures of 9+ years and use cases spanning restaurants, professional services, golf clubs, performing arts, and multi-entity payroll. Vertical endorsements (notably an exclusive Connecticut Restaurant Association endorsement in June 2010) and chamber of commerce memberships in East Greenwich, Tri-Town, West Hartford, and Southern Rhode Island support regional client acquisition.
The business model is subscription-based recurring revenue for payroll and compliance services, with additional transaction fees for background screening and pass-through revenue from workers compensation carrier partnerships. The technology stack is assembled almost entirely from third-party platforms (SwipeClock, Zywave, NCS, FileGuardian) rather than proprietary builds—there is no public API, no mobile app, and no disclosed AI/automation capabilities. Datapay operates with 1-10 employees across its four offices and has no disclosed funding, no M&A activity, and no published revenue figures, positioning the firm as a long-tenured lifestyle-scale regional operator rather than a venture-backed growth company.
Datapay Payroll Services firmographics
Firmographics- Name
- Datapay Payroll Services
- Legal name
- Datapay, Inc.
- Website
- https://datapay.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Datapay Payroll Services is a privately held regional payroll and HCM provider founded in 1971, serving small and mid-size businesses across Connecticut, Massachusetts, Rhode Island, and South Carolina through four staffed offices, a subscription-based quote-driven sales model, and partner-integrated modules for timekeeping, HR, onboarding, background checks, and secure file sharing.
- Ownership category
- akta.pro rank
Datapay Payroll Services industry classification
Industry- Product category
- Payroll Services
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Office Administrative Services (56111)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Full-Service Payroll Processing (BPACAIAA)
- akta.pro secondary industries
- Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Payroll & Employment Tax Services (BPAHABAD), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Payroll Data Management, Master Data & Employee Setup (BPAAAHAI)
Keywords
Where Datapay Payroll Services is headquartered
LocationHeadquarters
- HQ city
- West Hartford
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Datapay Payroll Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Core Payroll Processing: Recurring payroll processing services with weekly, bi-weekly, semi-monthly, and monthly pay period options. Includes electronic tax filings, laser-printed payroll checks, direct deposit, and comprehensive reporting.
- Tax Filing and Compliance Services: Quarterly 941 returns, annual W-2/W-3 forms, 940 Federal Unemployment returns, and state unemployment postings.
- Time and Attendance Management: Web-based time and attendance tracking solution through SwipeClock partnership, integrated with payroll processing.
- Human Resources Platform (HR360): Online HR department services including step-by-step guidance, downloadable forms, HR apps, and labor law compliance through Zywave partnership.
- Background Screening: Employee background checks through National Crime Search partnership, offering Essential, Enhanced, and Expanded packages with add-on reports.
- Workers Compensation Solutions: Automated pay-as-you-go workers compensation solutions through third-party carrier partnerships.
- Employee Onboarding: Digital onboarding services through PPX enabling electronic completion of new-hire documentation including W-4 and I-9 forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Competitive pricing claim - 30-40% below competitor rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Datapay Payroll Services product offering
Product offeringCore offering
Datapay Payroll Services provides recurring payroll processing for small and mid-size businesses, including electronic tax filings, direct deposit, laser-printed checks, and comprehensive payroll reporting (weekly, bi-weekly, semi-monthly, and monthly frequencies). Its proprietary PlatinumPay Xpress web platform enables online payroll entry and report review, and is complemented by integrated modules for time and attendance (SwipeClock), HR support (HR360), employee onboarding, workers compensation, and background screening.
Product overview
Datapay Payroll Services operates as a unified payroll and human capital management platform serving small and mid-size companies for over 40 years. The core offering is Core Payroll Services, which processes payroll on weekly, bi-weekly, semi-monthly, and monthly schedules with electronic tax filings, direct deposit, and comprehensive reporting. This core platform is enhanced by PlatinumPay Xpress for online payroll entry, with integrated modules including Employee Onboarding for digital new-hire documentation, SwipeClock Time and Attendance for web-based timekeeping, Workers Compensation System for automated pay-as-you-go coverage, HR360 for comprehensive human resources guidance and forms, and Background Checks through National Crime Search. Additional security features include FileGuardian encrypted messaging and 2-factor authentication for platform access.
