What IPPAG does

IPPAG is a global cooperative of branded merchandise companies founded in 1965 and registered in Basel, Switzerland. The organization operates as a membership-based network connecting distributors, manufacturers, wholesalers, and supply partners across 35+ countries, providing members with access to industry collaboration, exclusive partner relationships, and proprietary sustainability tooling. Its revenue is generated primarily through recurring membership fees, supplemented by event-driven engagement at major industry trade shows (PSI in Dusseldorf, PPAI in Las Vegas, HKTDC in Hong Kong) and annual member conferences hosted in rotating geographies.

The cooperative's core product surface centers on three proprietary assets: an ISO 14067 certified Carbon Tracking Tool used by all members to calculate product-level carbon emissions, a Responsible Sourcing Platform for sustainability-focused supply chain management, and a set of custom-made databases and an education platform for member collaboration and knowledge sharing. In late 2023, IPPAG underwent a full rebrand to reposition around 'People, Ideas, and Planet' pillars, and in 2025 announced the Better Life Circle initiative to expand its life-cycle assessment framework across social and environmental dimensions.

The cooperative is governed by a Board of Directors composed of representatives from member companies (BeGlobal NL, Prominate UK, Gimmick Co GTM, Brand Fuel USA, Goldenberry PL, Jasani UAE, Pandinavia CH), and is operated by a small staff led by General Manager Florence Mosnier, with a newly created Sustainability Manager (Valeria Bortoletto) overseeing the carbon tracking program. Go-to-market is community-led and event-driven: prospective members engage through industry events and direct inquiry, then enroll into the network to access databases, sustainability tools, and the global partner ecosystem.

Name

IPPAG

Legal name

IPPAG

Website

https://ippag.world

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

IPPAG is a Basel-based global cooperative of branded merchandise companies, founded in 1965, that operates a membership network across 35+ countries offering proprietary sustainability tooling, including an ISO 14067 certified Carbon Tracking Tool, and a Responsible Sourcing Platform to its distributor and supplier members.

Ownership category

akta.pro rank

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: IPPAG generates revenue through membership fees from branded merchandise companies that join the cooperative network. Membership provides access to databases, events, sustainability tools, and the global network.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

IPPAG is a global cooperative network of branded merchandise companies, founded in 1965 and headquartered in Basel, Switzerland. Members—comprising distributors, manufacturers, wholesalers, and suppliers across 35+ countries—join the cooperative by paying membership fees, in exchange for access to proprietary sustainability tools (an ISO 14067 certified Carbon Tracking Tool and a Responsible Sourcing Platform), curated databases and education programs, industry trade show participation, and annual international conferences designed to foster trust-based collaboration across the promotional products value chain.

Product overview

IPPAG is a global cooperative of branded merchandise companies offering a unified membership-based platform centered on sustainable practices. The core offerings include the proprietary IPPAG Carbon Tracking Tool (ISO 14067 certified) for calculating product carbon emissions, the Responsible Sourcing Platform for supply chain sustainability management, and Custom-Made Databases & Education Platform for collaborative knowledge sharing. These products work together to enable members to demonstrate impact, compare solutions, optimize choices, and reduce emissions while maintaining sustainable supply chains.

Differentiator

Problem solved

Functional benefit

Brands

• IPPAG Carbon Tracking Tool: ISO 14067 certified carbon tracking tool used by all IPPAG members to calculate carbon emissions of products.
• Responsible Sourcing Platform
• Better Life Circle

