PRM Software

What PRM Software does

PRM Software AG is a privately held German IT services company that exclusively serves the tire retail vertical. Founded in autumn 2015 as a spin-off from Progressiv Reifen Media AG, the company has inherited more than 30 years of tire trade IT experience and today serves more than 300 individual, branch, and wholesale tire retail businesses across Germany, with over 1,800 daily users of its flagship product.

The company's core product is TyrePro, a comprehensive ERP/warehouse management system (Warenwirtschaftssystem) running on Windows and Linux platforms. TyrePro covers the full operating cycle of a tire retailer — ordering, inventory management, goods receiving and shipping, warehouse management, article management, sales processing, purchasing, analysis, inventory counting, user administration, and document management. It is supplemented by native interfaces to parts programs, sales platforms, supplier systems (inventory queries and ordering), financial accounting software, leasing settlement systems, warehouse and logistics systems, parcel shipping, e-post systems, data warehouses, and the Bosch-ASA network, as well as support for document scanners/printers, EC-cash devices, RDKS readout devices, tread depth measuring devices, label scanners/printers, and signature pads. Online services include an appointment planner, customer portal, B2B shop, and Web API.

A central strategic differentiator is PRM Software's independently curated article and KB price database for tires, steel and light alloy rims, and RDKS sensors from both major and niche suppliers. Maintained in-house via proprietary tooling developed over many years, this dataset is bundled with the TyrePro subscription, so customers receive the system and ongoing master data updates from a single source. The company operates a sales-led, quote-based subscription model, distributing directly to SMB tire retailers and leveraging endorsements from four industry cooperatives — EFR, RTC, Point S, and Driver Center — as its primary trust and referral channel. PRM Software is headquartered in Rutesheim with a secondary office in Dresden, is led by a three-member Vorstand (Rolf Genée as CEO, Yves Höppe, Nico Kroll) under supervisory board chair Norbert Frantz, and holds ISO 9001:2015 and ISO 27001:2022 certifications from QAS International.

Name

PRM Software

Legal name

PRM Software AG

Website

https://prm-ag.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

PRM Software AG is a German IT services company that develops and maintains TyrePro, a specialized ERP system for the tire retail vertical, serving more than 300 tire retailers in Germany with bundled article and pricing data.

Ownership category

akta.pro rank

Product category

Tire Retail ERP / Automotive Parts Warehouse Management Software

NAICS

Software Publishers (51321)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Tire retail ERP
• Warehouse management software
• Tire inventory management
• Automotive parts ERP
• B2B tire commerce

Headquarters

HQ city

Rutesheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TyrePro ERP Software Subscription: TyrePro ERP system is provided as an annual subscription. Article and KB price maintenance is included with the system. The software is delivered as an integrated solution with both the ERP and article data from a single source.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PRM Software AG develops and sells TyrePro, a specialized ERP/warehouse management system (Warenwirtschaftssystem) for tire retail businesses (single operators, branch operations, and wholesale dealers). The product covers ordering, inventory and warehouse management, goods receiving/shipping, article and price management, sales and purchasing, analysis, inventory counting, user management, and document management, and is delivered as an integrated bundle that includes internally maintained article and KB pricing data for tires, rims, and RDKS sensors, plus interfaces to supplier, accounting, logistics, and shipping systems.

Product overview

PRM Software AG offers a single unified product called TyrePro, a warehouse/ERP management system (Warenwirtschaftssystem) specialized for the tire retail industry. The system serves independent shops, chain stores, and wholesale businesses in the tire trade sector. TyrePro comes as a complete solution with integrated online services including a scheduler, customer portal, B2B shop, and Web-API. Additionally, PRM Software provides centralized article and KB price maintenance for tires, steel and aluminum rims, and TPMS sensors as an included service.

Differentiator

Problem solved

Functional benefit

Brands

• TyrePro: A comprehensive ERP/warenwirtschaftssystem (inventory management system) designed for tire retail businesses including single outlets, chain stores, and wholesale operations. Includes features such as ordering, inventory management, purchasing, sales processing, analysis, and inventory counting. Also includes interfaces to parts programs, sales platforms, suppliers, accounting software, logistics systems, and various hardware devices.

