Flowers By Jane

What Flowers By Jane does

Flowers By Jane is a Brisbane-based, family-owned and operated florist founded around 2005 by Jane Kelley (26+ years of industry experience, studying at renowned floristry schools) together with her husband. The business serves individual consumers, corporate clients, and wedding/sympathy occasion buyers primarily within the Brisbane metropolitan area (200+ suburbs), with wedding floristry extended into the Gold Coast and Sunshine Coast. Its product catalog spans budget bouquets (from $65) up to premium arrangements ($700+ Lovers Deluxe tier), organized both by flower type (Roses, Lilies, Tulips, Australian Natives, Gerberas) and by occasion (Mother's Day, Valentine's Day, Birthday, Anniversary, Sympathy, New Baby, Christmas, Corporate). The operating model is direct-to-consumer with same-day delivery seven days a week at a flat $20 fee, supported by a proprietary in-house courier fleet and a non-staff retail pickup at a Bellbowrie workroom; the Brisbane CBD address at 200 Adelaide Street functions as an order/headquarters hub rather than a walk-in storefront.

Revenue is generated through one-time product sales (transacted via website, phone, and Square payment links for post-cutoff orders) plus a flat $20 transaction-style delivery fee. Distribution is concentrated on the company's own e-commerce site (flowersbyjane.com.au) running on the third-party flowerstoreInABox platform, with payments integrated across Stripe, PayPal, Square, Westpac, and consumer wallets including Afterpay, ApplePay, and GooglePay. A registered-member discount of roughly 5% functions as the only tiered pricing mechanism. Marketing is local-SE0 led (Google Business Profile, Brisbane-targeted content), supplemented by an Instagram channel (@flowers_by_jane) and an attribution-authored blog on flower history, care, and occasion guidance.

The technology stack is conventional: a hosted e-commerce platform with out-of-the-box secure payment processing (256-bit encryption) and standard CRM/member functionality. There are no proprietary AI, data, or technology assets; no patents, trademarks, or regulatory licenses are disclosed; and no external funding rounds or M&A activity are indicated. The company is privately held with no parent or subsidiary entities and no disclosed revenue figures, and it relies on Jane Kelley's personal domain expertise and family-led operations as the primary qualitative differentiator in a competitive Brisbane flower-delivery market.

Name

Flowers By Jane

Legal name

Flowers By Jane

Website

https://flowersbyjane.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Flowers By Jane is a Brisbane-based, family-owned florist founded around 2005 by Jane Kelley, offering same-day flower delivery across 200+ Brisbane suburbs (plus wedding floristry into Gold Coast and Sunshine Coast) to individual consumers, corporate clients, hospitals, and wedding/sympathy occasion buyers. Revenue comes from direct-to-consumer bouquet and gift-hamper sales via a proprietary courier-backed e-commerce operation.

Ownership category

akta.pro rank

Product category

Retail Floral Services

NAICS

Florists (45931)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Flower delivery service
• Brisbane florist
• Wedding flowers Brisbane
• Sympathy funeral flowers
• Same-day flower delivery

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flower and Gift Product Sales: Primary revenue from selling fresh flower bouquets, arrangements, and gift hampers. Products range from budget options ($65) to premium arrangements ($700+). Member pricing offers approximately 5% discount to registered customers.
2. Delivery Fees: $20 flat rate delivery fee for same-day Brisbane metro deliveries. AM delivery and special timed deliveries available with advance notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Flowers By Jane is a Brisbane-based local florist that designs, sells, and delivers fresh flower arrangements, gift hampers, and chocolates. It operates same-day flower delivery seven days a week across 200+ Brisbane suburbs and supports weddings, corporate events, and funerals. Products span occasion-based collections (Mother's Day, Valentine's Day, Birthday, Anniversary, Sympathy, Christmas, New Baby) and flower-type collections (roses, lilies, tulips, natives, premium arrangements), priced from $65 to $700+.

Product overview

Flowers By Jane is a Brisbane-based florist offering a comprehensive range of flower arrangements and related products. The core offering consists of occasion-based collections (Mother's Day, Valentine's Day, Birthday, Anniversary, Sympathy/Funeral, Christmas, New Baby, Wedding, Corporate) and flower type collections (Roses and Romance, Premium Arrangements, Lilies, Tulips, Native Flowers, Funeral Wreaths, Bouquets). Individual product offerings include specific arrangements like Florist Choice (custom design), Australian Native Bouquet, Petite Box, Hat Box arrangements, single and dozen rose bouquets, and mixed seasonal arrangements. Additional products include Gift Hampers with gourmet items and Handmade Chocolates. A Same Day Flower Delivery Service (add-on) provides delivery across Brisbane suburbs with guaranteed timed deliveries for funerals. The company operates as a delivery-based service with same-day delivery capability for orders placed before specific cut-off times.

