ING-DiBa Austria

What ING-DiBa Austria does

ING-DiBa Austria was the Austrian retail banking arm of ING Groep N.V., headquartered in Vienna and operating as a direct bank offering savings products and customer accounts to Austrian consumers. Founded in 2004, the franchise was built on the ING Group's pan-European direct-banking model and leveraged the group's brand, technology stack, and funding access from its German parent, ING-DiBa AG. The entity historically generated revenue through retail deposit gathering, net interest margin on customer balances, and associated fees.

On November 30, 2021, ING-DiBa Austria transferred its entire retail banking business (Privatkundengeschäft) to bank99 AG, marking a full strategic exit from the Austrian retail banking market. Following the transfer, the entity ceased active customer acquisition and product distribution. Its operating status is now effectively closed for retail banking, and former customers are directed to bank99.at for ongoing banking services. Residual activity is limited to narrow wind-down administration: processing residual payouts on savings products terminated before the transfer date, handled in conjunction with Austrian law firm CMS Reich-Rohrwig Hainz Rechtsanwälte GmbH, and responding to inquiries from former customers about closed accounts.

The remaining financial activity attributable to ING-DiBa AG (the German parent) includes Euro-denominated benchmark Pfandbrief (covered bond) issuance directed at qualified investors in the EEA, with stabilization managed at the ING Groep level. This activity is consolidated at the German parent rather than the Austrian entity. As a result, ING-DiBa Austria today is a non-operating residual entity within the ING Group, with no active go-to-market, no disclosed AI or technology investment, and a shrinking administrative scope tied to legacy customer matters.

Name

ING-DiBa Austria

Legal name

ING-DiBa AG

Website

https://ing.at

Company type

Private

Founded year

2004

Operating status

Closed

Headcount range

101–250 employees

Short description

ING-DiBa Austria was the Austrian retail banking arm of ING Groep that transferred its entire retail banking business to bank99 AG on November 30, 2021, and now exists as a non-operating wind-down entity handling only residual former-customer matters for the ING Group.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Financial Inclusion & Basic Banking (Unbanked/Underbanked, Low-Fee Accounts) (FSABAAAL)

Keywords

• Retail banking services
• Savings accounts
• Covered bonds
• Consumer banking
• Direct banking

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Core offering

ING-DiBa Austria was the Austrian retail banking arm of ING, offering savings products and customer accounts to individual consumers in Austria. The retail banking business (Privatkundengeschäft) was transferred to bank99 AG on November 30, 2021, after which ING-DiBa Austria is in a wind-down phase handling only residual customer matters related to terminated accounts and savings products.

Product overview

ING-DiBa Austria previously offered retail banking services (savings products and accounts) to Austrian customers. The retail banking business was transferred to bank99 AG on November 30, 2021. ING-DiBa AG continues to operate as a covered bond issuer (Pfandbrief) within the ING Group, with stabilization activities managed by ING Groep for Euro-denominated benchmark offerings directed at qualified investors in the European Economic Area.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Banking Services (Former) Retail banking services for Austrian consumers, including savings products and customer accounts. This business was transferred to bank99 AG on November 30, 2021.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• bank99 AGcoreStrategic or Co-development Partner · 30 November 2021The retail banking business (Privatkundengeschäft) of ING-DiBa Austria was transferred to bank99 AG on November 30, 2021. All further customer information is handled through bank99.at. This represents a complete strategic exit from the Austrian retail banking market.
• CMS Reich-Rohrwig Hainz Rechtsanwälte GmbHminorImplementation/ SI/ Consulting PartnerCMS serves as legal counsel for processing payouts to former ING-DiBa Austria customers whose savings products were terminated before November 30, 2021. The law firm handles customer inquiries related to residual account balances and administers the payout process for terminated customer accounts.

Recent moves5 records

Expansion highlights2 records

Direct peers

• BAWAG Group AG: Austrian retail bank focused on consumer banking, savings, and lending products. Operates in the same Austrian retail-banking market previously addressed by ING-DiBa Austria with overlapping mass-market deposit products.
• Raiffeisen Bank International AG: Major Austrian retail and commercial bank serving consumers across Austria and CEE. Closely comparable in customer base (Austrian retail/savings customers) and core deposit-banking product set.
• UniCredit Bank Austria AG: One of Austria's largest retail and commercial banks, offering savings, deposit, and consumer-credit products to Austrian households. Directly comparable in geography, customer base, and core retail-banking offering.
• bank99 AG: Austrian retail bank that acquired ING-DiBa Austria's retail-banking book (Privatkundengeschäft) on November 30, 2021. It now serves the same former ING Austria retail customers via bank99.at, making it the most direct comparable in product, market, and customer base.
• Volksbank Wien AG: Austrian cooperative retail bank providing savings, deposit, and consumer-banking products to Austrian households. Overlaps with ING-DiBa Austria's former retail-banking footprint and customer segment.
• Comdirect / Commerzbank AG: Comdirect was a German direct bank offering online savings and consumer deposit products, now integrated into Commerzbank. Comparable in business model (online direct bank focused on mass-market consumer deposits) to the historical ING-DiBa retail offering.
• Erste Group Bank AG: Largest Austrian retail-banking group, offering consumer deposits, savings products, and accounts in the same market ING-DiBa Austria previously served. Directly comparable in product mix (mass-market consumer deposit banking) and Austrian geographic focus.
• DKB (Deutsche Kreditbank AG): German direct/savings bank offering online consumer banking, deposit products, and savings accounts. Closely comparable in business model (direct/savings bank) and core offering (mass-market consumer deposits) to ING-DiBa AG's historical operations.

Broad incumbents

• ING Groep N.V. Parent company of ING-DiBa AG/ING-DiBa Austria and a major European retail and wholesale bank. Comparable as the broader banking platform of which ING-DiBa Austria was a regional subsidiary, with overlapping retail-banking capabilities across other European markets.

Regional players

• HYPO NOE Landesbank für Niederösterreich und Wien AG: Austrian regional bank serving retail and corporate customers with savings and deposit products. Geographic overlap in the Austrian retail-banking market relevant to ING-DiBa Austria's former footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ING-DiBa Austria