What Shaleen Overseas does

Shaleen Overseas is a privately held, Indore-based (Madhya Pradesh, India) trading house that manufactures, processes, exports, and trades agricultural commodities and industrial minerals. Founded around 1980 and operating for over 35 years, the company is a Government-recognized Star Export House and self-describes as Central India's largest trading house. Its product portfolio spans rice varieties (Swarna, Sugandha, 1121 White Sella, Sona Masuri, Rupali, IR 64 parboiled and white, IR 8 parboiled and white), a broad pulse catalog (chickpeas, masoor, toor, urad, chana, yellow and green peas in whole, split, and organic forms), oilseeds (soybean seeds and meal), and a secondary industrial-minerals line covering talc, dolomite, china clay, feldspar, bauxite, bentonite, barite, manganese ore, chromite ore, low aromatic white spirit, and titanium dioxide. The business runs owned pulse processing facilities near Indore and sells consumer-facing SKUs under the registered LAL BADSHAH trademark and copyright.

The company holds ISO 9001:2015, APEDA, FSSAI, US FDA, and Indocert/India Organic certifications, qualifying it for regulated food exports to the United States, Europe, the Middle East, and other stringent markets. Its go-to-market is B2B enterprise field sales supported by participation in major international trade fairs — Gulfood (Dubai), Biofach (Germany), GPC (Brazil), Anuga (Germany), Kuwait International Agro Food, and Food and Hospitality Qatar — and a corporate website that functions as a product and contact portal. Revenue is generated on a transaction-by-transaction margin basis between procurement and resale of commodities, with pricing negotiated per quote rather than through a published model.

The company's served markets include the Middle East, South Africa, South Asia, the United States, Canada, Europe (rice), Australia, Singapore, and Malaysia, with rice — particularly Sona Masuri — identified as a flagship export into South Asian diaspora and premium international markets. Leadership is concentrated in founder-led management under Mr. Dinesh Khandelwal, with no external institutional investment, no disclosed funding rounds, and no M&A activity on record. The business model is therefore a bootstrapped, founder-owned, vertically integrated commodity export operation whose growth levers are product diversification, geographic expansion via trade fairs, and regulatory qualification rather than technology or platform economics.

Name

Shaleen Overseas

Legal name

Shaleen Overseas

Website

https://shaleenoverseas.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Shaleen Overseas is an Indore-based private Indian Star Export House that processes, trades, and exports rice, pulses, oilseeds, organic pulses, and industrial minerals to B2B buyers across the Middle East, Africa, North America, Europe, and Southeast Asia under the LAL BADSHAH brand.

Ownership category

akta.pro rank

Product category

Agricultural Commodity Export and Trading

akta.pro primary industry

Grain & Oilseed Trading/Wholesale (AFAIAKAA)

Keywords

• Agricultural commodity exports
• Pulse processing and trading
• Rice export
• Industrial mineral trading
• Oilseed supply

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commodity Export Sales: Shaleen Overseas generates revenue through the export and import of agricultural commodities (pulses, rice, oilseeds, organic products) and industrial minerals. The company acts as a manufacturer, exporter, trader, and supplier, generating revenue from the margin between procurement and sale prices in domestic and international markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shaleen Overseas is a Star Export House and Central India's largest trading house that manufactures, processes, exports and supplies agricultural commodities (rice, pulses, oilseeds, organic products) and industrial minerals to global B2B buyers. The company operates its own pulse processing plants and rice milling facilities in Indore and runs mining operations for industrial minerals, supplying under the LAL BADSHAH brand.

