Hellenic Sun

What Hellenic Sun does

Hellenic Sun Insurance Brokerage (Pvt.) Ltd. is a Lahore-headquartered, privately held insurance intermediary operating across Pakistan. The firm was formally incorporated in 2019 under CEO Shahbaz Haider Agha, though it leverages a family insurance lineage dating to the 1950s. Its core offering is multi-line insurance brokerage across General, Life, Health, Motor Fleet, Marine, Engineering, Fire, Property, Accident & Liability, Money, Travel, and Miscellaneous lines — each available in both conventional and Sharia-compliant Takaful variants — supported by facultative and treaty reinsurance broking, risk management advisory, claim facilitation, lenders advisory, and mutual fund distribution.

The business operates on a commission-based revenue model (transaction fees on placements), supplemented by professional services fees on consultancy and risk advisory work and affiliate referral income from mutual fund distribution. Pricing is not publicly disclosed; quotes are produced per-engagement by comparing offerings from multiple leading Pakistani insurers. Go-to-market is direct-to-customer via the company website (hellenicsun.pk), phone, email, and LinkedIn, augmented by an AI chatbot widget (chatsimple.ai) for initial lead capture. The firm serves four primary segments — corporate/enterprise, individual consumers, SMEs, and financial institutions — with no named anchor customers disclosed.

Technically, the platform is described as digital-first with paper-free operations, but the technology stack is light: an off-the-shelf chatbot widget, a WordPress-based marketing site, and conventional office tooling. The board brings significant institutional credibility, including former CEOs of Allied Bank, MCB, and Soneri Bank, a former Federal Secretary of Finance, and a former MD of BMA Capital — relationships that materially support corporate and government-segment distribution. No external funding, M&A activity, or public financial disclosures are present in the source material.

Name

Hellenic Sun

Legal name

Hellenic Sun Insurance Brokerage Pvt. Ltd.

Website

https://hellenicsun.pk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hellenic Sun Insurance Brokerage is a Lahore-based, privately held insurance intermediary serving corporate, SME, individual, and financial-institution clients across Pakistan through multi-line brokerage, facultative and treaty reinsurance broking, risk advisory, and mutual fund distribution, with both conventional and Takaful options.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Facultative Reinsurance Brokerage (FSAOAHAB), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage
• Reinsurance treaties
• Takaful insurance
• Risk management
• Mutual funds distribution

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earns commissions from insurance providers for placing business. Acts as intermediary between clients and insurance companies, offering competitive quotes from leading providers.
2. Strategic Insurance Consultancy: Provides consultancy services for tailored insurance solutions, managing claims and offering risk management advisory.
3. Reinsurance Broking: Structures reinsurance treaties for insurers in Pakistan, both proportional and non-proportional arrangements.
4. Mutual Funds Distribution: Operates as a leading mutual funds distributor in Pakistan, providing access to diverse investment opportunities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hellenic Sun Insurance Brokerage operates as an intermediary connecting clients with leading insurance providers in Pakistan, offering both Conventional and Sharia-compliant Takaful products. Core offerings include insurance brokerage across General, Life, and Health lines; facultative reinsurance and treaty structuring for insurers; risk management advisory; claims facilitation; lenders advisory; and mutual funds distribution.

Product overview

Hellenic Sun Insurance Brokers operates as a single integrated insurance brokerage platform offering a comprehensive portfolio of insurance and reinsurance services. The core offering encompasses strategic insurance consultancy covering General, Takaful, Life, and Health insurance, supplemented by reinsurance treaty arrangements, facultative insurance broking, lenders advisory, claim facilitation, risk management, and mutual funds distribution. The product portfolio spans Motor Fleet Insurance, Marine Insurance, Engineering Insurance, Fire Insurance, All Risk Insurance, Accident & Liability Insurance, Money Insurance, Property Insurance, Miscellaneous Insurance, Group Life Insurance, Corporate Health Insurance, and Travel Insurance. All insurance products are available in both Conventional and Takaful (Shariah-compliant) variants, allowing clients to choose coverage aligned with their religious or financial preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Brokerage Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Multiple Insurance ProviderscoreOthersThe company has established relationships with multiple leading insurance providers in Pakistan, offering both conventional and Takaful options. They serve as an intermediary, accessing quotes from various insurers to provide competitive coverage solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Howden Group: Global insurance and reinsurance broker with strong emerging-markets presence. Comparable to HSB in facultative reinsurance broking and specialty lines (marine, engineering), though at materially larger scale and geographic breadth.
• Aon Pakistan: Global insurance broker with presence in Pakistan serving large corporate and multinational clients. Comparable to HSB in commercial brokerage and risk advisory services for large enterprise accounts.
• Marsh & McLennan: Global insurance broker and risk advisor operating across all major commercial lines including Pakistan via local partners. Comparable to HSB as a corporate-focused insurance intermediary, though at much greater scale and product breadth.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm with growing emerging-markets footprint. Comparable to HSB across commercial insurance placement, reinsurance, and risk management advisory.

Direct peers

• EFU Insurance: One of Pakistan's oldest and largest insurance groups offering general, life, and health insurance through both agency and brokerage channels. Comparable to HSB as a long-established, full-service insurance intermediary in the Pakistani market.
• Askari Insurance: Pakistan-based general insurance company offering both conventional and Takaful products through agency and brokerage networks. Comparable to HSB in product breadth and dual Conventional/Takaful distribution within the Pakistani market.
• Jubilee Insurance: Largest insurance group in Pakistan offering both general and life insurance plus brokerage services across corporate and retail segments. Directly comparable to HSB as a multi-line insurance intermediary operating nationally in Pakistan with similar Takaful offerings.
• Adamjee Insurance: Pakistan's largest general insurer with significant brokerage relationships. Comparable to HSB in the multi-line general insurance distribution market, particularly for commercial and corporate clients.
• JBA Risk Services: Pakistan-focused insurance broker and risk advisory firm offering commercial insurance placement and reinsurance broking. Directly comparable to HSB in the local brokerage and facultative reinsurance space.
• IGI Insurance: Major Pakistani insurance group where HSB's CEO previously held senior roles. Offers general insurance and life insurance through multiple distribution channels including brokerage, making it a natural comparable in product scope and market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hellenic-sun-insurance-brokers-pk
• Facebookfacebook.com/HSBPK

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hellenic Sun