Plan First Wealth

What Plan First Wealth does

Plan First Wealth is a fee-only, SEC-registered registered investment advisor (RIA) that specializes in cross-border financial planning for British expatriates living in the United States. Founded in 2018 by Richard Taylor, the firm traces its lineage to a 1977 family wealth advisory practice in the United Kingdom and operates as a virtual practice headquartered in Greenwich, Connecticut, with team members based in Philadelphia and Florida. It serves primarily high-net-worth British expats in America with investable assets between $2 million and $20 million, delivering integrated services across cross-border financial planning, US retirement planning, and investment management. The team comprises four named professionals—Richard Taylor (Founder/Managing Partner), Martha Kern (Chief Compliance Officer/Chief Operating Officer), James Boyle (Partner), and Kanishka Ekanayake (Client Service Associate)—combining UK-qualified and US-licensed CFP expertise that is central to its niche value proposition.

The firm's technology stack centers on cashflow modeling software augmented by Monte Carlo analysis for retirement projection, with client engagement supported by a secure online portal and native mobile applications on iOS and Android, running on SaaS-based CRM and back-office tooling typical of independent RIAs. There is no disclosed proprietary AI/ML capability. Its revenue model is asset-based, charging a tiered fee starting at 1% per annum on assets under management, with a stated $500,000 minimum investable threshold. Distribution is driven by content marketing through its branded podcast (97+ episodes), professional referral networks, and a 2026 partnership with the Global Financial Planning Institute. The firm competes in a niche segment of the cross-border wealth advisory market where specialist expertise in both UK and US regulatory, tax, and pension regimes is the primary differentiator, and there is no public disclosure of AUM, revenue, funding, or valuation.

Name

Plan First Wealth

Legal name

Plan First Wealth LLC

Website

https://planfirstwealth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Plan First Wealth is a fee-only SEC-registered RIA that provides cross-border financial planning, retirement planning, and investment management primarily to British expatriates in the United States with $2M–$20M in net worth.

Ownership category

akta.pro rank

Product category

Cross-Border Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Tax-Aware Investment Planning (FSAEAAAE)

Keywords

• Cross-border financial planning
• Wealth management services
• Retirement planning advice
• Investment management
• Expat financial advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. AUM-based advisory fees: Charges a percentage of assets under management (AUM), starting at 1% per annum and decreasing as portfolio grows. Financial planning is included as part of the investment management service. Fee-only model with no commissions from product providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Plan First Wealth is a fee-only, SEC-registered investment advisory firm that provides cross-border financial planning, investment management, and tax coordination for British expats living in the United States. Services cover retirement planning, UK pension management and consolidation (including SIPPs), US Social Security and Medicare guidance, cross-border tax optimization (FBAR, PFICs, exit tax), evidence-based globally diversified investing, and estate planning coordination, all bundled under a single AUM-based advisory fee with no third-party commissions.

Product overview

Plan First Wealth is a fee-only, SEC-registered investment advisory firm offering a unified cross-border financial planning service specifically designed for British expats in America. The core offering combines financial planning, investment management, and tax coordination services delivered through a single advisory relationship, supported by educational resources including the Expat Wealth podcast, downloadable guides, and a client portal with mobile apps. The firm does not offer modular or separately priced products—all services are bundled under the investment management fee structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross-Border Financial Planning Services Holistic financial planning services for British expats in America, encompassing retirement planning, investment management, and tax-efficient wealth structuring across UK and US jurisdictions, delivered under a single fee-only advisory relationship.
• Investment Management Evidence-based, globally diversified investment management using low-cost strategies, with tax-efficient direct indexing and tax-loss harvesting services for taxable brokerage accounts, included with the firm's investment management fee.
• Cross-Border Tax Planning Strategic tax planning coordination between UK and US tax advisers, addressing FBAR reporting, PFIC compliance, UK pension transfers, and exit tax considerations for British expats and other international clients in America.

Quantifiable outcome

• 100% client satisfaction on financial goal achievement (2025 survey)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Global Financial Planning Institute (GFPI)coreStrategic or Co-development Partner · 26 March 2026GFPI provides education, community, tools, resources, and ongoing research for financial planners working with international and cross-border clients. Richard Taylor is a GFPI fellow and all Plan First Wealth employees complete GFPI programs when joining the firm.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Holborn Assets: Holborn Assets is a global financial advisory firm providing cross-border financial planning, wealth management, and tax services for expats and international clients. It directly competes with Plan First Wealth for expat clients with multi-jurisdictional wealth, including British expats in North America.
• AES International: AES International is a fee-only financial advisory firm specializing in cross-border financial planning for British and other expats globally. It directly competes with Plan First Wealth for the British expat in America segment, offering comparable investment management and retirement planning services with similar AUM-based fee structures.
• DeVere Group: DeVere Group is a large international financial advisory firm serving expats and globally mobile clients with cross-border financial planning, pensions, and investment services. It is comparable as a cross-border wealth specialist targeting similar expat segments, though operating at significantly larger scale.
• Skybound Wealth: Skybound Wealth is a UK-regulated cross-border financial advisory firm specializing in wealth management for British expats and international clients. It is directly comparable as a niche specialist serving expat clients with cross-border financial planning, pension consolidation, and investment management needs.
• Blevins Franks: Blevins Franks is a long-established UK-based firm providing cross-border tax and wealth management advice specifically to British expats across Europe and beyond. It is a direct peer in the British expat wealth management niche, with comparable focus on cross-border pensions, tax planning, and investment management.

Broad incumbents

• Fisher Investments: Fisher Investments is a large US-based registered investment adviser providing discretionary portfolio management to high-net-worth individuals and institutions. While not cross-border specialized, it is comparable as an AUM-based wealth manager serving HNW clients in the US, though without Plan First Wealth's cross-border planning focus.
• Moneta Group: Moneta Group is a large US RIA providing comprehensive wealth management, tax planning, and financial advisory services to high-net-worth individuals. It is comparable as a fee-only advisory firm serving affluent US households with bundled financial planning and investment management, though without expat specialization.

Others

• XY Planning Network: XY Planning Network is a membership organization supporting fee-only financial planners serving younger and mass-affluent clients across the US. It is comparable as an ecosystem enabler for next-generation RIA firms, including potentially as a referral pipeline for Plan First Wealth's cross-border practice.
• Global Financial Planning Institute (GFPI): GFPI is an industry body providing education, community, tools, and resources for financial planners working with international and cross-border clients. It is closely connected to Plan First Wealth through a core strategic partnership, with Richard Taylor as a GFPI fellow.

Emerging players

• Facet Wealth: Facet Wealth is a tech-enabled financial planning firm offering flat-fee fiduciary advice to US households. It is comparable as a virtual, fee-only advisory firm using digital delivery to serve clients nationwide, though targeting mass-affluent US residents rather than cross-border expats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@planfirstwealth
• LinkedInlinkedin.com/company/plan-first-wealth
• Facebookfacebook.com/PlanFirstWealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan First Wealth