Italia in Miniatura

What Italia in Miniatura does

Italia in Miniatura is a long-running theme park in Viserba di Rimini, Italy, founded in 1970 and operated as part of the Costa Edutainment S.p.A. group (legal entity P.IVA 03362540100, registered in Riccione). The park is built around two core miniature-exhibition areas: 'Italia in Miniatura' presenting scale models of monuments from all 20 Italian regions, and 'Europa in Miniatura' covering 13 European countries, together comprising over 300 handcrafted miniatures of landmarks such as St. Peter's Basilica, the Leaning Tower of Pisa, the Duomo di Milano, and the Basilica of Santa Maria del Fiore.

The physical product is augmented by an interactive ride and attraction layer organised under 'Divertimento su misura' (Venezia in gondola, Vecchia Segheria log ride, Castel Sismondo water cannons, Cinemagia7D, AreAvventura) and 'Prova ed esplora' (Monorotaia, Esperimenta science pavilion, Pinocchio, Torre Panoramica, Pappamondo, Play Mart, Muri Parlanti). The technology stack is standard consumer ecommerce — a Daisuke-powered ticketing site (ticket.italiainminiatura.com), Google OAuth login, PayPal and 3D Secure payments, social plug-ins, and a 2026-launched web-app digital audio guide (AUDIO26 PIN, 48-hour validity, adult/child versions) — with no disclosed AI/ML components.

Commercial activity runs on a multi-segment B2C / B2B model: gate admissions at €22-€23 adult / €20 child / €21 senior, dynamic online pricing, season passes (€40-€50 individual; €110-€200 Costa Parchi multi-park), combined tickets with sister attractions (€41-€46), group rates for schools and tour operators (€12-€20), a €14/child birthday package, corporate events routed through [email protected], on-site F&B (Osteria Italia, San Marco, BurgerFan) and souvenir photo services. The customer base is diversified across families, K-12 schools (programmed through the in-house Scientific Didactic Department established in 2003), Adriatic-coast tourists via C-Way hotel packages, and corporate/private-event clients, with channels spanning the park website, partner hotels in seven Rimini-area towns, travel agencies, and seasonal 'Parco di Sera' evening events.

Name

Italia in Miniatura

Legal name

Costa Edutainment S.p.A.

Website

https://italiainminiatura.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Italia in Miniatura is a Rimini-based theme park founded in 1970 featuring 300+ miniature reproductions of Italian and European monuments, plus rides, educational programs, and multi-park ticketing within the Costa Edutainment group, serving families, schools, tourists, and corporate clients.

Ownership category

akta.pro rank

Product category

Theme Park Entertainment

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industry

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

Keywords

• Theme park entertainment
• Miniature monument exhibits
• Edutainment attractions
• Family amusement park
• School educational visits

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Theme Park Admission: Single-day and multi-day entrance tickets. Dynamic pricing with online discounts. Children under 1m free. Various reduced rates for seniors, disabled, and groups.
2. Season Passes: Annual subscriptions for 2026 season. Individual (€50), Reduced/Senior (€40), Costa Parchi multi-park passes (€110-€200). Includes 10% discount at restaurants and shops.
3. Combined Tickets: Multi-park combo tickets with Oltremare, Cattolica Aquarium, and Aquafan. Prices €41-€46 per person.
4. Birthday Parties: Package at €14 per child including park entry, reserved sala (Palasapere), 3-hour duration, treasure hunt activity, 15 child minimum.
5. Food & Beverage: Multiple restaurants and food points including Osteria Italia, San Marco self-service, BurgerFan. Schaer gluten-free options available. 10% discount for season pass holders.
6. Souvenir Photos: Physical and digital photo purchase. Code-based download system. 24-hour retention for analog purchase, 30 days for digital download.
7. Corporate Events: Private events including meetings, conventions, gala dinners, corporate parties, weddings. Contact: [email protected]
8. Group Packages: School groups (min 25 people) at €12-€20 per person with free group leader and bus driver. Includes combined park + meal options.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Italia in Miniatura operates a physical theme park in Viserba di Rimini, Italy, featuring over 300 scale-model miniature monuments spanning all 20 Italian regions and 13 European countries. The park combines the miniature exhibition with rides (Monorail, Cinemagia7D, Vecchia Segheria rapids, Castel Sismondo water cannons), interactive attractions (Esperimenta science pavilion, Scuola Guida Interattiva driving school, AreAvventura adventure area), on-site food and beverage, and a dedicated Scientific Didactic Department providing curriculum-aligned educational programs for schools. It sells admissions, season passes, multi-park combo tickets with sister Costa Parchi attractions, birthday party packages, and corporate/private event hosting.