Product overview

Shaleen Overseas is a Star Export House and Central India's largest trading house, involved in import and export of agricultural commodities and Industrial Minerals for over 35 years. The company operates as a Manufacturer, Exporter, Trader, and Supplier with diverse product categories: (1) Rice varieties including Swarna Rice, Sugandha Rice, 1121 White Sella, Sona Masuri, Rupali Rice, IR 64 Parboiled/White, and IR 8 Parboiled/White; (2) Pulses including Urad Dal, Masoor Dal, Chick Peas, Split Chick Peas, Yellow Peas, Green Peas, Toor Dal, Black Matpe, Chana Dal, Black Chana, and various processed variants; (3) Organic Pulses including Organic Toor Dal, Organic Chickpeas Dal, Organic Masoor Dal, and Organic Urad Dal; (4) Oilseeds including Soybean Seeds and Soybean Meal; and (5) Industrial Minerals including Talc, Dolomite, China Clay, Feldspar, Bauxite, Bentonite, Barite, Manganese Ore, Chromite Ore, Low Aromatic White Spirit, and Titanium Dioxide. The company has registered brand LAL BADSHAH and maintains Government recognized processing facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Lal Badshah: Registered brand of Shaleen Overseas - company has copyright and registered trademark of LAL BADSHAH. The brand includes rice, lentils, and chickpeas.

Products and services

• Swarna Rice Short-grain rice variety with grain length between 5.0 mm and 5.2 mm, known for natural aroma, fine quality and rich taste; easy to digest and non-sticky after cooking, with high mineral, vitamin and carbohydrate content. Sold wholesale to international food importers and distributors.
• Sugandha Rice Aromatic basmati rice with slender, extra-long grains, pleasant aroma and high nutritional value; sister variety to 1121 Basmati Rice. Supplied in bulk to international food importers and distributors.
• 1121 White Sella Rice Extra-long grain rice (average grain length 8.35 mm) with high nutritional value, rich aroma and broad culinary suitability. Sold wholesale to international food importers and distributors.
• Sona Masuri Rice Medium-grain, lightweight and aromatic rice (also known as Sona Masoori, Samba Masuri, BPT 5204, HMT or Jeela karra masuri) primarily exported to North America, Europe, Australia and the Middle East.
• IR 8 Parboiled Rice Long-grain (approx. 6 mm) non-basmati Indian rice cultivated and milled in the Gujarat region, available in 5%, 25% and 100% broken grain ratios for export-grade buyers.
• Whole Masoor (Black Matpe/Urad) Whole black matpe (urad/urad dal/black gram/black lentil) supplied whole or with skin removed for use as a white lentil; sold in bulk to international food importers and distributors.
• Masoor Dal Red lentil dal, a high-protein, high-fiber pulse rich in iron, potassium and vitamin B1, processed at the company's Indore facilities. Sold in bulk to international food importers and distributors.
• Kabuli Chick Peas High-quality unpolished chickpeas (also considered Bengal gram) with authentic taste, suitable for cooking and sprouting; sold in bulk to international food importers and distributors.
• Toor Dal High-protein, 100% unpolished toor dal processed at the company's Indore facilities for use in wholesome meals. Sold in bulk to international food importers and distributors.
• Soybean Seeds Treated and processed soybean seeds with specified protein (38% min), moisture (12% max), purity (99.5% min) and oil (18% min) levels, sold to industrial and food buyers.
• Soybean Meal Protein-rich soybean meal prepared from residue left after oil extraction, heat-treated and sold with defined moisture, protein, oil and fiber specifications to feedstuff and industrial buyers.
• Organic Pulses (Toor, Chickpeas, Masoor, Urad, Moong Dal) Indocert-certified organic pulse range covering organic toor dal, chickpeas dal, masoor dal, urad dal and moong dal, meeting organic farming standards for export markets.
• Industrial Minerals (Talc, Dolomite, China Clay, Feldspar, Bauxite, Bentonite, Barite, Manganese Ore, Chromite Ore, Low Aromatic White Spirit, Titanium Dioxide) Bulk industrial minerals portfolio including talc, dolomite, china clay (kaolin), feldspar, bauxite, bentonite, barite, manganese ore, chromite ore, low aromatic white spirit and titanium dioxide, sourced from the company's Indian mines and supplied to industrial buyers across manufacturing, construction, paints, paper, ceramics and related sectors.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Market position

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/overseasshaleen
• Facebookfacebook.com/shaleenoverseas
• LinkedInlinkedin.com/company/shaleen-overseas

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaleen Overseas