PT Natural Nusantara

What PT Natural Nusantara does

PT Natural Nusantara (NASA) is an Indonesian private limited company founded in 1996 and headquartered in Sleman, Yogyakarta, that operates as a multi-level marketing (MLM) enterprise distributing a proprietary portfolio of natural and organic consumer products. Its product range spans four categories: agriculture (ORGANINDO organic granule fertilizer, TANGGUH biological compound fertilizer containing beneficial bacteria and fungi), health (IOMS herbal supplement combining turmeric, lime, moringa, mangosteen peel, and red ginger; KARU chocolate multigrain cereal), beauty and personal care (CRYSTAL-X intimate hygiene line, SHANAS hair coloring shampoos), and household goods. Key products carry BPOM registrations (e.g., POM NA 18231600219 for CRYSTAL-X Tissue, POM MD 271235012900006 for KARU) and the ORGANINDO fertilizer holds ICERT organic certification. The company also pursues nano-technology based product development in partnership with Prof. Dr. Nurul Taufiqu Rochman of LIPI.

NASA generates revenue through a hierarchical distribution model comprising stockists (regional distributors), business partners (Mitra Usaha / individual distributors), and end consumers. Stockists purchase inventory from the Yogyakarta headquarters and resell to the distributor network; distributors earn retail margins plus multi-tier network commissions across ranks from Pearl Manager to Double Diamond Director. The company maintains proprietary training infrastructure (KDI basic training, NDO/NDO Plus seminars, BIMTEK technical workshops), a NASA Digital Asset mobile app on Google Play, and an active digital presence across Facebook, YouTube, Instagram, TikTok, and WhatsApp, supplemented by the Nasapreneur newsletter (33 editions) and national conventions (NC4).

The target customer base is dual-sided: Indonesian end consumers in agriculture, health, beauty, and household segments purchase products through distributors, while aspiring entrepreneurs including housewives, civil servants, teachers, and former laborers join as distributors seeking supplemental income. NASA operates across all Indonesian provinces and 5 countries internationally (Malaysia, Hong Kong, Singapore, Timor-Leste), with the company's stated sociopreneur mission positioning income-generation as a primary value proposition alongside product sales.

Name

PT Natural Nusantara

Legal name

PT Natural Nusantara

Website

https://naturalnusantara.co.id

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

PT Natural Nusantara (NASA) is an Indonesian multi-level marketing company founded in 1996 that distributes proprietary natural and organic products across agriculture, health, beauty, and household categories through a network of stockists and thousands of distributors operating in Indonesia and 5 international countries.

Ownership category

akta.pro rank

Product category

Network Marketing Consumer Products

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)

akta.pro secondary industries

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

Keywords

• Network marketing
• Organic fertilizer
• Herbal supplements
• Personal care
• Direct selling

Headquarters

HQ city

Medan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Multi-Level Marketing Product Sales: NASA generates revenue through multi-level marketing product sales. Stockists (regional distributors) purchase products directly from NASA at distributor pricing and resell to business partners (distributors/members) and end consumers. Business partners earn income through retail margins and network commissions (bonus) based on sales volume and network downline performance. The marketing plan includes multiple commission tiers (Pearl Manager, Gold Manager, Emerald Manager, Diamond Director, Crown Diamond Director, Executive Diamond Director, Double Diamond Director).

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

PT Natural Nusantara (NASA) manufactures and distributes a proprietary portfolio of natural-based products spanning agriculture (organic and biological fertilizers), health (herbal supplements), beauty (intimate hygiene), and household categories. The company sells exclusively through a multi-level marketing network of stockists and business partners across Indonesia and 5 international countries, with revenue generated from product sales and tiered distributor commissions.

Product overview

PT Natural Nusantara (NASA) operates as a multi-level marketing (MLM) company offering a diversified portfolio of natural-based products across five main categories: Agricultural Products (ORGANINDO organic fertilizer, TANGGUH biological fertilizer), Health Supplements (IOMS herbal wellness, KARU Cokelat cereal drink), Beauty/Personal Care (CRYSTAL-X foam and tissue intimate hygiene products), Household Products (SHANAS hair coloring shampoos in Brown and Blue Black variants). The company positions itself with a sociopreneur business model and distributes through a network of stockists and business partners. The product line emphasizes natural ingredients, organic certifications, and BPOM-registered formulations.

Differentiator

Problem solved

Functional benefit

Brands

• NASA: Primary brand name for PT Natural Nusantara's product line including agricultural, health, beauty, and household products.

Products and services

• ORGANINDO 5 KG Organic Granule Fertilizer Organic granule fertilizer for farmers and plantation owners across Indonesia. Contains complete nutrients (N: 1.61%, P2O5: 2.03%, K2O: 3.72%, C-organic: 21.84%) and reduces chemical NPK fertilizer usage by approximately 50%. ICERT organic certified and registered under SK Kepmentan PB-UMKU 812010376275300000007.
• TANGGUH Pupuk Hayati Majemuk Powder Biological fertilizer powder for farmers, livestock operators, and aquaculture operators. Contains multi-strain beneficial microorganisms that accelerate organic matter decomposition, remediate soil, neutralize harmful compounds, enrich beneficial soil microorganisms, and serve as a livestock digestive supplement to improve feed fermentation.
• IOMS Herbal Supplement Herbal health supplement for Indonesian consumers seeking natural immune support and body recovery. Combines Curcuma longa (turmeric), Citrus aurantifolia (lime), Moringa oleifera, Garcinia mangostana (mangosteen peel), and Zingiber officinale var. rubrum (red ginger). Taken as drops mixed with water.
• CRYSTAL-X TISSUE Feminine Hygiene Tissue External feminine hygiene tissue for Indonesian women. Maintains vaginal pH balance, reduces odor, and contains natural antibacterial properties. BPOM registered (POM NA 18231600219).
• CRYSTAL-X FOAM Feminine Hygiene Foam pH-balanced intimate hygiene foam for feminine care. Formulated with Aloe Vera Extract, Piper Betle Leaf Extract, Zinc PCA, and Lactic Acid to maintain vaginal health balance and prevent irritation.
• SHANAS Hair Coloring Shampoo Brown Brown-variant hair coloring shampoo for consumers covering gray hair. Contains Kemiri extract for hair growth acceleration and Golden Flaxseed and Red Algae extracts as antioxidants. Color changes gradually with each use and does not stain scalp.
• SHANAS Hair Coloring Shampoo Blue Black Blue Black variant hair coloring shampoo for consumers covering gray hair. Contains Kemiri extract for growth acceleration, Golden Flaxseed and Red Algae extracts as antioxidants. BPOM registered for colorant (POM NA 18231002165) and developer (POM NA 18231001902).
• KARU COKELAT Chocolate Multigrain Cereal Drink Chocolate-flavored multigrain cereal drink powder for health-conscious consumers. Contains oat flakes, multigrain blend (brown rice, black rice, red rice, buckwheat, corn grits, barley, black wheat, flaxseed, oat bran, millet), soy protein isolate, skim milk powder, whey protein concentrate, chia seeds, moringa extract, and vegetable/fruit powder blend. Supports weight management, blood sugar control, digestive health, and immune support. BPOM MD 271235012900006.

Quantifiable outcome

• ORGANINDO reduces NPK (chemical fertilizer) usage by approximately 50%
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Prof. Dr. Nurul Taufiqu Rochman, M.Eng. PhD (LIPI — National Institute of Science and Technology)coreTechnology or IntegrationNASA has partnered with Prof. Nurul Taufiqu Rochman, an international-class nano-technology expert from LIPI, to develop nano-technology based products. This partnership supports NASA's stated goal of entering the premium cosmetics market and preparing products for national and international competition. The collaboration was highlighted in company communications as a key strategic initiative.
• Marisa Nasution (Brand Ambassador)minorGTM or Marketing PartnerNASA launched premium cosmetics products with brand ambassador Marisa Nasution. The launch and talk show were attended by Dr. Boy Abidin (SPOg, 'Dokter OZ Indonesia') and Beauty Influencer Sarah Ayu Hunter. This partnership supports NASA's premium cosmetics product line expansion.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herbalife Indonesia: Herbalife Nutrition is a global MLM focused on weight management and nutritional supplements. It operates in Indonesia with a similar distributor-driven model selling natural/herbal health products, making it a directly comparable peer in the network marketing health-supplement category where NASA also competes (IOMS, KARU).
• Nu Skin Indonesia: Nu Skin Enterprises operates a global MLM with Pharmanex-branded natural supplements and personal care products. Its Indonesian operation shares NASA's network-marketing structure and natural-product positioning, particularly in the beauty and dietary supplement categories where NASA also competes.
• PT Fits Mandiri (FITS Indonesia): FITS is an Indonesian MLM company marketing herbal and health products through a distributor network. As a domestic Indonesian MLM peer focused on herbal/natural positioning, it competes for the same distributor pool and end-consumer demand as NASA's health and household lines.
• Oriflame Indonesia: Oriflame is a Swedish-origin MLM with significant Indonesia operations selling natural-based cosmetics and personal care products through a distributor network. Its Indonesian beauty-and-personal-care positioning directly overlaps NASA's CRYSTAL-X and SHANAS product lines under similar network-marketing economics.
• Tupperware Indonesia: Tupperware is a global MLM peer with deep Indonesian operations using the same party-plan and distributor-led sales model. While its core product is different (containers vs. natural products), the underlying MLM distribution architecture, stockist hierarchy, and home-sharing GTM closely mirror NASA's operating model.
• PT Melia Sehat Sejahtera (Melia Propolis): Melia is one of Indonesia's largest homegrown MLM companies, specializing in propolis-based herbal supplements and natural health products. It uses an identical stockist-distributor network marketing structure targeting Indonesian consumers and is a highly comparable domestic peer to NASA's herbal/health business.
• Forever Living Products Indonesia: Forever Living is a US-origin MLM specializing in Aloe Vera-based health, beauty, and bee-derived products. Its global distributor model, natural/botanical product emphasis, and presence in Southeast Asian markets make it a directly comparable MLM peer in the natural-products category.
• Amway Indonesia: Amway is the largest global MLM and operates in Indonesia with Nutrilite-branded natural supplements, organic agricultural inputs, and home-care products. Like NASA, it sells through a stockist-distributor network across Indonesian provinces and is a directly comparable MLM competitor with overlapping natural-products positioning.

Emerging players

• PT Herba Emas Wahid (HPA Indonesia): HPA is an Indonesian MLM focused on herbal, halal-certified health and personal care products, with operations across Indonesian provinces. It is a partial-overlap peer in the herbal-supplement category and competes for the same Muslim-affiliated consumer and distributor base that NASA serves.
• PT Bio Nuswa: Bio Nuswa is an Indonesian organic agriculture company producing biofertilizers, decomposers, and natural farming inputs. It is a partial-overlap peer in NASA's agricultural-inputs segment (ORGANINDO, TANGGUH), particularly for farmers and plantations seeking organic alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/watch?v=JqMqHw8qKL8
• Facebookfacebook.com/natural.nusantara.3
• Instagraminstagram.com/ptnaturalnusantara
• TikToktiktok.com/@pt.naturalnusantara
• Xx.com/info_Nasa
• LinkedInlinkedin.com/company/sugindo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Natural Nusantara