Differentiator
Problem solved
Functional benefit
Brands
- SwipeClock: Web-based time and attendance tracking solution powered by Datapay. Features plug-and-play time clocks, automated reporting, and payroll system integration.
- PlatinumPay Xpress
- PPX
- HR360
- National Crime Search
Products and services
- Core Payroll Services Full-service payroll processing for small and mid-size businesses including pay period services (electronic tax filings, printed checks, direct deposit), quarterly reporting (941 returns, state unemployment), and annual reporting (W-2/W-3 forms, 940 returns). Available to companies seeking recurring payroll processing with flexible pay frequencies and comprehensive reporting.
- PlatinumPay Xpress Online payroll entry platform enabling small businesses to submit payroll and review reports on their own schedule with customizable screen arrangements, entry grid design, and bank/check total review prior to submission. Targets businesses that prefer self-service payroll workflows.
- Employee Onboarding Digital onboarding solution through PlatinumPay Xpress that allows new hires to complete onboarding documentation securely and electronically, including Forms W-4 and I-9 using standardized or role-specific templates. Built for businesses modernizing their hiring paperwork process.
- SwipeClock Time and Attendance Web-based time and attendance tracking solution featuring plug-and-play time clocks, browser-based management, automated reporting, and seamless integration with the payroll system. Targets businesses needing automated timekeeping that flows into payroll.
- Workers Compensation System Automated pay-as-you-go workers' compensation solutions provided through partnership with leading insurance carriers, leveraging web-based technology for improved premium calculations. Targets businesses seeking streamlined workers' comp administration tied to payroll.
- HR360 Human Resources Platform Online human resources platform providing step-by-step guidance, Health Care Reform guidelines, over 500 downloadable forms, interactive HR apps (job description builder, salary benchmarking, performance review builder), and labor law compliance tools. Targeted at small/mid-size businesses without dedicated HR staff.
- Background Checks Employee background screening through partnership with National Crime Search (NCS), offering multi-state criminal record searches with Essential, Enhanced, and Expanded screening packages plus add-on reports such as motor vehicle records and education verification. Targets employers with hiring screening needs.
- Data Security (FileGuardian) Encrypted email and secure file sharing solution powered by FileGuardian, providing enterprise-level security for transmitting sensitive payroll and employee data between Datapay and its clients. Available to clients at no additional cost.
Quantifiable outcome
- 30-40% cost savings compared to competitor pricing
- +2 more outcomes
Companies that use Datapay Payroll Services
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
Datapay Payroll Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Datapay Payroll Services partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic, core and minor.
- Connecticut Restaurant AssociationstrategicCRA officially endorsed Datapay as its only endorsed payroll provider in June 2010, with many CRA members reportedly satisfied with the service level and cost savings achieved.
- SwipeClockcoreSwipeClock provides web-based time and attendance tracking solution integrated with Datapay's payroll system. The partnership offers plug-and-play time clocks, automated reporting, and seamless data flow between timekeeping and payroll processing. SwipeClock also provides FileGuardian encrypted email service for secure file sharing.
- HR360 (by Zywave)coreHR360 provides comprehensive online human resources services including step-by-step guidance, over 500 downloadable forms, interactive HR apps (job description builder, salary benchmarking, performance review builder), health care reform guidelines, and federal/state labor law poster compliance.
- Workers Compensation CarriersminorThird-party workers compensation partners offer automated pay-as-you-go solutions from leading carriers using web-based technology, distributed through Datapay's platform and customer relationships.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Datapay Payroll Services competitors and assessment
Company assessmentBroad incumbents
- Paychex: Paychex is a leading payroll, HR, and benefits provider serving hundreds of thousands of SMBs across the U.S. Its Paychex Flex platform competes head-to-head with Datapay in the CT/MA/RI/SC SMB market.
- Intuit QuickBooks Payroll: Intuit offers QuickBooks Payroll as an integrated payroll add-on to QuickBooks accounting, serving millions of very small businesses. It is a key competitor for cost-conscious SMBs who already use QuickBooks for bookkeeping.
