Larusmiani
Larusmiani is a third-generation, family-owned Italian luxury menswear house founded in Milan in 1922, selling ready-to-wear clothing, bespoke tailoring (Su Misura), accessories, and the Aldo Lorenzi Gentlemen Essentials lifestyle line to affluent male consumers through four Milan boutiques and direct e-commerce in Italy and the US.
- Company typePrivate
- Founded1922
- HeadquartersMilano, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Larusmiani does
Larusmiani is a Milan-based Italian luxury menswear house founded in 1922 by Guglielmo Miani Sr., now in its third generation of family ownership under Guglielmo Miani (President since 2011). The company sells ready-to-wear clothing (suits, blazers, knitwear, shirts, outerwear, trousers, loungewear) across Spring/Summer and Fall/Winter collections, complemented by a comprehensive accessories line (shoes, bags, wallets, hats, belts, ties, cufflinks, umbrellas, scarves, walking sticks), the Su Misura bespoke tailoring service, and the Gentlemen Essentials lifestyle range inherited from Aldo Lorenzi in 2015. Capsule collections — including The Automotive Gallery, Capsule St. Moritz, Pink Panther, and Kraftmeister Selection — extend into collectibles and themed premium accessories.
The underlying technology is traditional handcrafted artisanal tailoring: each garment is produced by expert artisans using carefully selected natural materials including Vicuna (the first to be imported into Italy by Larusmiani), fine cashmere, and premium cottons. Su Misura is the highest-margin service layer, where in-boutique experts guide customers through fabric and detail selection to produce made-to-measure garments. The company has no disclosed proprietary digital technology, no app, and no API; integrations are limited to nine payment processors for checkout.
Larusmiani operates a hybrid go-to-market: four physical boutiques in central Milan (flagship at Via MonteNapoleone 9 since 1954) delivering personalized service and bespoke appointments, plus direct e-commerce via larusmiani.it for the Italian/international market and us.larusmiani.com dedicated to the US. Revenue is generated through one-time transactions at luxury price points (suits €3,230-€4,390, cashmere knitwear €495-€1,875, watch cases up to €7,750). The customer base is broadly distributed across affluent male consumers, business executives, and luxury lifestyle enthusiasts, with no enterprise B2B anchors. The company remains wholly family-owned with no venture capital, private equity, or public market involvement disclosed.
Larusmiani firmographics
Firmographics- Name
- Larusmiani
- Legal name
- Larus Miani Srl
- Website
- https://larusmiani.it
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Larusmiani is a third-generation, family-owned Italian luxury menswear house founded in Milan in 1922, selling ready-to-wear clothing, bespoke tailoring (Su Misura), accessories, and the Aldo Lorenzi Gentlemen Essentials lifestyle line to affluent male consumers through four Milan boutiques and direct e-commerce in Italy and the US.
- Ownership category
- akta.pro rank
Larusmiani industry classification
Industry- Product category
- Luxury menswear and tailored apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100)
- akta.pro primary industry
- Luxury Menswear (CRAAAFAF)
- akta.pro secondary industries
- Luxury & Designer Apparel Retail (CRAAABAI), Luxury & Designer Apparel Houses (CRAAAAAC), Luxury Small Leather Goods & Wallets (CRAKAFAC), Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where Larusmiani is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Larusmiani business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Luxury Ready-to-Wear Apparel Sales: Sale of premium men's clothing including suits, blazers, coats, jackets, shirts, knitwear, trousers, and seasonal collections (Spring/Summer and Fall/Winter). Products range from €255 for basic knitwear to €4,390 for premium suits, indicating high-margin luxury pricing.
- Accessories and Leather Goods: Sale of leather accessories including shoes, bags, wallets, belts, hats, and travel accessories. Includes premium items like alligator card holders (€695) and handcrafted leather goods.
- Bespoke Tailoring (Su Misura): Custom-made clothing service priced at a premium, where garments are created to individual customer specifications using precious fabrics and unique details.
- Gentlemen Essentials and Lifestyle Products: Sale of lifestyle accessories including smoking room items, bathroom accessories, dining accessories, bar items, and travel accessories. Premium items include Watch Cases (€7,750), Humidors (€6,910), and manicure sets (up to €1,350).
- Capsule Collections: Limited edition collections including Kraftmeister Selection, Pink Panther, and St. Moritz featuring exclusive accessories with premium materials and designs. Includes items like umbrellas (€1,910-€1,980) and pocket emptiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium ready-to-wear clothing including suits, blazers, coats, and tailored shirts |
| One time/ perpetual license | Pay-as-you-go | Cashmere and fine knitwear for Fall/Winter and year-round wear |
| Unit Pricing | Pay-as-you-go | Leather goods, accessories, and gentlemen's essentials |
| One time/ perpetual license | Multi-year contract | Bespoke tailored clothing (Su Misura service) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Larusmiani product offering
Product offeringCore offering
Larusmiani is an Italian luxury menswear house that designs, produces, and sells ready-to-wear clothing, custom bespoke tailoring (Su Misura), leather accessories, and heritage handcrafted lifestyle goods. The brand operates through its own boutiques in Milan and direct e-commerce platforms, serving affluent gentlemen with premium materials such as cashmere, Vicuna, and fine cotton, combined with century-old artisan craftsmanship.
Product overview
Larusmiani is an Italian luxury menswear brand founded in 1922, offering a complete product ecosystem centered on bespoke tailoring and ready-to-wear collections. The portfolio consists of Ready-to-Wear Collections (Primavera/Estate and Autunno/Inverno seasonal lines), a comprehensive Accessories line (shoes, bags, hats, belts, ties, cufflinks, umbrellas, scarves, gloves), the Gentlemen Essentials by Aldo Lorenzi sub-brand (handcrafted lifestyle accessories for automotive, wardrobe care, smoking room, bathroom, dining, bar, travel, and study), and Capsule Collections (The Automotive Gallery, St. Moritz, Pink Panther, Kraftmeister Selection). The Su Misura bespoke tailoring service represents the pinnacle of the offering, allowing customers to commission custom-made garments with expert guidance on premium fabrics. The Heritage Collection documents the brand's century-old legacy of Milanese elegance and high tailoring tradition.
