MYLI

What MYLI does

Myli - My Community Library Ltd (MYLI), formerly West Gippsland Libraries, is a not-for-profit community library corporation operating across Bass Coast, Baw Baw, Cardinia, and South Gippsland shires in Victoria, Australia. It was restructured from a library corporation into a not-for-profit on December 1, 2022, in response to Victorian Government legislation, and on the same date expanded its membership by adding Cardinia Shire Council. MYLI runs 19 fixed branch locations plus mobile library vans and click-and-collect points, providing free membership access to a collection of nearly one million physical and digital items.

The technical platform is built on a SirsiDynix integrated library system for catalogue and circulation, supplemented by BorrowBox, Libby, uLibrary, and Flipster for digital lending, Kanopy for streaming video, and a stack of educational and reference databases including LinkedIn Learning, Mango Languages, Britannica Online, Ancestry, Creativebug, Busy Things, Busy Code, StoryBox Hub, and LOTE4Kids. Member management for 24/7 and Open Access tiers is handled through PatronPoint, while public access terminals run Microsoft Windows 11 with Microsoft Office and a 120-minute daily cap. In-branch innovation includes permanent VR headsets at Wonthaggi and remote printing services.

MYLI's business model is funded by annual contributions from its four member councils, with free, open membership to end users and a nominal AUD $30 one-off administration fee for 24/7 and Open Access tier upgrades. Programming, volunteer engagement, and community partnerships (e.g., Mental Health Australia, Volunteering Australia, Public Libraries Victoria) supplement core operations. The organisation is recognised in the top 50 of The Australian Best Places to Work 2024, with employee engagement measured at 70% or higher across six cultural drivers.

Name

MYLI

Legal name

Myli – My Community Library Ltd

Website

https://www.myli.org.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

MYLI (Myli - My Community Library Ltd) is a not-for-profit community library network operating 19 branches plus mobile services across four Victorian shires, funded by member councils and offering free public access to nearly one million physical and digital items.

Ownership category

akta.pro rank

Product category

Public Library Services

NAICS

Libraries and Archives (51921), Libraries and Archives (519210), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Libraries & Information Services (BPAIACAO)

akta.pro secondary industries

Public Library Operations & Community Branch Management (EDAEAGAC), Library User Services & Information Support (Reference, Research Help, Instruction Support) (EDAEAGAL)

Keywords

• Public library services
• Community library programs
• Digital lending platform
• Educational resources access
• Library management system

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Municipal Council Funding: As a not-for-profit organization, MYLI is primarily funded through partnerships with member councils: Bass Coast Shire Council, Baw Baw Shire Council, Cardinia Shire Council, and South Gippsland Shire Council. This covers operational costs including staff, facilities, and collections.
2. Free Membership Model: Library membership is free and open to everyone. Adults and young persons over 18 can join online or at any branch. This free access model is funded through council contributions rather than direct membership fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

MYLI (Myli – My Community Library) is a not-for-profit regional library service providing free access to nearly one million physical and digital items across 19 branch locations and mobile libraries in Victoria, Australia. The organization offers catalogue access, eBooks, eAudiobooks, streaming video, educational databases, in-person programs, VR equipment, public computers, and community meeting spaces, all funded through four member councils (Bass Coast, Baw Baw, South Gippsland, and Cardinia). Free membership is open to all community members, with optional paid 24/7 and Open Access tiers for extended-hours branch access.

