Aerobic and fitness

Name

Aerobic and fitness

Legal name

Aerobic and Fitness Cookies, S.L.U.

Website

https://aerobicyfitness.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness Equipment Retail

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMABAD

Fitness Equipment & Performance Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMADAB

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRAMADAG

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRAOAJAG

Fitness, Exercise & Gym Equipment Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYCRAMADAE

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRAMADAI

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

Keywords

• Fitness equipment retail
• Commercial gym equipment
• Professional gym design
• Functional training equipment
• Aquatic fitness supplies

Headquarters

HQ city

Sant Salvador

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Equipment Sales: Direct sales of fitness equipment including functional training gear, musculation equipment, pilates and yoga accessories, boxing gear, aquatic fitness products, and rehabilitation equipment. Both one-time purchases and packaged solutions for gym installations.
2. Professional Gym Design Services: Gym design and equipment outfitting services for professional fitness facilities, including consultation, custom budgets, and professional delivery and installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Aerobic & Fitness sells sporting goods and fitness equipment for professional gyms and home users, covering functional training, bodybuilding, Pilates, yoga, boxing, aquatic fitness, and rehabilitation. The company distributes its proprietary O'Live brand alongside third-party brands through multiple e-commerce storefronts, and provides professional gym design, delivery, and installation services for commercial fitness facilities.

Product overview

Aerobic & Fitness is a fitness equipment e-commerce company operating primarily in the Iberian market with over 35 years of experience since 1991. The company offers a comprehensive portfolio of fitness equipment through multiple sales channels: a professional B2B website (aerobicyfitness.com), a domestic/home fitness website (homefitness.aerobicyfitness.com), and an international brand website (olive.aerobicyfitness.com). The product portfolio centers on the proprietary O'Live brand and PROSeries sub-brand for professional strength equipment, complemented by third-party brands like Align Pilates, BOSU, Reebok, and Thera-Band. The offering spans functional training equipment (training cages, racks, free weights), musculation/strength machines (plate-loaded, benches, pulleys), group activities equipment, Pilates and yoga products including reformer machines, aquatic fitness equipment, boxing gear, and rehabilitation tools. The company serves both professional gym installations and home fitness markets, with dedicated Spanish-language and international English websites.

Differentiator

Problem solved

Functional benefit

Brands

• O'Live Fitness: Brand specialized in fitness equipment and items for the practice of directed or free activities, land and water activities, and body-mind techniques. Present in the international market since 1991.
• O'Sky by O'Live Fitness
• ORC Outdoor Rig Cube
• PROSeries by O'Live
• A&F

Products and services

• Functional Crosstraining Station (FCS) Multi-functional training cage system designed for cross-training and functional fitness installations in professional gyms.
• Training Cages and Racks Comprehensive range of training cages including squat racks, power racks, half racks, functional towers, and corner solutions for functional training facilities.
• Dumbbells and Kettlebells Free weights including hexagonal dumbbells, adjustable kettlebells, and rubber-coated weights for strength training.
• Benches and Racks Musculation benches including adjustable benches, hip thrust benches, and lifting racks for strength training.
• Plate Loaded Machines Commercial plate-loaded strength machines including hip thrust and leg press machines from the PROSeries line, designed for professional gym installations.
• Reformer Pilates Equipment Pilates reformer machines including wood and aluminum variants from Align Pilates for studio and home use.
• Aqua Fitness Equipment Water-based fitness equipment including aquatic dumbbells, swim goggles, pool steps, pull buoys, and aquatic bikes for pool-based training.
• Boxing Equipment Combat training equipment including boxing bags, gloves, shields, and mitts for boxing and martial arts training.
• Rehabilitation Equipment Physical therapy and rehabilitation equipment including massage balls, foam rollers, resistance bands, and proprioception tools.
• Group Activities Equipment Fitness class equipment including pump sets, steps, bars, exercise balls, mats, elastic bands, sliders, and ankle weights for directed group fitness classes.
• O'Live Fitness Brand Proprietary fitness equipment brand offering dumbbells, kettlebells, benches, boxing equipment, yoga mats, foam rollers, resistance bands, and aquatic fitness products for both professional and home use. Present in the international market since 1991.
• PROSeries by O'Live Professional-grade strength training equipment line including power racks, hip thrust machines, leg press, and GHD (glute-ham developer) equipment designed for commercial gym installations.
• O'Sky by O'Live Fitness Fitness equipment sub-brand offered through the international website.
• ORC Outdoor Rig Cube Outdoor functional training rig systems for outdoor fitness installations.
• Aqquactive Bike Inox 316 Stainless steel aquatic exercise bike (AISI-316L) with four adjustable legs for 3-position resistance, designed for pool depths 110-165cm.
• Swimming Goggles (Gafas de Natación) Swimming and aquatic goggles including Supra competition model with anti-fog lens treatment and UV protection, plus Roma and Florencia models.
• Floating Mats (Tapices Flotantes) Closed-cell foam floating mats in various shapes for aquatic play and therapy, available in infant, junior, and adult sizes.
• Professional Gym Design and Installation Services Professional gym design, consultation, custom budgeting, equipment outfitting, delivery, and installation services for commercial fitness facilities.

