What Brice Robert Arthur Loyd Lyon does

Brice Robert Arthur Loyd Lyon is a Lyon-based commercial real estate advisory firm founded in 1980 that provides brokerage, valuation, consulting, and investment transaction services for offices, warehouses and activity spaces, retail premises, and land across the Lyon metropolitan area. The firm reports more than 270 transactions per year and over 2 million m² commercialized cumulatively, and operates as a node within the Arthur Loyd national network of 80+ offices spanning France and DOM-TOM. It serves enterprise occupiers, industrial/logistics companies, real estate investors, and retail businesses, with named mandates referencing enterprise clients such as Devoteam and SMB clients such as Elixium Patrimoine.

The company has no proprietary technology platform; its core workflow is a traditional sales-led model in which individual property advisors manage the full client lifecycle from search through lease or sale signature, supported by a website-based listing portal, an indicative online valuation tool, a client wishlist feature, and recurring market studies. Its service portfolio is organized around five property categories (Bureaux, Entrepôts/Activités, Commerces, Terrains, Investissement) and four transversal métiers (Conseil, Évaluation, Transaction, Logistique), with sub-brands Arthur Loyd Logistique and Brice Robert Arthur Loyd Lyon Investissement extending scope into nationwide logistics and dedicated investment brokerage.

Revenue is generated entirely through transaction-based commissions: 5% HT (hors taxes) for buyers and 7% HT for sellers on property sales, 15% HT of annual rent split between tenant and landlord on leasing mandates (minimum €2,000 HT per party), graduated rates on lease assignments (bail cessions), and 15% TTC on parking/garage sales. Distribution is direct via a single headquarters at 15 rue Bossuet in Lyon's 6th arrondissement combined with cross-network referrals from Arthur Loyd offices nationwide. The firm maintains a 4.7/5 customer satisfaction rating across 21 certified reviews via Opinion System, and is led by Directrice Générale Maryse Cadegros.

Name

Brice Robert Arthur Loyd Lyon

Legal name

Brice Robert Arthur Loyd

Website

https://arthur-loyd-lyon.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Brice Robert Arthur Loyd Lyon is a commercial real estate advisory firm in Lyon, France, providing brokerage, valuation, consulting, and investment services across offices, warehouses, retail, and land for enterprise, industrial, investor, and retail clients since 1980.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industries

Warehousing & Logistics Facilities Brokerage (BPAJACAA), Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Commercial real estate brokerage
• Business property leasing
• Office rental services
• Industrial property brokerage
• Real estate investment advisory

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Transaction Commissions - Sales: Commission-based revenue from commercial property sales transactions. Fees are charged as a percentage of the transaction price, with different rates for buyers (5% HT) and sellers (7% HT). Additional fees apply for bail cess ions and parking sales.
2. Transaction Commissions - Rentals: Commission-based revenue from commercial property leasing. Fees calculated as 15% HT of annual rent, split between tenant and landlord (minimum 2,000 EUR HT each). Bail duration typically 3/6/9 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brice Robert Arthur Loyd Lyon is a commercial real estate agency that rents, sells, and advises on business premises — including offices, warehouses and light-industrial assets, retail spaces, and land — for corporate tenants, investors, and retail operators across the Lyon metropolitan area as part of the Arthur Loyd national network. The firm also provides investment advisory, valuation, transaction, and logistics property services, generating revenue through percentage-based commissions on completed leases and sales.

Product overview

Brice Robert Arthur Loyd Lyon is a commercial real estate agency operating since 1980 in the Lyon metropolitan area, with over 45 years of experience and more than 270 annual transactions covering over 2 million m². The company operates as part of the Arthur Loyd network (80+ locations across France and DOM-TOM). Its core offering is organized into five property type services: Bureaux (offices), Entrepôts/Activités (warehouses/activity spaces), Commerces (commercial spaces), Terrains (land), and Investissement (investment advisory). Supporting services include Conseil (consulting), Evaluation (valuation), Transaction, and Logistique (logistics with offices in Paris, Lille, and Lyon). The portfolio includes multiple named office buildings and properties such as SEED, VIA NOVA, LE CARAT, LE LUGDUNUM, BLOOM, MANUFACTURE, and CITE INTERNATIONALE, as well as research publications (quarterly and annual market studies) and digital tools (online estimation tool, client wishlist portal).

