What Mobile Ballet does

Mobile Ballet is a nonprofit 501(c)(3) performing arts organization founded in 1987 in Mobile, Alabama, operating the Gulf Coast's premier classical ballet school and professional performing company. The organization runs two studio locations in Mobile (4351 Downtowner Loop North) and Daphne/Eastern Shore (26150 Equity Drive), serving more than 300 students annually across age groups from 3 to adult, and produces three major annual performances — Dracula, The Nutcracker, and The Little Mermaid — at Saenger Theatre and Mobile Civic Center, reaching 12,000+ patrons each season.

The core offering consists of the Ballet School (Performance and Recreational Divisions from Primary through pre-professional Academy), three major Performance Productions, an auditioned Mobile Ballet Company of 30+ dancers performing alongside guest artists from companies such as New York City Ballet and American Ballet Theatre, and Summer Programs including intensives and themed camps. Community engagement is delivered through the Discover Dance program (live performances for K-12 students at $5/student) and Share the Dance (over 10,000 complimentary tickets distributed to date). The business model is a hybrid of earned revenue (tuition and class fees priced monthly or annually, season subscriptions $65-$186, individual ticket sales, summer intensives $175-$850, special events, adult classes $65-$160/month, program advertising) and contributed revenue (individual donations, IRA rollovers, corporate sponsorships at $2,500+, and foundation grants from the Alabama State Council on the Arts, Daniel Foundation of Alabama, J.L. Bedsole Foundation, Community Foundation of South Alabama, Alabama Power Foundation, Crampton Trust, and the City of Mobile). The Relevé Project provides tuition assistance scholarships.

Technology infrastructure is limited to third-party SaaS tools: Studio Pulse for class registration, Center Stage Ticketing for box office sales, and Constant Contact for email marketing. The organization has no proprietary technology products, no AI capabilities, and no mobile applications. Operations are supported by the Mobile Ballet Barre volunteer association, a Board of Directors, and a faculty led by Artistic Director Katia Garza, Ballet Master Israel Rodriguez, and Associate Director Kimberley Sears.

Name

Mobile Ballet

Legal name

Mobile Ballet

Website

https://mobileballet.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobile Ballet is a nonprofit 501(c)(3) classical ballet school and performing company in Mobile, Alabama, founded in 1987, serving 300+ students and 12,000+ patrons annually across two studios through three major productions and community outreach programs.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Dance Companies (711120), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Youth/Student & Community Dance Recitals (MPAGADAI), Dance Performances (THAJAFAD)

Keywords

• Ballet education
• Classical ballet training
• Ballet performance company
• Dance school programs
• Community arts outreach

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tuition and Class Fees: Annual tuition for dance classes from ages 3 to adult, with pricing based on level, number of classes per week, and division (Performance vs Recreational). Payment options include full annual payment with 5% discount or 10 monthly installments. Family discounts of 5% for siblings.
2. Performance Ticket Sales: Season ticket packages and individual performance tickets for three annual productions (Dracula, The Nutcracker, The Little Mermaid). Season packages range from $65-$186 for adults. Individual tickets vary by seating section.
3. Corporate Sponsorships: Corporate contributions with customized sponsorship packages providing corporate visibility, advertising space in programs, public recognition, logo placement on website and signage, social media promotions, exclusive behind-the-scenes access, and season tickets at $2,500+ level.
4. Program Advertising: Local businesses advertise in Mobile Ballet's season performance programs, reaching 12,000+ engaged local patrons throughout the season. Both printed souvenir programs and digital versions are available.
5. Donations and Grants: Tax-deductible donations as a nonprofit 501(c)(3) organization. Grants from Alabama State Council on the Arts, Daniel Foundation of Alabama, City of Mobile, and community foundations. IRA rollovers, matching gifts, and estate planning options available. New benefit: season tickets for donors of $2,500+.
6. Summer Programs: Revenue from summer intensives (one week $450, two weeks $850), junior intensive, back-to-school intensive ($175), themed day camps ($175-$200 per week), open classes ($20 per class or $175 for 10-class card), and new adult summer intensive ($200).
7. Special Events: Revenue from special events including Bite Before the Ballet VIP pre-show celebration, Nutcracker Holiday Brunch, and Little Mermaid Tea. Events include cocktails, gourmet bites, meet & greets with cast, character appearances, storytime, crafts, and souvenirs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mobile Ballet is a nonprofit 501(c)(3) classical ballet school and performing company offering dance training from beginner to pre-professional levels for ages 3 to adult at two studios in Mobile and Daphne, Alabama. The organization produces three annual full-length productions (Dracula, The Nutcracker, The Little Mermaid) at Saenger Theatre and Mobile Civic Center, and operates community outreach programs including Discover Dance (K-12 performances) and Share the Dance (complimentary tickets).