Differentiator
Problem solved
Functional benefit
Brands
- Capsule St. Moritz: Exclusive capsule collection celebrating sophisticated elegance and timeless craftsmanship dedicated to alpine luxury, combining refined design with premium materials.
- Kraftmeister Selection
- Capsule Pink Panther
- The Automotive Gallery
- Gentlemen Essentials
- Aldo Lorenzi Know-How
Products and services
- Ready-to-Wear Collection
- Primavera/Estate (Spring/Summer) Collection
- Autunno/Inverno (Fall/Winter) Collection
- Su Misura (Bespoke Tailoring Service)
- Accessories
- Gentlemen Essentials by Aldo Lorenzi
- The Automotive Gallery
- Capsule St. Moritz
- Capsule Pink Panther
- Kraftmeister Selection
Quantifiable outcome
- World leader in high-end fabric production since 1970s
- +1 more outcomes
Companies that use Larusmiani
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Larusmiani technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Larusmiani partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FuoriConcorsocoreA partnership celebrating the intersection of menswear elegance and automotive culture. Born from Larusmiani's deep connection with craftsmanship, beauty, and design. Three distinctive elements whose perfect balance generates pure excellence. FuoriConcorso represents a shared vision of timeless style meeting automotive passion.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Larusmiani competitors and assessment
Company assessmentDirect peers
- Kiton: Naples-based Italian luxury menswear brand specializing in handcrafted Neapolitan tailoring. Direct peer on bespoke suiting, premium ready-to-wear, and artisanal craftsmanship aimed at ultra-affluent male consumers.
- Ermenegildo Zegna: Italian luxury menswear and high-end fabric producer founded in 1910. Closely comparable to Larusmiani on vertical fabric integration, made-to-measure service, and premium suiting, with a much larger global retail network.
- Canali: Italian luxury menswear brand founded in 1934, specializing in tailored clothing and premium suits. Directly comparable to Larusmiani in Italian made-to-measure suiting and global menswear retail.
- Loro Piana: Italian luxury maison (now part of LVMH) specializing in cashmere, vicuna, and ultra-premium fabrics. Highly comparable on raw material expertise (especially Vicuna), luxury menswear, and accessories — overlapping directly with Larusmiani's fabric heritage.
- Brioni: Italian luxury menswear brand founded in Rome in 1945, now owned by Kering. Directly competes with Larusmiani in bespoke tailoring, premium ready-to-wear suits, and luxury men's accessories for affluent global customers.
- Isaia: Naples-based Italian luxury menswear brand known for handcrafted jackets, suits, and coral logo. Comparable to Larusmiani in southern Italian tailoring tradition, premium ready-to-wear, and international menswear clientele.
- Cesare Attolini: Italian luxury menswear maker based in Naples, focused on hand-tailored jackets, suits, and shirts. Comparable to Larusmiani in scale, made-in-Italy positioning, and emphasis on premium fabrics and craftsmanship.
- Caruso: Italian luxury menswear manufacturer specializing in soft tailoring and premium ready-to-wear. Direct peer to Larusmiani in fabric sourcing, made-to-measure programs, and serving similar affluent menswear clientele.
- Tom Ford: American luxury fashion house offering premium menswear, suits, and accessories. Comparable to Larusmiani in luxury tailored menswear, premium pricing, and high-end customer positioning.
Broad incumbents
- Berluti: LVMH-owned French luxury menswear and leather goods maison. Overlaps with Larusmiani in bespoke shoes, premium leather accessories, and luxury menswear, but operates at larger scale under LVMH's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Larusmiani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Larusmiani leadership team
Management profileNumber of profiles
Profiles1 record
Larusmiani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Larusmiani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Larusmiani
What does Larusmiani do?
Larusmiani is an Italian luxury menswear house that designs, produces, and sells ready-to-wear clothing, custom bespoke tailoring (Su Misura), leather accessories, and heritage handcrafted lifestyle goods. The brand operates through its own boutiques in Milan and direct e-commerce platforms, serving affluent gentlemen with premium materials such as cashmere, Vicuna, and fine cotton, combined with century-old artisan craftsmanship.
Is Larusmiani a public or private company?
Larusmiani is a private company. It is classified as family owned and is currently operating.
When was Larusmiani founded?
Larusmiani was founded in 1922. It employs 51 to 100 people.
Where is Larusmiani based?
Larusmiani is headquartered in Milano, Italy, in the Europe region.
How does Larusmiani make money?
Five revenue lines are on record. Luxury Ready-to-Wear Apparel Sales are the primary driver. The others are accessories and Leather Goods, bespoke Tailoring (Su Misura), gentlemen Essentials and Lifestyle Products and capsule Collections.
Who are Larusmiani's main competitors?
Direct peers on record are Kiton, Ermenegildo Zegna, Canali, Loro Piana, Brioni, Isaia, Cesare Attolini, Caruso and Tom Ford. Berluti is listed as a broad incumbent.
Does Larusmiani have an API?
No public API is recorded for Larusmiani.
What industry is Larusmiani in?
Larusmiani's product category is Luxury menswear and tailored apparel. Its primary akta.pro industry code is CRAAAFAF, Luxury Menswear, with a secondary code of CRAAABAI, Luxury & Designer Apparel Retail. Its NAICS code is 458110 and its SIC code is 2320.