Seminka-chilli
- Company typePrivate
- Founded2011
- HeadquartersNova Paka, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Seminka-chilli does
Seminka-chilli.cz is a Czech e-commerce business founded in autumn 2011 by Jiří Kosina and operated as a sole proprietorship from Nová Paka in the Podkrkonoší region at approximately 468 m altitude. It positions itself as the oldest specialized chilli e-shop in the Czech Republic and sells a vertically integrated product range that the company itself grows, breeds, and manufactures in-house: chilli seeds, seedlings, sauces (the six-variant Mučíto line, produced without vinegar or salt), dried peppers, snacks, mustards, chocolates, jams, gift baskets, and growing supplies including the Symbivit mycorrhizal preparation and Chilli Focus fertiliser. Its core technology is greenhouse cultivation of Capsicum Chinense and other species under isolated conditions, anchored by the proprietary "7 Pot Chernobyl Disaster" variety at 1,502,976 SHU — independently verified by VŠCHT Praha via HPLC and entered in the Czech Book of Records in December 2025.
The business model is direct-to-consumer e-commerce with no subscription layer; revenue is generated entirely through one-time online purchases priced in Czech Koruna across a unit-based pricing structure. The customer base comprises chilli hobbyists and enthusiasts (primary), foodies and culinary adventurers, and gift buyers, all served through the seminka-chilli.cz storefront with fulfillment to the Czech Republic and Slovakia, plus a secondary wholesale tier ("Velkoobchod chilli"). Go-to-market is product-led: SEO-optimized content (cultivation articles, YouTube video chilli tests, species guides), email newsletters, and 9,867+ verified Heuréka buyer reviews drive acquisition and conversion, with phone-based product advisory as a support layer. The company has won the ShopRoku e-commerce award in 2017 and 2018 and operates under ÚKZÚZ-certified EU seed and seedling compliance (Regulation EU 2016/2031).
Operationally, the firm is a micro-business: a single owner-operator with no disclosed headcount, no external funding, and a concentrated geographic footprint limited to two Central European markets. While the proprietary genetics milestone (Czech record variety) and ShopRoku recognition indicate brand depth, the absence of disclosed revenue, headcount growth, or institutional investment underscores its scale constraints and the limited addressable market for premium super-hot chilli products in the Czech Republic.
Seminka-chilli firmographics
Firmographics- Name
- Seminka-chilli
- Legal name
- Jiří Kosina
- Website
- https://seminka-chilli.cz
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Seminka-chilli industry classification
Industry- Product category
- Specialty Foods
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Dried and Dehydrated Food Manufacturing (311423), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces) (AFAKADAO)
- akta.pro secondary industry
- Ethnic Produce & Specialty Vegetables Wholesale (AFAIAIAD)
Keywords
Where Seminka-chilli is headquartered
LocationHeadquarters
- HQ city
- Nova Paka
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Seminka-chilli business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of chilli seeds, seedlings, sauces, dried peppers, snacks (chips, candies, chocolate, mustard), preserved peppers, and growing supplies. All one-time purchase transactions; no subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chilli Seeds — 10-seed packs |
| Unit Pricing | Pay-as-you-go | Chilli Seedlings — per pot |
| Unit Pricing | Pay-as-you-go | Chilli Sauces (Mučíto line, 100 ml) — per bottle |
| Unit Pricing | Pay-as-you-go | Chilli Snacks — per unit |
| Unit Pricing | Pay-as-you-go | Gift Baskets — per basket |
| Unit Pricing | Pay-as-you-go | Symbivit Mycorrhiza — per pack |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Seminka-chilli product offering
Product offeringCore offering
Seminka-chilli.cz operates a vertically integrated chilli e-commerce business, breeding, growing, and manufacturing its own chilli seeds, seedlings, sauces (Mučíto line), snacks, chocolates, preserves, dried peppers, mustards, and growing supplies (Symbivit, Chilli Focus) at its isolated greenhouse facility in Nová Paka, Czech Republic. The shop serves Czech and Slovak consumers and a wholesale channel with a product range spanning mild Jalapeño to extreme-heat proprietary varieties (7 Pot Chernobyl Disaster, 1,502,976 SHU).
Differentiator
Problem solved
Functional benefit
Products and services
- Chilli Seeds 10-seed pack chilli pepper seeds covering a wide range of heat levels and Capsicum species, sold to home-grower hobbyists across the Czech Republic and Slovakia.
- Chilli Seedlings Per-pot hardened-off chilli seedlings grown from the company's own breeding stock, sold seasonally to Czech and Slovak hobbyists who want to skip germination risk; includes the proprietary 7 Pot Chernobyl Disaster variety.
- Mučíto Chilli Sauce Line Six-variant in-house chilli sauce range (100 ml bottles plus a 7-variety gift set) produced from the company's own peppers with no vinegar or salt, targeting consumers and gift buyers.
- Chilli Chocolate Products Chocolate bars combining chilli peppers with dark, milk, or white chocolate (Moruga 80% dark, Habanero 63% dark, white chocolate with pear), sold through the e-shop.
- 7 Pot Chernobyl Disaster (Czech Record Chilli Variety) Proprietary Capsicum Chinense chilli bred and grown in-house at the Nová Paka greenhouse, sold as seed packs and seedlings; verified at 1,502,976 SHU by VŠCHT Praha laboratory.
- Chilli Snacks Packaged chilli-flavoured snack foods such as chilli potato chips, chilli peanuts, candies, popcorn, and similar items sold through the e-shop.
- Preserved and Dried Chilli Peppers Range of preserved chilli products including pickled chillies, jalapeños, sterilised peppers, chilli in oil, mustards, jams, chutneys, dried chilli peppers, and chilli salts for home cooking.
- Chilli Gift Baskets and Vouchers Curated gift baskets and gift cards/vouchers combining chillies, sauces, chocolates, snacks, and seeds, priced at a bundled discount for consumer gift purchases.
- Symbivit Mycorrhizal Growing Supplies Symbivit mycorrhizal fungi preparation (150 g and 750 g packs) plus Chilli Focus fertiliser and Harmonie Vápník, sold to home chilli growers alongside the seed and seedling catalogue.
Quantifiable outcome
- 1,502,976 SHU — Czech Record for the spiciest home-grown chilli, laboratory-verified by VŠCHT Praha (HPLC)
- +1 more outcomes
Companies that use Seminka-chilli
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Seminka-chilli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Seminka-chilli partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ÚKZÚZ (Ústřední kontrolní a zkušební ústav zemědělský)minorRegulatory compliance partner for EU seed and seedling certification under Regulation (EU) 2016/2031. The company meets all obligations for marketing seeds and vegetable seedlings in the EU internal market.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Seminka-chilli competitors and assessment
Company assessmentDirect peers
- White Hot Peppers: US specialty chilli seed retailer focused on super-hot Capsicum varieties with a strong enthusiast following. Directly comparable on the seed/seedling side of Seminka-chilli's catalogue and hobbyist customer targeting.
- World of Chillies: UK-based online retailer specializing in chilli seeds, chilli plants, sauces, and chilli-themed gifts. Closely comparable in product mix (seeds + finished food products + gifts) and DTC e-commerce orientation to Seminka-chilli.
- ChilePlants: US-based specialty grower and retailer of live chilli plants and seeds, including rare and super-hot varieties. Comparable live-plant and seed DTC model targeting the same hobbyist segment as Seminka-chilli.
- Refining Fire Chiles: US-based specialty chilli seed and product retailer offering a broad range of Capsicum varieties and finished chilli foods. Comparable e-commerce-first specialty chilli operator serving enthusiast consumers.
- Pepper Joe's: US-based specialty chilli seed and seedling e-commerce company selling a wide range of Capsicum varieties, including super-hots. Closely comparable to Seminka-chilli's seeds/seedlings business and hobbyist customer base, with a similar product-led DTC model.
- Fatalii Seeds & Products: Finnish specialty chilli operation that breeds, sells, and ships chilli seeds, powders, and sauces internationally. Operates a vertically integrated seed-to-product model comparable to Seminka-chilli, with a strong enthusiast/craft positioning.
Regional players
- The Hippy Seed Company: Australian specialty seed company focused on chilli and other vegetable varieties with a strong enthusiast brand. Operates in a different geography than Seminka-chilli but is structurally comparable as a niche DTC seed e-commerce business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Seminka-chilli social profiles
Digital presenceSeminka-chilli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seminka-chilli leadership team
Management profileNumber of profiles
Profiles1 record
Seminka-chilli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seminka-chilli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seminka-chilli
What does Seminka-chilli do?
Seminka-chilli.cz operates a vertically integrated chilli e-commerce business, breeding, growing, and manufacturing its own chilli seeds, seedlings, sauces (Mučíto line), snacks, chocolates, preserves, dried peppers, mustards, and growing supplies (Symbivit, Chilli Focus) at its isolated greenhouse facility in Nová Paka, Czech Republic. The shop serves Czech and Slovak consumers and a wholesale channel with a product range spanning mild Jalapeño to extreme-heat proprietary varieties (7 Pot Chernobyl Disaster, 1,502,976 SHU).
Is Seminka-chilli a public or private company?
Seminka-chilli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seminka-chilli founded?
Seminka-chilli was founded in 2011. It employs 1 to 10 people.
Where is Seminka-chilli based?
Seminka-chilli is headquartered in Nova Paka, Czechia, in the Europe region.
How does Seminka-chilli make money?
One revenue line is on record: E-commerce Product Sales.
Who are Seminka-chilli's main competitors?
Direct peers on record are White Hot Peppers, World of Chillies, ChilePlants, Refining Fire Chiles, Pepper Joe's and Fatalii Seeds & Products. The Hippy Seed Company is listed as a regional player.
Does Seminka-chilli have an API?
No public API is recorded for Seminka-chilli.
What industry is Seminka-chilli in?
Seminka-chilli's product category is Specialty Foods. Its primary akta.pro industry code is AFAKADAO, Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces), with a secondary code of AFAIAIAD, Ethnic Produce & Specialty Vegetables Wholesale. Its NAICS code is 3114 and its SIC code is 2030.