State Sports Association of Schleswig-Holstein

What State Sports Association of Schleswig-Holstein does

The Landessportverband Schleswig-Holstein e.V. (LSV) is the state-recognised umbrella federation for organised sport in Schleswig-Holstein, headquartered in Kiel. Founded around 1947 and operating under German eingetragener-Verein (e.V.) nonprofit status, it represents 57 sport federations and 2,450 member clubs, collectively serving 827,788 individual members — approximately 28% of the state's population. The federation's product surface is programmatic rather than commercial: it administers member registration, insurance frameworks (ARAG/VIBSS), instructor education (SAMS platform), the Sportförderung subsidy mechanism, and public-benefit sport initiatives including ActiveFit with AOK NordWest, the LSV-Innovationsfonds, and Olympic/Paralympic positioning for Kiel.

The LSV's business model is a hybrid of membership dues, state government funding (Schleswig-Holstein), statutory health-insurance project grants (AOK NordWest), lottery distributions (LOTTO Schleswig-Holstein), and corporate sponsorship (Sparkassen, ARAG, NDR). It does not sell to end consumers; instead, it aggregates and redistributes resources across its hierarchical club structure, with a 51–100 FTE headquarters staff providing centralised services, policy advocacy, and event programming. Technology is operational — member administration, insurance portals, web publishing — with no disclosed AI/ML capability. Distribution runs through 15 Kreissportverbände at the district level, enabling direct program delivery to clubs. Recent strategic moves include the Olympic bid, the postponed SportGala 2025 governance reset, and capacity expansion into diversity and integrity functions.

Name

State Sports Association of Schleswig-Holstein

Legal name

Landessportverband Schleswig-Holstein e.V.

Website

https://lsv-sh.de

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

The Landessportverband Schleswig-Holstein e.V. is the state-recognised nonprofit umbrella federation for organised sport in Schleswig-Holstein, Germany. It represents 57 sport federations and 2,450 clubs serving 827,788 members, distributing state, lottery, and health-insurance funding across its hierarchical club network.

Ownership category

akta.pro rank

Product category

Sports Federation Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sports federation services
• Club support consulting
• Sports education programs
• Membership coordination
• Athletic event management

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Revenue generated from affiliated sports clubs and federations through membership fees at the state level.
2. State Funding and Subsidies: Government funding from the state of Schleswig-Holstein and federal programs for sports development, infrastructure, and social integration projects.
3. Event Revenue: Income from organizing flagship events including the SportlerEhrung (athlete awards ceremony), SportGala, Tag des Sports, and SportDIALOG.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Landessportverband Schleswig-Holstein is the state-level umbrella sports federation that bundles and delivers support services to its roughly 2,450 member sports clubs and 57 federations in Schleswig-Holstein. Its core offering consists of club-management advisory (legal, tax, insurance via ARAG Sportversicherung), continuing-education and instructor training through SAMS/VIBSS, sport-policy representation, Safe Sport safeguarding, and the coordination of mass-sport programmes such as ActiveFit and the Deutsches Sportabzeichen.

Product overview

The Landessportverband Schleswig-Holstein (LSV) operates as a sports federation organization offering a unified portfolio of membership services and support programs for organized sports in Schleswig-Holstein. The core offerings include SPORTFORUM (the official monthly magazine), VIBSS (an online knowledge and practice portal), SAMS (the training administration system), and the Vereinssuche (club search tool). These are complemented by service offerings such as ARAG Sportversicherung (sports insurance), Steuer-Hotline (tax advisory), and various program offerings including Safe Sport protection programs, ActiveFit senior fitness courses, and the Deutsches Sportabzeichen (German Sports Badge). The LSV also manages funding programs like the LSV-Innovationsfonds and organizes events including the Tag des Sports. The organization does not appear to offer AI/ML capabilities, public APIs, or formal certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• ARAG Sportversicherung group insurance scheme Group accident and liability insurance automatically extended to every individual member of LSV's affiliated clubs, brokered via partnership with ARAG and provided at no incremental cost to the individual as part of club membership.
• Club legal and tax advisory service Free legal and tax consultation hotlines and written advisory for member clubs covering association law, non-profit status, contracts, employment, and tax compliance for voluntary organisations.
• SAMS instructor training and continuing education Online course management and continuing-education programme for club coaches, trainers, and officials, delivered via the SAMS learning management system and the LSV Bildungswerk.
• VIBSS knowledge portal Online knowledge and resource portal providing club officials with templates, checklists, working aids, and best-practice documentation for managing a registered sports association.
• ActiveFit senior fitness programme State-wide subsidised fitness and movement programme targeting older adults, delivered through LSV member clubs and partners.
• Deutsches Sportabzeichen (German Sports Badge) coordination State-wide coordination of the Deutsches Sportabzeichen award: organising testing events, registering results, and awarding the federally-recognised sport credential to participants of all ages.
• Safe Sport safeguarding programme Prevention and intervention programme against sexualised violence, discrimination, and abuse in sport, with reporting channels and protective measures for clubs and individual athletes.
• Tag des Sports state-wide day of sport Annual large-scale state-wide sports event organised by LSV to showcase clubs and federations, deliver free taster sessions, and engage the public with organised sport.

