GEFA

What GEFA does

GEFA GmbH, trading as Feuertraum, is a privately held German master craftsman business (Meisterbetrieb) founded in 1980 and headquartered in Grünkraut-Gullen near Ravensburg. The company specializes in the retail, custom planning, and installation of wood-burning and gas fireplace systems, including Kaminöfen (fireplace stoves), Heizkamine and Kachelöfen (heating fireplaces and tile stoves including Grundöfen, Warmluftöfen, and Kombiöfen), Gaskamine (gas fireplaces), Pelletöfen, Wasserführende Kaminöfen (water-carrying stoves), and outdoor fireplaces using pellet pyrolysis technology. The portfolio spans multiple premium brand manufacturers such as Attika, Austroflamm, Contura, Hase, Spartherm, Tulikivi, and Camina & Schmid, with combustion systems meeting Bundesimmissionsschutzverordnung Stufe 2 emission standards.

The business model is direct-to-consumer and project-based: customers visit the company-owned showroom (one of the largest in the region, displaying up to 90 stoves) or receive on-site consultations, after which GEFA delivers photorealistic design visualization, chimney calculation, coordination with the local Bezirkskaminkehrermeister, and professional installation by qualified technicians. Pricing is quote-based and not publicly disclosed, with revenue streams combining one-off appliance sales, professional installation services, and custom project planning. A dedicated Old-for-New replacement service monetizes the regulatory deadline requiring pre-2010 wood-burning stoves to be retrofitted by December 31, 2024.

GEFA is owner-operated by managing shareholders Gabriele Manall and Hubert Seifried, employs 1-10 staff, and serves a regional footprint spanning the Ravensburg area, the Bodensee (Lake Constance) region, Allgäu in southern Germany, and Vorarlberg in Austria. Customer acquisition is sales-led through the showroom and field consultation, supplemented by event-driven engagement including Anfeuerabende lighting evenings, Backtage baking days, and regional trade show participation. The company carries no external institutional investment and operates as a stable, regionally embedded specialist trade rather than a scaling enterprise.

Name

GEFA

Legal name

GEFA GmbH

Website

https://feuertraum.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

GEFA GmbH (Feuertraum) is a 1980-founded German master craftsman business in Grünkraut-Gullen that sells, plans, and installs wood-burning stoves, tile stoves, heating fireplaces, gas fireplaces, pellet stoves, and outdoor fireplaces for residential homeowners and construction projects in the Ravensburg, Bodensee, Allgäu, and Vorarlberg region.

Ownership category

akta.pro rank

Product category

Fireplace Retail and Installation Services

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industries

Fire Pits & Outdoor Fireplaces (HSAIACAG), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

Keywords

• Wood-burning stoves
• Gas fireplaces
• Tile stoves
• Heating fireplaces
• Pellet stoves

Headquarters

HQ city

Grünkraut

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Fireplace Product Sales: Retail sale of wood-burning stoves (tile stoves, fireplace stoves, heating fireplaces, pellet stoves) and gas fireplaces from multiple brand manufacturers. Products sold include both freestanding units and built-in systems.
2. Installation and Assembly Services: Professional installation of tile stoves, heating fireplaces, fireplace stoves, pellet stoves, and gas fireplaces by qualified technicians. Includes chimney calculation and coordination with local chimney sweep (Bezirkskaminkehrermeister).
3. Custom Project Planning: Individual planning and design services for custom bricked fireplaces with photorealistic visualization. Customer-specific design adapting to architectural conditions and personal preferences.
4. Old-for-New Exchange Services: Advisory services and replacement of old wood-burning fireplaces (built up to 2010) that require retrofitting by December 31, 2024 per regulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

GEFA GmbH (Feuertraum) sells and installs wood-burning and gas heating fireplaces, including Kaminöfen (fireplace stoves), Kachelöfen (tile stoves), Heizkamine (heating fireplaces), Gaskamine (gas fireplaces), and Pelletöfen (pellet stoves) sourced from multiple premium brand manufacturers. The company provides end-to-end service including individual custom planning with photorealistic visualization, chimney calculation, coordination with local chimney sweeps (Bezirkskaminkehrermeister), and professional installation by qualified technicians. They also offer advisory and replacement services for older wood-burning fireplaces requiring regulatory retrofitting.