Product overview

MYLI (My Community Library) is a public library service operating across Bass Coast, Baw Baw, Cardinia, and South Gippsland shires in Victoria, Australia. The core offering centers on the SirsiDynix-powered catalog and free membership system enabling access to nearly one million physical and digital items. The digital portfolio includes BorrowBox and uLibrary for eBooks/eAudiobooks, Kanopy for streaming video, and various educational platforms (Busy Things, Busy Code, Creativebug, Mango Languages, LinkedIn Learning). Physical services span 40+ locations including branches, mobile libraries, and click-and-collect points, with 24/7 access at select locations. Supporting services include Library of Things, Book Club in a Box, Seed Library, Tech Talks, VR equipment, self-checkout, public computers, printing services, Justice of the Peace, and meeting room hire. Early years programs (Story Time, Baby Rhyme Time) and school holiday activities round out the community engagement offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Myli Catalog & Membership Main library catalog and membership system enabling users to search, reserve, and borrow nearly one million physical and digital items including books, DVDs, audiobooks, and e-resources. Free membership is open to all community members.
• BorrowBox Most popular digital lending platform for eBooks, eAudiobooks, and ePress (magazines and newspapers). Accessible via web browser and mobile apps with library card authentication.
• uLibrary eAudiobook platform offering immersive audiobook experience for library members. Features world's first global audiobook clubs for both adults and children.
• Kanopy Streaming On-demand streaming video service featuring a unique collection of movies and documentaries. Free access with library card via web and mobile devices.
• Virtual Reality Equipment VR headsets permanently set up at Wonthaggi Library branch offering interactive games and immersive experiences including The Blue, Beat Saber, Open Brush, Fruit Ninja, Allumette, Spider Man, and Zombie Hobby.
• Tech Talks Individual introductory technology sessions (approximately 30 minutes) to increase confidence in computers and mobile technology. Covers email, social media, eLibrary resources, and basic device usage.
• Busy Things & Busy Code Multi-award-winning educational games platform (Busy Things for ages 3-11) and interactive coding introduction (Busy Code for ages 6-13). Curriculum-linked activities covering English, maths, science, coding, and creative skills.
• Creativebug On-demand art and craft classes with thousands of expert-led tutorials in painting, sewing, knitting, and children's activities. New classes added daily.
• Mango Languages Interactive language learning platform offering 70+ languages including specialized English courses. Web and mobile app access for learning anytime.
• LinkedIn Learning Online learning platform with 16,000+ courses spanning business, technology, creative skills, and personal development. Free with library card.
• Library of Things Collection of non-traditional items available for borrowing, allowing community members to access tools, equipment, and specialty items without purchase.
• Book Club in a Box Kit service for book clubs with 10-12 copies of the same title. Over 150 books available including fiction, non-fiction, bestsellers. Six-week loan period for registered clubs.
• 24/7 Access & Open Access Extended library access outside staffed hours. 24/7 Access at Foster, Mirboo North, and Poowong libraries. Open Access at San Remo and Waterline Community Library with extended daily hours. One-off $30 administration fee.
• Self-Checkout Self-service checkout kiosks enabling faster and easier borrowing of library materials at branches.
• Wi-Fi & Public Computers Free public WiFi at all libraries and Windows 11 public computers with Microsoft Office. 120 minutes daily usage per library member.
• Print, Copy & Scan Printing, copying, and scanning services including remote printing from any internet-enabled device to library locations for pickup.
• Justice of the Peace Service Free community service provided by Justices of the Peace who act as independent witnesses for document signing at library branches.
• Meeting Room Hire Flexible meeting room spaces for community groups, programs, and events at various library locations.
• Home Library Service Delivery service bringing library materials to community members unable to visit branches in person, serving housebound individuals.
• Early Years Programs Story Time, Baby Rhyme Time, and Toddler Time programs for children 0-5 years. Free sessions featuring storytelling, songs, and rhymes.
• School-Aged Events After-school activities and school holiday programs for children. Includes craft, games, and educational activities.
• Seed Library & Discovery Garden Free seed sharing program at participating branches allowing members to borrow up to 3 seed varieties per season, grow at home, and return saved seeds. Discovery Garden at Pakenham Library offers hands-on sustainable gardening experience.
• Online Programs & Videos Extensive video library including Story Time Online, Tech Talks, Author Talks, Book Reviews, School Holiday Activities, and Craft tutorials. Available on-demand via website and YouTube.
• Britannica Online & Databases Encyclopedia Britannica and academic databases for research at all levels. Includes Cloudsource for open-access academic journals.
• Ancestry & Local History Genealogy and family history research resources including Ancestry database and local history collections.

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, strategic and minor.