Products and services

• TyrePro Warenwirtschaftssystem (ERP) ERP/warehouse management system for tire retailers, covering ordering, inventory and warehouse management, goods receiving/shipping, article management, sales and purchasing, analysis, inventory counting, user management, and document management, with bundled article and KB price data maintenance for tires, rims, and RDKS sensors, integrated interfaces to supplier, accounting, logistics, and shipping systems, and online services including appointment planner, customer portal, B2B shop, and Web API.

Quantifiable outcome

• Over 1,800 users rely on TyrePro daily for their business operations
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• EFR - Einkaufsgesellschaft freier ReifenfachhändlercoreChannel Partner/ Reseller/ DistributorEFR is an industry purchasing cooperative for independent tire specialists that officially recommends TyrePro to its member businesses. This endorsement serves as a primary trust signal and customer acquisition channel for PRM Software.
• RTC Reifen-Team GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorRTC is a tire industry cooperative that officially recommends TyrePro to its member businesses, providing distribution and credibility through the cooperative network.
• Point S - Kooperation für Reifen, Räder, AutoservicecoreChannel Partner/ Reseller/ DistributorPoint S is a major international tire and automotive service cooperative that officially recommends TyrePro to its member businesses across its network.
• Driver CentercoreChannel Partner/ Reseller/ DistributorDriver Center is a European tire and automotive service cooperative that officially recommends TyrePro to its member businesses.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ASA Auto Service Alliance: ASA is a US-headquartered but globally active tire and auto-service software/hardware provider serving tire dealers and service shops. It is the most directly comparable vertical-software competitor to TyrePro for tire retailers, with overlapping customer workflows (inventory, ordering, RDKS, billing).

Broad incumbents

• CDK Global: CDK Global is a major US-based provider of software and technology to automotive retailers and dealers. It targets a related (auto-dealer) vertical with overlapping workflow needs (inventory, parts, DMS, CRM), making it a relevant broader-incumbent comparable.
• DATAGROUP AG: DATAGROUP is a German IT services and ERP operator serving mid-market enterprises across multiple verticals including trade and logistics. While not a tire-specialist, it competes for the same mid-market ERP/WMS wallet share and could offer a horizontal alternative to TyrePro.
• Cox Automotive: Cox Automotive (Dealertrack, Kelley Blue Book, Autotrader) is a broad automotive software and data platform. It addresses dealer and aftermarket workflows and could plausibly move into tire-retail-specific software given its dealer footprint.
• Sage Group plc: Sage is a major UK-listed ERP/accounting software vendor with strong SMB penetration in Europe, including in trade and wholesale. Its Sage 100/Sage Business Cloud products compete for the same SMB ERP budget that TyrePro targets in tire retail.
• Reynolds and Reynolds: Reynolds and Reynolds is a long-established US provider of dealership management systems and retail automotive software. It serves an adjacent (auto retail) vertical with deep workflow overlap in parts inventory, ordering, and customer management.
• SAP SE: SAP is Germany's largest enterprise software vendor, offering SAP Business One and S/4HANA for mid-market and enterprise customers. Although typically serving larger customers than PRM, it represents the strategic competitive ceiling for any vertical ERP vendor.

Emerging players

• PSI Software AG: PSI Software is a German-listed vertical software company focused on energy, logistics, and retail/wholesale. Its retail and logistics portfolio competes in adjacent vertical-ERP categories and could expand into tire retail, making it a comparable German mid-cap vertical SaaS player.
• Asseco Solutions AG: Asseco Solutions is part of the Poland-based Asseco Group and provides ERP software (APplus) for SMB and mid-market customers across Europe. It competes for the same SMB manufacturing/retail ERP wallet and represents an emerging European alternative.

Others

• Bosch SoftTec / Bosch Car Service: Bosch operates the Bosch-ASA network and Car Service workshop concept, which are directly integrated into TyrePro today. As both a customer/integration partner and a potential competitor via its own automotive software and workshop tooling, Bosch is a key ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prm-software-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRM Software