Miplato

What Miplato does

Miplato is the direct-to-consumer home meal delivery brand of Grupo Bodegas Mezquita, SLU, a Córdoba-based Spanish restaurant group operating four Bodegas Mezquita restaurants. Operating since at least 2015, Miplato sells chef-prepared, pasteurized (fifth-range) Mediterranean dishes in refrigerated format via its own e-commerce store (miplato.es), delivering via cold-chain logistics across mainland Spain, the Balearic Islands, and Portugal. The portfolio comprises over 65 individual dishes (€4–15 each) and curated 14–21 dish menu bundles targeting specific diets and demographics (keto, anti-inflammatory, sports, senior, weight management, triglyceride-lowering), priced €80–€160.

The core technical asset is the fifth-range pasteurization process, which preserves flavor, texture, and nutritional values for up to 30 days under refrigeration — a positioning distinct from frozen (fourth-range) and fresh-prepped competitors. Production runs from a dedicated kitchen facility at Polígono Las Quemadas in Córdoba. Supporting the meals is a Gourmet line of wines, olive oils, cheeses, Iberian meats, and craft beers, plus gift cards and semi-prepared bases (croqueta mass, confit potatoes).

The revenue model is predominantly B2C transactional e-commerce (one-off dish or bundle purchases), with a Club Miplato loyalty program (4% cashback) and Plan Amigo referral scheme (€10/€20 incentives) driving repeat behavior. A secondary B2B stream serves corporate offices and HORECA customers with monthly menu packages and accepts Ticket Restaurant and Sodexo vouchers. Customer acquisition is concentrated in digital channels (SEO, email capture with €10 welcome discount, social, affiliate) and earned media (TVE, ABC, 20 Minutos, El Economista). The company has 1–10 employees, no disclosed institutional funding, and operates entirely on private/parent-company capital augmented by a small 2016 EU FEDER grant.

Name

Miplato

Legal name

Grupo Bodegas Mezquita, SLU

Website

https://www.miplato.es/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Miplato is the DTC meal-delivery brand of Córdoba-based restaurant group Grupo Bodegas Mezquita, selling chef-prepared, fifth-range pasteurized Mediterranean dishes and dietary-specific menu bundles via cold-chain delivery across Spain and Portugal to individual consumers, corporate offices, and HORECA customers.

Ownership category

akta.pro rank

Product category

Prepared Meal Delivery

NAICS

Frozen Specialty Food Manufacturing (311412), Caterers (722320)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Home-cooked meal delivery
• Fifth range prepared meals
• Refrigerated ready meals
• Corporate meal catering
• Specialty diet menus

Headquarters

HQ city

Córdoba

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Food Product Sales (B2C): E-commerce sales of individual prepared dishes and curated menu bundles directly to consumers. Customers purchase through the website and receive delivery of refrigerated products. Revenue is generated per transaction with no subscription requirement, though repeat purchases are encouraged through loyalty programs.
2. Corporate Catering (B2B): Services for businesses including office menus, corporate catering, and HORECA (Hotel/Restaurant/Catering) sector supplies. Also includes meal voucher programs accepting Ticket Restaurant and Sodexo.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Miplato is a refrigerated home-cooked meal delivery brand that cooks, pasteurizes, and packages more than 65 individual dishes and curated weekly menu bundles for direct home delivery across Spain and Portugal. Products use fifth-range pasteurization to preserve taste, texture, and nutritional values for up to 30 days in refrigeration, are heated in 1–3 minutes, and include specialty diet variants (vegan, keto, gluten-free, lactose-free, low-calorie, anti-inflammatory, triglyceride-lowering). The company also serves corporate catering and HORECA foodservice customers with bulk meal plans.

