Gadis
Gadis Italia is an Italian incoming tour operator founded in 1985 that designs custom-made group tours and event packages across Italy for international B2B clients — primarily tour operators and travel agencies in Belgium, Germany, Austria, and Switzerland — operating from five regional offices with 25 multilingual staff.
- Company typePrivate
- Founded1985
- HeadquartersBorgomaro, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gadis does
Gadis Italia (legal entity Ga.di.s Tourist Service Srl) is an Italian incoming tour operator founded in 1985 and headquartered in Borgomaro, Liguria. The company designs and delivers custom-made group tours and event travel packages for international B2B clients — primarily tour operators and travel agencies in Belgium, Germany, Austria, and Switzerland — bundling accommodation, meals, visits, and traditional or themed experiences across all 18 Italian regions. It operates through five physical offices (Borgomaro/Liguria HQ plus branch offices at Lake Maggiore, Verona, Tuscany, and Rome) staffed by 25 multilingual personnel providing 24/7/365 support, and draws on a curated network of approximately 6,500 vetted local suppliers.
The company's product surface consists of bespoke group tour packages plus five themed catalogues (I Classici, Events, UNESCO World Heritage, Bere e Mangiare, and Bella Italia) that segment offerings by interest vertical. Its technology stack is described as standard booking and operations tooling rather than a proprietary platform, with no public app, API, or SDK. Distribution is entirely direct-B2B via email, phone, and WhatsApp quote requests, supported by organic social media (Facebook, Instagram, LinkedIn), email newsletters, and printed catalogues.
Gadis is privately held with a stated share capital of €10,900, indicating closely-held/founder ownership with no external investment, funding events, M&A activity, or patent portfolio in the record. Revenue mechanics are quote-based transaction fees on bundled travel services, with multi-year relationship contracts common; financial figures are not publicly disclosed.
Gadis firmographics
Firmographics- Name
- Gadis
- Legal name
- Ga.di.s Tourist Service Srl
- Website
- https://gadis.it
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gadis Italia is an Italian incoming tour operator founded in 1985 that designs custom-made group tours and event packages across Italy for international B2B clients — primarily tour operators and travel agencies in Belgium, Germany, Austria, and Switzerland — operating from five regional offices with 25 multilingual staff.
- Ownership category
- akta.pro rank
Gadis industry classification
Industry- Product category
- Incoming Tour Operator Services
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Private/Customized Multi-Day Tour Operators (THAKADAC)
- akta.pro secondary industries
- Group & Small-Group Custom Itinerary Planning (THAKAOAF), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Domestic/In-Country Multi-Day Tour Operators (THAKADAL)
Keywords
Where Gadis is headquartered
LocationHeadquarters
- HQ city
- Borgomaro
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Gadis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Tour Packages and Services: Customized tour packages for groups including accommodation, food, visits, and traditional/unusual experiences. Revenue generated from organizing and bundling travel services for international tour operators and travel agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom tour packages - pricing based on group requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Gadis product offering
Product offeringCore offering
Gadis Italia operates as an incoming tour operator that designs and delivers custom-made group tours and event packages across all regions of Italy. Each itinerary bundles accommodation, meals, visits, and traditional or unusual experiences, with 24/7 on-the-ground support provided through 5 regional offices and a network of 6,500 vetted suppliers. The company also publishes themed brochures (I Classici, Events, UNESCO World Heritage, Bere e Mangiare, Bella Italia) used as curated travel planning resources for its B2B clients.
Product overview
Gadis Italia is an incoming tour operator for groups and events throughout Italy. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Its core product is custom-made group tours encompassing accommodation, meals, visits, and traditional Italian experiences. The company also publishes thematic brochure catalogues including 'I Classici' (classic itineraries), 'Events', 'UNESCO World Heritage', 'Bere e Mangiare' (food and wine), and 'Bella Italia', which serve as curated travel planning resources for different interest areas. The company maintains 5 offices across Italy (Lake Maggiore, Tuscany, Verona, Rome, and Liguria headquarters) and employs 25 multilingual staff members.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom-Made Group Tours Bespoke group tour packages for international tour operators and travel agencies, bundling accommodation, meals, visits, and traditional or unusual Italian experiences across all regions of Italy, supported 24/7/365 by 5 regional offices and 25 multilingual staff.
- I Classici Catalogue Brochure catalogue featuring classic Italian tour itineraries and experiences, published by Gadis and distributed to international tour operators and travel agencies.
- Events Catalogue Catalogue featuring event-based travel experiences throughout Italy, distributed to international tour operators and travel agencies for group event planning.
- UNESCO World Heritage Catalogue Catalogue showcasing tours focused on UNESCO World Heritage sites across Italy, used by B2B clients for curated group itineraries.
- Bere e Mangiare Catalogue Catalogue featuring food and wine experiences and culinary tours throughout Italy, distributed to international tour operators and travel agencies.
- Bella Italia Catalogue Comprehensive catalogue showcasing Italian travel experiences and destinations, distributed to international tour operators and travel agencies as a planning resource.
Quantifiable outcome
- 50,000+ travelers served annually
- +2 more outcomes
Companies that use Gadis
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Gadis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gadis partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Gadis competitors and assessment
Company assessmentBroad incumbents
- TUI Italia: Italian arm of the global TUI Group, offering packaged tours and experiences across Italy through mass-market channels — a much larger incumbent with broader distribution and brand recognition.
- I Grandi Viaggi: Italian-listed tour operator running group and FIT packages in Italy and abroad, with owned resort properties; competes for Italian group travel demand at greater scale than Gadis.
- Veratour: Italian tour operator with established group-tour and resort product across Italy and the Mediterranean, representing a larger incumbent that Gadis competes against for inbound group business.
- Boscolo Tours: Italy-based tour operator with a curated portfolio of group and FIT tours across Italian destinations, representing a broader, more brand-recognizable competitor in the custom and themed Italian touring segment.
- Alpitour Group: Largest Italian-listed tour operator with a broad portfolio across package holidays, group travel, and hotel ownership; competes with Gadis on Italian group travel but at vastly greater scale and with vertically integrated inventory.
Direct peers
- Francitalia: Italian incoming tour operator organizing custom group tours and packages across Italy for foreign travel agencies, directly competing with Gadis for international B2B group business.
- Meridiana Holidays: Italian tour operator offering packaged and customized group travel throughout Italy, overlapping with Gadis on the custom group tour product and multi-region supplier network.
- Best Italia: Italian DMC specializing in group tours and themed itineraries for inbound tour operators, operating a comparable model of bundling accommodation, meals, and experiences for international group clients.
- Select Italy: US-rooted tour operator specializing in custom Italian itineraries for groups and FITs, serving the same DACH/Benelux-equivalent outbound demand through a similar DMC model with curated Italian supplier relationships.
- Avventure Bellissime: Italian inbound tour operator focused on group travel and custom experiences across Italy, with a comparable bespoke multi-day itinerary offering and B2B2C distribution through international tour operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Gadis social profiles
Digital presenceGadis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gadis leadership team
Management profileNumber of profiles
Gadis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gadis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gadis
What does Gadis do?
Gadis Italia operates as an incoming tour operator that designs and delivers custom-made group tours and event packages across all regions of Italy. Each itinerary bundles accommodation, meals, visits, and traditional or unusual experiences, with 24/7 on-the-ground support provided through 5 regional offices and a network of 6,500 vetted suppliers. The company also publishes themed brochures (I Classici, Events, UNESCO World Heritage, Bere e Mangiare, Bella Italia) used as curated travel planning resources for its B2B clients.
Is Gadis a public or private company?
Gadis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gadis founded?
Gadis was founded in 1985. It employs 11 to 50 people.
Where is Gadis based?
Gadis is headquartered in Borgomaro, Italy, in the Europe region.
How does Gadis make money?
One revenue line is on record: tour Packages and Services.
Who are Gadis's main competitors?
Broad incumbents on record are TUI Italia, I Grandi Viaggi, Veratour, Boscolo Tours and Alpitour Group. Direct peers are Francitalia, Meridiana Holidays, Best Italia, Select Italy and Avventure Bellissime.
Does Gadis have an API?
No public API is recorded for Gadis.
What industry is Gadis in?
Gadis's product category is Incoming Tour Operator Services. Its primary akta.pro industry code is THAKADAC, Private/Customized Multi-Day Tour Operators, with a secondary code of THAKAOAF, Group & Small-Group Custom Itinerary Planning. Its NAICS code is 56152 and its SIC code is 7900.