Quantifiable outcome

• 2-day delivery on standard orders
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Element Gyms / SolincacoreStrategic or Co-development PartnerAerobic & Fitness, through its O'Live Fitness brand, partnered with Element Gyms and leading gym chain Solinca for expansion into Czech Republic market, providing complete gym equipment solutions.
• DiR GroupcoreStrategic or Co-development PartnerStrategic partnership with DiR Group, a leading fitness chain in Catalonia, for HYROX functional fitness competition preparation setup and athlete training equipment for their clubs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tunturi: Finnish-origin fitness equipment brand with a European retail and distribution footprint covering home and light-commercial cardio and strength products. Comparable on the European mid-market positioning and brand-plus-distribution hybrid model.
• Hammer Sport: German fitness equipment retailer and brand owner offering cardio, strength, and home gym equipment across multiple European markets. Comparable on multi-brand retail with proprietary product lines and DACH-focused European e-commerce distribution.
• Sport-Tiedje: Europe's largest specialist home fitness equipment retailer, operating across multiple European countries with both own-brand and third-party products. Closely comparable to Aerobic & Fitness on multi-channel retail, home fitness focus, and cross-border European e-commerce.
• Kettler: German heritage brand selling fitness equipment (strength, cardio, home gyms) plus table tennis and cycling products across Europe. Comparable on the mix of proprietary branded equipment, European distribution footprint, and dual home/commercial customer orientation.
• Bodytone: Spanish-based fitness equipment manufacturer offering plate-loaded machines, functional rigs, and cardio equipment targeting commercial gyms. Comparable on proprietary-brand manufacturing, Iberian customer base, and the strength/functional training niche Aerobic & Fitness serves with its PROSeries line.
• BH Fitness: Spanish manufacturer and distributor of commercial and home fitness equipment under the BH and Exercycle brands, with deep roots in the Iberian market. Directly comparable to Aerobic & Fitness on geographic focus, product breadth, and B2B/B2C dual-channel model.

Broad incumbents

• Life Fitness: Global commercial and home fitness equipment manufacturer (brands include Life Fitness, Hammer Strength, Cybex) owned by Brunswick Corporation. Competes with Aerobic & Fitness on commercial gym installations and increasingly on premium home equipment.
• Matrix Fitness: Global commercial fitness equipment brand offering cardio, strength, and connected fitness solutions for health clubs, hospitality, and performance centers. Comparable on commercial strength and functional training equipment that overlaps with Aerobic & Fitness's PROSeries and Functional Crosstraining Station products.
• Technogym: Italian premium commercial fitness equipment manufacturer and connected-fitness platform serving high-end gyms, hotels, and home users globally. Overlaps with Aerobic & Fitness's PROSeries commercial-gym installations and home fitness offering but at the premium end of the market.
• Decathlon: Global French sporting goods retailer with extensive own-brand fitness equipment assortment and omnichannel presence including Spain. Broader and much larger than Aerobic & Fitness, but competes on the same consumer fitness equipment price points and increasingly on home gym setups.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9E4xZM5ELz-5q_7rj8quuQ?view_as=subscriber
• Facebookfacebook.com/OliveFitness
• LinkedInlinkedin.com/company/aerobic-&-fitness
• Instagraminstagram.com/olivefitness_official
• Xx.com/aerobicyfitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerobic and fitness