Product overview

Miplato is a refrigerated homemade meal delivery service owned by Grupo Bodegas Mezquita (Córdoba), offering over 65 individually packaged prepared dishes across categories including stews and rice dishes, pasta, vegetables, fish, and meat. The core offering is organized around two main pillars: individual Platos (dishes) and specialized Menús (curated meal plans). The Platos product line covers standard comfort food categories (Platos de temporada, Previos, Ensaladas, Guisos y arroces, Pastas, Verduras, Pescados, Carnes) plus specialized Dietas Especiales (gluten-free, lactose-free, vegan, keto, low-calorie, low-carb, low-cholesterol, anti-inflammatory, triglyceride-lowering). The Menús product line offers curated weekly packages targeting specific demographics: office workers, athletes, seniors, singles, and those following specific diets (keto, vegan, anti-inflammatory, weight management). Supporting offerings include a Gourmet line of Iberian products, artisanal cheeses, Bodegas Mezquita wines and sherries, craft beers, and extra virgin olive oils; Masa de Croquetas y Patatas for semi-prepared home cooking; Miplato para Empresas (corporate meal plans); Comida Quinta Gama HORECA (foodservice products); Club Miplato loyalty program; Plan Amigo referral program; and Gift Vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Prepared Dishes (Platos Individuales) Over 65 individually packaged, pasteurized home-cooked dishes across categories including stews and rice dishes, pasta, vegetables, fish, and meat. Cooked, pasteurized, and packaged to last up to 30 days refrigerated and ready in 1–3 minutes via microwave. Sold direct-to-consumer via miplato.es with delivery across Spain and Portugal.
• Specialized Diet Dishes (Dietas Especiales) Prepared dishes tailored to specific dietary needs: gluten-free, lactose-free, vegan, keto, low-calorie, low-carb, low-cholesterol, anti-inflammatory, and triglyceride-lowering options. Designed for consumers with medical or lifestyle dietary requirements.
• Curated Weekly Menus (Menús Especializados) Curated weekly menu packages (14, 20, or 21 dishes) targeting specific audiences and lifestyles, including office menus, low-calorie menus, low-carb menus, dinner menus, weight management menus ('En Mi Peso'), athlete menus, senior menus, single-person menus, gluten-free menus, vegan menus, keto menus, and anti-inflammatory menus. Priced approximately €80–€160 per menu.
• Gourmet Product Line Gourmet product line including premium Iberian meats, artisanal cheeses, extra virgin olive oils, artisanal beers, wines (Bodegas Mezquita Fino and Pedro Ximénez sherries and Syrah red wine), and snacks such as regañás. Sold through the miplato.es storefront.
• Miplato para Empresas (Corporate Meal Delivery) Corporate meal delivery service offering bulk prepared meals and menu plans for businesses, including office lunch programs and employee meal benefits. Accepts Ticket Restaurant and Sodexo meal vouchers. Includes monthly office menus such as Menú mensual oficina 20 platos at €147.59.
• Comida Quinta Gama HORECA (Foodservice Supply) Fifth-range food products (pasteurized, chilled meals with extended shelf life) designed for the hospitality and food service sector, enabling restaurants and caterers to offer restaurant-quality dishes with minimal preparation.
• Gift Cards and Vouchers (Vales Regalo) Gift card / gift voucher products available in denominations of €100, €120, and €150, allowing purchasers to gift Miplato meal deliveries to recipients. Purchased and delivered through the miplato.es website.

Quantifiable outcome

• Dishes can be stored for up to 30 days in refrigeration while maintaining taste, texture, and nutritional values
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Integra2 (Dronas 2002 S.L.)coreTechnology or IntegrationCold chain logistics partner responsible for temperature-controlled transportation and delivery of Miplato products. Located at P.I. Nordeste, C/ Energía 25-29, 08740 Sant Andreu de la Barca, Barcelona. Essential partner for maintaining product freshness during transit.
• Seur (Seur S.A.)coreTechnology or IntegrationExpress courier and logistics partner for product deliveries. Located at Calle Gamonal nº 6, 28031 Madrid. Provides cold chain delivery services throughout Spain.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cookunity: Cookunity is a chef-prepared prepared-meal subscription service delivering refrigerated meals across the US. It mirrors Miplato's DTC model of chef-made, refrigerated ready-to-eat dishes delivered direct to consumers, differing mainly in market geography and scale.
• Freshly (Nestlé): Freshly is a refrigerated prepared-meal delivery brand (now owned by Nestlé) competing in the same DTC prepared-meals space as Miplato — offering chef-cooked, ready-to-heat meals with extended refrigerated shelf life, weekly subscriptions, and dietitian-designed menus.
• Factor (HelloFresh): Factor is the prepared-meal (vs meal-kit) vertical of HelloFresh, offering chef-prepared, dietitian-designed, ready-to-heat meals delivered to homes. It directly competes with Miplato's DTC refrigerated-meal proposition in the convenience-and-health segment.
• Gousto: Gousto delivers recipe boxes and prepared meal solutions across Europe; while primarily meal kits, its expansion into ready-to-heat options and chef-designed menus makes it a comparable DTC food convenience competitor to Miplato.

Broad incumbents

• HelloFresh: HelloFresh is Europe's largest direct-to-consumer food delivery company, including its Factor prepared-meal vertical. It is a broad incumbent in DTC meal delivery that competes for the same convenience-seeking, time-pressed consumers as Miplato.
• Serunion: Serunion is one of Spain's largest collective catering and food service companies serving schools, hospitals, corporate cafeterias, and institutions. It is a broad incumbent competing for the same corporate/HORECA catering spend Miplato is pursuing through its B2B channel.

Regional players

• Mealbox España: Mealbox is a Spanish DTC prepared-meal and meal-kit brand operating in Spain. It overlaps with Miplato on DTC prepared-meal delivery in the same geography and competes for similar busy-professional and family segments.

Emerging players

• Daily Harvest: Daily Harvest delivers frozen/prepared health-focused meals and smoothies direct to consumers. While focused on plant-based formats, it targets a similar health-conscious, time-pressed consumer with chef-designed, ready-to-heat offerings as Miplato.
• Eat Just: Eat Just (formerly Hampton Creek) develops plant-based prepared food products including ready-to-eat meals. It is an emerging player in the prepared-meals space with overlapping health-and-sustainability positioning relevant to Miplato's specialty-diet strategy.

Others

• Zomato (西班牙业务): Zomato operates food delivery and restaurant discovery platforms across multiple geographies. It is adjacent ecosystem infrastructure for restaurant-supplied prepared meals, comparable in being part of the broader consumer food-delivery value chain rather than a direct prepared-meal competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/miplato_es
• YouTubeyoutube.com/c/miplato
• Facebookfacebook.com/miplato.es
• Instagraminstagram.com/miplato.es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miplato