Bliss Medical Group

What Bliss Medical Group does

Bliss Medical Group is a solo-practitioner, family-medicine primary care practice operating from a single office at 132 Millstead Drive in Mebane, North Carolina. The practice is owned and operated by Dr. Laura K. Bliss, a board-certified family practitioner who graduated with honors from the University of North Carolina at Chapel Hill School of Medicine in 1989, and provides whole-family primary care services spanning newborns through geriatric patients. Service lines include primary care, women's health (gynecologic care, contraception, pregnancy testing), pediatric care (newborn and child care, immunizations, sports physicals), preventive care and sports medicine, geriatric care, dermatologic care, minor fracture and surgical care, and lifestyle medicine (nutrition counseling, weight management, smoking cessation). The practice maintains in-network status with a broad set of commercial payers (BCBS HMO/PPO/Federal, First Health, MedCost, WellPath/Coventry) and government payers (Medicare, Medicaid, Tricare, Railroad Medicare, and most Medicare-replacement plans), serving the Alamance County region.

The business model is a direct-to-consumer fee-for-service primary care practice with insurance billing handled in-house. Revenue is generated through copayments (collected at the time of visit per insurance requirements), coinsurance and deductible balances (billed after insurance adjudication), and required deposits for surgery and obstetric care based on estimated patient liability; the practice also files claims directly to all insurance plans as a courtesy, including out-of-network plans for which the patient bears the additional cost. The go-to-market motion is word-of-mouth and a basic website (blissmedicalgroup.com) with a Dr. Connect patient portal and SwipeSimple invoice-payment integration; there is no disclosed social presence, paid acquisition, or referral-program infrastructure. Distribution is purely single-channel: patients call (919) 563-4444 to schedule appointments directly with the office. The practice is currently operating at capacity and is not accepting new patients, with no disclosed headcount, partner physicians, succession plan, funding, or expansion roadmap.

Name

Bliss Medical Group

Legal name

Bliss Medical Group

Website

https://blissmedicalgroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Bliss Medical Group is a solo-practitioner family medicine primary care practice in Mebane, North Carolina, owned and operated by Dr. Laura K. Bliss (board-certified, UNC Chapel Hill School of Medicine class of 1989), serving families, individuals, and Medicare/Medicaid patients across the Alamance County region and currently operating at full capacity.

Ownership category

akta.pro rank

Product category

Primary Care / Family Medicine

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLADALAI

Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

SECONDARYHSABACAO

Home Health Clinical Care Coordination & Case Management

Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

Keywords

• Family medicine practice
• Primary care services
• Preventive healthcare
• Geriatric care
• Women's health services

Headquarters

HQ city

Plain City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Patient Service Revenue: Revenue generated through insurance billing, copayments, coinsurance, and deductible payments from patients. Accepts in-network and out-of-network insurance plans. Files insurance claims directly to all insurance plans as a courtesy to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bliss Medical Group is a primary care family medicine practice in Mebane, North Carolina, led by Dr. Laura K. Bliss, providing comprehensive medical care for the entire family from newborns through seniors. The practice offers primary care, preventive care, women's health, pediatric care, geriatric care, minor surgical and dermatologic care, sports medicine, and lifestyle medicine services including nutrition counseling, weight management, and smoking cessation. It accepts most insurance types including Medicare, Medicaid, and commercial plans, and files insurance claims directly to all plans as a courtesy to patients.

Product overview

Bliss Medical Group is a primary care family medical practice that operates as a single, unified healthcare service offering. The practice, led by Dr. Laura K. Bliss (board-certified family practitioner), provides comprehensive medical services for the entire family—from newborns to seniors. The services include primary care, preventive care, women's health (gynecologic care, pregnancy testing, family planning), pediatric care (including immunizations and child check-ups), men's health, geriatric care, sports medicine, minor surgical care, dermatologic care, and lifestyle support services (nutrition counseling, weight management, smoking cessation). The practice accepts most insurance types including Medicare, Medicaid, and various commercial plans, and is located in Mebane, NC.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Services Comprehensive primary care for patients of all ages, from infants to seniors, including health maintenance, acute care, and chronic illness management.
• Women's Health Care Women's health services including gynecologic care, pregnancy testing, and family planning services.
• Pediatric Care Newborn and child care services including immunizations, child and teen check-ups, and children's sports/camp physicals.
• Preventive Care Preventive health services including physical examinations, health maintenance, sports medicine, and pre-employment physicals.
• Geriatric Care Specialized healthcare services for senior patients including Medicare-covered services.
• Lifestyle Medicine Services Supporting services including nutrition counseling, weight management, medication counseling, and smoking cessation programs.
• Minor Surgical Care Minor fracture care and minor surgical procedures performed in-office.
• Dermatologic Care Skin care services and dermatologic treatments provided as part of family medicine.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Broad incumbents

• Oak Street Health (CVS Health): Senior-focused primary care provider acquired by CVS Health in 2023. Comparable in accepting Medicare patients and providing comprehensive primary care to older adults, though operating at vastly larger scale under a value-based care model rather than fee-for-service.
• One Medical (Amazon):

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bliss-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bliss Medical Group