Differentiator

Problem solved

Functional benefit

Products and services

• Florist Choice Custom-designed flowers where the florist selects stylish blooms based on customer preferences for style (mixed, bright, pastels, pink, white, yellow). Available in petite ($65), standard ($85), premium ($139), and elegant ($209) options. Suitable for any gifting occasion.
• Australian Native Flower Bouquet Long-lasting and hardy Australian native flower arrangements featuring Protea, Banksias, and other native varieties. Available in standard ($95), deluxe ($125), and elegant ($155) options.
• Petite Box Small box flower arrangement perfect for hospitals, workplaces, or home delivery. Contains Oriental Lilies and Orchids. Standard at $65, Deluxe at $89, with same-day Brisbane delivery.
• Australian Native Flower Hat Box Australian native flowers presented in a stylish hat box. Standard $129, Deluxe $149, Elegant $189. Designed for same-day delivery and suitable as sympathy flowers.
• Lillies for You Bouquet of fragrant pink Oriental Lilies available in standard petite ($85), classical ($125), deluxe ($169), and exquisite ($199) options. Features long-lasting fragrance.
• Flaming Bright Bouquet of bright mixed seasonal flowers suitable for all occasions. Standard petite $99, Deluxe $139.
• Carnival of Gerberas Vibrant mixed Gerbera flower bouquet. Standard at $85, premium $135 (15 Gerberas), exquisite $169 (20 stems). Known for bright cheerful colors.
• A Dozen Red Rose Bouquet Hand-selected long-stemmed red roses. Available as half dozen ($89), 1 dozen ($145), 18 stems ($209), or 2 dozen ($259). Same-day delivery available.
• Roses and Romance Collection Premium rose arrangements including single rose boxes, Lovers Deluxe (50 red roses with Moet, $700), and dozen rose bouquets. Uses glasshouse-grown premium roses.
• Roses and Chocolates Combo Combo arrangement of a dozen red roses plus 16 handmade chocolates at $189, or 2 dozen roses plus 32 chocolates at $339.
• Mother's Day Collection Seasonal Mother's Day flower arrangements including roses, lilies, sunflowers, and Australian native flowers. Features bouquets, vases, and gift hampers with wine and chocolate.
• Valentine's Day Collection Romantic Valentine's Day flowers including red roses, pink roses, boxed roses, lilies, and mixed arrangements. Delivery before 2pm guaranteed across Brisbane.
• Christmas Collection Christmas-themed flowers and arrangements including Christmas flowers arrangement, Christmas centre pieces, and seasonal gift options.
• New Baby Collection New baby flower arrangements for newborn boys and girls, including 'It's a Girl', 'It's a Boy', and deluxe options. Teddy bears, balloons, and chocolates available as add-ons. Delivered with 3 hospital drop-off times daily.
• Sympathy and Funeral Collection Sympathy flowers including wreaths, casket sprays, crosses, funeral sheafs, and memorial arrangements. Guaranteed timed delivery for funerals, 30 minutes before service.
• Birthday Collection Birthday flower arrangements including bouquets, roses, lilies, and special birthday combos with chocolates and wine.
• Anniversary Collection Anniversary flowers including roses, tulips, and lilies. Features premium roses grown in glasshouse conditions for long-lasting blooms.
• Corporate Flowers Corporate and function flower arrangements including table centres and statement pieces. Event floristry services for weddings and corporate events.
• Gift Hampers Gourmet gift hampers including chocolate delivery, fruit and picnic hampers, and personalized gift options. Same day delivery available in Brisbane.
• Wedding Flowers Wedding floristry services including bridal bouquets, corsages, buttonholes, and ceremony decorations. Services Brisbane, Gold Coast, and Sunshine Coast with 24 years of wedding floristry experience.
• Handmade Chocolates Locally Brisbane-made handmade chocolates available as standalone gift boxes or paired with flower arrangements. Includes chocolate heart boxes and assorted selections.
• Same Day Flower Delivery Service Same-day flower delivery service across Brisbane suburbs with flat-rate $20. Deliveries before 4pm, AM deliveries available with 3 hours notice, guaranteed funeral timed deliveries (45 minutes prior to service or per instructions).
• Funeral Wreaths Funeral wreaths available in various sizes and styles using roses, lilies, carnations, and traditional flowers. Customization available to reflect personality of departed loved one.

Quantifiable outcome

• 99% of deliveries completed by 3pm
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/flowers_by_jane
• Facebookfacebook.com/flowersbyjane
• LinkedInlinkedin.com/company/flowers-by-jane

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowers By Jane