Quantifiable outcome

• 827,788 members representing 28% of state population
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• AOK NordWestcoreStrategic or Co-development PartnerAOK NordWest serves as the prevention partner (Präventionspartner) of the LSV, co-funding and supporting the ActiveFit program for seniors aged 50+. The partnership focuses on health sports, prevention, and active aging through qualified sports club offerings.
• Sparkassen in Schleswig-HolsteincoreGTM or Marketing PartnerThe Sparkassen (savings banks) are major supporters of sports in Schleswig-Holstein, funding the annual SportlerEhrung (athlete awards ceremony) and operating as the largest non-governmental supporter of German sports through the lottery and sports funding system.
• LOTTO Schleswig-HolsteincoreGTM or Marketing PartnerJoint campaign 'Vereinsheld*innen des Monats' recognizing outstanding volunteers in sports clubs. LOTTO Schleswig-Holstein provides prize money and support for volunteer recognition.
• ProvinzialsupportingGTM or Marketing PartnerRegional insurance company listed as partner supporting sports in Schleswig-Holstein.
• SH-NetzsupportingGTM or Marketing PartnerNetwork company and sponsor of the SH Netz Jugendsportpreis awarded through the Sportjugend initiative 'Kein Kind ohne Sport!'.
• VR-Banken Schleswig-HolsteinsupportingGTM or Marketing PartnerCooperative banks in Schleswig-Holstein listed as partners supporting sports initiatives.
• ARAG SportversicherungcoreOthersARAG provides optimized and expanded sports insurance contracts for organized sports in Schleswig-Holstein, covering clubs and their members through a comprehensive insurance program negotiated by the LSV.
• Sport-ThiemesupportingOthersSports equipment supplier partner providing equipment solutions for clubs.
• DOSB (Deutscher Olympischer Sportbund)coreStrategic or Co-development PartnerNational umbrella organization for German sports. The LSV operates as the state-level member of the DOSB federation structure. The DOSB co-funds initiatives such as heat protection materials for sports clubs.
• State Government of Schleswig-HolsteincoreStrategic or Co-development PartnerThe state government provides funding for sports development, athlete support, and infrastructure. Joint activities include the annual SportlerEhrung ceremony. The government supports the planned Kiel Olympic bid.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Landessportbund Nordrhein-Westfalen: State-level sports federation for North Rhine-Westphalia, the most directly comparable structure to LSV Schleswig-Holstein in scale and mandate (umbrella for member clubs, sports development, government funding, education programs).
• Landessportbund Thüringen: Thuringia state sports federation with the same club-federation, education, and government-funding distribution role as LSV Schleswig-Holstein.
• Landessportbund Berlin: Berlin city-state sports federation — closely analogous state-level federation providing club services, training, and event programming.
• Landessportverband Baden-Württemberg: Baden-Württemberg state sports federation operating under the same DOSB-aligned federated structure as LSV, with equivalent club-support and qualification offerings.
• Landessportbund Niedersachsen: Lower Saxony state sports association — comparable umbrella for member clubs, sports qualification, and government-funded development programs.
• Bayerischer Landes-Sportverband: State sports association for Bavaria with the same organizational role as LSV: federating clubs/specialized federations, distributing state funding, running education/training programs, and organizing events.
• Landessportbund Hessen: Hesse state sports federation — direct German Landessportbund peer operating the same model of club federation, member services, training (e.g., Sportjugend Hessen), and state-funded programs.

Broad incumbents

• Deutscher Olympischer Sportbund (DOSB): National umbrella organization of which LSV is a direct member; provides overarching policy, safeguarding frameworks, and federal funding distribution to all Landessportverbände.

Regional players

• Hamburger Sportbund: Hamburg city-state sports federation — comparable in scope but operating in the adjacent city-state rather than competing with LSV in Schleswig-Holstein.

Others

• Sportjugend Schleswig-Holstein: Wholly-owned LSV subsidiary acting as the youth arm of the federation — directly comparable in mission (youth sport, volunteer programs, Ganztag initiatives) but sits inside the LSV group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LSV.SchleswigHolstein
• Instagraminstagram.com/landessportverbandsh
• LinkedInlinkedin.com/company/landessportverband-schleswig-holstein

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State Sports Association of Schleswig-Holstein