Heug

What Heug does

HEUG e. K. is a German B2B procurement and e-procurement specialist founded in 2003 by André Hennig and registered as a sole proprietorship (e. K.) with the commercial register of the Leipzig Local Court. The company is headquartered in Zwenkau, Germany, and positions itself as a customer-oriented service provider whose core function is to find products, spare parts, and suppliers when standard channels are insufficient — covering hard-to-find, discontinued, and obsolete parts across IT hardware, electronics, industrial components, and other industries.

The firm's primary digital asset is SparePartz.com, an online shop and search platform described as a perpetually unfinished product directory. Customers (exclusively businesses and public-sector buyers, not private consumers) can search by keyword, article number, or photograph of a part, type plate, or label, and can also query via a Telegram bot (@sparepartz_bot). Service modules include requirements structuring (Bedarfsermittlung), supplier search and selection (Lieferantenauswahl), special global procurement (Sonderbeschaffung), SMD-level electronics repair, and IT hardware disposal/recycling in Germany. Optional integration with customer ERP and procurement systems allows quote requests to be triggered from existing workflows.

Revenue is generated through a combination of one-time spare-part sales via the SparePartz.com storefront, procurement service fees and supplier markups on sourced products, professional-services revenue from repair work, and IT disposal services. Pricing is not publicly disclosed and operates on a quote-based model, reflecting the bespoke nature of special-procurement work. Distribution is direct: SparePartz.com (e-commerce), direct phone/email inquiries, and optional ERP integration — supported by worldwide shipping with same-day delivery in Germany, one-day delivery in Europe, and 2–3 day delivery globally. The company is bootstrapped and founder-owned, with no external investors, no disclosed headcount, and no public listing.

Name

Heug

Legal name

HEUG e. K.

Website

https://heug.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

HEUG e. K. is a German B2B procurement and e-procurement specialist, founded in 2003 and based in Zwenkau, that sources hard-to-find, discontinued, and obsolete spare parts for business customers and public institutions worldwide via its SparePartz.com platform.

Ownership category

akta.pro rank

Product category

B2B Procurement & Spare Parts Sourcing

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Other Professional Equipment and Supplies Merchant Wholesalers (423490)

SIC

Wholesale-Misc Durable Goods (5090), Misc Industrial & Commercial Machinery & Equipment (3590), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Industrial Supplies & MRO Marketplaces (CRAFAHAA)

akta.pro secondary industries

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

Keywords

• Spare parts procurement
• B2B sourcing services
• E-procurement solutions
• Industrial component supply
• Hardware recycling services

Headquarters

HQ city

Zwenkau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales (E-Commerce): Sale of spare parts and products through SparePartz.com online shop. Customers can purchase directly through the storefront. The company focuses on hard-to-find, discontinued, and special procurement items across industries including IT hardware, electronics, and industrial components.
2. Procurement Services: B2B procurement service where HEUG finds products, spare parts, and suppliers when standard channels are not sufficient. Services include requirements structuring, supplier search, and supplier selection. Revenue generated through markups on sourced products and service fees.
3. Repair Services: Repair of faulty electronic parts and hardware components, including work at SMD (Surface Mount Device) level. Contract subject matter involving repair work as described in service offerings.
4. IT Disposal and Hardware Recycling: Proper disposal and recycling of hardware in Germany, including options through non-profit partners. Additional service supporting circular economy and environmental compliance for business customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

HEUG e. K. is a German B2B procurement and e-procurement specialist that finds products, spare parts, and suppliers for business customers and public institutions when standard procurement channels are insufficient. The company operates the SparePartz.com online shop and search platform (supporting keyword, article-number, photo, and Telegram bot searches) alongside services for requirements structuring, supplier selection, special procurement, SMD-level repair, and IT hardware disposal and recycling.

Product overview

HEUG e. K. is a German B2B procurement and e-procurement specialist (active since 2003) that operates two main offerings: (1) HEUG e. K. itself as the core procurement service offering requirements structuring, supplier selection, special procurement, and ERP integration; and (2) SparePartz.com as the online shop and search platform for spare parts. The company positions itself as a customer-oriented service provider rather than a traditional retailer. SparePartz.com serves as both a product directory and entry point for procurement requests, supporting search by keyword, article number, photo, and Telegram bot. Additional services include worldwide procurement, express shipping, SMD-level repair, and IT hardware disposal in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• SparePartz.com: Online shop and spare parts search platform operated by HEUG e. K. for businesses and public institutions to search for spare parts by keyword, article number, or image.

Products and services

• HEUG Procurement & E-Procurement Service B2B procurement and e-procurement service that finds products, spare parts, and suppliers for business customers and public institutions when standard procurement channels are insufficient. Includes requirements structuring, supplier selection, special procurement, and optional ERP/procurement system integration.
• SparePartz.com Online Shop

Quantifiable outcome

• Less than 24-hour delivery for urgent orders in Germany
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FairCommerce InitiativeminorOthers · 6 February 2019HEUG e. K. is a member of the FairCommerce initiative since February 6, 2019. FairCommerce is a consumer protection and fair trading initiative by the Händlerbund (German Traders Association). Further information available at www.haendlerbund.de/faircommerce.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Farnell / element14: Global B2B distributor of electronic components, test equipment, and industrial supplies. Overlaps with HEUG's target customer base (engineers, enterprises, institutions) and product breadth in electronics and IT hardware.
• Mouser Electronics: Global authorized distributor of electronic components and semiconductors. Comparable to HEUG in serving the electronic components space, with broader catalog but less specialization in obsolete/discontinued parts.
• RS Components (RS Online): Large global B2B distributor of electronic, electrical, and industrial components and tools. Comparable to HEUG's SparePartz.com as a B2B e-commerce marketplace for industrial spares, but operates at much larger scale and with standardized catalog rather than specialty/obsolete sourcing.
• Conrad Electronic: Established German B2B/B2C distributor of electronic components, IT equipment, and industrial supplies. Overlaps with HEUG's core offering of IT hardware spare parts and electronic components for business customers, with a broader catalog and longer operating history.
• Digi-Key Electronics: Global authorized distributor of electronic components with millions of SKUs. Comparable to HEUG's electronic components offering, but mass-market standardized catalog versus HEUG's specialty sourcing of hard-to-find parts.

Direct peers

• Reichelt Elektronik: German B2B and B2C online distributor of electronic components, IT hardware, and industrial supplies. Comparable to HEUG's SparePartz.com in geography, target customer (German enterprises and public institutions), and product breadth across electronics and IT spare parts.
• ThomasNet: North American B2B sourcing platform for industrial suppliers and MRO products. Comparable to HEUG's SparePartz.com as a B2B search and sourcing platform for hard-to-find industrial and MRO parts, with thematic overlap in cross-industry procurement facilitation.
• Bürklin: German B2B distributor specializing in electronic components, tools, and laboratory/industrial supplies. Comparable to HEUG's niche in electronic spare parts and components for German enterprise and public-institution buyers.
• EU Automation: European B2B provider of obsolete and hard-to-find industrial automation spare parts. Highly comparable to HEUG's 'Sonderbeschaffung' (special procurement) service for discontinued and obsolete parts, with overlap in industrial customer segments across Europe.
• Distrelec: European B2B distributor of electronic components, automation, and industrial maintenance supplies. Comparable to HEUG's cross-industry spare parts sourcing, with similar focus on industrial and electronics MRO components for European business customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heug