Stroyrent
Stroyrent is Bulgaria's largest equipment rental operator, serving construction companies, event organizers, and consumers across 18 branches with diversified construction, industrial, and staging equipment on flexible rental terms.
- Company typePrivate
- Founded2005
- HeadquartersSofia, Bulgaria
- Headcount—
- GTM typeB2B
- OfferingServices
What Stroyrent does
Stroyrent is a Bulgarian equipment rental company headquartered in Sofia, operating 18 branches across 17 cities and serving over 35,000 cumulative customers since its founding in 2005. The company rents a broad portfolio of construction, industrial, and event equipment — including aerial work platforms, excavators, generators (2.5 kW to 260 kW), scaffolding and formwork, work platforms, chemical toilets, modular containers, professional staging systems, cleaning machines, and garden equipment — sourced from manufacturers such as JCB, JLG, Genie, Layher, Pramac, Karcher, STIHL, and Husqvarna.
The business model is asset-based time rental: contracts are quoted daily with tiered volume discounts at 7-, 20-, and 30-day intervals, and the company provides bundled delivery, installation, dismantling, and maintenance services via its own fleet and service teams. Pricing is published in both EUR and BGN (excluding VAT). Go-to-market is sales-led, relying on phone-based quoting, website inquiry forms, and the physical branch network rather than self-serve online booking.
Primary customer segments are construction companies and event organizers, with secondary demand from individual consumers (DIY and home renovation), agricultural users, and government/infrastructure projects — the latter illustrated by equipment supplied to the Balkan Stream gas pipeline. The company is privately held as a Bulgarian EOOD (LLC), reports no external institutional investment, and recently signaled cross-border intent via a Romanian-language website (stroyrent.ro).
Stroyrent firmographics
Firmographics- Name
- Stroyrent
- Legal name
- Стройрент ЕООД
- Website
- https://stroyrent.bg
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Stroyrent is Bulgaria's largest equipment rental operator, serving construction companies, event organizers, and consumers across 18 branches with diversified construction, industrial, and staging equipment on flexible rental terms.
- Ownership category
- akta.pro rank
Stroyrent industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
- akta.pro secondary industries
- Lifting & Hoisting Rental & Leasing (IMAHAJAN), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
Keywords
Where Stroyrent is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices18 records
Markets served
Stroyrent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Time-based rental of construction equipment, machinery, tools, generators, scaffolding, containers, mobile sanitation units, and event staging equipment. Rental periods range from 1 day to 30+ days with volume discounts for longer periods.
- Delivery and Transportation Services: Company provides delivery, installation, and dismantling services for rented equipment. Transportation services include crane-equipped trucks for container and heavy equipment delivery.
- Service and Maintenance: Service team available for equipment repairs and maintenance. SMS/email notification system for chemical toilet cleaning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily rental rates with volume discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Stroyrent product offering
Product offeringCore offering
Stroyrent rents construction equipment, machinery, generators, scaffolding, work platforms, containers, mobile sanitation units, and event staging infrastructure to construction companies, event organizers, government projects, and individual consumers across Bulgaria. The company operates 18 locations in 17 cities with delivery, installation, and dismantling services bundled into rentals. Rental periods range from 1 day to 30+ days with volume discounts for longer durations.
Product overview
Stroyrent is Bulgaria's largest equipment and mechanization rental company, offering a comprehensive portfolio of over 12 equipment categories for construction, industrial, and event applications. The portfolio includes aerial work platforms (scissor lifts, telescopic lifts), earth-moving equipment (excavators, mini excavators, dumpers, rollers), telescopic handlers, power generators (diesel, petrol, and inverter types ranging 2.5kW-260kW), scaffolding systems (aluminum, facade, modular including Layher), work platforms (single and double-column), formwork, chemical toilets (standard, luxury, accessible), containers (office, sanitary, sea, wastewater), stages and event equipment (Eurotruss stages 12x10m to 24x18m, Nivtec and Layher podiums, tribunes, aluminum trusses, hoists), mobile sinks and bathrooms, cleaning machines (Karcher, Kränzle pressure washers, floor cleaners), and garden equipment (tillers, chippers, trimmers, chainsaws, snow blowers). The company operates 18 locations across 17 Bulgarian cities with delivery, installation, and dismantling services.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerial Work Platforms (Scissor and Telescopic Lifts) Rental of scissor lifts (6m to 12m heights) and telescopic boom lifts for elevated work in construction, maintenance, and repair applications. Models include JLG 12m and Genie GS-1532 6m.
- Excavators and Mini Excavators
- Power Generators
- Scaffolding Systems
- Work Platforms
- Chemical Toilets and Mobile Sanitation
- Containers
- Stages and Event Equipment
- Cleaning Machines
- Garden Equipment
- Guard Houses and Site Security Booths
- Mobile Sinks and Bathrooms
- Delivery, Installation, and Dismantling Services
Quantifiable outcome
- Serves over 35,000 physical and legal entity customers
- +2 more outcomes
Companies that use Stroyrent
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Stroyrent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stroyrent partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Legion RuncoreStroyrent is a long-term partner and sponsor of Legion Run, one of Bulgaria's most popular team obstacle races. The company provides construction equipment and obstacles for the event, supporting terrain preparation and obstacle construction.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Stroyrent competitors and assessment
Company assessmentRegional players
- Makro Rent: Slovenian-based equipment rental company with operations across the Balkans and Central Europe. Regional peer for Stroyrent given geographic proximity and comparable product mix of construction, event, and site services equipment.
- Gradimo Skupaj / Ramirent franchise operators: Balkan and Central European construction equipment rental specialists serving similar regional markets to Stroyrent. Comparable in scope of construction equipment rental services for contractors and project-based customers.
Broad incumbents
- Loxam: France-headquartered European equipment rental market leader with over 1,100 branches. Comparable as a comprehensive construction equipment rental provider covering aerial platforms, earthmoving, scaffolding, and event equipment across European markets.
- Boels Rental: Pan-European equipment rental leader headquartered in the Netherlands with ~750 branches across 18+ countries. Directly comparable as a full-service construction, industrial, and event equipment rental operator serving B2B and B2C customers with delivery and installation services.
- Kiloutou: Major French equipment rental company with growing European footprint including Benelux, Germany, Italy, and Poland. Comparable as a multi-category construction, event, and DIY equipment rental operator with nationwide branch networks.
- Cat Rental Store (Caterpillar): Global construction equipment manufacturer operating a branded rental network through dealer partners. Comparable in earthmoving equipment rental (excavators, loaders) but lacks Stroyrent's event equipment and site services breadth.
- Herc Rentals: Major North American equipment rental provider (formerly Hertz Equipment Rental) with growing international presence. Comparable in scale and full-service rental offering spanning aerial platforms, earthmoving, power generation, and event equipment.
Direct peers
- Mateco: European aerial work platform specialist headquartered in Germany with operations across multiple EU countries. Closely comparable to Stroyrent's aerial platform, telehandler, and work platform rental business serving construction and industrial customers.
- HKL Baumaschinen: Germany-based construction equipment rental specialist operating over 170 branches. Direct comparable in earthmoving, aerial platform, and construction equipment rental focused on contractors and industrial customers in European markets.
- Riwal: Netherlands-based aerial work platform specialist with operations across Europe, Middle East, and beyond. Direct peer for Stroyrent's scissor lift, telescopic boom, and aerial platform rental business serving construction and maintenance end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stroyrent social profiles
Digital presenceStroyrent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stroyrent leadership team
Management profileNumber of profiles
Profiles1 record
Stroyrent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stroyrent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stroyrent
What does Stroyrent do?
Stroyrent rents construction equipment, machinery, generators, scaffolding, work platforms, containers, mobile sanitation units, and event staging infrastructure to construction companies, event organizers, government projects, and individual consumers across Bulgaria. The company operates 18 locations in 17 cities with delivery, installation, and dismantling services bundled into rentals. Rental periods range from 1 day to 30+ days with volume discounts for longer durations.
Is Stroyrent a public or private company?
Stroyrent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stroyrent founded?
Stroyrent was founded in 2005.
Where is Stroyrent based?
Stroyrent is headquartered in Sofia, Bulgaria, in the Europe region.
How does Stroyrent make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are delivery and Transportation Services and service and Maintenance.
Who are Stroyrent's main competitors?
Regional players on record are Makro Rent and Gradimo Skupaj / Ramirent franchise operators. Broad incumbents are Loxam, Boels Rental, Kiloutou, Cat Rental Store (Caterpillar) and Herc Rentals. Direct peers are Mateco, HKL Baumaschinen and Riwal.
Does Stroyrent have an API?
No public API is recorded for Stroyrent.
What industry is Stroyrent in?
Stroyrent's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks), with a secondary code of IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 532412 and its SIC code is 7359.