Products and services

• IPPAG Cooperative Membership Annual membership in IPPAG's global cooperative, granting branded merchandise companies access to a network of members and partner suppliers across 35+ countries, the Carbon Tracking Tool, the Responsible Sourcing Platform, the databases and education platform, and invitations to annual conferences and major industry trade shows.
• IPPAG Carbon Tracking Tool ISO 14067 certified tool used by IPPAG members to calculate carbon emissions of branded merchandise products, supporting impact reporting, comparison of sustainability solutions, and emission reduction across the cooperative network.
• Responsible Sourcing Platform Proprietary platform supporting sustainability-focused supply chain management for IPPAG's global member network, addressing production origin, production methods, materials, and producer identity across the branded merchandise value chain.
• Custom-Made Databases and Education Platform Collaborative knowledge resources comprising tailor-made databases and online educational programs that support IPPAG members in accessing industry-specific information, professional development, and shared best practices.
• IPPAG Annual Conferences Annual international conferences hosted in rotating member countries (e.g., Guatemala 2023, Vienna 2024, Belgium 2024), bringing members together for week-long programs of meetings, networking, educational sessions, and the Changemakers awards ceremony.

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Hong Kong Trade Development CouncilcoreStrategic or Co-development PartnerHKTDC is a strategic partner supporting IPPAG events at the HKTDC Gifts and Premiums fair in Hong Kong. The partnership facilitates industry collaboration and provides a platform for IPPAG members to reconnect and engage with the broader branded merchandise industry in Asia.
• GXN Executive NetworkcoreStrategic or Co-development PartnerIPPAG joined the GXN Executive network industry conference held in coordination with the Cooperative's Vienna events. This partnership widened the circle by connecting IPPAG members to 40+ international GXN members and provided innovative industry insights through joint sessions.
• PSI (Promotional Product Association International)coreChannel Partner/ Reseller/ DistributorIPPAG attends PSI trade show in Dusseldorf (January 9-11) as a key industry event. PSI is the leading European trade show for the branded merchandise industry where IPPAG connects with supply chain partners and aligns collaboration for the year ahead.
• PPAI (Promotional Products Association International)coreChannel Partner/ Reseller/ DistributorIPPAG attends PPAI Expo in Las Vegas (January 15-18) as a major industry event. The expo features keynote speakers, industry panels, networking opportunities, and educational content aligned with IPPAG's values of education and professional development.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 4imprint: Direct distributor of promotional products serving North American and European markets. Comparable as a large-scale branded merchandise distributor with established supplier relationships and corporate customer base.
• ePromos Promotional Products: Online-focused distributor of branded merchandise and promotional products serving business customers. Comparable as a digital-first distributor competing in the same branded merchandise space as IPPAG member companies.
• HALO Branded Solutions: One of the largest distributors of promotional products in North America, serving enterprise clients with branded merchandise. Comparable as a major global-branded merchandise distributor with international distribution capabilities.
• PCNA (Polyconcept / National Pen): Major global supplier and distributor of promotional products and branded merchandise, with multiple brands across categories. Comparable as a large multi-region branded merchandise company operating in the same value chain as IPPAG members.

Broad incumbents

• SanMar Corporation: Major North American supplier of imprintable apparel and accessories, producing blank and decorated branded merchandise. Comparable as a key supply-side participant in the branded merchandise ecosystem that IPPAG members source from.
• ASI (Advertising Specialty Institute): Major industry network and technology provider for the promotional products industry, offering distributor tools, supplier databases, and educational resources. Comparable as a B2B platform serving the branded merchandise value chain.
• PPAI (Promotional Products Association International): The largest industry association for the promotional products industry in North America. Comparable to IPPAG as a membership-based organization serving branded merchandise distributors and suppliers, though operating at a much larger scale and serving a primarily North American market.
• PSI (Promotional Product Service Institute): Leading European trade show organizer and network for the promotional products industry. Comparable to IPPAG as a hub connecting distributors and suppliers across Europe, providing events, networking, and industry resources.

Emerging players

• BrandSource: Member-owned buying and marketing cooperative for independent home furnishings retailers. Comparable as a cooperative-style member network applying collective resources (marketing, technology, sourcing) to compete against larger incumbents, a similar model to IPPAG's cooperative structure.
• Sourcing City: UK-based B2B marketplace and community connecting promotional product distributors and suppliers. Comparable as a digital platform serving the branded merchandise industry with networking, sourcing, and community features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ippag
• LinkedInlinkedin.com/company/ippag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPPAG