SIN Solution

What SIN Solution does

SIN Solution is a private Brazilian B2B services and technology firm headquartered in São Paulo, founded in 2009, serving the pharmaceutical and healthcare sectors. The company operates with 51-100 employees from a single São Paulo office and has positioned itself as a specialized healthcare ecosystem partner with over 25 years of domain experience cited in its own materials.

Its service portfolio comprises seven core offerings: SAC (customer service for healthcare audiences), Backoffice (commercial agreements and Sell In/Sell Out management), Vendas (lead capture and sales channel management), PSD (Diagnostic Support Program), PSP (Patient Support Program), Rep Virtual (virtual pharmaceutical representation), and Social Media Monitoring. These are delivered through dedicated account teams with embedded Audit, Pharmacovigilance, Quality, Training, Business Intelligence, and IT professionals.

Underpinning the services is a proprietary technology stack branded as its Technology Cell, established in 2018, which includes Omnichannel/AI capabilities, CRM tailored for medical advertising, SAC with pharmacovigilance flows, GRP (Patient Relationship Management) with indication-specific workflows, a Sales Channel module for order tracking and partner reimbursement calculation, and a Software Factory for custom system development. SIN Solution operates on a quote-based, customized contract model targeting pharmaceutical companies and healthcare providers, generating revenue through professional services engagements. The company achieved LGPD (Brazilian General Data Protection Law) compliance in 2020 and maintains a designated Data Protection Officer.

Name

SIN Solution

Legal name

SIN Solution

Website

https://sinsolution.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

SIN Solution is a private Brazilian B2B healthcare services and technology firm, founded in 2009 and headquartered in São Paulo. It delivers customer service, backoffice, sales, patient support, and monitoring services to pharmaceutical companies and healthcare providers through proprietary omnichannel, CRM, and AI-enabled platforms.

Ownership category

akta.pro rank

Product category

Healthcare BPO Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

DTx/SaMD Deployment, Integration & Reimbursement Enablement (HLACANAO)

Keywords

• Healthcare BPO services
• Pharmaceutical outsourcing
• Patient support programs
• Contact center services
• Custom software development

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: SIN Solution provides comprehensive B2B professional services to the healthcare and pharmaceutical industry including customer service (SAC), backoffice operations, sales support, patient support programs (PSD/PSP), virtual representative services, and social media monitoring. Revenue is generated through customized service contracts with pharmaceutical companies and healthcare organizations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

SIN Solution is a Brazilian B2B service provider to the pharmaceutical and healthcare industry, delivering customized outsourced services including customer service (SAC), backoffice operations, sales support, diagnostic support programs (PSD), patient support programs (PSP), virtual pharmaceutical representation, and real-time social media monitoring. The offering is backed by a proprietary technology stack combining an omnichannel AI platform, CRM for medical advertising, patient relationship management (GRP), sales channel logistics tracking, and a software factory for custom system development.

Product overview

SIN Solution offers a platform of healthcare solutions consisting of seven core service products (SAC, Backoffice, Vendas, PSD, PSP, Rep Virtual, and Monitoramento) complemented by five technology modules (Omnichannel/AI, CRM, GRP, Canal de Vendas, and Fábrica de Softwares). The services are designed for the pharmaceutical and healthcare sectors, focusing on patient support programs, customer service, sales management, and marketing operations. The technology components provide the underlying infrastructure for omnichannel communication, patient relationship management, and custom software development.

