University Sports Club Bayreuth

What University Sports Club Bayreuth does

University Sports Club Bayreuth (Universitäts-Sportclub Bayreuth e.V.) is a student-founded and student-organized amateur multi-sport club registered as an eingetragener Verein (e.V.) under German law, with registration number VR 200611 at Amtsgericht Bayreuth. Founded on March 15, 2015, as a football-only initiative, the club has expanded to approximately 200 members across five sports departments: football, tennis, volleyball, roundnet, and table tennis. It is described in its own materials as the first student-founded and purely student-organized sports club in Bavaria, and its primary customer segment is students at the University of Bayreuth, with secondary tiers for employed members, alumni, and external participants.

The club operates as a non-profit membership association rather than a technology platform; it has no proprietary technology stack, no mobile app, and no API, relying instead on a website (usc-bayreuth.de), Facebook and Instagram channels, and a Fan12-powered online merchandise shop. Its core "products" are the five sports departments, an annual tiered membership program (student, employed, alumni/external), an alumni-and-career networking service connecting members with regional employers such as premium partner Rehau, and merchandise. Revenue is generated through annual membership dues (structured as a base fee plus department-specific fees, with combined-department discounts and mid-year prorating), merchandise sales, and event-related sponsorships from local businesses. Leadership and coaching roles are filled by student and alumni volunteers under a student board (1. Vorstand, 2. Vorstand, Vorstand Finance, Vorstand Legal) led by founder and president Jannik Lockl.

The club's go-to-market is community-led: recruitment occurs through University of Bayreuth channels, social media, and word-of-mouth, with prospective members downloading a membership application form from the website and submitting it directly to department heads. There is no online payment or self-service registration system described. Distribution is direct-to-individual, regionally constrained to Bavaria and centered on Bayreuth, with competitive play in local league tiers (Kreisklasse/A-Klasse football, Nordliga tennis, Hobby Mixed volleyball, Bezirksklasse table tennis) and joint-team arrangements with neighboring clubs ASV Laineck and TSV Bindlach to access higher competitive tiers.

Name

University Sports Club Bayreuth

Legal name

Universitäts-Sportclub Bayreuth e.V.

Website

https://usc-bayreuth.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

University Sports Club Bayreuth is a student-run, non-profit amateur multi-sport club in Bayreuth, Germany, offering football, tennis, volleyball, roundnet, and table tennis to approximately 200 University of Bayreuth students, alumni, and local members through tiered annual membership dues, merchandise sales, and local sponsorships.

Ownership category

akta.pro rank

Product category

Amateur Sports Club Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

University/College Club Sports Programs (MPAKACAK)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Amateur sports club
• Multi-sport association
• Student athletics programs
• Competitive league sports
• Membership-based sports

Headquarters

HQ city

Bayreuth

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: The club generates revenue through membership fees composed of a base fee plus department-specific fees. Fee tiers are differentiated by member status (student, employed, alumni/external). Additional revenue comes from onlineshop sales (merchandise) and sponsorships from local businesses and premium partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

USC Bayreuth is a student-run amateur multi-sport club offering five sports departments (Football, Tennis, Volleyball, Roundnet, and Table Tennis) to University of Bayreuth students, alumni, and external members. Members gain access to competitive league play, training, organized tournaments, an alumni career network, and club merchandise through tiered annual membership subscriptions. The club operates as an eingetragener Verein (e.V.) under German law and emphasizes schedule flexibility to accommodate academic commitments.

Product overview

USC Bayreuth operates as a multi-sport club platform offering five sports departments (Football, Tennis, Volleyball, Roundnet, and Tischtennis) to university students. The club functions as an all-in-one sports service combining competitive league play, recreational activities, and career networking opportunities. Membership is structured as a tiered program with base and department fees differentiated by member status (student, employee, alumni). Additional services include an alumni network, merchandise shop via Fan12, sponsorship partnerships, and annual tournament organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Department Membership Football department offering competitive play in Kreisliga/Kreisklasse with men's first and second teams, women's team, and a youth program. Includes cooperation with ASV Laineck for joint team participation in the A-Klasse (Spielgemeinschaft ASV Laineck/USC II). For University of Bayreuth students, alumni, and external members.
• Tennis Department Membership Tennis department competing in Nordliga 4 (6-player men's team) and Nordliga 2 (in partnership with TSV Bindlach). Provides tennis training and competitive league play for students.
• Volleyball Department Membership Volleyball department with multiple teams participating in the Hobby Mixed League. Organizes annual spring tournaments (Frühlingsturnier) and provides competitive volleyball opportunities for students.
• Roundnet Department Membership Roundnet department offering the growing sport of spikeball to university students. Operates a dedicated Instagram channel (@roundnet.bayreuth) for the department.
• Table Tennis (Tischtennis) Department Membership Table tennis department launched as USC's newest sports division in the 2025/26 season, competing in Bezirksklasse C with plans to expand to a second team in the next competition season.
• Alumni & Career Network Alumni network connecting former student members with partner companies for career opportunities. Provides internship placements, job postings, and professional networking as part of the club's value proposition.
• Online Shop (Fan12) Official merchandise shop powered by the Fan12 platform, offering club apparel and accessories including anniversary shirts commemorating the club's 10-year milestone.