• Bass Coast Shire CouncilcoreStrategic or Co-development PartnerFounding member council providing core operational funding and governance oversight for library services across Bass Coast region.
• Baw Baw Shire CouncilcoreStrategic or Co-development PartnerFounding member council providing core operational funding and governance oversight for library services across Baw Baw region.
• South Gippsland Shire CouncilcoreStrategic or Co-development PartnerFounding member council providing core operational funding and governance oversight for library services across South Gippsland region.
• Cardinia Shire CouncilcoreStrategic or Co-development PartnerJoined as new partner in December 2022, extending library services to Cardinia Shire. Members gained access to LinkedIn Learning, Studiosity, Newsbank, Gale Databases, and Britannica Online.
• Libraries Victoria (PLV)strategicStrategic or Co-development PartnerPartnership with Public Libraries Victoria network for shared resources, best practices, and statewide library initiatives.
• BorrowBoxcoreTechnology or IntegrationPrimary digital platform for eBooks and eAudiobooks, providing members access to popular titles through web and mobile apps.
• uLibrarycoreTechnology or IntegrationAdditional eAudiobook platform featuring world's first global audiobook clubs (Bookworms for kids, Talking Books for adults).
• LinkedIn LearningstrategicTechnology or IntegrationOver 16,000 online courses offered free to members covering business, technology, creative skills, and personal development.
• Mango LanguagesstrategicTechnology or IntegrationInteractive language learning platform with over 70 languages available free to library members.
• Britannica OnlinestrategicTechnology or IntegrationAge-appropriate encyclopedia and research resource for all levels of education and general knowledge.
• Mental Health AustraliaminorStrategic or Co-development PartnerPartnership supporting mental health and wellbeing initiatives through library programs and resources.
• Volunteering AustraliaminorStrategic or Co-development PartnerPartnership supporting volunteer programs and opportunities within the library network.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Yarra Plenty Regional Library: Multi-council regional library corporation serving northern and outer-eastern Melbourne via three member councils. Direct peer because it shares MYLI's multi-municipal funding model, branch network structure, and digital platform integration (BorrowBox, uLibrary, Kanopy).
• Geelong Regional Library Corporation: Regional library corporation serving Greater Geelong and surrounding councils in Victoria. Operates a similar multi-branch, council-funded library model with comparable digital lending, community programming, and outreach to rural communities.
• Eastern Regional Libraries Corporation: Regional library corporation serving Melbourne's eastern municipalities through council partnerships. Closely comparable multi-branch public library service with overlapping digital resource portfolio and community programming model.
• Goldfields Library Corporation: Regional library corporation serving central and northern Victorian goldfields communities across multiple councils. Comparable multi-council regional library operating model with mobile and branch-based rural service delivery.
• Central Highlands Regional Library Corporation: Regional library corporation covering multiple council areas in Victoria's central highlands. Directly comparable multi-council structure, branch network, and digital catalog platform (SirsiDynix) used by MYLI.
• North East Regional Library Corporation: Multi-council regional library corporation serving north-eastern Victorian communities. Comparable council-funded library network with rural branch and mobile service focus similar to MYLI's regional model.
• Wimmera Regional Library Corporation: Regional library corporation serving the Wimmera area of western Victoria. Closely comparable multi-council library operating model with rural and small-town branch network, free membership, and shared digital lending platforms.
• Whitehorse Manningham Regional Library: Regional library service operating across Melbourne's Whitehorse and Manningham municipalities. Comparable multi-branch public library service with similar programming, digital lending, and community engagement focus.

Broad incumbents

• State Library of Victoria: Victoria's pre-eminent public reference and research library operating statewide with extensive heritage collections, digital portals, and educational programming. Broader incumbent operating at statewide scale with overlapping digital and educational services that complement rather than directly compete.

Regional players

• Libraries Tasmania: Statewide public library network serving Tasmania with multi-branch and mobile services funded by the Tasmanian Government. Comparable public library service operating in a different Australian state with similar council/government funding, branch, and digital lending structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/myliLibrary
• Facebookfacebook.com/myliLibrary
• LinkedInlinkedin.com/company/west-gippsland-libraries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYLI