Storebrand Asset Management

What Storebrand Asset Management does

Storebrand Asset Management AS is Norway's largest private asset manager and operates as a wholly-owned subsidiary of Storebrand ASA, headquartered in Lysaker (Oslo), Norway. The firm manages approximately DKK 1,000 billion (~EUR 85-90 billion) in assets across active, passive, and multi-asset strategies and serves individual consumers, small and medium businesses, and large enterprises in Norway and Sweden. With over 30 years of ESG investing experience, the firm offers an integrated financial services platform spanning mutual funds (SKAGEN Funds, Storebrand Index, Storebrand Global), pension schemes (defined contribution, defined benefit, hybrid), insurance (travel, boat, car, home, health, personal), and banking products (mortgages, savings accounts, fixed-rate deposits, cards).

The company's product portfolio is delivered through a digital infrastructure that includes the Kron retail investment app, Bedriftsportalen corporate self-service portal, Bedriftsveilederen business onboarding tool, Båtvakt IoT boat-monitoring integration, and Storebrand Securemail encrypted communications. Mutual fund offerings include SKAGEN Focus, SKAGEN Global, SKAGEN Kon-Tiki, SKAGEN m2, and SKAGEN Vekst (active equity/multi-asset) alongside passive Storebrand Index funds. Compliance posture is documented at WCAG 2.1 AA accessibility (working toward AAA), GDPR for data protection, and DORA for digital operational resilience. As of October 2025, the SKAGEN fund brand and investment team are integrated into Storebrand Asset Management following a structural merger.

Storebrand generates revenue primarily through management fees on DKK 1,000 billion AUM, supplemented by insurance underwriting margins and banking net interest income (e.g., Høyrentekonto savings at 4.40%, Fastrenteinnskudd fixed-rate deposits at up to 4.95%). Distribution operates through direct digital channels (Kron app, Storebrand.no), B2B portals (Bedriftsportalen), call centers (+47 915 08880), direct sales advisors, and exclusive partnership networks with Akademikerne (Norwegian academic union), Coop (retail cooperative), and Huseierne (homeowners association). The firm reports serving over 30,000 business customers and offers industry-specific pension solutions across offshore (39 customers, 18,658 employees) and hospitality sectors (976 customers, 21,899 employees), with SMB and large enterprise segments as primary customer targets.

Name

Storebrand Asset Management

Legal name

Storebrand Asset Management AS

Website

https://storebrand.no

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Storebrand Asset Management AS is Norway's largest private asset manager, managing approximately DKK 1,000 billion in assets. The firm offers ESG-integrated mutual funds, pension products, insurance, and banking services to Norwegian and Swedish consumers and 30,000+ businesses.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Trusts, Estates, and Agency Accounts (525920)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Sustainable/ESG Equity (Active) (FSAAAIAM)

akta.pro secondary industries

International/Ex-U.S. Developed Equity (Active) (FSAAAIAE), Private Client/High-Net-Worth Advisory (FSAEAAAN), Large-Cap Equity (Active) (FSAAAIAA), Style Equity — Value (Active) (FSAAAIAH)

Keywords

• Asset management
• Pension management
• Mutual funds
• ESG investing
• Fund management

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Storebrand Asset Management operates as Norway's largest private asset manager with approximately DKK 1,000 billion in assets under management. The company manages a suite of mutual funds including SKAGEN Funds and Storebrand Funds, offering both active and passive investment strategies with over 30 years of experience in ESG investing. It also provides pension schemes (defined contribution, defined benefit, hybrid), insurance products, banking services, and digital investment tools (Kron app) for both individual consumers and businesses.

Product overview

Storebrand Asset Management is Norway's largest private asset manager with approximately DKK 1,000 billion in assets under management. The company operates a platform-plus-modules architecture offering pension products (innskuddspensjon, ytelsespensjon, hybridpensjon), mutual funds (SKAGEN Funds, Storebrand Index Funds, Storebrand Global Funds), insurance (travel, boat, car, home, health, personal), and banking services. The ecosystem is supported by digital tools including the Kron investment app, Bedriftsveilederen for business onboarding, Bedriftsportalen for corporate account management, and Båtvakt IoT sensor for boat insurance monitoring. ESG investing has been a core competency for over 30 years.

Differentiator

Problem solved

Functional benefit

Brands

• Kron: Digital investment app that helps customers choose investments that suit them best
• SKAGEN
• Storebrand Index