Product overview

Mobile Ballet is the Gulf Coast's premier classical ballet school and performing company, offering a comprehensive portfolio of dance education and performance services. The core offering consists of Dance School Programs (beginner to pre-professional training for ages 3 to adult at Mobile and Daphne studios) and three major Performance Productions annually (Dracula, The Nutcracker, The Little Mermaid). Supporting programs include The Academy (pre-professional daytime intensive), Adult Dance Programs, Summer Programs (intensives and camps), Primary Division (ages 3-5 with Mommy & Me classes), and Homeschool Division. The Mobile Ballet Company provides auditioned student performers for productions. Community engagement is delivered through the Discover Dance school performance program ($5/ticket for K-12 students) and Share the Dance (complimentary tickets). Special Events (VIP brunches, teas) support fundraising. The Relevé Project provides tuition assistance and scholarships. All programs are supported by donations, sponsorships, and volunteer efforts through the Mobile Ballet Barre.

Differentiator

Problem solved

Functional benefit

Brands

• Relevé Project: Mobile Ballet's tuition assistance fund established to help reduce financial barriers for children accessing dance training.

Products and services

• Dance School Programs Classical ballet training from beginner to pre-professional levels for ages 3 to adult, offered at Mobile and Daphne studio locations. Programs include Performance and Recreational divisions, with classes in ballet, pointe, jazz, contemporary, tap, conditioning, and more.
• Performance Productions Three major annual productions performed by Mobile Ballet Company and students with guest artists, including Dracula, The Nutcracker, and The Little Mermaid, presented at Saenger Theatre and Mobile Civic Center.
• The Academy Premier daytime intensive ballet training program for serious students pursuing collegiate dance programs or professional careers. Offers small class sizes and advanced curriculum at both Mobile and Eastern Shore studios. Admittance by audition only.
• Adult Dance Programs Ballet and dance classes for adults ages 13 and up, from absolute beginners to advanced dancers. Includes Adult Ballet, Teen/Adult Beginning Ballet, and new Jazz, Tap, Contemporary, and Pilates classes. Offered at both Mobile and Eastern Shore studios.
• Summer Programs Summer intensives, day camps, and open classes for various age groups. Includes Summer Intensive (ages 12+), Junior Intensive (ages 10+), themed camps for ages 3-9, Back-to-School Intensive, and new Adult Intensive in 2026.
• Discover Dance Program Live fully-staged ballet performances for K-12 students at discounted rates ($5 per student, free for teachers). Includes comprehensive teacher guides integrating ballet education into classroom curriculum. Performs at schools and Saenger Theatre.
• Share the Dance Program Community outreach initiative providing complimentary performance tickets to children and adults who otherwise would not have opportunities to experience dance performances or classes, in partnership with area nonprofit organizations. Over 10,000 complimentary tickets distributed through this program.
• Mobile Ballet Company Auditioned student company offering advanced training and performance opportunities alongside professional guest artists in full season productions and community events. Includes Company, Junior Company, and Apprentice Company levels. Over 30 auditioned positions.
• Special Events VIP events surrounding performances including Bite Before the Ballet (Dracula premiere celebration), Nutcracker Holiday Brunch, and Little Mermaid Tea. Proceeds support Mobile Ballet's performances, outreach, and scholarships.
• Relevé Project Tuition assistance fund helping reduce financial barriers for children to access dance training. Provides scholarships for class training and summer study programs as funds are available.

Quantifiable outcome

• Over 300 students trained annually across two studio locations
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Alabama State Council on the ArtscoreOthersState arts council providing grant funding to support Mobile Ballet's performances, educational programs, and community outreach. Mobile Ballet productions are made possible in part by funding from Alabama State Council on the Arts.
• Mobile Arts CouncilcoreOthersLocal arts organization providing venue (Room 1927 adjacent to Saenger) for Bite Before the Ballet VIP event. Mobile Ballet is a proud member of the Mobile Arts Council.
• Alabama Dance CouncilcoreOthersStatewide dance advocacy organization. Mobile Ballet is a proud member of the Alabama Dance Council.
• Mobile Chamber of CommerceminorOthersLocal chamber of commerce. Mobile Ballet is a proud member, demonstrating community business engagement.
• Eastern Shore Chamber of CommerceminorOthersLocal chamber serving Baldwin County/Eastern Shore. Mobile Ballet maintains membership, supporting community business connections in the Daphne/Eastern Shore region.
• Coastal Alabama Community CollegecoreOthersIn-kind partnership host for Discover Dance school performances at Bay Minette campus location. Provides venue for Mobile Ballet to bring performances to Baldwin County students.
• The Dance Shop (Mobile, AL)coreOthersLocal supplier of Mobile Ballet School uniforms at 517 Holcombe Ave, Mobile, AL 36606. Provides required dance attire including leotards, skirts, tights, and shoes for students.
• Battle House HotelminorOthersVenue host for Nutcracker Holiday Brunch event at Crystal Ballroom, providing elegant setting for post-performance family dining experience.
• Bragg-Mitchell MansionminorOthersHistoric venue host for Little Mermaid Tea event, providing unique setting for character appearances, storytime, crafts, and treats.
• St. Paul's Episcopal School (Mobile)minorOthersPartner school program where Mobile Ballet faculty teaches dance classes, expanding reach of quality dance education to students at private school.
• University of South AlabamaminorOthersUniversity providing supervised housing at nearby campus during Mobile Ballet's Summer Intensive for dancers age 12 and up.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Alabama Ballet: Alabama's other professional ballet company, based in Birmingham. Operates a ballet school and performing company serving in-state audiences, and is the closest geographic competitor for Mobile Ballet's school families, dancers, and foundation funders.
• Atlanta Ballet: One of the largest regional ballet companies in the Southeast, operating the Centre for Dance Education and a full professional company. Comparable to Mobile Ballet in its dual school-and-company model but operates at substantially greater scale.
• Nashville Ballet: Regional ballet company with associated school serving the Nashville market, producing mixed-repertoire seasons including classics like The Nutcracker. Comparable in mission, school-company structure, and Southeast geographic footprint.
• Jacksonville Ballet (formerly Florida Ballet): Regional ballet company in Jacksonville, FL operating a training school and presenting classical and contemporary repertoire. Competes in the same broader Southeast ballet ecosystem for touring productions and guest artists.
• Louisville Ballet: Mid-size regional ballet company with an affiliated school, comparable to Mobile Ballet in scale and program scope. Ballet Master Israel Rodriguez was a former Principal Dancer at Louisville Ballet, providing direct artistic lineage.
• Kansas City Ballet: Regional ballet company operating a school and producing a full season including The Nutcracker. Comparable mid-size peer in scale of operations, school offerings, and repertoire structure.
• Cincinnati Ballet: Mid-size regional ballet company with associated school and academy programs. Comparable to Mobile Ballet in its dual school-company model and community outreach orientation.
• Tulsa Ballet: Regional ballet company with a school division presenting full-length classical repertoire. Comparable mid-tier peer in operating structure, school offerings, and repertoire scope.
• Sacramento Ballet: Regional ballet company operating a school and academy serving a comparable mid-size metro market. Similar in combining classical productions, school programming, and community outreach initiatives.
• Milwaukee Ballet: Mid-size regional ballet company with affiliated school and Academy program, producing classical and contemporary works. Comparable to Mobile Ballet in scale of operations and integrated school-company structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MobileBallet
• Facebookfacebook.com/mobileballet
• Instagraminstagram.com/mobileballet
• Xx.com/mobileballet
• LinkedInlinkedin.com/company/mobile-ballet-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Ballet