- isolved: isolved is a cloud-based HCM platform serving mid-sized employers with payroll, benefits, talent, and workforce management. It is a PE-backed rollup-style competitor pursuing SMB and mid-market density similar to Datapay's segment.
- Square Payroll (Block): Square Payroll, part of Block, offers full-service payroll for small businesses, especially restaurants and retailers. It overlaps with Datapay's vertical strength in hospitality/restaurant payroll.
- ADP (Automatic Data Processing): ADP is the largest U.S. payroll and HCM provider, serving businesses of all sizes from SMBs to enterprise via RUN Powered by ADP, Workforce Now, and other platforms. It is the dominant incumbent Datapay competes against in its regional markets.
Regional players
- Dominion Payroll: Dominion Payroll is a regional payroll and HR services provider focused on the Mid-Atlantic and Southeast U.S. Like Datapay, it competes on local-service and full-service payroll for SMBs, with overlapping SC/Southeast footprint.
Direct peers
- SurePayroll: SurePayroll, a Paychex brand, is an online payroll service targeting small businesses with full-service payroll, tax filing, and HR. It directly mirrors Datapay's SMB-focused, full-service payroll positioning.
- Patriot Software: Patriot Software provides affordable payroll and accounting software for small U.S. businesses, with online payroll processing, tax filing, and HR add-ons. Its pricing-led, SMB-focused positioning directly parallels Datapay's value proposition.
- OnPay: OnPay is a cloud-based payroll and HR services provider focused on small businesses, offering full-service payroll, tax filing, benefits, and HR tools. Like Datapay, it serves SMBs seeking full-service payroll but does so via a modern, self-serve cloud platform.
- Gusto: Gusto is an all-in-one payroll, HR, benefits, and compliance platform purpose-built for small and mid-size businesses. It targets the same SMB customer profile as Datapay but delivers a fully digital, modern SaaS experience — a direct substitute.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Datapay Payroll Services social profiles
Digital presenceDatapay Payroll Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datapay Payroll Services leadership team
Management profileNumber of profiles
Datapay Payroll Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datapay Payroll Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datapay Payroll Services
What does Datapay Payroll Services do?
Datapay Payroll Services provides recurring payroll processing for small and mid-size businesses, including electronic tax filings, direct deposit, laser-printed checks, and comprehensive payroll reporting (weekly, bi-weekly, semi-monthly, and monthly frequencies). Its proprietary PlatinumPay Xpress web platform enables online payroll entry and report review, and is complemented by integrated modules for time and attendance (SwipeClock), HR support (HR360), employee onboarding, workers compensation, and background screening.
Is Datapay Payroll Services a public or private company?
Datapay Payroll Services is a private company. It is classified as unknown and is currently operating.
When was Datapay Payroll Services founded?
Datapay Payroll Services was founded in 1971. It employs 1 to 10 people.
Where is Datapay Payroll Services based?
Datapay Payroll Services is headquartered in West Hartford, United States, in the North America region.
How does Datapay Payroll Services make money?
Seven revenue lines are on record. Core Payroll Processing is the primary driver. The others are tax Filing and Compliance Services, time and Attendance Management, human Resources Platform (HR360), background Screening, workers Compensation Solutions and employee Onboarding.
Who are Datapay Payroll Services's main competitors?
Broad incumbents on record are Paychex, Intuit QuickBooks Payroll, isolved, Square Payroll (Block) and ADP (Automatic Data Processing). Dominion Payroll is listed as a regional player. Direct peers are SurePayroll, Patriot Software, OnPay and Gusto.
Does Datapay Payroll Services have an API?
No public API is recorded for Datapay Payroll Services.
What industry is Datapay Payroll Services in?
Datapay Payroll Services's product category is Payroll Services. Its primary akta.pro industry code is BPACAIAA, Full-Service Payroll Processing, with a secondary code of BPAAAHAA, Managed Payroll Services (Full-Service Payroll Outsourcing). Its NAICS code is 541214 and its SIC code is 7374.