Hanmer Springs Thermal Pools & Spa

Name

Hanmer Springs Thermal Pools & Spa

Legal name

Hanmer Springs Thermal Pools and Spa

Website

https://hanmersprings.co.nz

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Thermal Spa & Aquatic Recreation Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN)

Keywords

• Thermal pool bathing
• Geothermal spa services
• Aquatic leisure complex
• Day spa treatments
• Tourism aquatic center

Headquarters

HQ city

Hanmer Springs

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Thermal Pool Entry Tickets: Single entry tickets, 2-day passes, and annual swim passes for pool access. Prices vary by age category (adult, child, senior).
2. Spa Treatments: Day spa services including massage, facials, and body treatments. Additional revenue from retail products (Comfort Zone from Italy, local Hanmer Springs range) and gift vouchers.
3. Food & Beverage: On-site Tea Kiosk Café & Grill serving wood-fired pizzas and casual dining with al fresco deck seating overlooking thermal pools
4. Packages & Accommodation Bundles: Vacation packages bundling accommodation with pool access (e.g., Family Escape $639, Hot Springs Escape $429)
5. Membership Programs: PoolsPlus loyalty card offering discounts. Annual Swim Pass for unlimited visits. Resident & Ratepayer discounted passes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Operates a geothermally heated aquatic complex featuring 22 thermal pools at temperatures from 32°C to 42°C, four hydroslides including New Zealand's largest aquatic thrill ride, family freshwater play areas with a lazy river, and an on-site day spa. Sells pool entry tickets, day-spa treatments (massage, facials, body therapies), vacation packages combining accommodation with pool access, on-site dining at the Tea Kiosk Café & Grill, and membership/loyalty programs for repeat visitors and local residents.

Product overview

Hanmer Springs Thermal Pools & Spa is a geothermally heated aquatic complex operating as a single unified facility offering multiple experiential zones. The core product consists of 22 thermal pools (22 pools) at temperatures from 32°C to 42°C, four hydroslides including New Zealand's largest aquatic thrill ride, and family-friendly freshwater areas. Adjacent to the pools is The Spa offering day spa treatments using Comfort Zone and locally-produced products. On-site dining is provided through the Tea Kiosk Café & Grill famous for wood-fired pizzas. The facility also offers various add-on modules including vacation packages (Family Escape, Hot Springs Escape), membership programs (Annual Swim Pass, PoolsPlus Loyalty Card, Resident & Ratepayer Discount Card), trade/wholesale bookings for tour operators, and group/event venue services. The complex welcomes over 500,000 visitors annually and is publicly owned since 1883.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermal Pools
• Hydroslides
• Family Fun Areas
• The Spa at Hanmer Springs
• Tea Kiosk Café & Grill
• Spa & Thermal Pools Packages
• Annual Swim Pass
• PoolsPlus Loyalty Card
• Resident & Ratepayer Discount Card
• Epic Shot

Quantifiable outcome

• 500,000+ visitors annually
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Anton CooperminorOthersLocal sponsorship recipient - appears to be an athlete or sports figure based in the Canterbury region
• Mainland TactixminorOthersSponsorship of Mainland Tactix netball team based in Canterbury region
• Wellbeing North CanterburyminorOthersCommunity health and wellbeing organization sponsorship supporting regional wellness initiatives
• Tourism Export Council of New ZealandcoreGTM or Marketing PartnerHolds Tourism Trade Checklist Badge indicating compliance with industry trade standards and participation in NZ tourism ecosystem

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aqua Sana (Center Parcs): Forest spa/wellness concept operated within Center Parcs UK and European resorts, offering thermal and themed spa experiences as part of a larger resort. Comparable on the thermal/wellness spa sub-component, though embedded within a broader resort rather than a standalone thermal complex.
• Therme Group: Large European operator of thermal wellbeing and water-based leisure destinations (e.g., Therme Bucharest, Therme Erding). Comparable as a scaled thermal/wellness destination operator with multiple revenue streams including spa, F&B, and family aquatic entertainment.

Direct peers

• Maruia Hot Springs: South Island, New Zealand hot springs and wellness retreat combining natural thermal pools with spa treatments and accommodation. Comparable in combining hot spring bathing with a wellness/spa positioning and bundled accommodation packages.
• Hell's Gate: Rotorua geothermal attraction offering mud baths, sulphur spas, and thermal experiences. Comparable as a New Zealand geothermal bathing and wellness venue monetizing the same natural hot spring category as Hanmer Springs.
• Onsen Hot Pools: New Zealand alpine hot pools and day spa experience near Queenstown offering private hot pool experiences and treatments. Comparable as a South Island premium thermal bathing and spa experience targeting tourists and resort visitors.
• Glenwood Hot Springs Resort: Largest hot springs pool complex in the world located in Glenwood Springs, Colorado, offering multiple geothermal pools, a spa, lodging, and F&B. Comparable in combining multiple thermal pools, water slides, day spa, food service, and accommodation at a destination hot springs resort.
• Wet'n'Wild Water World: New Zealand's largest water park located near Auckland with extensive hydroslides and aquatic attractions. Comparable on the hydroslides and family aquatic entertainment side, competing for New Zealand family leisure spend.
• Polynesian Spa: Rotorua-based day spa and thermal pool complex offering geothermally heated mineral pools and spa treatments. Directly comparable as another New Zealand government/privately operated thermal wellness destination targeting tourists with a similar entry-plus-spa revenue model.

Regional players

• Wai-O-Tapu Thermal Wonderland: Rotorua-based thermal and geothermal sightseeing attraction featuring natural hot springs, geysers, and geothermal features. Comparable as a New Zealand tourism asset monetizing geothermal features, though focused on sightseeing rather than swimming/spa.
• Tsukechi / Hottarakashi Onsen: Japanese hot spring bathing and resort venues combining outdoor thermal pools, family areas, and spa services. Comparable in offering outdoor thermal bathing experiences with family-friendly pools in a scenic setting, though serving primarily domestic Japanese guests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HanmerSprings
• YouTubeyoutube.com/channel/UCKrwUOVP9lz0k1LLtHMXhNQ?view_as=subscriber
• Facebookfacebook.com/hanmersprings
• Instagraminstagram.com/hanmersprings
• LinkedInlinkedin.com/company/hanmer-springs-thermal-pools-spa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanmer Springs Thermal Pools & Spa