Product overview

GEFA GmbH (Feuertraum) is a specialist tradesperson (Meisterbetrieb) offering a comprehensive portfolio of heating solutions centered around wood-burning and gas fireplaces. The core product line includes Kaminöfen (fireplace stoves) from multiple brands (Attika, Austroflamm, Contura, Hase, Leenders, Spartherm, Tulikivi, and others), Gaskamine (gas fireplaces) featuring Camina & Schmid products, and custom-built Heizkamine & Kachelöfen (heating fireplaces and tile stoves) in Grundofen, Warmluftofen, and Kombiofen variants. Additional offerings include Pelletöfen (pellet stoves) with 90% efficiency and programmable controls, Outdoor Feuerstellen (outdoor fireplaces) using pellet pyrolysis technology, and wasserführende Kaminöfen (water-carrying stoves) that integrate with central heating. The company provides installation services including custom planning with photorealistic visualization, stove replacement consultation for pre-2010 units, and chimney calculation services. Located in Grünkraut-Gullen near Ravensburg, GEFA has operated since 1980 serving the Ravensburg area, Bodensee region, Vorarlberg, and Allgäu.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaminöfen (Fireplace Stoves)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SAY Media ConsultingminorImplementation/ SI/ Consulting PartnerWeb agency responsible for website concept and technical implementation. Located in Nuremberg, Germany. Provides web development, SEO, and GEO optimization services for the company's online presence.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hase Feuerstellen GmbH & Co. KG: Independent German manufacturer of tile stoves, fireplace stoves, and heating fireplaces also carried by GEFA. Comparable product lines (Grundöfen, Kaminöfen) and customer profiles, competing for the same premium retrofit / new-build fireplace market.
• Spartherm GmbH & Co. KG: One of the largest German fireplace and stove manufacturers; GEFA explicitly resells Spartherm units. Spartherm also operates a direct-dealer network and competes for end-customer relationships at the showroom level alongside independent retailers like GEFA.
• Camina & Schmid Feuertechnik GmbH: German gas-fireplace specialist whose EkkoG and Lina G models are featured on GEFA's product pages. Comparable via premium gas-fireplace positioning, dealer/distributor model, and shared target customer (residential installers with custom planning needs).
• Wamsler GmbH: Heritage European stove and fireplace manufacturer (Munich-based) with broad product range from tile stoves to pellet units. Competes for the same installation-led, residential heating retrofit demand through dealer and showroom networks.
• Wodtke GmbH: German manufacturer of pellet stoves, fireplace stoves, and gas fireplaces serving the same residential heating market as GEFA. Comparable via multi-channel distribution (specialist dealers, showrooms) and overlapping product category with Stufe 2-compliant units.
• Contura AB: Swedish manufacturer of wood-burning and gas stoves explicitly listed in GEFA's fireplace-stove product range. Comparable mid-to-premium positioning, shared distribution via specialist dealers, and similar regulatory-driven replacement demand across Northern Europe.
• Austroflamm GmbH: Austrian manufacturer of premium fireplace stoves and pellet units listed in GEFA's brand portfolio. Comparable via shared product positioning, energy-efficient combustion technology, and dealer-channel distribution across the DACH region.
• Nordpeis AS: Norwegian stove and fireplace manufacturer listed in GEFA's brand portfolio. Comparable premium positioning and dealer-channel go-to-market, with shared exposure to European combustion-efficiency regulations (BImSchV / EcoDesign).

Direct peers

• Schornstein-Shop.de (Schornsteinwelt GmbH): Germany-based multi-brand online fireplace and stove retailer. Most directly comparable business model to GEFA — multi-brand assortment of Kaminöfen, Pelletöfen, Kachelöfen — competing for the same residential customers but via e-commerce rather than showroom-led consultations.

Others

• Schiedel GmbH: Leading European manufacturer of chimney and flue systems — directly adjacent to GEFA's core work (Bezirkskaminkehrermeister coordination, chimney calculation). Serves the same installers and end-customers and is a complementary rather than competing offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gefa-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEFA