Odfjell Vineyards
Odfjell Vineyards is a Chilean winery with Norwegian heritage that produces certified organic still wines across three estate vineyards (Maipo, Maule, Lontué) and sells directly to consumers via its own e-commerce site, winery storefront, and on-site enotourism experiences near Santiago.
- Company typePrivate
- Founded-
- HeadquartersPadre Hurtado, Chile
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Odfjell Vineyards does
Odfjell Vineyards is a privately held Chilean winery that produces certified organic still wines across three estate vineyards in Chile's Maipo, Maule, and Lontué valleys, with Norwegian heritage reflected in its tagline "Espíritu Noruego, Raíces Chilenas." The company's production base spans the Padre Hurtado estate (Maipo Valley, established 1998, focused on Syrah and Malbec), Tres Esquinas (Cauquenes, Maule Valley, featuring 100+ year-old head-trained dry-farmed Carignan vines across 18 hectares), and Ribera del Río Claro (Lontué, Curicó Valley, with 60-year-old Malbec plantings at 300m altitude). All wines are certified organic by EcoCert Chile and sustainable, and the company is a founding member of the VIGNO association, which promotes Chilean Carignan internationally. Its eight wine lines span entry-level (Armador), mid-tier (Orzada, Capítulo), premium (Aliara, Elusiva, Zippora), and icon tier (Vigno and the flagship Odfjell Carignan, produced only in exceptional vintages), with varietals including Carignan, Cabernet Sauvignon, Carmenere, Syrah, Malbec, Merlot, Chardonnay, Sauvignon Blanc, Tannat, Mourvèdre, Tempranillo, Petite Syrah, and blends.
The company operates a direct-to-consumer go-to-market: bottle sales flow through its own e-commerce site (multilingual ES/EN/PT) and on-site purchases at the Padre Hurtado winery, with no third-party distributors referenced. Pricing is denominated in Chilean Pesos and ranges from approximately $8,990 CLP per Armador bottle to $25,990 CLP for Vigno single bottles ($113,940 CLP per 6-bottle case). A second revenue stream is enotourism, comprising tiered tasting experiences (Orzada at $12,000 CLP, Aliara at $21,000 CLP, Premium Odfjell icons at $45,000 CLP), Horse Experience rides on Norwegian Fjord ponies at $66,000 CLP per person, and picnics at $40,000 CLP per pair, all booked on-site near Santiago. Headcount is in the 51-100 range; management is led by General Manager Juan Ignacio Zúñiga, with Carlos Rojas as Winemaker, and the company operates a formal Ethics Committee under Chilean Law 20.393.
Underlying technology is domain-specialized rather than digital: organic and dry-farmed viticulture, 500-liter French oak and acacia barrel aging (including 24-month aging for Vigno), concrete sphere fermentation, and old-vine low-yield cultivation. The company has no mobile app, no disclosed APIs or integrations, and no AI/ML capabilities; commercial surface is limited to a content website, an Instagram channel, and on-premise experiences. Distribution is single-country (Chile), with multilingual website support indicating intent to capture inbound tourism and cross-border DTC demand, but no formal international wholesale footprint is disclosed.
Odfjell Vineyards firmographics
Firmographics- Name
- Odfjell Vineyards
- Legal name
- Odfjell Vineyards
- Website
- https://odfjellvineyards.cl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Odfjell Vineyards is a Chilean winery with Norwegian heritage that produces certified organic still wines across three estate vineyards (Maipo, Maule, Lontué) and sells directly to consumers via its own e-commerce site, winery storefront, and on-site enotourism experiences near Santiago.
- Ownership category
- akta.pro rank
Odfjell Vineyards industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Odfjell Vineyards is headquartered
LocationHeadquarters
- HQ city
- Padre Hurtado
- HQ country
- Chile
- HQ region
- Latin America
Offices4 records
Markets served
Odfjell Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Wine Sales: Direct sales of wines through the company's e-commerce platform and at the winery. Wines are sold in single bottles and case packs (6 bottles). Product lines include entry-level Armador, mid-tier Orzada and Capítulo, and premium/super-premium Aliara, Zippora, Vigno, and flagship Odfjell.
- Enotourism Experiences: Revenue from wine tasting experiences, vineyard tours, and specialty experiences including Premium Tastings, Horse Experience, Picnics, and combination tours. Bookings made via website with prior reservation required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level wines - Armador line |
| Unit Pricing | Pay-as-you-go | Premium wines - Elusiva, Aliara, Zippora |
| Unit Pricing | Pay-as-you-go | Super-premium - Vigno |
| Unit Pricing | Pay-as-you-go | Premium Tasting - Odfjell icons |
| Unit Pricing | Pay-as-you-go | Orzada Tasting |
| Unit Pricing | Pay-as-you-go | Horse Experience |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Odfjell Vineyards product offering
Product offeringCore offering
Odfjell Vineyards produces certified organic still wines from three estate vineyards across Chile's Maipo, Maule, and Lontué valleys, offering eight wine lines ranging from entry-level (Armador) to super-premium icons (Aliara, Elusiva, Zippora, Vigno, and the flagship Odfjell). The winery sells directly to consumers through its own e-commerce platform and on-site winery store, and generates supplementary revenue through enotourism experiences including premium tastings, vineyard tours, picnics, and the signature Horse Experience with Norwegian Fjord ponies.
Product overview
Odfjell Vineyards is a Chilean winery producing organic wines from three vineyards in the Maipo, Maule, and Lontué valleys. The product portfolio consists of multiple wine lines: Armador (entry-level, focused on fruit purity), Orzada (premium, meaning 'sailing against the wind'), Capítulo (contemporary blends), and icon wines Aliara, Elusiva, Zippora, Vigno, and Odfjell (the flagship, produced only in exceptional vintages). The company produces still wines (red, white, rose) with grape varieties including Carignan, Cabernet Sauvignon, Carmenere, Syrah, Malbec, Merlot, Chardonnay, Sauvignon Blanc, Tannat, and blends. All wines are certified organic by EcoCert Chile and sustainable. Wine tourism experiences including tastings, tours, and horse experiences are also offered.
Differentiator
Problem solved
Functional benefit
Brands
- Armador: Entry-level wine line expressing the true character of each grape variety with balance and authenticity, focused on freshness and pure fruit expression.
- Orzada
- Aliara
- Elusiva
- Zippora
- Vigno
- Capítulo
- Odfjell (Icon Wine)
Products and services
- Armador Wine Line
Quantifiable outcome
- 100% certified organic wines - no synthetic preservatives, pesticides, or GMOs
- +1 more outcomes
Companies that use Odfjell Vineyards
Customer profileSegments2 records
Ideal customer profiles2 records
Odfjell Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Odfjell Vineyards partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EcoCert ChilecoreOrganic certification body that certifies all Odfjell wines as organic. Ensures wines are free from synthetic additives, preservatives, pesticides, and GMOs. Critical for marketing and credibility as an organic wine producer.
- VIGNO AssociationcoreChilean Carignan wine consortium. Odfjell was a founding member of this association. Carignan is Odfjell's signature variety and Vigno is their flagship Carignan wine. The partnership promotes and elevates Chilean Carignan wines internationally.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Odfjell Vineyards competitors and assessment
Company assessmentDirect peers
- Viña Santa Rita: One of Chile's largest and most established wineries with vineyards across multiple valleys including Maipo. Directly comparable Chilean premium-and-mass wine producer with diversified portfolio and broader distribution reach.
- Casa Lapostolle: Boutique premium Chilean winery with biodynamic and organic certification across Colchagua, Casablanca, and Apalta. Directly comparable in organic/biodynamic positioning and premium tier focus.
- Viña Montes: Premium Chilean winery headquartered in Apalta (Colchagua) with strong Apalta terroir identity and export focus. Closely comparable premium positioning and multi-valley sourcing strategy.
- Viña Errázuriz: Premium Chilean winery with strong Aconcagua Valley terroir focus and icon wine positioning (Seña, Viñedo Chadwick). Comparable in premium tier focus and export-driven model.
Broad incumbents
- Concha y Toro: Largest Chilean wine producer and one of the world's largest wine companies by volume. Operates across price tiers including premium (Don Melchor, Marques de Casa Concha) but with vastly broader portfolio and global distribution.
Emerging players
- Tablas Creek: California-based organic and biodynamic winery specializing in Rhône varieties with a Patrons/DTC-driven membership model. Comparable in organic certification focus, estate-grown philosophy, and DTC + enotourism model.
Regional players
- Catena Zapata: Argentina's flagship premium wine producer, particularly for Malbec from Mendoza. Comparable as South American premium/icon wine producer with strong terroir story and international export presence.
- Bodega Garzón: Premium Uruguayan winery focused on sustainable, single-vineyard Tannat-led wines with strong enotourism offering. Comparable as South American premium boutique producer with terroir and tourism-driven positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Odfjell Vineyards social profiles
Digital presenceOdfjell Vineyards compliance and trust
Trust signalCompliance2 records
Odfjell Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odfjell Vineyards leadership team
Management profileNumber of profiles
Profiles5 records
Odfjell Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odfjell Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odfjell Vineyards
What does Odfjell Vineyards do?
Odfjell Vineyards produces certified organic still wines from three estate vineyards across Chile's Maipo, Maule, and Lontué valleys, offering eight wine lines ranging from entry-level (Armador) to super-premium icons (Aliara, Elusiva, Zippora, Vigno, and the flagship Odfjell). The winery sells directly to consumers through its own e-commerce platform and on-site winery store, and generates supplementary revenue through enotourism experiences including premium tastings, vineyard tours, picnics, and the signature Horse Experience with Norwegian Fjord ponies.
Is Odfjell Vineyards a public or private company?
Odfjell Vineyards is a private company. It is classified as family owned and is currently operating.
When was Odfjell Vineyards founded?
Odfjell Vineyards was founded in -1. It employs 51 to 100 people.
Where is Odfjell Vineyards based?
Odfjell Vineyards is headquartered in Padre Hurtado, Chile, in the Latin America region.
How does Odfjell Vineyards make money?
Two revenue lines are on record. Wine Sales are the primary driver. The others are enotourism Experiences.
Who are Odfjell Vineyards's main competitors?
Direct peers on record are Viña Santa Rita, Casa Lapostolle, Viña Montes and Viña Errázuriz. Concha y Toro is listed as a broad incumbent. Tablas Creek is listed as an emerging player. Regional players are Catena Zapata and Bodega Garzón.
Does Odfjell Vineyards have an API?
No public API is recorded for Odfjell Vineyards.
What industry is Odfjell Vineyards in?
Odfjell Vineyards's product category is Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130.