Product overview

Italia in Miniatura is a theme park and edutainment venue in Rimini, Italy, operated by Costa Edutainment S.p.A. The park features over 300 miniature reproductions of Italian and European monuments across two main exhibition areas: 'Italia in Miniatura' (featuring 20 Italian regions) and 'Europa in Miniatura' (13 European countries). The experience is structured around multiple attraction types: miniature exhibitions showcasing architectural heritage, thrill rides (Cinemagia7D, Vecchia Segheria log ride, Castel Sismondo water attraction), interactive experiences (Scuola Guida Interattiva driving school, Pinocchio area, Esperimenta science pavilion), and family attractions (Monorail, Panoramic Tower, Play Mart, AreAvventura). The park supplements its core offering with add-on services including the digital audio guide (adult and children versions, included in 2026 tickets), SAVE THE FUN date flexibility service, birthday packages, and combined multi-park tickets with other Costa Parchi attractions (Acquario di Cattolica, Oltremare, Aquafan). Educational offerings are managed through a dedicated Scientific Didactic Department with structured school programs across all grade levels. Evening events with illuminated attractions and live entertainment are offered during summer months.

Differentiator

Problem solved

Functional benefit

Brands

• SAVE THE FUN: Flexibility guarantee program allowing date changes on tickets with a small supplement for Costa Edutainment parks.
• Audioguida Digitale

Products and services

• Italia in Miniatura (Italy in Miniature) The primary themed area showcasing scale models of famous Italian monuments including St. Peter's Basilica, the Leaning Tower of Pisa, and the Duomo di Milano, organized across all 20 Italian regions. Open to individual visitors, families, school groups, and tour operators.
• Europa in Miniatura (Europe in Miniature) Scaled miniature models of European monuments and landmarks from 13 countries including France, Germany, Spain, United Kingdom, Austria, Greece, and Switzerland. Available to all park visitors.
• Venezia in Miniatura (Venice in Miniature) Interactive Venice reproduction where visitors ride gondolas beneath the Rialto Bridge; fully renovated in 2025. Available to park visitors.
• Esperimenta Science Pavilion Dedicated science pavilion with interactive exhibits for hands-on learning experiences. For families, school groups, and individual visitors.
• 2026 Season Pass (Abbonamento) Annual subscription passes for the 2026 season including Individual (€50), Reduced/Senior (€40), and Costa Parchi multi-park passes (€110-€200). Includes 10% discount at restaurants and shops. Free for children under 1m and 100% disabled.
• Biglietti Combinati (Combined Multi-Park Tickets) Multi-park combo tickets combining Italia in Miniatura with sister Costa Parchi attractions: Acquario di Cattolica (€41), Oltremare (€43), or Aquafan (€46). Valid until January 6, 2027.
• Compleanni (Birthday Party Packages) Birthday party package at €14 per child including park entry, reserved themed room (Palasapere), 3-hour duration, treasure hunt activity (Caccia al Tesoro Giro d'Italia), with 2 free accompanying adults. Minimum 15 children, target age 4-11.
• Progetti Didattici (School Educational Programs) Comprehensive educational programs for schools from kindergarten through secondary level, covering history, art, architecture, science, geography, and civic education. Managed by the Scientific Didactic Department established in 2003. Includes guided tours and workshops.
• Group Rates (School and Tour Groups)

Quantifiable outcome

• SAVE THE FUN allows date changes with €3 (adult) or €1 (reduced) supplement, converting tickets to open-date for current season
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• C-WaycoreChannel Partner/ Reseller/ DistributorC-Way is the official platform for Parco + Hotel packages, allowing customers to book combined park entry and accommodation at partner hotels. Promo 'Bambini Omaggio' (Children Free) available.
• Costa Parchi EdutainmentcoreStrategic or Co-development PartnerItalia in Miniatura is part of Costa Parchi Edutainment group, which includes 14 other attractions: Acquario di Genova, Biosfera, Bigo, Acquario di Livorno, Bioparco di Roma, Acquario di Cattolica, Aquafan, Oltremare, Le Caravelle, Il Paese di Ciribì, Acquapark Onda Blu. Combined ticket options available.
• Hotel Partner NetworkcoreChannel Partner/ Reseller/ DistributorHotels in Rimini area (Bellaria Igea Marina, Cattolica, Cervia, Cesenatico, Gabicce Mare, Riccione, Rimini Centro, Rimini Sud) offering discounted park tickets and package deals.
• Booking Agencies (Agenzie Convenzionate)minorChannel Partner/ Reseller/ DistributorTravel agencies in Rimini area towns offering organized excursions to Italia in Miniatura and other Costa Parchi attractions. Booking office contact available.
• Sponsors and Media PartnersminorGTM or Marketing PartnerVarious sponsors and media partners supporting the park, documented in the Partners page with logo displays. Full list includes multiple corporate sponsors.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mirabilandia: Major Italian amusement park on the Adriatic coast in Ravenna. Broad incumbent because it competes directly with Italia in Miniatura for Adriatic family tourism and school groups, but with a much larger ride-based offering and broader demographic appeal.
• Gardaland: Italy's largest theme park on Lake Garda, operated by Merlin Entertainments. Broad incumbent because it competes for the same Italian family day-trip budget and school-trip demand, but at a much larger ride-park scale with IP-based attractions.

Direct peers

• Swissminiatur: Swiss miniature park in Melide featuring scale models of Swiss landmarks plus small rides. Direct peer because it competes in the same miniature-park niche, pairing scale models with a compact attraction set for families and school groups.
• Madurodam: Famous Dutch miniature park in The Hague featuring scale models of Dutch landmarks and cities. Direct peer because the miniature-park format, educational heritage storytelling, and family-day-trip positioning closely mirror Italia in Miniatura's model.
• Catalunya en Miniatura: Miniature park near Barcelona featuring scale models of Catalan and Iberian landmarks plus rides. Direct peer because of identical miniature-park concept, similar pricing band, and overlapping school-group and family customer base.
• Minimundus: Miniature park in Klagenfurt, Austria, featuring ~159 scale models of famous world buildings. Direct peer because the core offering - miniature reproductions of architectural landmarks in a walkable park format - is structurally identical to Italia in Miniatura.
• Bioparco di Roma: Zoological garden in Rome and member of the Costa Parchi Edutainment group. Direct peer because it is part of the same corporate family, shares the edutainment brand, and operates within the same multi-park pass and group-marketing ecosystem as Italia in Miniatura.
• Oltremare: Marine-themed edutainment park in Riccione, part of Costa Parchi Edutainment. Direct peer because it is a sister park in the same group with shared combined tickets, multi-park passes, and similar edutainment positioning toward families and schools.
• Aquafan: Leading Italian water park in Riccione, part of Costa Parchi Edutainment. Direct peer because it is a sister park in the same group, sharing combined tickets (Italia in Miniatura + Aquafan €46), season passes, and overlapping family and Adriatic-tourism customer base.
• Acquario di Genova: Flagship aquarium in the Costa Parchi Edutainment group, located in Genoa. Direct peer because it is a sister park in the same group, sharing multi-park annual passes (€110-€200), combined tickets, marketing, and the same edutainment positioning targeting families and school groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ItaliaInMiniaturaRimini
• Instagraminstagram.com/italiainminiatura
• Xx.com/italiaminiatura
• LinkedInlinkedin.com/company/italia-in-miniatura

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italia in Miniatura