Elektrogrosshandel

What Elektrogrosshandel does

Elektrogrosshandel is a Swiss B2B electrical wholesale platform operating under a 100% family-owned holding structure since 1930, now in its fourth generation. The company functions as the joint go-to-market brand for three wholly-owned regional subsidiaries — A. Saesseli & Co. AG (Winterthur, Eastern Switzerland), EL Kabel AG (Root, Central Switzerland), and Standard AG (Birsfelden, Northern Switzerland) — each maintaining its own sales team, contact channels, and local warehouse stock. It serves five B2B customer segments: electricians and electrical installers (primary), electric utilities, switchgear and control-system builders, industrial customers, and construction firms. Private individuals are explicitly excluded from the customer base.

The core commercial offering is a unified eShop (eldas.ch catalog backbone) with more than 200,000 SKUs covering cables, switching devices, protection equipment, luminaires, installation tubes, and accessories, accessible via web and a barcode-scanner-equipped iOS/Android mobile app. The proprietary ELGH private-label brand supplies LED luminaires, spots, retro-fit track-lighting solutions, and LED bar lights sold exclusively through Elektrogrosshandel. Technology infrastructure includes the ELDAS standardized product numbering system (ELDAS-Nr) for cross-supplier interoperability, product configurators (Kombitool, Konfiguratoren), and real-time stock visibility across all three branch locations. A strategic distribution partnership with Schneider Electric centers on the Clario iC40 compact distribution system (FI/LS breakers, Kammschiene busbars, and compatible accessories including the Feller Space9 line). The company also carries UV-stabilized product lines for solar and outdoor installations, including solar cables, PV connectors, and weather-resistant installation pipes.

Revenue is generated through wholesale B2B product sales on a pay-as-you-go basis, with pricing gated behind registered customer accounts and not publicly disclosed. Go-to-market is sales-led, combining inside sales at each branch, field account management, account-gated eCommerce, mobile ordering, and an email newsletter. The company is currently investing in physical capacity through the Neubau Hölderli construction project and expanding its proprietary ELGH private-label portfolio. Revenue, headcount, and ownership financials are not publicly disclosed.

Name

Elektrogrosshandel

Legal name

Elektrogrosshandel

Website

https://elektrogrosshandel.ch

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Elektrogrosshandel is a privately held Swiss B2B electrical wholesaler, founded 1930 and now in its fourth generation of family ownership, operating three regional branches and a unified eShop with 200,000+ products serving electricians, utilities, industrial customers, and switchgear builders across Switzerland.

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Hardware (5072)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Electrical wholesale distribution
• B2B electrical supplies
• Installation materials wholesale
• Electrical cables and luminaires
• Professional electrical equipment

Headquarters

HQ city

Birsfelden

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Electrical Product Sales: Wholesale distribution of electrical installation materials, cables, switching devices, luminaires, and related accessories to professional customers including electricians, utilities, and industrial clients through their eShop and physical branch locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Elektrogrosshandel is a Swiss B2B electrical wholesale distributor offering more than 200,000 products including installation materials, cables, switching devices, protection equipment, luminaires, and accessories to professional customers. The company operates as a joint platform for three regional subsidiaries (A. Saesseli & Co. AG, EL Kabel AG, Standard AG) with physical branches in Winterthur, Root, and Birsfelden, complemented by an eShop and a mobile app with barcode scanning. It also sells its own ELGH private label brand of LED products exclusively through its channels.

Product overview

Elektrogrosshandel is a Swiss electrical wholesale company operating as a B2B eCommerce platform across three locations: A. Saesseli & Co. AG (Winterthur), EL Kabel AG (Root), and Standard AG (Birsfelden). The platform offers access to over 200,000 products through multiple catalogs including the core ELDAS catalog, proprietary ELGH brand products, specialized cable and lighting catalogs, and product configurators. Key products include installation pipes (KIR, KRH, KRFW types in sizes M16-M63), UV-stabilized products for outdoor/solar applications, Schneider Electric Clario iC40 electrical components, LED luminaires, and solar cables. The offering is complemented by a mobile app with barcode scanning and real-time stock availability across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• UV-stabilisierte Kabelbinder (UV-Stabilized Cable Ties)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• A. Saesseli & Co. AGcoreOthersSubsidiary company operating as the Eastern Switzerland (Ostschweiz) branch of Elektrogrosshandel, located in Winterthur. Serves local electricians, utilities, and industrial customers.
• EL Kabel AGcoreOthersSubsidiary company operating as the Central Switzerland (Zentralschweiz) branch of Elektrogrosshandel, located in Root. Serves local electricians, utilities, and industrial customers.
• Standard AGcoreOthersSubsidiary company operating as the Northern Switzerland (Nordschweiz) branch of Elektrogrosshandel, located in Birsfelden. Serves local electricians, utilities, and industrial customers including Basel region.
• Schneider ElectricmajorTechnology or IntegrationSchneider Electric Clario iC40 system products are a major product line offered through Elektrogrosshandel, including circuit breakers (FI/LS), busbars (Kammschiene), and compatible accessories.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• ABB: Global manufacturer of low-voltage electrical products, switchgear, and installation components whose products are sold through similar B2B distribution channels and compete for the same Swiss industrial and installer customers.
• Siemens: Industrial conglomerate with a sizeable low-voltage electrical products portfolio (circuit protection, building technologies) that flows through distributors like Elektrogrosshandel and serves overlapping Swiss industrial and construction customers.
• Hilti: Global manufacturer and direct distributor of power tools, fastening systems, and electrical installation accessories serving the same construction and electrical-installer customers, with broader hardware/tool coverage than Elektrogrosshandel.
• Schneider Electric: Global electrical equipment manufacturer whose Clario iC40 system and Feller Space9 breakers are key product lines distributed by Elektrogrosshandel in Switzerland; relevant as both a major principal and a competing channel via its own digital sales.
• Phoenix Contact: Global manufacturer of connection technology, interface electronics, and industrial electrical components sold via distribution channels serving the same switchgear-builder and industrial-automation customer base as Elektrogrosshandel.

Direct peers

• Sonepar: Global B2B electrical distributor with Swiss operations (Sonepar Suisse), serving electricians and industrial customers with a comparable catalog of cables, switching devices, luminaires, and installation materials through a mix of branches and digital channels.
• Distrelec: European B2B distributor of electronic and electrical components with a strong presence in Switzerland, serving maintenance, installation, and industrial buyers with deep SKU breadth and digital-first ordering.
• Würth: Germany-headquartered group with a strong Swiss presence distributing electrical installation materials, tools, and consumables to trade professionals via branch and e-commerce channels, directly overlapping Elektrogrosshandel's electrician customer base.
• Rexel: World-leading electrical distributor with a Swiss subsidiary (Rexel Suisse) operating branches and digital ordering for professional installers, utilities, and industrial clients in the same product categories as Elektrogrosshandel.
• Conrad Electronic: European electronics and electrical supplies distributor offering an extensive catalog of installation, lighting, and automation products to professional and business customers, overlapping Elektrogrosshandel's installer and switchgear-builder segments.

Market position

Strengths6 records

Weaknesses6 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elektrogrosshandel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elektrogrosshandel