Powerhosting

What Powerhosting does

Powerhosting ApS (operating as Powerhosting A/S) is a privately-held Danish web hosting provider founded in 2010 and headquartered in Hammershusvej 16D, Herning, Denmark. The company delivers a broad hosting portfolio including shared web hosting (Webhotel), specialized Magento hosting (Magentohotel), VPS, dedicated servers, email hosting (Mailhotel), FTP hosting, SSL certificates, and domain registration, with all servers operated in Danish data center facilities. Its go-to-market combines self-serve e-commerce ordering via a WHMCS storefront with assisted phone and email sales, primarily targeting Danish and Scandinavian SMBs and e-commerce merchants running Magento, Shopware, WordPress, or PHP-based storefronts, including PWA/Vue Storefront headless deployments.

The underlying infrastructure is a LAMP/LEMP stack (Linux, PHP-FPM, MySQL, Apache/Nginx) augmented with Varnish full-page caching, Elasticsearch for Magento 2.4+ catalog search, and Brotli compression for static assets, alongside a proprietary command-line management tool (PHCLI) covering PHP version switching, multi-store mapping, Varnish flushing, and backup operations. The company reports 50+ production servers and 200+ container hosts, five in-house DNS nameservers, off-site backups, full network/power/cooling redundancy, and an AAA credit certification, with a stated 100% uptime target and a 1-hour fault response commitment. Revenue is generated through recurring subscriptions, annual domain renewals, SSL sales, and paid professional services (DKK 500 per started half-hour weekday; DKK 1,800 per started hour on weekends/holidays), with most plan pricing kept behind login.

Name

Powerhosting

Legal name

Powerhosting ApS

Website

https://powerhosting.dk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Powerhosting ApS is a privately-held Danish web hosting provider founded in 2010, serving Danish and Scandinavian SMBs and e-commerce operators. It specializes in managed Magento hosting (Magentohotel) alongside shared hosting, VPS, dedicated servers, email, and domain services.

Ownership category

akta.pro rank

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Web Hosting Subscriptions: Recurring monthly/annual subscription revenue from webhotel (shared hosting), Magentohotel (specialized Magento hosting), VPS hosting, and dedicated server hosting. Includes domain registration, SSL certificates, mailhotel, and FTP services. Services are pre-paid and auto-renewed via subscription.
2. Domain Name Registration: Revenue from .dk and international TLD domain registration and renewal. Billed as one-time annual fees per domain.
3. Professional Services: Charged support and consulting services: DKK 500 per started half-hour on weekdays, DKK 1,800 per started hour on weekends and public holidays. After-hours emergency support available via on-call phone for urgent issues.
4. SSL Certificates: SSL certificate sales bundled with hosting plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Powerhosting is a Danish web hosting provider offering shared web hosting (Webhotel), specialized Magento-optimized hosting (Magentohotel), VPS, dedicated servers, email hosting (Mailhotel), FTP storage (FTPhotel), domain registration, and SSL certificates, supported by a proprietary PHCLI management tool and Danish data center infrastructure with full redundancy and a 100% uptime target.

Product overview

Powerhosting is a Danish web hosting company offering a comprehensive portfolio of hosting services centered around Magento-optimized hosting, with complementary products for web hosting, email, domains, and infrastructure. The core product line includes Magentohotel (specialized Magento hosting), Webhotel (shared web hosting), Dedikeret Server (dedicated servers), VPS Hosting, Mailhotel (email hosting), FTPhotel (FTP storage), Elasticsearch hosting, SSL certificates, and WordPress/Shopware hosting. The company has over 20 years of combined experience in Unix/Linux hosting and operates from Danish data centers with redundant internet, power, and cooling infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Magentohotel: Specialized hosting service for Magento CMS platform.
• Webhotel
• Mailhotel
• FTPhotel
• VPS Hosting
• Dedikeret Server

Products and services

• Webhotel Shared web hosting service offering unlimited traffic on a fair-use basis, Git support, and SSH access, with PHP support across multiple versions for general website hosting.
• Magentohotel Specialized hosting platform optimized for the Magento CMS, offering dedicated resources, Varnish full-page caching, Elasticsearch integration, PWA/Vue Storefront support, and expert support for Magento-based e-commerce sites.
• Dedikeret Server Dedicated server hosting providing dedicated physical server resources with full control, competitive pricing, and up to 2x 10 Gbps dedicated bandwidth per server.
• VPS Hosting Virtual private server hosting providing scalable virtualized resources for websites and applications.
• Mailhotel Email hosting service supporting unlimited email addresses, unlimited storage, SMTP/IMAP/POP3 protocols, and included antispam, for sending and receiving email from a custom domain.
• FTPhotel FTP hosting service for file storage and transfer, included as part of the hosting product portfolio.
• SSL Certifikater SSL certificate services for website security and encryption, available as part of the hosting product line and bundled with hosting plans.
• Elasticsearch Hosting Elasticsearch hosting service for Magento 2 search functionality, required since Magento 2.4 for catalog search capabilities, with authentication and CLI/admin configuration.
• WordPress Hosting WordPress-specific web hosting optimized for WordPress-powered websites, leveraging Powerhosting's shared hosting infrastructure with PHP/MySQL support.
• Shopware Hosting Shopware-specific web hosting optimized for the Shopware e-commerce platform, leveraging Powerhosting's PHP/MySQL shared hosting infrastructure.
• PWA & Vue Storefront Progressive Web Application development and Vue Storefront integration for headless Magento commerce, enabling modern PWA storefronts.
• Magento Moduler Magento extensions and modules available for the Magentohotel platform to extend store functionality.
• Domæneregistrering Domain name registration service supporting .dk and a wide variety of international TLDs, with annual renewal billing and bundled free DNS hosting.

Quantifiable outcome

• 100% uptime target on servers
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

One partnership is on record.

• DLX A/ScoreStrategic or Co-development PartnerPowerhosting ApS merged with DLX A/S. The merger consolidates the two companies under the Powerhosting brand. The merger was noted on the company's own website as a significant corporate event. Terms of service and data processing agreements reference DLX A/S, indicating ongoing integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IONOS: Major European hosting and cloud provider offering shared hosting, VPS, dedicated servers, domains, and managed WordPress/WooCommerce packages. Broad incumbent competing with Powerhosting on price, scale, and product breadth.
• OVHcloud: European hyperscale hosting and cloud provider with shared hosting, VPS, dedicated servers, and managed database offerings. Competes with Powerhosting on dedicated server and VPS tiers for price-sensitive European customers.
• Hetzner: Large European hosting and dedicated server provider known for aggressive pricing on shared hosting, VPS, and dedicated servers. Competes with Powerhosting on infrastructure and dedicated-server tiers across the broader European SMB market.

Direct peers

• Simply.com: Danish hosting company (formerly Surftown) offering shared hosting, VPS, dedicated servers, and e-commerce hosting to Scandinavian customers. Direct overlap with Powerhosting's product portfolio and Danish customer base.
• SiteGround: Global managed web hosting provider specializing in WordPress, WooCommerce, and e-commerce stacks with proprietary caching and security tooling. Comparable to Powerhosting on managed hosting positioning and SMB/mid-market e-commerce focus.
• WP Engine: Managed hosting specialist for WordPress, WooCommerce, and e-commerce workloads with proprietary caching, security, and developer tooling. Analogous specialized managed-hosting model serving similar e-commerce SMB customers.
• Nexcess: Managed hosting provider with a dedicated Magento product line including auto-scaling, CDN, and performance optimization. Direct comparable for Powerhosting's Magentohotel offering and Magento-specialized go-to-market.
• Cloudways: Managed cloud hosting platform with dedicated Magento and WooCommerce stacks built on top of hyperscaler infrastructure. Comparable managed-hosting value proposition targeting the same e-commerce operator segment.
• one.com: Danish-founded web hosting provider serving SMBs and consumers across Europe with shared hosting, email, and domain services. Closest geographic and segment peer to Powerhosting in the Scandinavian SMB market.

Regional players

• ScanNet: Danish hosting and IT services provider serving Scandinavian SMBs with web hosting, email, and managed services. Comparable regional peer with overlapping product set and Danish customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/powrhost
• LinkedInlinkedin.com/company/powerhosting
• Xx.com/powerhostingdk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerhosting