Guide Social
Guide Social operates an Indonesian-language affiliate marketing website that funnels users to MIKATOTO, an online lottery (togel) gambling platform based in Indonesia. The US-domiciled company focuses on lead generation for a single consumer gambling product with no disclosed enterprise customers or revenue.
- Company typePrivate
- Founded2018
- HeadquartersAllentown, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Guide Social does
Guide Social is a US-domiciled private company, per firmographic data headquartered in Allentown and founded in 2018 with 1–10 employees. The company's stated short description frames it as a provider of YouTube advertising services, but the actual web property at guidesocialglobal.com functions as an affiliate marketing site funneling Indonesian-language traffic to MIKATOTO, an online lottery (togel) gambling platform. The site presents FAQ content, user testimonials, and transactional entry points (registration, login, and alternative links) pointing to MIKATOTO, with site attribution noting the platform is "Powered By MONARCH."
The underlying product surface — as described in the source — is a web-based lottery platform accessible via desktop and mobile, with features including a "Smart Help Desk" FAQ panel, 24-hour live customer support, loyalty-based betting limit upgrades, and a loyalty program tied to betting history. Transaction parameters include a minimum deposit of Rp 1,000 and minimum withdrawal of Rp 25,000. The served customer segment is Indonesian online lottery bettors, with no SMB or enterprise customers disclosed.
Commercially, the business model is structurally a single-platform affiliate funnel: Guide Social drives traffic to MIKATOTO, and the actual gambling operations, payment processing, and customer relationships sit with MIKATOTO and its technology provider MONARCH. No pricing tiers, revenue figures, funding rounds, management team, partnerships, regulatory licenses, or geographic expansion beyond Indonesia are disclosed. There is a material contradiction between the firmographic profile (US-based YouTube advertising) and the actual website content (Indonesian online gambling affiliate), and self-reported engagement metrics on the site are internally inconsistent, reducing the credibility of the available data.
Guide Social firmographics
Firmographics- Name
- Guide Social
- Website
- https://guidesocialglobal.com
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 1–10 employees
- Short description
- Guide Social operates an Indonesian-language affiliate marketing website that funnels users to MIKATOTO, an online lottery (togel) gambling platform based in Indonesia. The US-domiciled company focuses on lead generation for a single consumer gambling product with no disclosed enterprise customers or revenue.
- Ownership category
- akta.pro rank
Guide Social industry classification
Industry- Product category
- Online Gambling Affiliate Marketing
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)
Keywords
Where Guide Social is headquartered
LocationHeadquarters
- HQ city
- Allentown
- HQ country
- United States
- HQ region
- North America
Markets served
Guide Social business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Member Access |
Distribution channels1 record
Marketing channels2 records
Guide Social product offering
Product offeringCore offering
Guide Social operates an affiliate/review website (guidesocialglobal.com) that promotes MIKATOTO, an Indonesian online lottery (togel) gambling platform. The site presents registration links, FAQs, user testimonials, and promotional content directing Indonesian-speaking users to the gambling platform. Per firmographics, the company also provides YouTube advertising services supporting its promotional activities.
Product overview
The source content describes an affiliate/review website for MIKATOTO, an online lottery (togel) gambling platform, rather than Guide Social's own product or service offerings. No Guide Social-specific products, services, or technology offerings are described in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- MIKATOTO Affiliate Review Website
- YouTube Advertising Services
Companies that use Guide Social
Customer profileSegments1 record
Ideal customer profiles1 record
Guide Social technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Guide Social partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Guide Social competitors and assessment
Company assessmentBroad incumbents
- Oddschecker: Leading sportsbook odds comparison and affiliate site in the UK. Comparable as an SEO-led comparison/review affiliate funneling betting traffic to operators, similar to Guide Social's role funneling Indonesian lottery traffic to MIKATOTO.
- Catena Media: Online lead generation and affiliate network focused on iGaming and financial services. Comparable as a competitor/peer in betting affiliate lead generation, though at much larger enterprise scale with regulated-market focus.
- Gambling.com Group: Publicly traded (Nasdaq: GAMB) operator of a portfolio of sports betting and casino affiliate/review websites. Highly comparable to Guide Social as an SEO-driven affiliate marketing business in the gambling vertical, but at vastly larger scale and with full regulatory disclosure.
- Better Collective: Listed (STO: BETCO) affiliate operator running sportsbook/casino comparison and review sites globally. Directly comparable business model — content sites that rank for betting queries and monetize via operator referrals — making it a relevant scaled benchmark for Guide Social.
Emerging players
- Kominfo-blocked Indonesian togel affiliate sites: Umbrella for the many small Indonesian-language affiliate/review sites that promote togel platforms via mirror domains and SEO. Direct competitors for the same keyword space as Guide Social's MIKATOTO content.
- FixCx (Prediksi Togel sites): Generic descriptor for the broader cluster of Southeast Asia-focused togel prediction and review websites. Comparable to Guide Social as niche SEO content sites targeting Indonesian lottery bettors with affiliate links to operators.
Direct peers
- Affiliate Summit / gambling affiliate networks: Industry association and ecosystem of gambling affiliate programs and publishers. Relevant as the broader peer community Guide Social operates within for lead generation into iGaming and lottery operators.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights3 records
Customer concentration
Guide Social social profiles
Digital presenceGuide Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guide Social leadership team
Management profileNumber of profiles
Guide Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guide Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guide Social
What does Guide Social do?
Guide Social operates an affiliate/review website (guidesocialglobal.com) that promotes MIKATOTO, an Indonesian online lottery (togel) gambling platform. The site presents registration links, FAQs, user testimonials, and promotional content directing Indonesian-speaking users to the gambling platform. Per firmographics, the company also provides YouTube advertising services supporting its promotional activities.
When was Guide Social founded?
Guide Social was founded in 2018. It employs 1 to 10 people.
Where is Guide Social based?
Guide Social is headquartered in Allentown, United States, in the North America region.
Who are Guide Social's main competitors?
Broad incumbents on record are Oddschecker, Catena Media, Gambling.com Group and Better Collective. Emerging players are Kominfo-blocked Indonesian togel affiliate sites and FixCx (Prediksi Togel sites). Affiliate Summit / gambling affiliate networks is listed as a direct peer.
Does Guide Social have an API?
No public API is recorded for Guide Social.
What industry is Guide Social in?
Guide Social's product category is Online Gambling Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAG, SEO/Content Publishing Networks for Betting Leads. Its NAICS code is 5418 and its SIC code is 7311.