Sprout Strategy

Name

Sprout Strategy

Legal name

Sprout Strategy Pty Ltd

Website

https://sproutstrategy.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research and Strategy Consulting

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

Keywords

• Market research consulting
• Behavioural economics research
• Brand strategy services
• Customer experience consulting
• Cultural insights research

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research and Strategy Consulting: Full-service market research and strategy consultancy providing behavioural economics research, qualitative and quantitative research, brand strategy, customer experience design, and go-to-market strategy services to enterprise and mid-market clients. Revenue is generated through project-based consulting engagements and ongoing client relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sprout Strategy is a full-service market research and strategy consultancy that combines behavioural science, qualitative and quantitative research, marketing science, neuroscience, AI and social listening with strategy development to help clients in brand and communication, marketing, audience growth, customer experience, innovation, products and services, and go-to-market strategies. The firm sells project-based consulting engagements supported by proprietary platforms including Mind & Mood (cultural trends program), MindSight®, Emotivcom™, Quallie™ and Hoodi-e™, plus specialist divisions Planet 30 and Half Time.

Product overview

Sprout Strategy is a full-service market research and strategy consultancy offering a portfolio of proprietary platforms and service lines. The core offering combines behavioral economics, neuroscience, and traditional research methodologies. Key proprietary platforms include Mind & Mood (cultural trends tracking since 2009), Quallie™ (online qualitative research platform), MindSight® and Emotivcom™ (advertising effectiveness tools), and Hoodi-e™ (implicit brand tracking). Specialized divisions include Planet 30 (under-30s research) and Half Time (sports/entertainment branding). Services span behavioral economics, customer experience, brand strategy, and research intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Mind & Mood: Australasia's longest-running cultural trends program tracking the shifting face of Australia since 2009, offering bi-annual business briefings, focus stories, and monthly snapshots on cultural trends.
• Planet 30
• Half-Time
• FutureEQ

Quantifiable outcome

• This campaign is now the umbrella campaign for the organisation and is ensuring the brand stays relevant and is attractive to more customers
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Reconciliation AustraliacoreStrategic or Co-development Partner · 1 January 2025Sprout Strategy has received formal endorsement of its Reflect Reconciliation Action Plan from Reconciliation Australia. This partnership demonstrates Sprout's commitment to reconciliation, diversity and inclusivity. The RAP program provides a framework for organisations to leverage their structures and diverse spheres of influence to support the national reconciliation movement.
• Supply NationminorOthersSprout is exploring Supply Nation membership as part of its commitment to supporting Aboriginal and Torres Strait Islander peoples businesses and procurement within the market research space.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NielsenIQ: Global consumer intelligence firm with significant ANZ presence in retail, media, and consumer insights measurement. Comparable as a broader incumbent operating in adjacent consumer and brand measurement categories.
• Ipsos: Global market research firm with Australian operations spanning brand, advertising, customer experience, and behavioural research. Comparable as a broader incumbent that overlaps with Sprout's customer experience, brand tracking, and qualitative/quantitative research work.
• Kantar: Global market research and insights giant with deep presence in Australia. Comparable as a broader incumbent offering brand tracking, consumer insights, and ad effectiveness measurement at materially greater scale than Sprout's offerings.

Regional players

• The Lab (Insightfully): Australian insights and research consultancy working with enterprise and government clients. Comparable as a regional peer offering qualitative research, customer experience, and behavioural insights services for ANZ enterprise clients.
• Bastion Collective: ANZ-based integrated marketing, communications, and research agency. Comparable as a regional competitor offering integrated research and strategy services for enterprise ANZ clients across overlapping verticals.

Direct peers

• BrandHook: ANZ brand strategy consultancy focused on brand growth and positioning. Comparable as a similarly sized regional competitor in brand strategy, customer value proposition development, and commercial strategy consulting.
• FiftyFive5: ANZ-headquartered research and strategy consultancy delivering consumer insights, brand strategy, and customer experience work. Comparable as a similarly sized ANZ competitor with overlapping brand strategy, segmentation, and customer research services.
• Vocatus: Behavioural economics consultancy applying behavioural pricing and customer decision research. Comparable as a peer specialising in price architecture, behavioural experiments, and decision-driver analysis, directly overlapping Sprout's behavioural economics service line.
• Glow: ANZ-based research and behavioural insights consultancy applying behavioural science to commercial research. Comparable as a peer specializing in behavioural economics applied to consumer insights, directly overlapping Sprout's MindSight® and behavioural intervention offerings.
• Roy Morgan: Long-established Australian market research and consumer insights firm offering both syndicated and bespoke research. Comparable as a direct ANZ-based market research competitor with overlapping consumer insights, brand tracking, and cultural measurement offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sproutstrategy
• Xx.com/sprout_the

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprout Strategy