Products and services

• Kron Digital investment app that helps users select investments suited to their needs, providing quick, simple, and understandable guidance. The app enables fund-based savings with recommendations or self-directed choices, accessible within 2 minutes. Targeted at individual Norwegian consumers.
• SKAGEN Funds A suite of mutual funds merged into Storebrand Asset Management as of 30 October 2025, including SKAGEN Focus, SKAGEN Global, SKAGEN Kon-Tiki, SKAGEN m2, and SKAGEN Vekst. The existing investment team continues managing these funds post-merger.
• Storebrand Index Funds Passive index-tracking funds offered under the Storebrand brand, designed for cost-conscious investors seeking market returns.
• Storebrand Global Funds Global equity and multi-asset funds under the Storebrand brand, part of the sustainable pension and savings offerings.
• Bedriftsveilederen (Business Guide) A guided digital tool enabling businesses to set up pension and employee insurance in minutes, with the ability to transfer existing arrangements. Targeted at SMBs.
• Bedriftsportalen (Business Portal) A portal for corporate customers to manage member updates for collective agreements, receive invoices, view employee and agreement history, and communicate securely with Storebrand.
• Innskuddspensjon (Defined Contribution Pension) A pension scheme where contributions are invested and the final benefit depends on accumulated savings and market returns. Storebrand recommends this as the preferred option for new customers. Targeted at business customers.
• Ytelsespensjon (Defined Benefit Pension) A pension scheme guaranteeing a defined benefit, typically 60-70% of final salary, with contributions varying based on age, tenure, and salary level. Includes associated insurances for disability and death. Targeted at large enterprises.
• Hybridpensjon (Hybrid Pension) A flexible pension combining features of defined contribution and defined benefit plans. Offers predictable costs, investment choice or guarantee, and higher savings for women to ensure equal retirement outcomes.
• Travel Insurance Travel insurance available in Standard and Super tiers. Super has been rated best in test, offering unlimited coverage for medical treatment, 75-day coverage (extendable to 120 days), SmartDelay lounge access, video doctor consultation via Kry app, and baggage delay compensation.
• Boat Insurance Boat insurance offered in three tiers: Delkasko (liability, fire, theft, vandalism), Kasko (adds own boat damage coverage), and Super (comprehensive including total damage guarantee, holiday interruption, and extended equipment coverage). Includes rescue costs across all tiers.
• Car/Motor Insurance Motor vehicle insurance covering liability (legally required) and optional comprehensive coverage. Includes road assistance via SOS International, rental car coverage, and partnerships with over 300 workshops in Norway.
• Home Insurance Coverage for home and contents including house insurance, cabin insurance, and personal property coverage for various property types.
• Health Insurance Health insurance providing access to medical treatment, specialist consultations, and health services, including the Bli Frisk (Get Better) app for recovery support.
• Personal Insurance Insurance coverage for individuals including life insurance, critical illness coverage, disability insurance, and accident insurance.
• Bank Products Banking services including mortgage loans (boliglån), savings accounts with various interest rates, fixed-rate deposits (fastrenteinnskudd offering up to 4.95%), credit cards, and transaction banking via netbank.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Sensar Marine (Båtvakt)minorStrategic or Co-development Partner · 1 January 2026Partnership offering Båtvakt (Boat Guard) sensor system through Sensar Marine. Storebrand customers receive introductory pricing of 3,999 NOK (regular 5,999 NOK), free subscription through 2026 (regular 120 NOK/month), and potential insurance premium discounts. The product monitors boat systems including water levels, temperature, battery voltage, and GPS position.
• AkademikernecoreGTM or Marketing PartnerAkademikerne Pluss partnership program offering exclusive benefits to members of the Norwegian academic union. Members receive preferential pricing on Storebrand insurance products and access to specialized financial services.
• CoopminorGTM or Marketing PartnerCoop partnership offering member benefits and preferential pricing on Storebrand products to Coop members.
• HuseierneminorGTM or Marketing PartnerHuseierne (Norwegian homeowners association) partnership providing member benefits and preferential pricing on home and property insurance products.
• SKAGEN AScoreStrategic or Co-development PartnerSKAGEN AS merged into Storebrand Asset Management effective October 30, 2025. The existing SKAGEN investment team continues managing funds under the Storebrand umbrella. SKAGEN funds include Focus, Global, Kon-Tiki, m2, and Vekst.
• Nasdaq CopenhagencoreOthersTrading venue for Storebrand and SKAGEN funds listed on Nasdaq Copenhagen. Technical issues with NAV calculations led to trading suspensions in October 2025, with corrective notifications to stakeholders and the Stockbrokers' Association.
• Falck Global AssistancecoreOthersEmergency assistance provider for travel insurance. Handles 24/7 alarm center at +47 22 48 93 00, medical referrals, hospital placements, and medical evacuation coordination for Storebrand insurance customers.
• SpaceXminorOthersStorebrand Asset Management has been evaluating SpaceX's fit in passive portfolios given that SpaceX remains privately held and is not yet part of standard market indices. The firm began evaluating SpaceX's fit before any IPO discussion.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Danske Invest: Asset management arm of Danske Bank with strong Nordic retail fund presence; comparable as a Nordic regional player offering multi-asset and equity funds including ESG strategies.
• SEB Investment Management: Nordic asset manager within SEB offering active equity, fixed income, and ESG funds; comparable as a regional Nordic player serving similar institutional and high-net-worth segments.
• Swedbank Robur: Sweden's largest asset manager with broad retail and institutional fund offerings including ESG products; comparable as a Nordic peer with similar passive/active mix and pension-adjacent customer base.

Direct peers

• KLP Kapitalforvaltning: Norway's largest pension manager with a sizable in-house asset management arm; directly comparable as a domestic Norwegian pension/asset manager with similar institutional and retail fund offerings.
• DNB Asset Management: The asset management arm of Norway's largest financial services group; directly competes in Norwegian mutual funds, index funds, and institutional mandates, sharing the same SMB and large-enterprise customer base.
• Pareto Asset Management: Norwegian independent asset manager focused on Nordic equities and credit; directly comparable as a domestic Norwegian active manager serving institutional and retail investors.

Broad incumbents

• Amundi: Europe's largest asset manager with significant Nordic distribution; comparable as a broad incumbent offering ESG, index, and active strategies across institutional and retail channels.
• Nordea Asset Management: Nordic broad incumbent with large AUM and ESG-screened funds; comparable as a regional asset manager with overlapping institutional and retail mandates in Norway and Sweden.
• Schroders: Global asset manager with sustainability-led strategies; comparable as a broad incumbent in the active equity and ESG space with overlapping Nordic institutional clients.
• Alfred Berg / BNP Paribas Asset Management: Norwegian-origin asset manager now part of BNP Paribas AM; directly comparable on Norwegian mutual fund offerings while benefiting from a global incumbent platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storebrand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storebrand Asset Management