Quantifiable outcome

• Club grew from a football-only startup in 2015 to approximately 200 members across five sports departments in 10 years.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Hochschulsport BayreuthminorStrategic or Co-development Partner · 24 May 2026Hochschulsport Bayreuth supported the III. Volleyballfrühlingsturnier 2026 as a sponsor and partner.
• Intersport GießübelminorGTM or Marketing Partner · 24 May 2026Sponsor of the III. Volleyballfrühlingsturnier 2026, providing sports equipment or support.
• Geseeser LandbäckereiminorGTM or Marketing Partner · 24 May 2026Sponsor of the III. Volleyballfrühlingsturnier 2026, providing catering.
• ASV LaineckcoreStrategic or Co-development Partner · 15 May 2026Football cooperation between USC Bayreuth and ASV Laineck. The two clubs field a joint team (Spielgemeinschaft ASV Laineck/USC II) competing in the A-Klasse, while USC fields its own first team in the Kreisklasse. The partnership was extended for the 2026/27 season.
• Mangolein BayreuthminorGTM or Marketing Partner · 31 May 2025Sponsor of the 2nd Volleyball Spring Tournament 2025, providing food and refreshments for participants.
• Fö BayreuthminorGTM or Marketing Partner · 31 May 2025Sponsor of the 2nd Volleyball Spring Tournament 2025.
• Gesees LandbäckereiminorGTM or Marketing Partner · 31 May 2025Sponsor of the 2nd Volleyball Spring Tournament 2025, providing catering.
• Nachtisch BTminorGTM or Marketing Partner · 31 May 2025Sponsor of the 2nd Volleyball Spring Tournament 2025, hosting the afterparty.
• TSV BindlachcoreStrategic or Co-development Partner · 18 May 2025Tennis department of USC Bayreuth competes in a Spielgemeinschaft (joint team) with TSV Bindlach in the Nordliga 2. TSV Bindlach provides the organizational framework for joint tennis competition.
• Joshua Behr (USC Alumnus)minorGTM or Marketing Partner · 1 January 2025USC alumnus who sponsored the anniversary jerseys (Jubiläumstrikots) worn by both the women's and men's teams in the club's 10th anniversary year 2025.
• Rehau (Premium Partner)coreGTM or Marketing PartnerRehau is featured as the club's premium partner (Premiumpartner), appearing in the sponsor section of the website with its logo.
• Fan12minorChannel Partner/ Reseller/ DistributorFan12 operates the USC Bayreuth online merchandise shop (fan12.de), distributing club-branded apparel and accessories.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Hochschulsport Deutschland (adh member network): Federated network of university sports programs across Germany. Comparable as the broader institutional ecosystem in which USC Bayreuth operates and from which it draws legitimacy and potential partner connections.
• Allgemeiner Deutscher Hochschulsportverband (adh): National umbrella organization for university sport in Germany, representing the institutional counterpart to student-initiated clubs like USC Bayreuth. Relevant as the governing/coordination layer within which university sports clubs operate.
• Berliner Turnerschaft: Large, long-established Berlin sports club offering multiple sports including football. Comparable as a traditional multi-sport German sports club, but operating at much greater scale and with a broader (non-university) membership base.

Direct peers

• TUM Sport (Zentraler Hochschulsport München): Central university sports program at TU Munich, serving a comparable student-athlete population with multi-sport offerings and league participation. Comparable as a university-affiliated sports organization with a similar student-community mission.
• Karlsruher Institut für Technologie Sport-Club (KIT SC): Student-organized multi-sport club affiliated with a major German technical university, offering football and other sports to students in a similar model. Closely comparable in structure (university-linked club sports) and target member base.
• Hochschulsport Universität Bayreuth: The official university sports program at the University of Bayreuth. USC Bayreuth explicitly partners with Hochschulsport Bayreuth for events, making it the closest direct competitor and institutional counterpart within the same campus ecosystem.
• Akademischer Sportverein Halle (ASV Halle): University-linked sports club in Halle offering multi-sport participation for students. Comparable as a student-anchored multi-sport organization in a mid-sized German university city.
• Universitätssportverein Jena (USV Jena): University sports club at Friedrich-Schiller-Universität Jena, providing organized competitive sports to students in a structure analogous to USC Bayreuth. Comparable in student-run multi-sport model and target membership base.

Regional players

• ASV Laineck: Traditional Bayreuth-area football club that maintains a formal Spielgemeinschaft with USC Bayreuth (joint team in A-Klasse). Comparable regional sports-club peer with which USC shares territory and competition.
• TSV Bindlach: Local Bayreuth-area multi-sport club partnering with USC Bayreuth's tennis department for joint league play (Nordliga 2). Comparable as a traditional regional sports club sharing the same territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uscbayreuth
• Instagraminstagram.com/usc_bayreuth

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University Sports Club Bayreuth