So Toulouse Convention Bureau

What So Toulouse Convention Bureau does

So Toulouse (legally operated through SARL Webvaloris, RCS Toulouse B794997940) runs a digital local-media platform and business directory covering Toulouse and its surrounding region in southwestern France. The core product is the so-toulouse.com website, which functions as a comprehensive tourism and leisure guide cataloguing more than 1,000 referenced places, including restaurants, parks, gardens, bars, game venues, pubs, and leisure activities, alongside verified user reviews and editorial content. Pierre-Jean Colliot is identified as Director of Publication and DPO; the site is built and SEO-optimized by parent/implementing entity SARL Webvaloris and hosted on OVH SAS infrastructure.

The platform operates on a self-serve, product-led motion: consumers discover local venues through organic search, while local establishments can submit listings and purchase advertising, visibility, and SEO packages to reach Toulouse residents and visitors. Pricing is not publicly disclosed; businesses are directed to contact the platform directly. The only revenue stream evidenced is advertising and visibility services sold to local businesses. There is no native mobile app, no public API, no disclosed integrations, and no proprietary technology beyond standard web hosting.

The company is a privately held SARL with a stated share capital of €10,000, 1-10 employees, no external funding rounds, no parent company, no subsidiaries, and no disclosed M&A activity. It operates exclusively in France within the Toulouse metropolitan area, with the secondary trade name Toolyon and a Toolyon-routed contact email hinting at exploratory geographic intent. There are no patents, certifications, regulatory actions, or AI/ML capabilities documented in the available material.

Name

So Toulouse Convention Bureau

Legal name

SARL Webvaloris

Website

https://so-toulouse.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

So Toulouse (SARL Webvaloris) operates a digital tourism and leisure directory platform for the Toulouse metropolitan area, cataloguing 1,000+ local venues and selling advertising and SEO visibility services to local businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising and visibility services: The platform offers communication and advertising services to local businesses seeking visibility among Toulouse residents and visitors. Businesses can purchase advertising packages to improve their web presence and SEO.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

So Toulouse runs a regional digital media platform that catalogs over 1,000 places (restaurants, parks, gardens, bars, leisure activities, escape games, nightlife) in the Toulouse metropolitan area, paired with editorial content and verified user reviews. It also sells communication and advertising packages to local businesses seeking visibility, improved local SEO, and reach among Toulouse residents and visitors.

Product overview

So Toulouse is a local media platform and business directory for Toulouse, France. The core product is the So Toulouse website (https://www.so-toulouse.com/) which serves as the reference tourism and leisure guide for the Toulouse region, listing over 1,000 referenced places including parks, gardens, restaurants, bars, game bars, pubs, and leisure activities. The platform operates alongside advertising/commercial communication services that allow local establishments to gain visibility. So Toulouse functions as a content aggregation and review platform rather than a technology product with modules or integrated services.

Differentiator

Problem solved

Functional benefit

Products and services

• So Toulouse Regional Guide Website A free-to-use digital guide for Toulouse and its region that lists over 1,000 places including restaurants, parks, gardens, bars, pubs, game bars, escape games, and leisure activities, with verified user reviews and editorial content. Targeted at Toulouse-area residents and visitors seeking a comprehensive local leisure and tourism reference.
• So Toulouse Communication and Visibility Services Paid advertising and communication packages sold to local businesses to increase their visibility among Toulouse residents and visitors and to boost their local SEO and web presence. Pricing is not publicly disclosed and businesses contact the platform directly for offers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SARL WebvaloriscoreImplementation/ SI/ Consulting PartnerWebvaloris is the parent company and editor of So Toulouse. The company handles development and SEO (search engine optimization) for the platform, as confirmed on the website footer.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• TripAdvisor: Global travel and restaurant reviews platform that monetizes via advertising and business listings, directly comparable to So Toulouse's model of free consumer access paired with B2B advertising for local venues.
• Yelp: Local business directory and reviews platform selling advertising subscriptions to local businesses, structurally identical to So Toulouse's two-sided local discovery and advertising model.
• Le Routard: Iconic French travel and city guide brand with curated listings of restaurants, hotels, and activities; comparable to So Toulouse as a French local tourism editorial resource.
• Time Out: Editorial city guide covering restaurants, bars, and leisure activities in major cities worldwide, monetizing via advertising to local businesses - same category as So Toulouse but at international scale.
• Petit Futé: French travel guide publisher with local city guides covering restaurants, leisure, and tourism, directly comparable to So Toulouse's editorial approach to Toulouse local discovery.
• Lonely Planet: Global travel guide covering cities, restaurants, and attractions, with content categories and audience matching So Toulouse's local tourism and leisure content scope.
• PagesJaunes: France's leading local business directory, monetizing via paid business listings and advertising - directly comparable to So Toulouse's local business advertising offering in the French market.

Emerging players

• Foursquare: Location-based discovery platform for restaurants and local venues; comparable to So Toulouse in providing curated local place discovery to consumers and venue data to businesses.
• TheFork: European restaurant booking and discovery platform that competes for restaurant advertising budgets and discovery traffic - partial overlap with So Toulouse's restaurant listings in Toulouse.

Broad incumbents

• Google Maps: Dominant global local discovery platform with reviews, photos, and business information; the principal indirect competitor for both So Toulouse's audience and its local business advertising revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/so_toulouse_cvb
• Facebookfacebook.com/sotoulouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about So Toulouse Convention Bureau