Differentiator

Problem solved

Functional benefit

Brands

• Arthur Loyd Logistique: A transversal structure dedicated to logistics real estate operating in Paris, Lille, and Lyon, serving clients throughout France.
• Brice Robert Arthur Loyd Lyon Investissement

Products and services

• Location Bureaux (Office Rental) Brokerage service matching corporate tenants with office space for rent in the Lyon metropolitan area, serving companies seeking headquarters or regional offices.
• Location Entrepôts/Activités (Warehouse and Light-Industrial Rental) Brokerage service for warehouse and light-industrial (activité) rental property, targeting logistics, manufacturing, and distribution companies needing operational space in Lyon.
• Location Commerces (Retail Rental) Brokerage service for retail unit rental, supporting retailers and commercial tenants seeking storefronts in the Lyon area.
• Location Terrains (Land Rental) Brokerage service for the rental of land parcels, supporting developers, logistics operators, and businesses needing undeveloped land.
• Métier Investissement (Investment Advisory) Advisory service supporting real estate investors on the acquisition and divestment of commercial property assets in the Lyon region.
• Métier Conseil (Advisory) Strategic consulting service for businesses on commercial real estate decisions, including site selection, footprint optimization, and relocation strategy.
• Métier Evaluation (Valuation) Independent property valuation service for commercial real estate assets, supporting transactions, balance-sheet reporting, and investment decisions.
• Métier Transaction (Transaction) Sale-side brokerage service for the purchase and sale of commercial real estate assets, serving both sellers and buyers with commission-based pricing (5% HT buyer / 7% HT seller).
• Métier Logistique (Logistics) Specialized brokerage service focused on logistics real estate — warehouses, distribution centers, and supply-chain facilities — for logistics operators and supply-chain tenants.

Quantifiable outcome

• 270+ commercial real estate transactions completed annually
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Arthur Loyd NetworkcoreChannel Partner/ Reseller/ DistributorBrice Robert Arthur Loyd Lyon is part of the Arthur Loyd national network, the first and largest commercial real estate network in France with 80+ implantations across France and DOM-TOM. This partnership provides access to properties and investor networks nationwide, enabling the firm to serve clients with multi-city requirements and leverage shared market intelligence and resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBRE France: World's largest commercial real estate firm, with active offices, logistics, retail, and investment brokerage in Lyon — competes for institutional investors and large corporate occupiers in the same asset classes as Brice Robert Arthur Loyd.
• Knight Frank France: International CRE consultancy active in French commercial markets, with offices, logistics, and investment brokerage overlapping directly with Brice Robert Arthur Loyd's service portfolio.
• JLL France: Global commercial real estate services firm with a substantial French operation covering brokerage, valuation, investment, and property management across Paris, Lyon, and other major markets — directly competes for enterprise occupier and investor mandates in Lyon.
• BNP Paribas Real Estate: Bank-affiliated French CRE services firm offering transaction, valuation, investment, and property management across all major asset classes including Lyon — a broad incumbent competing across Brice Robert Arthur Loyd's full service offering.
• Colliers France: Global real estate services provider with French brokerage, valuation, and investment advisory capabilities — competes for enterprise occupier mandates in Lyon and other French markets.
• Cushman & Wakefield France: Global CRE services firm offering office, industrial, retail, and investment brokerage in France including Lyon — competes for advisory, valuation, and transaction mandates across the same property types.

Direct peers

• Arthur Loyd (other regional offices): Sister offices within the same Arthur Loyd national network — same brand, brokerage model, and service portfolio (offices, warehouses, retail, land, investment), serving different French geographies and sharing leads/mandates.
• Evolis: French commercial real estate brokerage operating across multiple cities, with comparable office, retail, industrial, and investment brokerage services — closely aligned business model and target customer base to Brice Robert Arthur Loyd.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bricerobertal

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brice Robert Arthur Loyd Lyon