Differentiator

Problem solved

Functional benefit

Products and services

• SAC (Serviço de Atendimento ao Cliente) Customer service solution providing personalized strategies to serve different healthcare audiences, with trained collaborators and compliance-aligned services including return scheduling and flows for technical complaints and pharmacovigilance. Designed for pharmaceutical companies and healthcare organizations.
• Backoffice Parameterization of commercial agreements and Sell In/Sell Out management with customized management platforms and partner integration for sales orders and inventory tracking. Targeted at pharmaceutical sales operations.
• Vendas (Sales) Lead identification and capture through active and receptive contacts, proposal development, contract closing, distribution channel management, and post-sales support for pharmaceutical and healthcare clients.
• PSD (Programa de Suporte ao Diagnóstico) Patient diagnosis journey management conducted securely and assertively through customized platforms, supported by a national healthcare partner network. Designed for pharmaceutical companies managing diagnostic pathways.
• PSP (Programa de Suporte ao Paciente) Patient access solution providing medication acquisition guidance and treatment initiation support, including AI-powered chat for automated patient contacts to increase interaction effectiveness. Targeted at pharmaceutical manufacturers.
• Rep Virtual (Representante Virtual) Virtual representation of the pharmaceutical advertising cycle with trained professionals and productivity management for visit cycles. Designed for pharmaceutical marketing operations.
• Monitoramento de Mídias Sociais Real-time social media monitoring for brand and product presence, with trained personnel for adverse event identification and technical complaints. Serves pharmaceutical and healthcare brand teams.
• Fábrica de Softwares (Software Factory) Custom software development service allowing clients to participate as team members, with testable deliverables in cycles and integration with other market solutions. Provides tailor-made systems accessible from any device. Targeted at businesses needing bespoke software built collaboratively.

Quantifiable outcome

• 92% of customers recommend SIN Solution
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Atento: Large Latin America-headquartered BPO and customer experience company operating contact centers across multiple verticals including healthcare. Directly comparable to SIN Solution as a CRM/contact center operator with omnichannel capabilities and similar service scope, but at vastly greater scale.
• TIVIT (formerly T Sistemas): Brazilian digital business and IT services provider offering cloud, omnichannel customer experience and managed services. Comparable to SIN Solution in Brazil-anchored IT services delivery, CRM/omnichannel capabilities and enterprise B2B orientation.
• AeC (Atendimento Especializado em Call Center): Brazilian contact center and BPO firm serving multiple industries including healthcare and pharmaceutical clients. Comparable to SIN Solution in B2B customer service outsourcing, omnichannel operations and Brazil-centric footprint, but with materially larger headcount and broader portfolio.
• Conduent Incorporated: US-listed BPO with significant healthcare exposure including patient engagement, member services and provider solutions. Comparable to SIN Solution's healthcare customer service, backoffice and patient access programs, but with public-company scale and global footprint.
• WNS Holdings: Global BPO with a dedicated healthcare and life sciences vertical offering patient engagement, pharmacovigilance, claims processing and CRM services. Closely matches SIN Solution's pharma-focused SAC, PSP and monitoring offerings, but operates globally and at enterprise scale.
• Contax (formerly Parte de Teleperformance): Teleperformance is one of the world's largest BPO/contact center operators with significant Brazil presence and healthcare vertical exposure. Comparable to SIN Solution in omnichannel customer service delivery, but with global scale and listed-company resources.

Direct peers

• Stefanini Group: Brazilian IT services and BPO firm offering custom software development, omnichannel solutions and vertical-specific services including healthcare. Closely comparable to SIN Solution in Brazil-based IT services, software factory model and CRM/contact center offerings for enterprise clients.

Emerging players

• Resultados Digitais (RD Station / Marlabs): Brazilian marketing automation, CRM and digital customer engagement platform. Comparable to SIN Solution's CRM and omnichannel capabilities for B2B clients, though focused on SaaS marketing tools rather than healthcare-specialized BPO.

Others

• Allbound (HubSpot / Salesforce partner ecosystem): Salesforce is the dominant CRM platform underpinning many healthcare customer engagement solutions globally. Comparable to SIN Solution's CRM-based service layer in enabling enterprise pharma/healthcare customer relationship workflows.

Regional players

• InComm Healthcare / RxBenefits: US-based patient access, affordability and benefits platform serving pharmaceutical manufacturers with patient support programs and adherence services. Comparable to SIN Solution's PSP offering in patient access, medication acquisition and treatment adherence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sinsolution
• Facebookfacebook.com/SINSolution
• LinkedInlinkedin.com/company/sin-solution---solu-o-integrada-de-neg-cios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIN Solution